Brandwatch 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Brandwatch

4.2

(235)

Pricing

Pricing available upon request

About Brandwatch

Brandwatch is a social suite designed to help businesses understand and engage with customers on digital platforms. It serves industries such as financial services, media and entertainment, retail, technology, and healthcare. The platform offers tools for market researchers, marketers, social media managers, and PR professionals to make data-driven decisions.

The platform lets businesses use AI technology to analyze online conversations, providing consumer intelligence and deep analytics from numerous sources. It includes real-time crisis monitoring with alerts and a content calendar for managing social media workflows. Tools for social media management, influencer marketing, and media intelligence are also available.

Brandwatch integrates various features into a suite that supports enterprise clients in conducting research, monitoring brand perception, creating content strategies, and engaging with audiences across channels. It helps organizations protect brands and gain insights for improved audience engagement and social media activities.

Brandwatch Screenshots

Brandwatch Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Consumer Intelligence

Pricing available upon request

Plan includes:

Search the world’s largest archive of consumer opinion for market insights
Segment audiences and conversations in fully customizable dashboards
Analyze data at scale with industry-leading AI
Distribute flexible, automated reporting and alerts across your business

Social Media Management

Pricing available upon request

Plan includes:

Manage all social media channels in one place
Collaborate on content creation with one social calendar, including both organic and paid posts
Engage with the community in one centralized social CRM
Monitor the brand with the social listening tool
Benchmark and build dashboards to understand performance against competitors

Influencer Marketing

Pricing available upon request

Plan includes:

Discover the best influencers for brand collaborations or agency roster
Centralize data and manage influencer relationships at every touchpoint
Run, measure and report on multichannel campaigns

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Brandwatch Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Brandwatch
Access Controls/Permissions
Activity Tracking
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
Analytics
API
Approval Process Control
Audience Analytics
Audience Engagement
Audience Targeting
Automated Responses
Automated Scheduling
Benchmarking
Brand Guidelines
Brand Management
Brand Tracking
Calendar Management
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Categorization/Grouping
Charting
Click Tracking
Collaboration Tools
Commenting/Notes
Competitive Analysis
Competitor Monitoring
Contact Database
Contact Management
Content Discovery
Content Library
Content Management
Conversion Tracking
CRM
CRM Integration
Customer Advocacy
Customer Engagement
Customer Experience Management
Customer Journey Mapping
Customizable Branding
Customizable Reports
Dashboard
Dashboard Creation
Data Extraction
Data Import/Export
Data Visualization
Demographic Data
Digital Asset Management
Drag & Drop
Email Alerts
Faceted Search/Filter
Filtering
Generative AI
Hashtag Tracking
Image Classification
Image Editing
Image Library
Impact Measurement
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Keyword Tracking
Machine Learning
Media Monitoring
@mentions
Metadata Management
Monitoring
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Natural Language Processing
Negative Feedback Management
Part of Speech Tagging
Performance Metrics
Post Scheduling
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Reputation Management
Response Management
Review Monitoring
Review Sharing
ROI Tracking
Role-Based Permissions
Scoring
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Performance Management
Tagging
Template Management
Text Analysis
Third-Party Integration
Third-Party Integrations
Topic Classification
Trend Analysis
Visual Analytics
Visualization
Widgets
Workflow Management

Brandwatch Integrations

Neurons

Bitly

Tipalti

Shopify

Box

OneDrive

See all 17 integrations

Brandwatch User Reviews

Overall Rating

4.2

Ratings Breakdown

43%

42%

12%

Secondary Ratings

Ease of Use

4.2

Value for money

3.8

Customer support

4.4

Functionality

3.9

Michael S.

Verified reviewer

Non-Profit Organization Management

201-500 employees

Used daily for less than 12 months

Review source

Reviewed January 2024

This tool has saved me unbelievable amounts of time!

This tool has been a game changer! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well.

Cons:

The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited.

Reasons for choosing Brandwatch

Their team was helpful and had an answer to every issue we presented. They were the most affordable given our desired tools and worked with us to ensure we got the exact package that we needed.

Reasons for switching to Brandwatch

Cost and lack of desired features on Sprout Social.

Jeb B.

Verified reviewer

Publishing

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2024

Brandwatch is super powerful and well rounded.

Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

We love all the integration with the different platforms we use but especially WhatsApp.

Cons:

There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power.

Reasons for switching to Brandwatch

We've been testing many different services because our company is growing and we need a better social media management tool.

Michael H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed October 2019

Best bang for your buck when it comes to Social media management

We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening.

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 4

Customer support

Functionality

Previously 4

Pros:

For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up.

Cons:

Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed March 2020

Take the time to explore

I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard.

Cons:

Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage.

Reasons for switching to Brandwatch

This client was using this particular software so moving everything to the one I was familiar with would've been a mess.

Rob R.

Verified reviewer

Market Research

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Falcon.io Review

Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Cons:

It is very similar to other programs- but somewhat more expensive.

Reasons for switching to Brandwatch

We wanted to improve the scheduling process.

Antonia H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed November 2024

Frustrating Experience with Brandwatch: Great Features Overshadowed by Persistent Issues

The tool turned out to be largely unusable for our needs. We were locked into a 12-month contract, and despite numerous issues with the platform, we were unable to get proper support or fixes. We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities. The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow. Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole. Regards, The Social Media Team from bundesweit.digital

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends.

Cons:

The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as: •Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram. •Automation features like Assignment disappearing, but continuing to run. •Continuous error messages when trying to connect Facebook accounts. •Broken “Send” button in the message writing interface, hidden by the support chat button. •Missing calendar overview for clients, with confusing links. •Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning. •Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar.

Reasons for choosing Brandwatch

We chose agorapulse instead after our horrible experience with brandwatch

Verified

Reviewer

Real Estate

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed September 2022

High on price, low on features, awful product.

Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.

Cons:

Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.

Reasons for choosing Brandwatch

Price, promised features, ease of use.

Reasons for switching to Brandwatch

Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that.

Saffron V.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for free trial

Review source

Reviewed July 2021

Great but Pricy

I loved Brandwatch as a tool. I wish we ultimately chose it

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use.

Cons:

The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line

Reasons for choosing Brandwatch

We ended up going wi to radarly as it was very cost efficient

Joseph A.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed July 2025

Brandwatch, The social Media Silver Bullet

My overall experience was actually positive, the social media posting tools came in handy for sticking to our content calendar. The fact that a few other services I needed were bundled with my plan, made it a bargain in comparison to the other services I would have had to get separately.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Brandwatch provides data about social media profiles that enables me to give accurate reports to my clients. The ability to customize the reports to my needs.

Cons:

I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance.

Srujana T.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed November 2024

Brandwatch another birth