iTRUST 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

iTRUST

5.0

(119)

Pricing

Pricing available upon request

About iTRUST

iTRUST is the leading global software provider for optometrists, opticals, eye hospitals, colleges, and enterprise eye health systems.

Supported in USA, Canada, UK, Australia, India, South Africa.

iTRUST is an all-in-one cloud-based EHR and practice management platform that streamlines patient care and enhances operational performance with self-service patient booking, automated messaging, and an intuitive POS system. As a secure HIPAA-complaint platform, iTRUST can be accessed via desktop, tablet, or any smartphone.

With iTRUST, businesses can reduce the time spent on managing patient appointments by allowing patients to book appointments using a website integrated real-time scheduler. Through the patient portal, patients can set up automatic reminders for future visits and orders as well as communicate with optometry professionals using unlimited 2-way messaging. For POS operations, businesses can instantly generate itemized receipts and customize order forms for seamless transactions. iTrust also offers comprehensive real-time analytics with daily office batch report summaries.

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iTRUST Screenshots

iTRUST Pricing and Plans

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Free Version

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iTRUST Features

Popular features found in Optometry
Appointment Management
Charting
Claims Management
E-Prescribing
HIPAA Compliant
Insurance Management
Recall Tracking
Reminders
Self Service Portal
SOAP notes
More features of iTRUST
Calendar Management
Check-in/Check-out
Commenting/Notes
Customizable Templates
Drug Reference Database
EMR/EHR
Faculty/Staff Management
For Optometrists
Inventory Management
Multi-Location
Online Scheduling
Patient Portal
Patient Records Management
Recurring Appointments
Room Scheduling
Task Management
Wait List Management

iTRUST User Reviews

Overall Rating

5.0

Ratings Breakdown

97%

Secondary Ratings

Ease of Use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Nikko R.

Verified reviewer

Accounting

2-10 employees

Used weekly for less than 6 months

Reviewed July 2025

in iTrust we Trust

I made some calls to other companies to check around. Transfer fees, trading fees, what kind of customer service I should expect, etc. And there was at least one other company that had my decision teetering. But then they didn’t call me back. So I went with iTrust. In the beginning, there was quite a hassle, though, not with iTrust. It was another company that had a decent amount of a rollover of a Traditional IRA of mine. The hassle was that they would not release the funds. For weeks, they kept declaring that they didn’t receive the faxes or the emails requesting the transfer to iTrust. I became rather irritated with the individual at iTrust that, I felt, was not putting in a great deal of effort to help me get those funds moved. Then [sensitive content hidden] stepped in. It took a few calls, three-way calls, but in the end, about a week or so later, the funds were transferred. By the way, if you have any funds at Inspira and plan have a future intention on moving those funds, be prepared. It won’t be easy. But thanks to [sensitive content hidden], those fund were transferred. After that, everything was extremely easy. The only downside that I’m not thrilled with is that the spot price and buy price are a little different. But after some research and experience with other platforms, that is normal. So far, my experience with iTrust is great and I expect to have a good future with them. Thank you [sensitive content hidden] for your help and I hope my decision in going with you will have been the best one I made.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Well, I did some research, and if you’ve done yours, you’ll come to find that iTrust easily has the best of them all.

Cons:

The hassle was that they would not release the funds. For weeks, they kept declaring that they didn’t receive the faxes or the emails requesting the transfer to iTrust. I became rather irritated with the individual at iTrust that, I felt, was not putting in a great deal of effort to help me get those funds moved.

Vendor Response

We appreciate the positive experience shared here. The team at iTRUST Eye-Care Software (https://www.itrust.io ) focuses on optimizing workflows for both optometry and ophthalmology, offering a unified EHR with advanced scheduling, AI-assisted documentation, imaging integrations, optical sales tools, and HIPAA-secure cloud hosting. Knowing the platform delivered a seamless, easy-to-learn interface reinforces our commitment to building the most provider-friendly cloud EHR for eye-care professionals.

Replied December 2025

Seth S.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used monthly for less than 12 months

Reviewed September 2025

Experience with iTRUST

I worked with iTRUST as an independent field services technician. iTRUST was always intuitive and easy to navigate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

iTurust is secure and takes care of inventory and payment needs for the Optometry industry. It is easy to use.

Cons:

I wish more Optometry clinics and specialists used iTRUST. iTRUST has brought peace of mind to the Eye Doctor's in my life.

Reasons for choosing iTRUST

iTRUST is intuitive for people unfamiliar with inventory management, and iTRUST has excellent customer service.

Vendor Response

We appreciate this review and are glad the platform delivered the simplicity and efficiency eye-care providers expect. iTRUST (https://www.itrust.io ) was designed to help practices transition from fragmented systems into a centralized EHR and optical POS ecosystem with secure cloud hosting, automated workflows, and fast charting tools. Many practices choose iTRUST because of the clean user experience, HIPAA-compliant infrastructure, and reliability across daily operations. Our team continues to optimize clinical documentation, scheduling, claims management, and inventory tracking to support both single-location and multi-location practices. Thank you for recognizing the value we aim to deliver throughout the entire workflow.

Replied December 2025

Verified

Reviewer

Computer Hardware

5001-10000 employees

Used monthly for free trial

Review source

Reviewed November 2022

Easy and helpful!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was so easy to use and yet so helpful.

Cons:

It is not anything that I see as a costumer that I would like to change.

Vendor Response

Thank you for your amazing feedback! We created iTRUST Optometry EHR software to help practices like yours operate with more clarity, speed, and confidence. It’s rewarding to know that features like cloud charting, billing tools, and real-time analytics are helping your team succeed. We’ll keep improving based on what our users need most. Check out https://www.itrust.io to stay updated—and thank you again for your trust and support!

Replied March 2025

Elizabeth M.

Verified reviewer

Medical Practice

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2025

A Smooth Transition to a Unified, Modern Practice

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

iTRUST is an easy-to-use, comprehensive, and unified solution. Switching from paper to digital patient records couldn’t have been easier. The platform’s AI features keep my practice up to date with modern technology standards, making everyday tasks smoother and more efficient.

Cons:

There can be a small learning curve, especially if you have a large team to train. However, the platform is intuitive, and once staff become familiar with it, it’s easy to use.

Vendor Response

We appreciate this review and are glad to hear the platform delivered a smooth experience. iTRUST EHR (https://www.itrust.io ) is engineered for practices that want a modern, cloud-based optometry and ophthalmology EHR system with powerful practice management, charting, inventory tracking, patient scheduling, optical POS, and HIPAA-grade data security. Our team focuses heavily on eliminating outdated workflows and providing software that works instantly without the usual learning curve. Thank you for recommending our all-in-one eye-care technology platform.

Replied December 2025

Willi V.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 12 months

Reviewed June 2025

We Put Our Trust in ITrust.io for our Optometry practice

This company takes its name seriously. We are happy to report that our experience was and continues to be excellent. You can trust them. Their staff is helpful and knowledgeable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

iTrust.io is a comprehensive solution that covers all the essential needs for our optometry practice. We especially appreciate the ease of increasing customer engagement and the positive effect on our profits.

Cons:

Our only complaint is that we wish we had this solution a lot sooner. Doing all these things in a coordinated way, using our old manual method, was a mess. Now, everything is much easier to manage.

Vendor Response

Thank you for your support! iTRUST Cloud EHR was created specifically for optometry and ophthalmology practices that demand a better way to manage clinical, administrative, and retail operations. The system combines EHR, claims and billing automation, optical point of sale, insurance clearinghouse, inventory management, and analytics. Our AI-powered assistants—including AI receptionist, AI doctor assistant, and AI scribe—automate time-consuming tasks and help staff focus on patients. Practices can expand capabilities with 2-way texting, WhatsApp integration, VOIP phones, digital marketing, websites, and reputation management, all within a HIPAA-compliant environment. iTRUST helps practices reduce inefficiencies, scale faster, and improve both patient care and profitability. Designed for affordability, flexibility, and innovation, we provide the best solution for eye care professionals seeking to grow their practice without sacrificing compliance or reliability Learn more: www.itrust.io

Replied September 2025

Kaleigh M.

Verified reviewer

Human Resources

Self-Employed

Used daily for more than 2 years

Reviewed April 2025

Founder/CEO

Very positive. They are knowledgeable and have great communication as well! It made it easy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very helpful and good communication. Process has been extremely simple and we appreciate it!

Cons:

Nothing! We had a great expierence and would recommend to anyone! They are helpful!

Vendor Response

Thank you for sharing this experience. iTRUST Eye-Care Software (https://www.itrust.io ) was engineered to support practices that prioritize efficient workflows, reliable data security, and a user-friendly interface. Our cloud-based EHR and optical POS system helps streamline scheduling, exams, documentation, billing, claims, and inventory management without requiring complicated onboarding or technical expertise. Every enhancement we release focuses on reducing friction for providers and staff while expanding the automation and intelligence of clinical and operational tools. We appreciate the acknowledgment of our commitment to ease of use and dependable functionality.

Replied December 2025

Verified

Reviewer

Architecture & Planning

11-50 employees

Used weekly for free trial

Review source

Reviewed December 2025

Streamline Your Entire Practice

iTRUST has improved workflow efficiency, reduced patient wait times, and helped us manage billing more accurately. It feels like software built by people who understand optometry.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The speed, customer service and seamless integration between EHR, optical POS, billing, texting, and AI tools make iTRUST stand out. Everything works together without needing multiple vendors. The cloud platform is stable and secure and updates happen automatically.

Cons:

Some customization options are limited and certain advanced modules take time to learn. The onboarding process is thorough and requires attention from the whole staff.

Vendor Response

We appreciate this feedback and are pleased the platform supported a seamless experience. iTRUST Eye-Care Software (https://www.itrust.io ) is engineered to deliver a fully integrated EHR and optical POS system with an emphasis on intuitive design, powerful automation, cloud-level security, and dependable performance across clinical and administrative tasks. Providers rely on iTRUST for accurate documentation, organized scheduling, efficient billing workflows, and robust inventory tools that simplify daily operations. We continue refining the system to ensure practices receive a modern, stable, and scalable technology foundation.

Replied December 2025

Jessica E.

Verified reviewer

Hospital & Health Care

5001-10000 employees

Used daily for less than 6 months

Review source

Reviewed December 2025

Excellent newcomer integrates tools well

The initial process of IT migration was the most intense aspect of setting up the system but was still very straightforward. The IT team made sure we were on the same page and ready to use the system by the time it was set up.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

HIPAA compliance guarantees immediately drew my attention to this system. The price is extremely hard to beat, and the system offers unified integration that is easy to use in a professional context.

Cons:

As a relatively new product, I feel like I have fewer guarantees with iTRUST. Vendor relationships are not just about products, they are about trust.

Verified

Reviewer

Health, Wellness and Fitness

2-10 employees

Used weekly for free trial

Review source

Reviewed December 2025

Easy to Use and Packed With Features

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The thing I liked most about iTrust is how seamless it feels. The automation, the layout, the scheduling, the messaging — everything just works together without headaches.

Cons:

Just that I had to poke around a bit to learn all the features. It’s like walking into a super-organized closet — great once you know where everything is, but you need a second to orient yourself

Vendor Response

Thank you for taking time to share this. The positive experience reflects exactly why thousands of providers trust iTRUST Eye-Care Software (https://www.itrust.io ) to run their entire practice. The platform combines easy navigation, secure cloud hosting, automated billing, smart clinical tools, and a clean optical workflow designed specifically for high-volume practices. We're proud to provide a system that reduces administrative friction and delivers true optometry and ophthalmology workflow efficiency.

Replied December 2025

Brittany G.

Verified reviewer

Financial Services

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed December 2025

Reliable, Secure, and Effortlessly Easy to Use

Our experience with iTRUST has been overwhelmingly positive. It’s a secure, user-friendly platform that delivers excellent value for money. The learning curve is minimal, and the support team is responsive and knowledgeable. I’d confidently recommend iTRUST to any organization looking for a dependable, scalable solution.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

iTRUST nails the basics with a clean interface and intuitive navigation. The learning curve was minimal—even for a first-time user, setup felt smooth and logical. I especially appreciated the layered security features and how payment processing felt seamless, not clunky. It’s clear they’ve prioritized user trust and data protection.

Cons:

There’s very little to critique. Occasionally, we’ve seen minor delays in feature updates, but nothing that impacted performance or usability.

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