BlueConic 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

BlueConic

4.4

(10)

Pricing

Pricing available upon request

About BlueConic

BlueConic is a platform designed to transform first-party data into actionable opportunities for businesses. It supports industries such as retail, consumer goods, travel and hospitality, and financial services by enabling data-driven marketing strategies. The platform is tailored for marketing teams and incorporates AI technology.

It includes data collection tools such as quizzes, surveys, and guided customer journeys to gather declared data directly from audiences. Features include predictive segmentation, lookalike audience targeting, and next-best-action recommendations to optimize marketing efforts. Pre-configured solution packages are available for use cases such as lead generation, product discovery, cart abandonment, and next-best-action workflows.

BlueConic consists of two main components. The Experiences product creates interactive customer touchpoints designed to capture attention and deliver measurable outcomes. The Customer Data Platform unifies data from various sources, enables the creation of AI-powered segments, and activates these segments across channels in real time. The system is adaptable to different business models and growth objectives, incorporating AI-g...

BlueConic Screenshots

BlueConic Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Custom

Pricing available upon request

No plan information available

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BlueConic Features

Popular features found in Lead Generation
Campaign Management
CRM
Data Import/Export
Landing Pages/Web Forms
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
Pipeline Management
Reporting & Statistics
More features of BlueConic
Abandoned Cart Saver
A/B Testing
Activity Dashboard
Activity Tracking
AI Copilot
API
Audience Targeting
Behavioral Analytics
Behavioral Targeting
Behavior Tracking
Campaign Segmentation
Channel Management
Contact Database
Contact Management
Customer Activity Tracking
Customer Database
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Forms
Data Capture and Transfer
Data Integration
Engagement Tracking
Event Triggered Actions
Feedback Management
Forms Management
GDPR Compliance
Generative AI
Lead Capture
Lead Generation
Multi-Channel Data Collection
Multiple Data Sources
Performance Metrics
Personalization
Predictive Modeling
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recommendations
Reporting/Analytics
Survey/Poll Management
Surveys & Feedback
Third-Party Integrations
Website Analytics
Website Personalization

BlueConic User Reviews

Overall Rating

4.4

Ratings Breakdown

60%

20%

Secondary Ratings

Ease of Use

3.9

Value for money

3.8

Customer support

4.3

Functionality

4.4

Have you used BlueConic and would like to share your experience with others?

Isabel M.

Verified reviewer

Used other for unspecified

Review source

Reviewed March 2018

This software permits the personalisation of website and marketing channels easily.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BlueConic is an excellent platform for marketing segmentation and automation.This platform permits easily adjust website for personalisation and A/B testing. Also, It integrates to about any external application.

Cons:

The pricing is very expensive and is focused basically on larger organizations. It counts with some tools that requires some knowledge to use them.

Verified

Reviewer

Furniture

51-200 employees

Used other for more than 2 years

Review source

Reviewed February 2018

Powerful, fairly user-friendly customer data platform with segmentation, integration and interaction

We use BlueConic to send notifications to use, create product recommendations, create smart audiences for use in advertising, get deep audience insights on our web visitors and site data, and to unify data sets.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I think the biggest pro about BlueConic is the team. I love working with them and every time I talk to them I learn something. They are extremely knowledgeable and have tons of insight. They give great recommendations for use cases. Other pros are the segmentation, progressive profiling, data aggregation through integration, and depth of possible use cases. BlueConic can help extend the functionality and capabilities of your existing ecommerce or site platform. Since it is able to inject user experiences real-time by segment, it's uses for on-site personalization are extensive. It also can help you create better target audiences for advertising on other platforms like Facebook or in AdWords. With a tremendous amount of available data points, you can create highly specific segments that you can then push to ad platforms (which you can then use to create lookalike audiences).

Cons:

There are a couple cons to BlueConic. One is that while the team is always glad to help out with your projects, it is largely self-service. Meaning if you don't have a good grasp of the platform and have a solid strategy in place of how to utilize it, you won't get as much out of it. That being said, they are always willing to help you brain storm and even build out conceptual use cases for you. However, you need to immerse yourself in the platform. There's a bit of a learning curve if you have never used a CDP before. Also, the open-ended nature of the platform means you might feel lost knowing exactly what you can do with it if you don't come in with a clear goal. Also, integrations depend largely on email address, so if you haven't got a lot of email addresses in your data sets, unifying them with your site data in BlueConic is going to be tricky. Lastly, I haven't priced other CDPs lately (we've used them for about 3 years), but for a small business it can be a bit pricey. It will be best utilized if you have a complex marketing stack already and need a way to unify your data for use in personalization and advertising.

Verified

Reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed June 2023

Real-time data activation

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BlueConic allows you to bring together customer data from various sources, including websites, mobile apps, CRMs, and more

Cons:

BlueConic, like any advanced CDP, may have a learning curve for users who are new to the platform.

Verified

Reviewer

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed June 2018

Works beautifully excellent interface

Excellent interface Play a vital role in business models very useful tool facilitates work and decreases times

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very useful because it captures data in real time. Your data is easily used once captured. It can be used for the orientation of announcements and surveys. Its technology and interface have nothing like it. It integrates perfectly with the updated websites.

Cons:

Currently the profile data is not seen, such as the date of creation or update, which is a very valuable benefit. To track the necessary data, sometimes it becomes complicated. It could have some more "ready to use" APIs.

Laura W.

Verified reviewer

Used weekly for less than 6 months

Review source

Reviewed April 2018

Brings all of my disseminated data and fragmented view on my customers into one actionable pot!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Wow! My challenge was that I had various, siloed marketing technologies solutions and I didn't have a seamless way to integrate them, therefore having fragmented views of the customers and different tools serving different purposes. I love the many platform plugins and quick connections that BlueConic brings to the table, synchronising all of my disconnected systems. If you can get some techie help, you can even customise a new plugin to suit your specific needs on top of what BlueConic has to offer!!! The result? You're left with a rich and comprehensive view of the customer which is progressive: it gets richer as you continue uncovering data from subsequent sessions, channels etc.

Cons:

I just need to keep an eye on reaching my limits threshold of my subscription so that I don't get charged extra as the billing is done automatically when that happens; you can't always avoid it, but I suppose that's a common scenario.

Verified

Reviewer

Transportation/ Trucking/ Railroad

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed March 2018

Great Marketing segmentation platform

Marketing segmentation and automation, data collection and visualization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BlueConic is fantastic platform for marketing segmentation and automation. The data we are collecting is very valuable. It integrates to just about any external application so we can easily segment out our marketing lists based on a variety of data.

Cons:

It does take some knowledge to use some of the tools with BlueConic, and the setup was a little difficult.

Alex B.

Electrical/ Electronic Manufacturing

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed May 2017

excellent tool for personalization

Personalization of web presence, higher conversion, easy integration with marketing automation, flexible set-up linked to existing data model, great UI

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use and flexibility and speed of companies responses. Once set-up, it provides simple and intuitive interface to achieve your personalization

Cons:

Take your time to do a professional and detailed set-up. It will save you time and effort in the future.

Verified

Reviewer

Internet

11-50 employees

Used other for less than 6 months

Review source

Reviewed March 2021

Very good customer data platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Allows to collect, analyze and use customer data with much higher efficiency than before. Now we understand our online audiences better. Great data visualization features.

Cons:

Have to highlight that it can seem too complex at the very beginning. Also, this is not cheap software.

Verified

Reviewer

Publishing

51-200 employees

Used monthly for less than 6 months

Review source

Reviewed May 2019

Better Understanding Our Online Audience in a Time When It Feels Impossible

Still early to tell but we're hoping to take advantage of BlueConic to a more dynamic level, increased the degree to which we're using it on a regular basis and continue to rely on it as a platform that centralizes rich data about who and how our audience is engaging with online content.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BlueConic's user interface is single-handedly it's most admirable feature. For a platform that we're using to track and better understand our online audience and web traffic, having a visually dynamic and translattable way to understand data is crucial and BlueConic is great at it.

Cons:

The platform can get so complicated and convoluted that sometimes it's hard to figure out how to scale it to a smaller company. We barely feel like we're using the platform to its full potential and that can be a little frustrating.

Martijn S.

Used other for less than 6 months

Review source

Reviewed March 2018

OK personalization software, but promises more than reality