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Apptoto vs Fresha

Updated February 4, 2026

Apptoto vs Fresha: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$39.00

per month

$9.95

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Reminders
5.0
Calendar Management
5.0
Email Reminders
5.0
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HIPAA Compliant
4.79
Automated Scheduling
4.67
Room Booking
4.67
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Integrations
Microsoft 365
Microsoft 365
Google Calendar
Google Calendar
Salesforce Sales Cloud
Salesforce Sales Cloud
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Meta for Business
Meta for Business
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Pros / Cons
  • For the most part, we are happy with what Apptoto has done for us. When we first started using the software, there were some features that were not available. But the team was able to implement these features quickly, sometimes we were not even aware that they were working on it until they demo'd the feature to us.
  • Any time one thing was changed the system would flip out so we were constantly stressed that if we changed something simple it wouldn't operate correctly.
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  • Scheduling notifications options are customizable, and good customer service.
  • Fresha has repeatedly charged me 20% marketplace fees for clients who never came through their platform. Despite providing screenshots and direct confirmations from my clients showing they found my business through Google searches or personal referrals, Fresha continued charging hundreds of pounds monthly in unauthorized fees. When presented with clear evidence from my clients, Fresha failed to acknowledge their error, investigate the issue, or process refunds.
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Ease-of-Use
4.6/ 5
Highest performing feature
in the comparison
4.8/ 5
Value for Money
4.7/ 5
Highest performing feature
in the comparison
4.8/ 5
Customer Support
4.7/ 5
Highest performing feature
in the comparison
4.8/ 5
Functionality
4.7/ 5
4.7/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2024
FrontRunners 2026
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad