Aforza 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Aforza

5.0

(1)

Pricing

Pricing available upon request

About Aforza

Aforza is a cloud based commercial execution platform designed specifically for Consumer Goods organisations to optimise market operations across every route to market. It supports companies selling through retail, wholesale and distributor channels, helping them plan, execute and measure commercial activities using a single, connected system.

Aforza is used by a wide range of roles, including trade planners, key account managers, field sales representatives, merchandisers, telesales teams, commercial excellence teams and finance users. It is applicable across industries such as food and beverage, household goods, personal care and consumer healthcare, where execution quality and commercial control are critical.

The platform connects four core areas of commercial execution: Retail Execution, Trade Promotion Management, Sales Force Automation and Distributor Management. These capabilities work together rather than as separate tools, ensuring that planning decisions are directly linked to in market execution and financial outcomes. This integrated approach helps organisations move away from siloed processes and manual reporting.

Aforza includes Ava, its AI based assistant built sp...

Aforza Screenshots

Aforza Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Aforza Pricing Editions

Pricing available upon request

Plan includes:

Ava (Aforza Vertical AI)

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Aforza Features

Popular features found in Trade Promotion Management
Budgeting/Forecasting
Discount Management
Performance Metrics
Promotion Calendar
Promotion Optimization
Promotions Management
ROI Tracking
More features of Aforza
Accounting
Activity Dashboard
AI Copilot
AI/Machine Learning
AI Writing Assistant
Alerts/Notifications
API
Approval Process Control
Approval Workflow
Audit Management
Calendar Management
Call Management
Call Tracking
Campaign Management
Channel Management
Chatbot
Chat/Messaging
Checklists
Claims Management
Clock In/Out
Collaboration Tools
Commission Management
Communication Management
Competitive Analysis
Compliance Management
Contact Management
Content Management
Contract/License Management
Conversation Intelligence
CRM
Customer Database
Customer Engagement
Customer Management
Customer Segmentation
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Collection
Data Entry
Data Import/Export
Data Synchronization
Data Visualization
Deal Management
Demand Forecasting
Document Management
Document Storage
Drag & Drop
Electronic Signature
Email Management
Email Marketing
Email Response Control
Email Sequences
Email Templates
Email Tracking
Employee Scheduling
Event Tracking
Event Triggered Actions
Field Sales Management
Forecasting
For Manufacturers
Form Builder
For Retail
For Sales Teams/Organizations
Generative AI
Geographic Maps
Image Capture
Image Recognition
In-Store Execution
Inventory Management
Lead Assignment
Lead Capture
Lead Engagement
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
List Management
Meeting Management
Merchandising
Mobile Access
Mobile App
Multi-Location
Notes Management
Omnichannel Communications
On-Shelf Availability
Opportunity Management
Order Management
Personalization
Pipeline Management
Predictive Analytics
Price/Margin Management
Price Optimization
Process/Workflow Automation
Proposal Generation
Quotes/Estimates
Real-Time Data
Real-Time Reporting
Referral Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Returns Management
Revenue Tracking
Role-Based Permissions
Route Optimization
Sales Activity Management
Sales Automation
Sales Forecasting
Sales History
Sales Pipeline Management
Sales Trend Analysis
Scenario Planning
Scheduling
Search/Filter
Settlement Management
SMS Messaging
Speech Recognition
Status Tracking
Strategic Planning
Surveys & Feedback
Task Management
Templates
Territory Management
Third-Party Integrations
Trade Agreement Management
User Management
Workflow Management
Workforce Management

Aforza User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Have you used Aforza and would like to share your experience with others?

Ross L.

Verified reviewer

Food & Beverages

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed January 2026

Aforza is a True End-to-End TPM with AI That Actually Delivers

Aforza has fundamentally modernised the way our commercial, finance, RGM and field teams operate. By connecting planning, execution and settlement end to end, it has improved data quality, reduced manual effort and accelerated insight generation. The addition of Ava’s AI-driven scenario planning and recommendations has taken decision-making to another level, improving both speed and quality of outcomes. Combined with a strong UX and a genuinely reliable offline mobile experience, Aforza has delivered tangible gains in productivity, accuracy and margin control. Highly recommended for consumer products companies serious about modernising TPM, RGM and field execution to drive profitable growth.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

True end-to-end TPM connectivity Aforza genuinely connects the full trade process from top-down planning through execution, accruals, claims, deductions and final P&L. Having all data in one place has eliminated manual spreadsheet reconciliation and significantly improved trust in the numbers. Strong financial control and accuracy Core TPM processes such as disaggregation, automated accruals and claims resolution run smoothly and consistently. Finance teams benefit from strong auditability, governance and reconciliation without manual intervention. Powerful analytics and scenario planning The depth of analytics provides clear visibility into performance drivers, margin impact and funding efficiency. Scenario planning is a major strength, allowing rapid modelling of price changes, promo mechanics and funding shifts. Ava (Vertical AI) adds real value Ava’s AI-driven guidance is practical rather than generic. It supports real-time scenario modelling, highlights profit risks and opportunities, and improves the speed and confidence of decision-making across commercial and RGM teams. Excellent UX across personas The platform is clearly designed around different user needs. Finance, RGM, Sales and KAM teams each get a tailored experience, and the UX is fast, intuitive and well suited to both office and field use. Best-in-class mobile and offline experience The mobile app stands out, particularly offline. It works reliably in-store with poor connectivity, with no friction around syncing or network issues. This has materially improved rep productivity and consistency.

Cons:

Depth can feel complex initially The richness of functionality and analytics means there is a learning curve, particularly for users new to structured TPM or RGM processes.

Reasons for switching to Aforza

The previous platform was not delivering the needs of the field force and this upgrade was game changing.

Showing 1 - 1 of 1 Reviews