Salesforce Marketing Cloud Account Engagement 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Salesforce Marketing Cloud Account Engagement

4.1

(649)

Pricing

Starting at $1,250.00 per month

About Salesforce Marketing Cloud Account Engagement

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

Salesforce Marketing Cloud Account Engagement Screenshots

Salesforce Marketing Cloud Account Engagement Pricing and Plans

Starting price: $1,250.00 per month

Free Trial

Free Version

Growth

$1,250.00

flat rate, per month

Plan includes:

Custom Fields
Email A/B Testing
Lead Deduplication
Lead Nurtutring
Lead Scoring
Merge Fields
Prospect Tracking
ROI Reporting
Unlimited Email Marketing

Plus

$2,500.00

flat rate, per month

Plan includes:

Automate Your Marketing
Find More Leads
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations

Advanced

$4,000.00

flat rate, per month

Plan includes:

Automate Your Marketing
Find More Leads
Harness the Power of AI
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations
Set up Your Domain

Premium

Pricing available upon request

Plan includes:

Automate Your Marketing
Find More Leads
Harness the Power of AI
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations
Set up Your Domain
Supercharge Your Marketing Automation

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Salesforce Marketing Cloud Account Engagement Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Salesforce Marketing Cloud Account Engagement
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Archiving & Retention
Business Card/Badge Scanning
Calendar Management
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Chat/Messaging
Collaboration Tools
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Extraction
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
Event Marketing
Forms Creation & Design
Forms Management
Full Text Search
Image Library
Interaction Tracking
Keyword Tracking
Landing Pages/Web Forms
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Verification/Validation
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Multivariate Testing
Online Forms
Performance Metrics
Pipeline Management
Process/Workflow Automation
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Response Management
ROI Tracking
Sales Activity Management
Sales Analytics
Sales Reports
Sales Trend Analysis
Search/Filter
Search Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Source Tracking
Spam Blocker
Template Management
Third-Party Integrations
Version Control
Visitor Tracking
Visual Analytics
Web Forms
Website Analytics
Website Visitor Tracking
Workflow Management

Salesforce Marketing Cloud Account Engagement Integrations

Salesforce Sales Cloud

Integration rated 4.3 from 14 reviews

Eventbrite

Salesforce Platform

Salesforce Marketing Cloud

SugarCRM

Twilio

See all 19 integrations

Salesforce Marketing Cloud Account Engagement User Reviews

Overall Rating

4.1

Ratings Breakdown

42%

38%

15%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

3.9

Functionality

4.0

Ipek Nil B.

Verified reviewer

Environmental Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed May 2024

Amazing Features

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the ability to have a granular data for each and every customer we have.

Cons:

I do not like the complexit of the interface which leads to different unintended sections.

Simon M.

Verified reviewer

Financial Services

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

SalesForce MC makes your life easier

Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale.

Cons:

What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short.

Reasons for choosing Salesforce Marketing Cloud Account Engagement

Good service support, user friendly, all features we needed.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Eloqua as a tool did not give us the whole scope of functionalities we wanted to use at that time.

Verified

Reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

Helpful for sales but not for marketers

Ratings Breakdown

Ease of use

Previously 2

Value for money

Customer support

Functionality

Previously 4

Pros:

Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce.

Cons:

Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails.

Reasons for choosing Salesforce Marketing Cloud Account Engagement

Administrative decision.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Administrative decision.

Luke V.

Verified reviewer

Sports

2-10 employees

Used daily for less than 12 months

Review source

Reviewed November 2024

A Marketing Must!

I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job!

Cons:

The price can seem a little high based on some of the industry competitors.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Needed a more enterprise solution and this product fit the bill.

Verified

Reviewer

Financial Services

201-500 employees

Used daily for less than 12 months

Review source

Reviewed March 2024

Only for big companies

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Cons:

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Needed a more powerful solution for B2B company.

Lindsey Raye P.

Verified reviewer

Entertainment

10000+ employees

Used daily for less than 12 months

Review source

Reviewed February 2024

SALESFORCE SALES CLOUD & MARKETING CLOUD

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The sales team could click in their CRM sales page to see the last email sent

Cons:

Validations - if you didn’t create custom objects for your form data it was a mess

Reasons for switching to Salesforce Marketing Cloud Account Engagement

Not my choice but that’s what they did at their

Verified

Reviewer

Retail

10000+ employees

Used monthly for less than 2 years

Review source

Reviewed January 2025

Great with in Salesforce Cloud Platform

Ratings Breakdown

Ease of use

Functionality

Pros:

It's fully integrated into our CRM used between our internal sales and external vendors.

Cons:

It's not intuitive enough to compete with office 365 or Google platform.

Gina R.

Verified reviewer

Computer & Network Security

10000+ employees

Used monthly for more than 2 years

Review source

Reviewed April 2025

Thumbs Up to Salesforce

Great. I have used it for over 10 years.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I am able to tag opportunities.

Cons:

Not every version is the same. I wish all versions allowed for lead assignment and lead conversion.

Vivien B.

Verified reviewer

Airlines/ Aviation

201-500 employees

Used daily for less than 12 months

Review source

Reviewed June 2024

Salesforce rate 10

ITS SO PERFECT. VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality.

Cons:

EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE.

Marco C.

Verified reviewer

Consumer Services

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

It Is Easy to Deploy this Email Marketing and Management Solution

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities. I like the ease of use of Salesforce Marketing Cloud Account Engagement. Salesforce Marketing Cloud Account Engagement is simple to deploy.

Cons:

No cons for Salesforce Marketing Cloud Account Engagement. Salesforce Marketing Cloud Account Engagement meets our expectations.

Showing 1 - 10 of 649 Reviews

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