NationBuilder 2026: Benefits, Features & Pricing

I used this in a political campaign that was separate from my day job. I love how this combines everything that I needed to run and win in one package. I not only gave me what I needed as the campaign's IT guy, it provided every single person involved with what they needed.

The biggest con (if you even want to call it one) is that NationBuilder is so finely-tuned towards political campaigns that it doesn't work well with things are unrelated to that. (Yes, I know that's not much of a con but that really is the only drawback that I could think of.)

By far the best feature of NationBuilder is that it is so widely used -- this means that any question you have as already been asked by someone else and a step-by-step help doc is likely an easy search away. It was really easy to get questions answered and problems solved in this way.

This software is more powerful than a tiny nonprofit like my own needs. It's also very, very expensive. The "newsfeed" type feature showing people who subscribed/unsubscribed/interacted in social media was strange and useless.

NationBuilder allows you to easily build lists, make segments for email marketing. Was able to get to a granular or broad level of outreach with NB.

The product did not have the fundraising tools I needed most. It was difficult if not impossible to track donations.

Customer Service is ALWAYS there to help you. Everything is easy to understand, of course there is a bit of a learning curve, the software is flawless.

Really it's hard to think of anything that doesn't work for us other than the pricing will be high for us as we grow.

Everything is in one solution at one low price. You can have all of your donors, volunteers and staff all in one database and have it manage your website and communications at the same time.

Knowing what to do with the data can be tricky and sticky. Also training your staff on how to use NB is hard - there's a big learning curve and many don't know that there are unlimited uses for the system.

Starts out cheap, has basic CRM functions. Useful if you only need a database and maybe a website for your campaign

Rude support, forced to use their processor or upgrade to the Pro plan, design is dated, functionality beyond basic CRM is highly limited

*Powerful CRM for non-profits and political organizations *Fantastic integration with social media. *CRM is great at identifying prospective supporters among multiple mediums such as social network, email, and webpage *Strong integrated communications tool that allows you to respond to engagements with your organization across multiple tools and automatically record your interactions within the individual user CRM profiles *CRM has a good clean up tool that helps you merge fragmented prospect information into one complete profile if it was not done automatically already by this tool. *Financial tool to track donation progress for your organization

*Overall tool feels restrictive and lacks some basic features *UI is inefficient and not friendly to use and is intuitive only to people already in the development industry who may find this cumbersome. Menus in menus in menus. *Support is mostly paid and seen as a key business driver for the organization other than development requests. This is a curious business decision considering the tools complexity and target market and likely leads to low retention rate among organizations who trial it. They are focused on tier 1 customers. *Support for Events is very elementary. The tool is useful on small events only when tickets are involved, unless you want to use pen and paper check in's. There is no app support for check ins, no scannable tickets, and checking in requires a computer and many many clicks per person. *Very restrictive HTML support that blocks external integrations and embedding on your web page. This seems to have been a business decision to encourage paid development in their business model. *No native discussion/forum support is a key missed opportunity for engagement with the CRM. They have a work around with suggestion box but its sub standard and would make encouraging debate difficult as its not the core of its design. *Email campaign support is very elementary and difficult to use and test. Support for external tools such as Mailchimp or Constant Contact is very limited. Mailchimp contact sync is availabe and thats all. *Financial tool is missed opportunity due to lack of integration features with payment processors to import transactions and link them to people within CRM *Membership tool is poorly designed and makes managing paid membership difficult as a fundraising option within this tool without manual input.

I love NationBuilder. It is a comprehensive political tools. You do not have a website? Within clicks you have one with NationBuilder. I love the contact management features, the mapping tools, the street and household views, the mass emailing tools, the contact log features. In short, I love everything with NationBuilder. Oh, I forgot to mentioned their outstanding dedicated customer support.

My only regret with NationBuilder is that the tools is getting more and more expensive to use. Their is also no free account available for small campaigns or candidates with limited budgets.

NationBuilder has the capability to perform many functions. I am constantly discovering new functions and way to use it. One of our favorite features is tags, which allow us to mark contacts and easily sort them together out of thousands.

Editing the website hosted through our NationBuilder site is a pain to edit. I wish the process was smoother.

- The features (albeit tailored to political campaigns) are very comprehensive and well thought out. - For non-technical admins, it's very easy to create pages, add new content, and add new prospects or supporters to the CRM.

- Some seemingly simple things (like changing font types or colors) must be done within the CSS file (i.e. it can require technical knowledge). - Tutorial section is a bit cumbersome to navigate.