Salesforce Marketing Cloud Account Engagement 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Salesforce Marketing Cloud Account Engagement

4.1

(649)

Pricing

Starting at $1,250.00 per month

About Salesforce Marketing Cloud Account Engagement

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

Salesforce Marketing Cloud Account Engagement Screenshots

Salesforce Marketing Cloud Account Engagement Pricing and Plans

Starting price: $1,250.00 per month

Free Trial

Free Version

Growth

$1,250.00

flat rate, per month

Plan includes:

Custom Fields
Email A/B Testing
Lead Deduplication
Lead Nurtutring
Lead Scoring
Merge Fields
Prospect Tracking
ROI Reporting
Unlimited Email Marketing

Plus

$2,500.00

flat rate, per month

Plan includes:

Automate Your Marketing
Find More Leads
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations

Advanced

$4,000.00

flat rate, per month

Plan includes:

Automate Your Marketing
Find More Leads
Harness the Power of AI
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations
Set up Your Domain

Premium

Pricing available upon request

Plan includes:

Automate Your Marketing
Find More Leads
Harness the Power of AI
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations
Set up Your Domain
Supercharge Your Marketing Automation

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Salesforce Marketing Cloud Account Engagement Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Salesforce Marketing Cloud Account Engagement
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Archiving & Retention
Business Card/Badge Scanning
Calendar Management
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Chat/Messaging
Collaboration Tools
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Extraction
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
Event Marketing
Forms Creation & Design
Forms Management
Full Text Search
Image Library
Interaction Tracking
Keyword Tracking
Landing Pages/Web Forms
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Verification/Validation
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Multivariate Testing
Online Forms
Performance Metrics
Pipeline Management
Process/Workflow Automation
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Response Management
ROI Tracking
Sales Activity Management
Sales Analytics
Sales Reports
Sales Trend Analysis
Search/Filter
Search Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Source Tracking
Spam Blocker
Template Management
Third-Party Integrations
Version Control
Visitor Tracking
Visual Analytics
Web Forms
Website Analytics
Website Visitor Tracking
Workflow Management

Salesforce Marketing Cloud Account Engagement Integrations

Salesforce Sales Cloud

Integration rated 4.3 from 14 reviews

Eventbrite

Salesforce Platform

Salesforce Marketing Cloud

SugarCRM

Twilio

See all 19 integrations

Salesforce Marketing Cloud Account Engagement User Reviews

Overall Rating

4.1

Ratings Breakdown

42%

38%

15%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

3.9

Functionality

4.0

Muhammad Daud S.

Verified reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2022

Boosting a business with Pardot

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Cons:

Pardot is quite expensive and really advance to manage.

Reasons for choosing Salesforce Marketing Cloud Account Engagement

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.

Verified

Reviewer

Non-Profit Organization Management

51-200 employees

Used daily for less than 12 months

Review source

Reviewed December 2019

Pardot Helps us Treat Each Donor as an Individual

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Cons:

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Reasons for choosing Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Verified

Reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

Helpful for sales but not for marketers

Ratings Breakdown

Ease of use

Previously 2

Value for money

Customer support

Functionality

Previously 4

Pros:

Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce.

Cons:

Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails.

Reasons for choosing Salesforce Marketing Cloud Account Engagement

Administrative decision.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Administrative decision.

MD Masoom R.

Verified reviewer

Information Technology and Services

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

Great Marketing Automation platform

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Cons:

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Reasons for choosing Salesforce Marketing Cloud Account Engagement

I choose Pardot over Zoho because of its amazing customer support.

Charu M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed April 2020

Power-packed Marketing Automation Tool

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Cons:

I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

Reasons for switching to Salesforce Marketing Cloud Account Engagement

We were looking for a better tool through which we will be able to track your prospect’s activities which in turn is a big advantage for sales.

Verified

Reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2022

Not the easiest to implement or maintain for startups, not worth the high cost

Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Form handlers, automation/workflow builder, not much else.

Cons:

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

Reasons for choosing Salesforce Marketing Cloud Account Engagement

Because we were sold on the premise that Salesforce and Pardot are essentially one system, which would be easier for a small startup like us to implement and maintain.

Verified

Reviewer

Financial Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Pardot for email marketing

We are very happy with pardot and look forward to implementing more of the features pardot has to offer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and segment based on any field.

Cons:

There are features such as advanced analytics that are more advanced on the higher levels of pardot, however the cost increase is significant.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Better salesforce connectivity, better platform, better for inbound lead gen

Zhivko S.

Verified reviewer

Health, Wellness and Fitness

201-500 employees

Used daily for less than 2 years

Review source

Reviewed August 2019

Any other tool is probably better

Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Cons:

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

Reasons for choosing Salesforce Marketing Cloud Account Engagement

Because of its integration with Salesforce but later we found out that other products integrate just as well.

Alex A.

Verified reviewer

Insurance

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed November 2019

Pardot For One Year

I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing Cloud and I would have to say that HubSpot is a better choice.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The integration with Salesforce and the options included are very helpful.

Cons:

Creating a landing page in Pardot is a nightmare. You must know coding and Pardot makes it very complicated from start to finish. The form creation is also very difficult to create and hectic to embed.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Pardot seemed simpler to use and integrate with Salesforce.

Kelly Michael S.

Verified reviewer

Telecommunications

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed November 2020

All-In-One Enterprise-Level Marketing Platform

We have enjoyed a centralized and more integration-friendly marketing automation platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation.

Cons:

Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Our CRM integration was very limited and we could not leverage external data

Showing 1 - 10 of 649 Reviews

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