TrueClicks 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

TrueClicks

4.5

(49)

Pricing

Starting at $249.00 per month

About TrueClicks

TrueClicks is a cloud-based software designed for Google Ads, which help businesses create, run and manage pay per click (PPC) marketing campaigns. The platform enables organizations to sort accounts by labels, spending, customers, opportunities and other criteria and handle operations across teams.

TrueClicks offers various features such as gamification, automated suggestions, data import, user-defined attributes, multiple campaigns, issue tracking, email notifications and more. Marketing professionals can monitor active marketing campaigns and modify account preferences to improve reach and engagement with the target audience. Additionally, account managers can identify optimization opportunities and gain insights into the performance of campaigns, conversions, quality score and other metrics via the centralized dashboard.

TrueClicks supports integration with a variety of third-party applications like Tableau, Microsoft Power BI, Google Data Studio and Microsoft Excel. Pricing includes monthly/annual subscriptions and support is provided via email, chat and other online measures.

TrueClicks Screenshots

TrueClicks Pricing and Plans

Starting price: $249.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

One free plan per company
Unlimited Microsoft Advertising accounts
Unlimited users using the same email domain
Self-serve onboarding
Chat and email support (two business days)
Unlimited Google Ads accounts
80+ auditing checks for Google Ads
50+ monitoring checks for Google Ads
15+ monitoring checks for Microsoft Advertising
The world’s most powerful N-gram analysis

Plus

$249.00

flat rate, per month

Plan includes:

Everything in FREE Plus
Fast-track onboarding
Unlimited users from any domain
Chat, email and phone support (one business day)
Fair pricing when paying by invoice for 12 months

Pro

$549.00

flat rate, per month

Plan includes:

Everything in Plus, plus
Eligible for unlimited spend during the first 8 weeks before deciding on a subscription
Priority support and onboarding by your Customer Success Manager
Deep insights into your team's adoption and usage of TrueClicks
Two success planning calls per year
Two training/feedback calls per year
Fair pricing when paying by invoice for 6 or 12 months
Optional: dedicated chat channel for your team and ours

Enterprise

$1,999.00

flat rate, per month

Plan includes:

Everything in Pro, plus
Eligible for unlimited spend during the first 12 weeks before deciding on a subscription
Four success planning calls per year

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TrueClicks Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of TrueClicks
A/B Testing
Account Alerts
Activity Dashboard
Activity Tracking
Advertising Management
Alerts/Notifications
API
Bid Management
Budget Management
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Customizable Reports
For PPC Campaigns
Keyword Tracking
Monitoring
Multi-Campaign
Multi-Channel Marketing
Performance Management
Performance Metrics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting & Statistics
ROI Tracking
Third-Party Integrations
Trend Analysis

TrueClicks Integrations

Microsoft Excel

Google Data Studio

Microsoft Power BI

Tableau

Microsoft Teams

Slack

TrueClicks User Reviews

Overall Rating

4.5

Ratings Breakdown

51%

47%

Secondary Ratings

Ease of Use

4.6

Value for money

4.4

Customer support

4.7

Functionality

4.3

Have you used TrueClicks and would like to share your experience with others?

Carsten M.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2024

Trueclicks gave a huge boost on campaigning quality

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Implementing Trueclicks across all of our clients gave us the needed insights & transparency to ensure top-level campaigning quality The gamification element drives people to work even harder and reaching perfect scores.

Cons:

That it didn't exist when I was doing an operational job

Melissa S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Reviewed March 2024

A Game Changer for Agencies

Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very beginning, the sales team was very informative and not too pushy about us signing up. We wanted to explore a few options and they encouraged that. Of course, we came running back to TrueClicks! We have been working on the platform for a little over a year and the TrueClicks team is great about checking in, and even better they are releasing updates constantly. Seriously, just when I think they can't make this platform any better, a new update comes out and improves everything!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization by team member is also unmatched and has improved our workflow ten-fold! One more thing we love about TrueClicks is the customer service! We sent an email about a change on the platform and we got a response within 24 hours that their internal team was on top of it, and the change was reversed hours later. Truly the best customer service we have of any platform. Lastly the learning materials are very clear and updated often. I can confidently say, using TrueClicks has made my digital team better at their jobs and improved results for our clients.

Cons:

I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.

Reasons for choosing TrueClicks

We chose TrueClicks because our major concerns were answered with the platform. Our biggest want was budget pacing monitoring after we had a few instances of accounts over spending. This checked that box and so many more. On top of that, TrueClicks was in budget. It was mid range compared to the other platforms we looked at but worth every penny!

pontus b.

Verified reviewer

Marketing and Advertising

201-500 employees

Used monthly for less than 2 years

Review source

Reviewed March 2024

Trueclicks

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Trueclicks makes it so easy to get an overview of an account and then audit it!

Cons:

While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future!

Allard M.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for more than 2 years

Reviewed December 2024

TrueClicks to start your day in PPC

Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day much easier than manually checking my accounts, one by one.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account.

Cons:

When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help.

Kristiāns P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Reviewed December 2024

The budget pacing feature is awesome!

Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns.

Cons:

When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.

Tom S.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used weekly for less than 12 months

Reviewed December 2024

Perfectly categorised overview of account hygiene and optimisation opportunities.

Very good and satisfied with the application so far. Happy that development of the application is well underway and new functions seem to rise really frequent, which is very nice. I am pretty sure that both a junior and a medior SEA specialist can extract enough useful data from it to improve overall account hygiene.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. Clear breakdown of key hygiene optimisations within the account. 2. Alerting on specific metrics within accounts as well as bulk alerting 3. Ability to fix broken links within the application 4. Clear category overview of your account and which actions expect the most result in optimization. Not all can be copied 1:1, but it gives a very good idea

Cons:

1. That ROAS pacing doesnt account (yet) for conversion delay.

Stefan d.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Reviewed December 2024

A must have tool within PPC

A wonderfull technology which helps the PPC specialist with regards improvement of results within a few steps.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Objective analysis, hands on and development and yhe usage of AI / direct implemenatatiomn

Cons:

I miss daily support & training for juniors. Perhaps adding prioritation of all optimisation points.

Niels L.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for more than 2 years

Reviewed December 2024

The #1 tool for experts

As a long-standing client of TrueClicks, we find it an exceptional platform that uniquely combines responsive product development with direct stakeholder engagement. The tool's creators maintain an ongoing commitment to innovation, consistently introducing new features throughout the year and offering clients meaningful input into the product roadmap.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale.

Cons:

We find the tool to be a comprehensive solution with no apparent drawbacks or areas requiring improvement.

Tom d.

Verified reviewer

Events Services

51-200 employees

Used daily for less than 2 years

Reviewed October 2024

Life saver