Brandwatch 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Brandwatch

4.2

(235)

Pricing

Pricing available upon request

About Brandwatch

Brandwatch is a social suite designed to help businesses understand and engage with customers on digital platforms. It serves industries such as financial services, media and entertainment, retail, technology, and healthcare. The platform offers tools for market researchers, marketers, social media managers, and PR professionals to make data-driven decisions.

The platform lets businesses use AI technology to analyze online conversations, providing consumer intelligence and deep analytics from numerous sources. It includes real-time crisis monitoring with alerts and a content calendar for managing social media workflows. Tools for social media management, influencer marketing, and media intelligence are also available.

Brandwatch integrates various features into a suite that supports enterprise clients in conducting research, monitoring brand perception, creating content strategies, and engaging with audiences across channels. It helps organizations protect brands and gain insights for improved audience engagement and social media activities.

Brandwatch Screenshots

Brandwatch Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Consumer Intelligence

Pricing available upon request

Plan includes:

Search the world’s largest archive of consumer opinion for market insights
Segment audiences and conversations in fully customizable dashboards
Analyze data at scale with industry-leading AI
Distribute flexible, automated reporting and alerts across your business

Social Media Management

Pricing available upon request

Plan includes:

Manage all social media channels in one place
Collaborate on content creation with one social calendar, including both organic and paid posts
Engage with the community in one centralized social CRM
Monitor the brand with the social listening tool
Benchmark and build dashboards to understand performance against competitors

Influencer Marketing

Pricing available upon request

Plan includes:

Discover the best influencers for brand collaborations or agency roster
Centralize data and manage influencer relationships at every touchpoint
Run, measure and report on multichannel campaigns

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Brandwatch Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Brandwatch
Access Controls/Permissions
Activity Tracking
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
Analytics
API
Approval Process Control
Audience Analytics
Audience Engagement
Audience Targeting
Automated Responses
Automated Scheduling
Benchmarking
Brand Guidelines
Brand Management
Brand Tracking
Calendar Management
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Categorization/Grouping
Charting
Click Tracking
Collaboration Tools
Commenting/Notes
Competitive Analysis
Competitor Monitoring
Contact Database
Contact Management
Content Discovery
Content Library
Content Management
Conversion Tracking
CRM
CRM Integration
Customer Advocacy
Customer Engagement
Customer Experience Management
Customer Journey Mapping
Customizable Branding
Customizable Reports
Dashboard
Dashboard Creation
Data Extraction
Data Import/Export
Data Visualization
Demographic Data
Digital Asset Management
Drag & Drop
Email Alerts
Faceted Search/Filter
Filtering
Generative AI
Hashtag Tracking
Image Classification
Image Editing
Image Library
Impact Measurement
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Keyword Tracking
Machine Learning
Media Monitoring
@mentions
Metadata Management
Monitoring
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Natural Language Processing
Negative Feedback Management
Part of Speech Tagging
Performance Metrics
Post Scheduling
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Reputation Management
Response Management
Review Monitoring
Review Sharing
ROI Tracking
Role-Based Permissions
Scoring
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Performance Management
Tagging
Template Management
Text Analysis
Third-Party Integration
Third-Party Integrations
Topic Classification
Trend Analysis
Visual Analytics
Visualization
Widgets
Workflow Management

Brandwatch Integrations

Neurons

Bitly

Tipalti

Shopify

Box

OneDrive

See all 17 integrations

Brandwatch User Reviews

Overall Rating

4.2

Ratings Breakdown

43%

42%

12%

Secondary Ratings

Ease of Use

4.2

Value for money

3.8

Customer support

4.4

Functionality

3.9

Nikola H.

Verified reviewer

Management Consulting

201-500 employees

Used monthly for less than 2 years

Review source

Reviewed June 2024

Lacking in features but still useful

Ratings Breakdown

Ease of use

Functionality

Pros:

Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights. It's also great for market research.

Cons:

It lacks lots of features, such as various social media websites used in different countries. It doesn't have Instagram or Facebook posts anymore so it's really limited if you want to research companies based in European countries not using Twitter. Some features are also not really intuitive - for example comparing many companies on one dashboard.

Michele V.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed September 2021

market leader and first mover since 1999

always available to solve issue or arrange product training.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need

Cons:

to leverage it at fool capacity it require some serious skills in query wirting

Reasons for choosing Brandwatch

advanced product features, query editor, project and users management

Michael H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed October 2019

Best bang for your buck when it comes to Social media management

We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening.

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 4

Customer support

Functionality

Previously 4

Pros:

For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up.

Cons:

Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting.

Rynie O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2020

How Falcon made my day to day life easier

Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons:

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Reasons for choosing Brandwatch

- Listening

Reasons for switching to Brandwatch

Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.

Roderick B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed March 2020

Great product with lots of features but be prepared to pay!

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons:

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Reasons for choosing Brandwatch

Number of features and ability to have multiple team members/accounts with various levels of accessibility.

Cindy D.

Verified reviewer

Accounting

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed March 2020

Falcon Review

Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill. Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The calendar overview Scheduling quite easily Being able to leave notes Having a team system

Cons:

The approval system and the access that different user roles have. Preview mode not always being accurate. Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram. Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon) Falcon sometimes refreshing and not saving posts, taking ages to load images. Channels being disconnected (again not entirely Falcons fault)

Reasons for switching to Brandwatch

We required more services that Hootsuite could not provide us.

Sabina R.

Verified reviewer

Non-Profit Organization Management

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed March 2020

Falcon review

User friendly, amazing support team and account managers!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Cons:

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.

Reasons for choosing Brandwatch

It was recommended.

Reasons for switching to Brandwatch

Needed more features for our social media intelligence tool.

Julia S.

Verified reviewer

Food & Beverages

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2020

Would Highly Recommend

My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues.

Cons:

Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool.

Reasons for switching to Brandwatch

We received a sales call and it was a time when we were inheriting 2 new brands and their social channels. We needed a better tool to manage everything.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

Good software, but limited on IG

I use Falcon to schedule social media posts for multiple clients.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I like that I can post to all social platforms from one location, and I can tag and track specific campaigns.

Cons:

Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes.

Reasons for switching to Brandwatch

Sprout social didn't have the ability to tag and track specific campaign posts.

Verified

Reviewer

Higher Education

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed November 2020

Audience Engagement