Mixpanel 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Mixpanel

4.5

(145)

Pricing

Starting at $25.00 per month

About Mixpanel

Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top user flows, create cohorts in bulk and automate workflows via a unified platform.

It offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. Mixpanel allows employees to create and manage campaigns and calculate conversion rates. Additionally, it lets administrators build custom dashboards, receive alerts for product updates and monitor products' key performance indicators (KPIs).

Mixpanel comes with an application programming interface (API), which facilitates integration with several third-party platforms such as AB Tasty, Alooma, Apptimize, Branch Metrics, Chartio, Google Cloud Platform, Intercom and more. The platform is available to users for free and on monthly subscriptions. Support is extended via phone and email.

Mixpanel Screenshots

Mixpanel Pricing and Plans

Starting price: $25.00 per month

Free Trial

Free Version

Free

$0.00

flat rate

Plan includes:

Core Reports (Including Flows)
Data Dictionary
Monitoring & Alerts
Unlimited Data History & Seats
US or EU Data Residency

Growth

$25.00

flat rate, per month

Plan includes:

All Features in Free
Data Modeling
Group Analytics & Data Pipelines Add-Ons
Impact Report With Causal Inference
Legendary Email Support
Plus: Unlimited Saved Reports & Cohorts

Enterprise

Pricing available upon request

Plan includes:

Dedicated Customer Success
Everything in Growth
Experiments & Signal Reports
Plus: Advanced Access Controls
Seasonal & Events-Based Pricing
SSO & Automated Provisioning

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Mixpanel Features

Popular features found in Data Analysis
Data Discovery
Data Visualization
Natural Language Search
Predictive Analytics
Query Builder
Storytelling
More features of Mixpanel
Activity Dashboard
AI Copilot
Alerts/Notifications
API
Audience Targeting
Campaign Management
Campaign Tracking
Cohort Analysis
Collaboration Tools
Communication Management
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Dashboard
Data Connectors
Data Import/Export
Data Management
Drag & Drop
Engagement Tracking
Event Triggered Actions
Funnel Analysis
Goal Setting/Tracking
In-App Events Tracking
Interactive Reports
KPI Monitoring
Machine Learning
Multi-Channel Data Collection
Multiple Site Management
Multivariate Testing
Pageview Tracking
Performance Metrics
Predictive Modeling
Product Data Management
Push Notifications
Referral Tracking
Reporting/Analytics
Retention Tracking
Revenue Tracking
Single Page View
Tagging
Usage Tracking/Analytics
User Interaction Tracking
Visual Analytics
Visualization
Website Analytics

Mixpanel Integrations

AB Tasty

Chameleon

Intercom

OneSignal

Gainsight CS

Kameleoon

See all 33 integrations

Mixpanel User Reviews

Overall Rating

4.5

Ratings Breakdown

61%

33%

Secondary Ratings

Ease of Use

4.1

Value for money

4.2

Customer support

4.3

Functionality

4.4

Aleksandr S.

Verified reviewer

Computer Software

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed April 2021

There are a lot of analytics tools. This one does work.

Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Cons:

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

Pius E.

Verified reviewer

Internet

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2022

Mixpanel

Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

Cons:

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

Reasons for choosing Mixpanel

Mixpanel offered more in-depth information basically in terms of hypersensitive product events such as sign ups, conversions, and daily active users.

Magnus O.

Verified reviewer

Publishing

2-10 employees

Used daily for less than 2 years

Review source

Reviewed September 2019

The best user tracking tool

Previously 5

The experience has been great. Although, I requested a refund once and it took a while.

Ratings Breakdown

Ease of use

Customer support

Functionality

Previously 4

Pros:

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Cons:

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

Amit A.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Awesome tool for In-depth Product Analytics!

1. Understanding the Drop-off & Conversion across different funnels in the product. 2. Measuring the product usage analytics across different plans to know the customers better. 3. To seek feature adoption by the users via usage analytics. 4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available. Overall a pleasant experience!

Cons:

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

Reasons for choosing Mixpanel

Effective costing, plus easy to use UI/UX with Java Query Language support!

Noam B.

Verified reviewer

Media Production

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2023

A Comprehensive Review of Mixpanel

Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.

Cons:

Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.

Reasons for switching to Mixpanel

Mixpanel stands out from its competitors due to its robust analytics capabilities and intuitive user interface. The ability to customize data tracking and segment user behavior provides a powerful tool for gaining valuable insights into user behavior.

Vaibhav D.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed September 2022

Most important Data Analytics tool for SaaS

Great tool tool which every saas product marketer and developer teams should use for products improvement.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Can track more detailed and accurate users Interaction information for SaaS products.

Cons:

Implementation takes time and development efforts.

Reasons for choosing Mixpanel

Less expensive and more detailed implementation videos available.

Reasons for switching to Mixpanel

Not able to track detailed information about each user's activity inside webapp

Romaric S.

Verified reviewer

Computer Software

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed February 2023

Mixpanel

Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

Cons:

Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

Yuvan K.

Verified reviewer

Education Management

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2023

Best decision to use Mixpanel

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

Cons:

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Reasons for choosing Mixpanel

For my use case Mixpanel fits the best.

Luis F.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed November 2023

The king for product Analytics

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

Cons:

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Reasons for switching to Mixpanel

Needed more features related to SaaS

Sushant K.

Verified reviewer

Education Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2021

Simple & effective product analytics tool

Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Cons:

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

Showing 1 - 10 of 145 Reviews

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