AppsFlyer 2026: Benefits, Features & Pricing

Name: AppsFlyer
Rating: 4.5 (138 reviews)

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

AppsFlyer

4.5

(138)

Pricing

Pricing available upon request

About AppsFlyer

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most.

AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email.

AppsFlyer Screenshots

AppsFlyer Pricing and Plans

Starting price: $0.07

Free Trial

Free Version

Zero

$0.00

per month

Plan includes:

Deep linking & custom redirects
Deferred deep linking
iOS Universal Links & Android App Links
Custom short links & branded links
Referrals & user invites
Social media landing pages
QR codes
Open DSR API
Self-service support

Growth

$0.07

Plan includes:

Everything in Zero, plus:
Mobile attribution
Mobile & Multi-touch attribution
SKAN & iOS 14.5+ measurement/GBRAID
Advanced web-to-app attribution
Cohort & retention reports
Custom dashboards
Basic LTV analytics
Basic fraud protection
Marketing analytics tools

Enterprise

Pricing available upon request

Plan includes:

Everything in Growth, plus custom solutions including:
Cross-platform attribution
Cross-platform & Web attribution
CTV & OTT attribution
Deep linking API
ROI measurement
Enterprise-grade fraud protection
Audience segmentation
A/B split testing
Incrementality testing

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AppsFlyer Features

Popular features found in Marketing Attribution
Advertising Management
Affiliate Management
Attribution Modeling
Audience Targeting
Campaign Analytics
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Data Import/Export
Engagement Tracking
Performance Metrics
More features of AppsFlyer
A/B Testing
Account Alerts
Activity Dashboard
Activity Monitoring
API
Campaign Tracking
Channel Management
Cohort Analysis
Compliance Management
Contextual Targeting
Cross Channel Attribution
Customer Experience Management
Dashboard
Email Marketing
Fraud Detection
In-App Events Tracking
IP Address Monitoring
IP Blocking
Location-Based Marketing
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Touch Attribution
Predictive Analytics
Reporting/Analytics
Retention Tracking
Revenue Tracking
ROI Tracking
Search/Filter
SMS Messaging
Social Media Integration
Social Media Monitoring
Time on Site Tracking
Uninstall Tracking
Website Analytics

AppsFlyer Integrations

Google Ads

Integration rated 4.5 from 16 reviews

Meta for Business

Integration rated 4.6 from 13 reviews

TikTok

Integration rated 4.5 from 11 reviews

Adobe Campaign

Mixpanel

Twitter/X

See all 9 integrations

AppsFlyer User Reviews

Overall Rating

4.5

Ratings Breakdown

56%

42%

Secondary Ratings

Ease of Use

4.5

Value for money

4.3

Customer support

4.3

Functionality

4.4

Rafael G.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Reviewed August 2024

Most complete MMP solution in the app market

Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Cons:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Piyush B.

Verified reviewer

Market Research

11-50 employees

Used daily for less than 12 months

Reviewed August 2024

Appsflyer Rock || Everyone Shock : )

My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Cons:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Reasons for switching to AppsFlyer

My team required a tool which can easily allot links to the media source. however adjust is also good while doing integration but if the source deliver too muck of traffic so the links get blocked

SANU S.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Reviewed July 2024

New Updates

Ratings Breakdown

Ease of use

Functionality

Pros:

New addition of functions and updates on the Appsflyer.

Cons:

Technical glitch shown when we download the files.

Vendor Response

Thanks for the review, Sanu! If you're still experiencing this issue, please contact support@appsflyer.com.

Replied August 2024

Mohammed g.

Verified reviewer

Entertainment

11-50 employees

Used daily for more than 2 years

Reviewed July 2024

best MMP i have worked with

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The implementation of Appsflyer is done so easily and the support is awesome.

Cons:

it's complicated to setup SKAN for IOS apps

Reasons for switching to AppsFlyer

Poor customer support and limited analytics functionality.

Pedro R.

Verified reviewer

Financial Services

51-200 employees

Used daily for less than 12 months

Reviewed August 2024

Excellent tracking tool

It is a great and complete platform to work with

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

That you can track every app event and identify useless events with protect360

Cons:

I would like to improve audience exporting options

Reasons for choosing AppsFlyer

Tools and costs overall, also the integration was easier

Reasons for switching to AppsFlyer

Fraud protection and costs are better on appsflyer

Heather C.

Verified reviewer

Telecommunications

51-200 employees

Used daily for less than 2 years

Reviewed July 2024

Huge improvement over Adjust

Much better experience than our last service, Adjust.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Cons:

Some of the reporting is difficult to process.

Reasons for switching to AppsFlyer

We were frustrated by Adjust and I found it difficult to use.

Hikaru H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Reviewed June 2024

Appsflyer review - HH

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles

Cons:

Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result.

Reasons for switching to AppsFlyer

Appsflyer was cheaper. Stillfront group made the decision to switch.

Suandi Pratama S.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used daily for more than 2 years

Reviewed July 2024

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Cons:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Vendor Response

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Replied August 2024

Rishabh C.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 2 years

Reviewed July 2024

Appsflyer: the backbone of marketing strategies

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Cons:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Vendor Response

Love that! Thanks for sharing, Rishabh!

Replied August 2024

Vishnu Teja G.

Verified reviewer

Automotive

1001-5000 employees

Used weekly for less than 2 years

Reviewed July 2024

Best for Mobile App Attribution. Easy to Use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Cons:

Additional features can be quite expensive.

Showing 1 - 10 of 138 Reviews

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