Base 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Base is right for your organization?

Our Shipping Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Base

4.1

(8)

Pricing

Starting at £39.00 per month

About Base

Base is an e-commerce integration platform designed to centralize sales management across multiple online channels. It supports integrations with various marketplaces such as Amazon, eBay, and Etsy, as well as online store platforms such as Shopify, WooCommerce, BigCommerce, and Magento. The platform is suitable for businesses of different sizes, helping to manage operations across diverse sales channels and international markets.

The system includes tools for order management, product management, and marketplace management. Orders from all channels are consolidated into a single dashboard, while the product management feature maintains a virtual warehouse database. Marketplace management allows for bulk listing and synchronization of offers. Shipping management capabilities integrate multiple carriers, enabling automatic shipment creation and tracking notifications. Workflow automation handles repetitive tasks such as sending emails, updating order statuses, issuing invoices, and printing shipping labels.

Specialized features include price automation, which adjusts product prices based on market conditions and competitor data. AI technology supports product description creation,...

Base Screenshots

Base Pricing and Plans

Starting price: £39.00 per month

Free Trial

Free Version

Freemium

£0.00

usage based, per month

Plan includes:

Unlimited Integrations
3 team profiles
Orders, Stocks & Prices - 1 hour sync
Data Retention - 6 months
AI Functionalities

Business

£39.00

usage based, per month

Plan includes:

Unlimited number of Products/Offers
Unlimited number of team profiles
Real time Orders, Stock & Prices sync
Data Retention - 24 months
Extended AI Functionalities

Enterprise

Pricing available upon request

Plan includes:

Enterprise Infrastructure
Enterprise Uptime SLA
Unlimited Max Data Storage
Custom Data Retention
Dedicated Technical Expert

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Base Features

Popular features found in Shipping
Alerts/Notifications
Bills of Lading
Delivery Tracking
eCommerce Management
Import/Export Management
Inventory Management
Label Printing
Parcel Shipping
Quotes/Estimates
Reporting/Analytics
Shipping Management
More features of Base
3PL Management
Accounting Integration
Activity Dashboard
AI Copilot
API
Backup and Recovery
Barcode/Ticket Scanning
Batch Processing
Billing & Invoicing
Budget Tracking
Bulk Ordering
Catalog Management
Channel Management
Collaboration Tools
Cost Tracking
Customer Management
Customizable Fields
Customizable Reports
Customizable Templates
Data Import/Export
Data Synchronization
Discount Management
Electronic Payments
Email Marketing
Exchange Management
For Retail
For Small Businesses
Generative AI
Inventory Control
Inventory Optimization
Inventory Replenishment
Inventory Tracking
Invoice Management
Item Management
Kitting
Marketplace Integration
Mobile Access
Multi-Channel Management
Multi-Channel Marketing
Multi-Currency
Multi-Location
Order Fulfillment
Order Management
Order Processing
Order Routing
Order Tracking
Package Tracking
Point of Sale (POS)
Process/Workflow Automation
Product Data Management
Product Identification
Promotion Optimization
Promotions Management
Purchase Order Management
Real-Time Data
Real-Time Monitoring
Real-Time Updates
Receiving
Recurring Orders
Reordering
Reorder Management
Reporting & Statistics
Retail Inventory Management
Returns Management
Sales Reports
Sales Trend Analysis
Search/Filter
Serial Number Tracking
Shipment Price Calculation
Shipment Tracking
Shipping Labels
Shipping Services Integration
Shopping Cart
SKU/UPC Codes
Special Order Management
Status Tracking
Stock Management
Supplier Management
Third-Party Integrations
Vendor Managed Inventory
Vendor Management
Warehouse Management
Workflow Management

Base Integrations

Pennylane

Base User Reviews

Overall Rating

4.1

Ratings Breakdown

63%

13%

Secondary Ratings

Ease of Use

4.1

Value for money

4.4

Customer support

4.6

Functionality

4.0

Have you used Base and would like to share your experience with others?

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed April 2022

The best multichannel order and offer management tool on Poland

If you sell on your own e-shop, marketplaces like Allegro, Amazon, Shopee you have to use it! When you start use it, you'll regret that you started using it so late :-)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, implement, integrate with e-shop, marketplaces. The main tool to manage orders from different sources. It can replace accounting system, warehouse manage system, shipping system from different couriers etc. A lot of automatisation actions that helps fasten your everyday work.

Cons:

Lack of marketplaces communication integrations like Amazon messages, Shopee chat, Allegro discussions and messages.

Reasons for choosing Base

There is no such comprehensive and cheap competition :-)

Oliver S.

Verified reviewer

Printing

Self-Employed

Used daily for less than 6 months

Review source

Reviewed September 2024

Schlank und schnell

Der Support ist zügig und es sind dafür keine Sonderkosten wie bei anderen Marktbegleitern zu entrichten. Eigentlich eine Selbstverständlichkeit, dass man im Falle eines nicht funktionierenden Produkte, welches man bezahlt, einen Support ohne Zusatzkosten bekommt. Hier bekommt man diesen ohne lange Wartezeit.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Schlank aufgebaut, recht schnell auch an Schnittstellen und vor allem die sehr große Anzahl vorhandener Schnittstellen. Der Formulareditor ist nichts für Weicheier, da sollte schon ein wenig HTML und Frustrations-Toleranz vorhanden sein. Wenn man den aber einmal im Griff und verstanden hat, denn sind die Möglichkeiten sehr gut und vor allem hoch flexibel. Auch ist das Listing auf ebay sehr gut gelöst, inklusive eigener Templates mit Platzhaltern. Leidgeprüft von anderen Systemen, die eben das nicht sonderlich gut im Griff hatte, war dies eine angenehme Überraschung.

Cons:

Eine richtige Kundenverwaltung wäre noch ein Traum: zwar kennt BL bei Anlage eines neuen Auftrages eine Suche nach Kunden - die auch über Benutzerkennung oder Email Adresse realisiert werden kann; es kommt also kein Kunde abhanden, der einmal bekannt war. Allerdings wäre eine echet Kundenverwaltung im Sinne von Preisstaffeln, Kommentare, Kundennummer, aber auch Blacklistings - sinnvoll. Zwar können CRM Systeme angebunden werden, aber wie fragmentiert möchte man dies nun haben ? Ein wenig mehr Dokumentation könnte nicht schaden, insbesondere für den Formular Editor ;-)

Reasons for choosing Base

Funktionsumfang passt sehr gut zum Geschäftsmodell

Reasons for switching to Base

Siehe Bewertungen von JTL im Netz. Das war kein Zustand mehr

Merticariu N.

Verified reviewer

Individual & Family Services

Self-Employed

Used daily for less than 2 years

Review source

Reviewed May 2023

Baseliker big problems

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

NOTHING good with the help of baselinker, only nerves, stress and lost money

Cons:

I have had problems for 1 year with the listing of 500 products and even now, after all this time, the problem of listing 500 products imported from emag in baseliker and associated afterwards for the synchronization of prices and stocks could not be solved. I have to change something every day to the products in baselinker to make the listing and even after the multiple interventions of several operators from the baselinker team, this has not been successful until now after several reimports and changes to the products sent one after the other and which they said were not even resolved 50% of them are not synchronized. For this reason, I gave up on a project with 80,000 products, even though I paid between 100 and 150 euros per month, just because I had the products in baselinker at their suggestion, even though there were only 10 listed in the marketplaces 20 products, I was paying 150 euros monthly. What kind of integrator are you if you are not able to list in a year 500 products that have been imported into baselinker? If you are not able to return my money backAnd I wrote to you I don't know how many times that I want to talk to someone from your management to explain these problems to them, why can't I talk to someone there?Maybe tomorrow when I file a complaint with the opc that I paid and even after 1 year I still haven't solved these problems even though I'm up to date with the payment, maybe something will be solved

George D.

Verified reviewer

Furniture

11-50 employees

Used daily for less than 12 months

Review source

Reviewed September 2022

Amazing expansion in different way

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that this product have many integrations, with all platforms you need, like amazon, emag, WooCommerce, and you can add more accounts from same platforms thats amazing, like 3 WooCommerce account or emag accounts from same country and sync it.

Cons:

It miss a batter integration for importing the variation from WooCommerce, and I will like to be contacted by a manager to help me, I want someone insistent to help me to learn the platform, that is missing.

Reasons for choosing Base

I use both, because BaseLiker hava the feature to connect more emag accounts.

Nicolas J.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2024

Inexpensive solution for Polish Platforms

Ratings Breakdown

Ease of use

Functionality

Pros:

Pretty solid throughout the years to get Polish platforms worked out in terms of catalogue and overall management.

Cons:

Only issue we have is the tracking not coming from our shipping software through to baselinker. So polish orders do have to get their tracking numbers confirmed manually for now. It's a minor problem considering how easy friendly and inexpensive this solution for such non-mainstream market.

Marius M.

Verified reviewer

Retail

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed December 2023

Extremely good value for money marketplace management platform

It is absolutely great for integrating with marketplaces, especially for syncing orders.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's really cheap and has loads of marketplaces to integrate with. Probably one of the best features is their customer support system, it's so easy to raise and track tickets. And they respond really quickly.

Cons:

When it comes to offer synchronization it's not great if you manage offers outside of Baselinker like we do (we use Shopify for that). Syncing offers is a manual and inconvenient task. Also, product export features are too difficult to use for a beginner. I didn't find the prebuilt reports for download to be very useful either.

Marco Y.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for less than 6 months

Review source

Reviewed December 2022

Professional worker in order management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Product management feature we like the most. We have tried the software mainly for it.

Cons:

The app is sometimes out of service. We are not sure yet if it is it our problem our the soft problem.

Dates G.

Verified reviewer

Retail

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed August 2022

Help your business to grow

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

For sure I like the big number of possible connection with marketplace, shipping carriers etc...

Cons:

Here can be a very good help if BaseLinker team develop batter variation connection with wordpress woocommerce, I feel hard to import my product, because I work just with product variable, and I have different photos and gallery for each variation.

Showing 1 - 8 of 8 Reviews