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Curate

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Curate 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Curate
Curate
4.7
(213)

Pricing

Starting at $275.00 per month

About Curate

Curate is the platform for event professionals looking to save time and increase profits through streamlined processes. Unlike Word docs, Excel spreadsheets, and sticky notes, Curate automates the event folder, allowing event professionals to deliver an excellent client experience.

Curate Screenshots

0
0
1

Curate Pricing and Plans

Starting price: $275.00 per month
Free Trial
Free Version

Growth

$275.00

flat rate, per month

Plan includes:

  • 240 Proposals / Year
  • Quickbooks Integration
  • 10 Custom Properties
  • Shopping List - Multi-Event
  • Prints - Multi-Event
  • 2 Saved Prints

Scale

$500.00

flat rate, per month

Plan includes:

  • Unlimited Proposals
  • Nowsta Integration
  • 20 Custom Properties
  • Multiple Recipe Count
  • 10 Saved Prints
  • Dedicated Customer Success Manager

Enterprise

Pricing available upon request

Plan includes:

  • Galley Integration
  • Unlimited Custom Properties
  • Unlimited Saved Prints
  • Slack Channel
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Curate Features

  • Popular features found in Florist
    Automated Card Printing
    Customer Accounts
    Delivery Tracking
    Order Management
    Stem Counting
  • More features of Curate
    Accounting Integration
    Activity Dashboard
    Alerts/Notifications
    API
    Automated Scheduling
    Banquet Management
    Billing & Invoicing
    Booking Management
    Calendar Management
    Calendar Sync
    Client Portal
    Communication Management
    Contact Database
    Contact Management
    Contract/License Management
    Cost Management
    Credit Card Processing
    CRM
    Customer Database
    Customer Management
    Customizable Branding
    Customizable Reports
    Customizable Templates
    Data Import/Export
    Discount Management
    Document Management
    Drag & Drop
    Electronic Payments
    Electronic Signature
    Email Templates
    Event Calendar
    Event Management
    Event Scheduling
    Facility Management
    Food & Beverage Management
    For Catering Businesses
    Historical Reporting
    Interactive Reports
    Inventory Management
    Inventory Tracking
    Invoice Management
    Kitchen/Menu Management
    Mobile Access
    Mobile App
    Multi-Location
    Online Ordering
    Order Tracking
    Payment Processing
    Point of Sale (POS)
    Price/Margin Management
    Product Catalog
    Production Tracking
    Proposal Generation
    Purchase Order Management
    QuickBooks Integration
    Quotes/Estimates
    Real-Time Data
    Real-Time Reporting
    Real-Time Updates
    Recipe Management
    Reminders
    Reporting/Analytics
    Reporting & Statistics
    Retail Inventory Management
    Sales Management
    Sales Reports
    Sales Tax Management
    Search/Filter
    Self Service Portal
    Shopping Cart
    Staff Management
    Supplier Management
    Task Management
    Third-Party Integrations
    Transaction History
    Vendor Management
    Website Integration

Curate Integrations

Google Calendar
Google Calendar
Google Maps
Google Maps
QuickBooks Online
QuickBooks Online
Xero
Xero
Microsoft Outlook
Microsoft Outlook
Stripe
Stripe

See all 7 integrations

Curate User Reviews

Overall Rating

4.7

Ratings Breakdown

5

84%

4

11%

3

2%

2

1%

1

2%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

4.8

Functionality

4.6

Corina's profile

Corina V.

Verified reviewer

Events Services

Self-Employed

Used daily for less than 6 months

Review source

Reviewed March 2022

Worth every penny!

4

Thus far, it has been amazing! The customer service is incredibly helpful and very patient! It has very muvh so been worth every penny!

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
I really like that this software is specifically built for the industry I practice. I have tried other programs that do not quite understand the specifics needed within my software to create successful proposals.
Cons:
There are some learning curves but ones that the customer service are very responsive to. I would like to see an increase in the ability to tokenize particular texts for contracts such at "today's date", event's "total", "deposit" and the ability to adjust the deposit as a percentage or by dollar amount, and the ability to adjust the payment due date to reflect the customer's version so that they know when their next payment is. I would also greatly appreciate the ability to have email correspondence and google calendar to sync with my events so that I am not having to go back and forth with two to three different programs to stay organized.

Reasons for switching to Curate

I wanted a program that was structured more for my industry with the understanding of floral and accessories I use to create a successful event.

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ED

Emily D.

Verified reviewer

Events Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed March 2024

Couldn't do my job without it

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Curate does all the things I need it to do to be able to do my job in the most organized way. It allows me to provide a detailed, easy-to-read proposal to my clients, while maintaining our pricing structure and profit margins. The ability to have multiple recipes within one line item so I can divide out the florals from the candles and click the photos easily into the line item is amazing. The drag and drop feature for the media gallery and mood board area also cannot be overstated how easy that is!
Cons:
Probably the price, but I do understand pricing to have a great product, which you have.

Reasons for choosing Curate

Because we had multiple detailed proposals whose data was transferred over and Curate had a ton more features than BloomTrac ever did and we've never felt the need to look into anywhere else.

Reasons for switching to Curate

That was essentially an invoicing system, not a proposal system, we acutally had BloomTrac/Ularas in between until Curate obtained them.

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JC

Jennifer C.

Verified reviewer

Events Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

We couldn't live without it!

5

Exceptional!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
We bought this software 4+ years ago and are constantly impressed. It is absolutely central to running our small business. It's their customer service that blows me away! I get an immediate reply to any question through the live chat. This is how customer service should be done!
Cons:
The expense of adding new features is prohibitive. I would rather pay one monthly fee and have access to everything.

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RG

Rachel G.

Verified reviewer

Events Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed March 2023

Big fan of Curate!

5

Excellent. I love that the team is always soliciting feedback, and works to implement it to make a better curate. You guys are awesome.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
We're long time users of Curate (and have tried out several of the competitors), and have always been big fans of the platform. Curate is easy and intuitive to use, both for the florist and for the client. We appreciate the ease with which we can create a proposal and the flexibility to make customizations. Curate has a polished look that sets us apart from our competitors. In fact, we consistently hear from clients that our proposals just looked better than our competitors.
Cons:
A couple of ideas:1) delete the pre loaded mayesh product. The stock images aren't great, and the pricing is incorrect for our market. 2) would love a more corporate looking template. Cleaner font, more minimalist design. 3) I would L-O-V-E an e-commerce arm of curate. Currently we use floranext for e-commerce. For florists who do events and retail, it's clunky to have 2 different platforms. 4) Would love a curate ap...especially for our breakdown crews to check in inventory.

Reasons for choosing Curate

curate is easier to use, and I liked the recipe writing.

Reasons for switching to Curate

honeybook lacked recipes, and trellis was the least intuitive software program I've ever used.

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AB

Alexis B.

Verified reviewer

Events Services

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed August 2022

This is the software every florist needs

5

With Curate, I never feel alone. The customer experience team, from the onboarding, to the free refresher training sessions, to the ability to shoot them a question or comment is always on their game and always so friendly. I have never felt like the company doesn't care; if they don't have an answer they always work to get the answer from another team member. I feel like they are not a stagnant company with unreasonable policies and procedures in place; they are constantly looking to evolve with the clients and meet the needs of clients in order to make the software better.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
-Curate is linked to the Mayesh flower library as well as the Floral Supply Syndicate library, which happen to be two of my main wholesalers. I can quickly access up-to-date prices, names, and pictures of the items I plan to use in a client's design. This ability to access these designs make it helpful for when I'm communicating with my wholesaler exactly which item I need -Ability to add flower pictures and Pinterest board pictures make the proposals visually pretty and help out the clients who aren't so visually creative
Cons:
The ability to generate a mood board prior to giving clients prices would be amazing! There is a small mood board and color way layout within the proposals itself but if they were able to be pulled out on their own, prior to having total quantities from clients would be helpful in starting the conversation with the client. Adding recipes and confirming product availability with the wholesaler can be a daunting tasks that holds up the proposal drafting process, and therefore can lead to clients hiring other florists who are more responsive.

Reasons for choosing Curate

I heard [SENSITIVE CONTENT] talk about the software on the[SENSITIVE CONTENT] podcast. Hearing his story, and hearing him reflect on the struggles and needs of a florist resonated with me. Having access to the [SENSITIVE CONTENT] and FSS libraries was really important to me and I felt like it elevated the Curate brand as a whole.

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MB

Mark B.

Verified reviewer

Hospitality

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2023

Way too much money for what is provided

2

Things started off great! After trying Caterease, which felt archaic in comparison. Though the pricing was about the same as Caterease, the functionality and UI were better so I transitioned over to Curate. They were a small company, and very receptive to my feedback and needs, and quick to implement some of the suggestions I had. I got to know the [sensitive content hidden] , and was even asked to be a customer testimonial to their venture capitalists when they were expanding. Then changes started. The once easily-navigable UI started getting clunkier. Things stopped working as well as they did before. Their updates were more like bugs. All the while, I'm still paying $3400 a year for degrading software. Then, as I mentioned above, I stopped receiving inquiries. Noticed after a few days that business wasn't coming in. What's wrong, I asked? Apparently, there's an annual quota of inquiries they allow into your account. Once you've hit that quota, you have to pay them more! They literally turned off my business and essentially shut my business down without notice or hesitation, and PUNISHED me for being successful. Absolutely unacceptable, and I found another software (Honeybook!) that same day, and transitioned within a week. Saved myself $3000 a year, and have had zero regrets or complaints.

Ratings Breakdown

2
Ease of use
1
Value for money
3
Customer support
2
Functionality
icon
Pros:
Curate had an attractive and professional UI that made our previous software obsolete.
Cons:
The fact that they charge you per inquiry/file you create. I was paying $3400 a year for their service, and you get a limited amount of inquiries with your subscription, I believe it was 200 new inquiries. Even if you have to decline the inquiry, it counts towards your quota. So, as a caterer with a busy summer, I could get 10 inquiries for 1 day and only be able to accept 2 of them, but now I've used 1/20th of my annual count for a single day's worth of inquiries. Want to add more? It's going to cost you $200 more for 100 more slots. I moved to honeybook, and pay 1/10 of the annual price for unlimited inquiries. Shame on you, Curate.

Reasons for switching to Curate

More attractive and functional than my previous software

Read More

HD

Heather D.

Verified reviewer

Events Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed April 2022

What would I do without curate?

5

I know that I don't use the program to it's full ability... I don't create recipes or or create orders through Curate, which I'm sure, if I ever grew to be a bigger company with multiple employees, I would definitely see the benefit in but how I use it, is perfect for me. As I have been using it for several years, I have had the pleasure of seeing all of the functionality changes that have been made to the program (for example, adding a section for html color codes is such a fun new feature!) I have raved to other florists about my experience with curate and I have heard from clients about how my quotes were night and day from other floral quotes they had received with presentation, the amount of photos for visuals and the level of detail. Once my clients receive and sign off on their quote, they are confident about what they will be receiving on their wedding day and I am always able to recall exactly what the game plan is months after I've written the quote and am getting ready for production/design.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Curate has totally changed the game when it comes to writing clean, beautiful quotes for my clients plus it has saved me so much time. It used to take me hours to write quotes and now I've cut my quote writing time in half. I have had clients book me because they were blown away by the detail, and ease of reading the quote compared to other florists they had spoken to. I love that I have all of my financial reporting in one place here, I use the reports function all of the time, it makes my monthly accounting tasks so easy.
Cons:
There are a few things I would love to see developed on curate. First of all I would love it if there was an app I could download to my phone. When I'm away from my computer I have to access Curate through my phone's internet browser and it's always a pain to log in and navigate. I would also love to be able to attach external documents to any emails I send through curate. For example, my company has a pdf rental guide that we frequently send to our clients when we send them their proposal. As far as I can tell, there is no way to attach a document to these outgoing emails so I have to send the client a second email with the document and it always seems less clean to me. The less emails my clients get, the better. I'd also love to be able to bold or italicize or underline text in the description boxes (not a big deal but sometimes I need to make a point or draw attention to what is written.

Reasons for choosing Curate

I was impressed with the professionalism the product would lend to my quotes and had a really great experience with the customer support team. It also seems a lot more elite than some of the other wedding/vendor software programs out there and I kind of like that!

Reasons for switching to Curate

I saw an opportunity to have a software program that would allow me to create beautiful quotes with lots of photos and the level of detail that other programs did not.

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SC

Sarah C.

Verified reviewer

Design

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2022

Curate changes the game for us!

5

Honestly it is a game changer. We used to spend hours creating proposals and having to add/subtract stems and pricing and the software does it for you. It has streamlined our processes and communication with our clients and our wholesaler.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
The ease in creating proposals, receiving content and keeping all details in one place. Our company is a full service floral, design and planning company. We use curate through the entire process from initial inquiry, contract management, floral proposals, client intake forms and correspondence, receiving payments, floral ordering and creating using the recipes. The real question is is there anything we don't use curate for? The templates for all the things! The forms for our clients to complete
Cons:
ahhh. I wish I had the option of organizing the event properties to my preference instead of alphabetized. I would like to be able to create a detailed timeline for my vendors and clients that I could use the customization feature for instead of having to transfer all my information into canva. I probably need a tutorial on the photo upload feature. It is basically a dump all for our inspo. photos over the years. I would like to be able to search them instead of scrolling through tons of photos. i=I'd also like to see popular pantone colors available in the new color feauture. Also,

Reasons for choosing Curate

I heard a podcast by [SENSITIVE CONTENT] on her process and looked into it.

Read More

JD

Julie D.

Verified reviewer

Design

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2019

Game Changer, working to perfect

4

I honestly love this software because I feel like I’m probably making money at what we’re doing for the very first time in three years and I love the fact that it does produce beautiful proposals. There are some quirks but I really believe the company is working hard on makingThose changes and fixes and getting this software faster. I honestly believe it will be perfect very soon. It takes a good bit of time to set up and learn so I do not advise starting in your busy season. It’s a little pricey compared to other software is out there but for the detail that it gives you based on the industry that we are in and how customizable it is very much worth the money.

Ratings Breakdown

4
Ease of use
4
Value for money
4
Customer support
4
Functionality
icon
Pros:
This software has completely opened my eyes to ordering what I need with little or no wasted product and making the money that we deserve as well as how much we were under charging before this software.
Cons:
This software can tend to run slow at times and the quantities pre installed are sometimes confusing or need to be changed. When you make changes within a proposal you have to remember that it does not make overall changes to all previously made proposals you must go in line by line and change every proposal that you have open for a change to take affect. This can be kind of frustrating and I have not found an easy fix for this yet. It’s just like any software when you see a problem go fix it immediately or else they will pile up on you and it’ll just make a big mess. Other than that I like the chat feature but sometimes you just want to call and be able to talk to someone. There are a few quirks that you need to remember like anytime you add a payment even though you have a percentage charge for a credit card if you add anything new to her proposal you have to remember all the things that That you have set up for that proposal and go make those changes to any additions. I think they are working hard on this software and it will soon be perfect but there’s lots of things to remember right now.

Reasons for choosing Curate

This software came highly recommended by Sarah Campbell of intrigue and after doing research and contacting other companies this one seemed very eager to not only have my business but to work with the software to make the changes that best suits me and our industry.

Vendor Response

Hey Julie! We love that we've been able to help turn the corner into profitability for your company! Music to our ears. :) To your point about making an adjustment to a flower price and it affecting only new proposals, that is correct. We do that to protect all your dozens or hundreds of old proposals from years past to ensure the data is saved appropriately. That said, there are some cool tricks in the software for quickly updating the prices of those events that you'd like to. We really appreciate your feedback!!

Replied May 2019

Read More

SO

Sahra O.

Verified reviewer

Events Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

Can't imagine working without it!

4

We probably use Curate differently than the majority of your users. We use it for daily arrangements created in a retail flower shop, as well as events. The daily use is amazing. I can have floral designers who do no know anything about the cost of flowers, and they can create arrangements that are spot on for the value. This means I don't have to babysit the designers to make sure they aren't "stuffing" their arrangements and it allows me to feel very confident about my margins and bottom line.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
What I like the most about the software is how customizable it is to our exact needs. There seems to be limitless ways to tune it to work for you! Using Curate also gives us confidence in our pricing and value of product - this is so important especially now with price fluctuations being an enormous challenge. Using Curate ensures we are always creating our arrangements and events to value, while constantly keeping an eye on our costs.
Cons:
There is a bit of a learning curve and some time investment to get it configured exactly so. I know for sure I am under-utilizing the software, just from a lack of time to work within. Some features are a little buried, and others are a little clunky. But it is the best option I have used to date.

Reasons for switching to Curate

It wasn't really a florist "business" software. I needed everything to be easy and exact. Curate does that. With Honeybook, I was using: spreadsheets to do counts and costs, HoneyBook for forms and communication management, and InDesign, Photoshop, and Illustrator to create beautiful proposals. Now I only use Curate.

Read More

Showing 1 - 10 of 213 Reviews

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