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Dovetail

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Dovetail 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Dovetail
Dovetail
4.6
(97)

Pricing

Starting at $29.00 per month

About Dovetail

Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable intelligence. It helps product, design, and development teams centralize, analyze, and share critical customer knowledge at scale.

The platform allows teams to analyze customer feedback from surveys, interviews, support tickets, and other sources of unstructured data. Users can generate decision-ready intelligence rapidly with the help of natural language processing (NLP), sentiment analysis, and machine learning, ensuring speed and accuracy.

Dovetail enables users to share high-value insights directly with stakeholders across the organization via an intuitive interface, promoting enterprise alignment and accelerating decision-making processes. It includes a streamlined interface to assemble data and convert raw customer input into structured, manageable information.

Dovetail Screenshots

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Dovetail Pricing and Plans

Starting price: $29.00 per month
Free Trial
Free Version

Free

$0.00

flat rate, per month

No plan information available

    Professional

    $29.00

    per user, per month

    Plan includes:

    • Workspace fields
    • Project folders
    • Workspace tag boards
    • Private projects
    • Project templates
    • 5 contributors
    • Unlimited projects
    • Unlimited viewers
    • Unlimited project folders
    • 25 transcript hours / month
    Read More

    Enterprise

    Pricing available upon request

    Plan includes:

    • Custom data retention
    • Optional HIPAA add-on
    • User provisioning via SCIM
    • Unlimited projects
    • Unlimited viewers
    • Unlimited project folders
    • Unlimited transcription
    • Unlimited storage
    • Unlimited workspace tag boards
    • Unlimited project templates
    Read More
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    Dovetail Features

    • Popular features found in Market Research
      Benchmarking
      Customizable Templates
      Data Import/Export
      Data Visualization
      Panel Management
      Question Branching
      Reporting & Statistics
      Statistical Analysis
      Survey/Poll Management
    • More features of Dovetail
      Access Controls/Permissions
      Activity Dashboard
      Annotations
      API
      Categorization/Grouping
      Collaboration Tools
      Commenting/Notes
      Customizable Fields
      Customizable Reports
      Dashboard
      Drag & Drop
      Feedback Management
      For Mobile
      For Websites
      Knowledge Management
      Monitoring
      Multi-Channel Data Collection
      Multi-Language
      Negative Feedback Management
      Predictive Analytics
      Prioritization
      Product Lifecycle Management
      Product Roadmapping
      Project Management
      Real-Time Updates
      Search/Filter
      Sentiment Analysis
      Surveys & Feedback
      Tagging
      Text Analysis
      Trend Analysis
      Usability Testing
      User Research Analysis
      Visual Analytics
      Workflow Management

    Dovetail Integrations

    Dropbox Business
    Dropbox Business
    Help Scout
    Help Scout
    Intercom
    Intercom
    Google Forms
    Google Forms
    Evernote Teams
    Evernote Teams
    Feefo
    Feefo

    See all 30 integrations

    Dovetail User Reviews

    Overall Rating

    4.6

    Ratings Breakdown

    5

    69%

    4

    28%

    3

    1%

    2

    1%

    1

    1%

    Secondary Ratings

    Ease of Use

    4.6

    Value for money

    4.4

    Customer support

    4.7

    Functionality

    4.3

    Stephanie's profile

    Stephanie P.

    Verified reviewer

    Research

    51-200 employees

    Used daily for less than 6 months

    Reviewed November 2019

    Dovetail really makes analysis and sharing insights easy

    5

    I love Dovetail for our research analysis and repository tool. We're always identifying new ways to leverage the tool for research needs. Dovetail is also really receptive to feedback, constantly improving, and doing research on the researchers.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    I LOVE that you are able to have a robust tool that includes analysis capabilities and houses insights from research. This gives stakeholders the ability to search all insights and view things like reading a medium article and also search historical insights. It also speeds up analysis with filtering options and highlights to filter down to key information to support an insight / finding.
    Cons:
    I would like to be able to track dates of when insights were created (not just when published in feed) so we can track age as well as somehow track the impact of the insight (e.g., what was done from it), to make reporting on research value easier.

    Reasons for switching to Dovetail

    The capabilities of sharing insights with stakeholders and having them read insights like reading articles, consuming any other content. They can also share and link to them in their work (e.g., JIRA tickets) and let others view without me manually adding each time for read only access.

    Vendor Response

    Thank you for the great review Stephanie! We really appreciate your feedback and help improving the product, and love working with you. Lots more planned for 2020 as we grow our team, so stay tuned!

    Replied November 2019

    Read More

    SW

    Stephanie W.

    Verified reviewer

    Computer Software

    51-200 employees

    Used weekly for less than 2 years

    Review source

    Reviewed October 2024

    Great research repository

    5

    Overall, it's been great. It's definitely more suited for a user research style of research (I do market research), but I can certainly make it work. It helps our team keep everything together and helps our organization be able to visit just one place to find past research (previously they had to search through two places, and not knowing where to start, it took twice as long).

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    3
    Customer support
    4
    Functionality
    icon
    Pros:
    Ability to tag insights and quantify the qualitative insights we collect. I also love how easy it is to import a Zoom recording so that it transcribes an online interview. Finally, I like that it helps us keep all our user and market research in one place - easier for our team and for our coworkers looking for insights.
    Cons:
    I wish that Dovetail would prioritize new projects (even if they weren't insights) at the top of the home screen. Right now, I only see insights form my team members, but since I do mostly 'projects' with 'read me' sections, they don't show up.

    Reasons for switching to Dovetail

    To move all of our research into one location - Dovetail was better for this (and SharePoint is awful and hard to use), so it made sense to move all the market research over to Dovetail rather than move all the user research over to SharePoint.

    Read More

    NC

    Nuri C.

    Verified reviewer

    Retail

    Self-Employed

    Used weekly for less than 12 months

    Review source

    Reviewed January 2023

    Great concept, but the app isn't quite there yet

    3

    Ratings Breakdown

    5
    Ease of use
    2
    Functionality
    icon
    Pros:
    Being able to see the engagement and following size for the applicants.
    Cons:
    There wasn't a way to really customize my payouts. I wanted my affiliates to be paid a % of the net profits, as opposed to the total order and there was no way to really customize how I wanted my affiliates paid. Overall, the dashboard was nice and the app has potential, but it just really didn't work for my needs.

    Reasons for choosing Dovetail

    Initially, it was price.

    Read More

    JC

    Juandiego C.

    Verified reviewer

    Transportation/ Trucking/ Railroad

    51-200 employees

    Used daily for less than 6 months

    Review source

    Reviewed October 2024

    Dovetail is what i was searching to create a robust research repository

    4

    Its been a good experience overall, i have helped my team's research and data to connect with other teams, and the the 10 licenses limit is too short, because everyone wants to jump onboard

    Ratings Breakdown

    4
    Ease of use
    3
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    It is a very powerful tool although it present thing in a very friendly and easy to use way. It main strength is on the analysis of video, it generates a very accurate transcript, it have AI tools to speed the summary and tagging process
    Cons:
    Processing PDF is not their strong suit. PDFs look very small once you upload them and the highlighting process is not great.

    Reasons for choosing Dovetail

    Because of the power it offers and their strong GDPR compliance

    Vendor Response

    Thanks for the glowing review, Juandiego. Great comments on PDF processing that I'll relay to the team. Thank you!

    Replied October 2024

    Read More

    AS

    Alex S.

    Verified reviewer

    Biotechnology

    201-500 employees

    Used daily for more than 2 years

    Review source

    Reviewed May 2025

    Great tool for storing and sharing recorded calls

    4

    Dovetail has served my team well as a central repository for recorded calls with clients. It's transcription, tagging, and sharing features really facilities collaboration.

    Ratings Breakdown

    4
    Ease of use
    4
    Functionality
    icon
    Pros:
    The software's transcription and tagging features make it really easy to share with colleagues detailed information from recorded calls.
    Cons:
    The inability to limit access to a single recording from within a folder makes it challenging to collaborate when proprietary information is involved.

    Read More

    JK

    Jess K.

    Verified reviewer

    Information Technology and Services

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed October 2024

    Magic features help me analyse my research with ease and enables me to spend more time using my research than managing it

    5

    I've used Dovetail for 2 years in two different organisations. It's been an absolute gamechanger as a super stretched Product Designer who's responsible for research through to visual design and a hand full of other roles too! Dovetail is the best tool I have as it's empowered me to empower customer research and insights into my teams, founders and engineers. You need everyone making decisions based on customer insight, not their opinions and this is the tool that helps!

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Dovetail feels like my research superpower. I easily raved about Dovetail pre-magic AI features because it was still so easy and powerful for helping me take my interviews through documentation and analysing for key insights + sharing and empowering my team with that information. And now, with new magic (AI) capabilities and where I think they are going next with the product, I am not only raving, but I am full fan-girl!!! It's hard to summarise in a few sentences! Now I can import an interview recording, click a few buttons and have summaries, highlights (using my custom tags) and shareable insights. What took me days now takes me minutes and I have more time to focus on using my research than analysing it. Getting started is also a piece of cake because they have templates you can use straight out the box and I use the google integration to quickly pull in my interviews after a google meet recording. I use Dovetail daily and it's become a staple resource from our Founders to our software engineers.
    Cons:
    Sometimes the transcribing works really well and other times it's a bit off and combines phrases from multiple speakers together in a single block. It's never been a deal breaker though because the rest of the product is so good.

    Read More

    VM

    Vesna M.

    Verified reviewer

    Marketing and Advertising

    2-10 employees

    Used weekly for less than 12 months

    Review source

    Reviewed October 2024

    Spreadsheets are 2D; Dovetail is 3D

    5

    Dovetail is a game-changer for me because I don't need to have my system fully figured out at the start of a project. As patterns emerge, Dovetail lets me adapt my workspace (unlike rigid spreadsheets!). I love that I can tweak my framework as I go — tags, color coding, categories — it's all flexible. Plus, it's not just for video content. I can pool in different mediums and tag everything the same way. The real highlight, though, is the variety of views: board, canvas, table — I can view my data depending on how I'm planning to use it that day. Dovetail makes research fun and intuitive, letting me interact with it from different angles without the headache of reorganizing everything. It’s a breath of fresh air compared to spreadsheets. It allows research to feel organic yet organized.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    - Very intuitive to use — the way you can just drag and drop, click and edit, manipulate, view, etc. - Very easy to train a subcontractor or VA because of how intuitive the tool is - Beautiful tagging system that lets you adapt your process on the fly - Granular customization and filtering so you can easily include/exclude content when you want to view it on a canvas, in table format, or as a board - You can easily find the source of any highlighted item so you can revisit the full context - Adding a second user and giving them the right permission level is easy - Brings your research to life and makes it fun and exciting to interact with it
    Cons:
    - The AI features can see some improvement. The outputs aren't that helpful and not that good - I wish the price point to add users wasn't as high

    Read More

    ZG

    Zohreh G.

    Verified reviewer

    Hospitality

    201-500 employees

    Used daily for more than 2 years

    Review source

    Reviewed October 2024

    best tool any researcher can have in their toolbox

    5

    Overall it's the best tool any researcher can have in their toolbox since it solves for documenting, analysing and reporting findings in a smooth way in one place.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    I like the fact that with dovetail we have consolidated all of our research projects including the recorsings, analysis and reports into a single platform. Also for international companies, the transcriptions in multiple languages and using AI for analysis in a valuable time saving feature. I also love the AI's help with directly extracting the answers to the initial research questions from the transcripts which streamlines the analysis process.
    Cons:
    Navigating through Dovetail (notes, insights, highlights, etc) is a bit challenging for non researchers. As a researcher, I appreciate the flexiblity but it might not work for other roles. and also it can lead to inconsistent documentation styles across different research projects conducted by different researchers, making it yet more dificult for others to navigate. on the other hand, I also find dovetail not an ideal tool for managing analysing survey data.

    Read More

    DH

    Dani H.

    Verified reviewer

    Computer Software

    201-500 employees

    Used monthly for less than 2 years

    Review source

    Reviewed October 2024

    Great way to collect, monitor, and categorize insights from user research

    4

    Dovetail is a super powerful tool for helping our team categorize, store, and get insights from interviews we have with users. The auto transcribe feature, AI insights, and ease of tagging content allows us to prioritize building better features while never losing a use case or pain point in the sea of content.

    Ratings Breakdown

    5
    Ease of use
    4
    Functionality
    icon
    Pros:
    - Easy to upload, transcribe, and tag content - Auto transcribes calls you upload which is a huge plus - The AI feature pulls insights from your recordings - Your able to jump to points in the call from the transcript or tags - The insights board feature is super useful - Great collaboration features - Able to collect recordings from various projects and synthesize findings for other stakeholders - Our PMs and UX designers are able to track customer feedback on new features and current features and build a robust collection of pain points, use cases, feature requests, and other feedback.
    Cons:
    - some workflows feel a bit clunky at times and I wish there could be less clicks do to certain things - I wish there were more visualization types to build reports - I would like more filter options

    Read More

    ET

    Emily T.

    Verified reviewer

    Information Technology and Services

    1001-5000 employees

    Used daily for more than 2 years

    Review source

    Reviewed October 2024

    An innovative, powerful user-centric tool created by an incredible team!

    5

    After an extensive comparative audit of repository tools at the time, Dovetail exceeded expectations with its customer service, integrations, and innovative product design during my usage for 3 years. I worked on a small team that lacked in-house research operations support, so UX Researchers were tasked with both the execution of research and management of our work, including the development and maintenance of a research repository. Dovetail helped lighten the load of this additional role and significantly contributed to strengthened partnerships across functions.

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Dovetail gracefully balances intuitive UX and powerful functionality. It is easy not only for UXRs to use, but also for non-researcher stakeholders at all levels to navigate and contribute. Insights that contributed to broader insight reports and could be highlighted in reels or feeds fit our organization's mental model and gave us the framework to continue educating our stakeholders on the power of UXR. The customizable templates are particularly beneficial for structuring research output and synthesizing insights effectively for various methods and altitudes of projects. For our UXR team, it allows for customization through templates and to easily control for privacy and security.
    Cons:
    Generally I can think of few cons about Dovetail! At the time, the list of product integrations was still growing, but see that the team has already made significant strides in expanding that list. Dovetail also is extremely receptive to user feedback and truly feels like a user-first business. That said, changes and improvements to the platform were frequent and common. Sometimes this inhibited our ability to stick with an established process with the tool, and it required us to restructure our repository slightly and re-socialize education to our stakeholders on how to utilize Dovetail. Ultimately, however, it was great to see Dovetail lead innovation in this product space for UXR teams.

    Vendor Response

    It's great to learn about your success with Dovetail over the years, Emily. Thanks for sharing your experience and expertise.

    Replied October 2024

    Read More

    Showing 1 - 10 of 97 Reviews

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