itracks 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

itracks

4.4

(12)

Pricing

Starting at $429.00 per month

About itracks

iTracks Go is a software platform built specifically for online focus groups and interviews. It is designed for users who are developing a new product website or ad campaign and need to conduct online focus groups or a series of in depth interviews with target customers.

The benefits or iTracks Go are no downloads or plug-ins and a virtual backroom that allows clients or stakeholders to view the group/interview without biasing the results. Research consent management and scheduling are automated, allowing participants to select their interview times. There are group recordings and individual single recordings of each participant to enable advanced high quality reporting and automated reminders and communications.

itracks Screenshots

itracks Pricing and Plans

Starting price: $429.00 per month

Free Trial

Free Version

Basic

$429.00

per user, per month

No plan information available

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itracks Features

Popular features found in Market Research
Benchmarking
Customizable Templates
Data Import/Export
Data Visualization
Panel Management
Question Branching
Reporting & Statistics
Statistical Analysis
Survey/Poll Management
More features of itracks
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Charting
Conditional Logic
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Questions
Customizable Reports
Drag & Drop
Email Management
Email Reminders
Face-to-Face
Monitoring
Multi-Channel Distribution
Multi-Language
Multiple User Accounts
Offline Access
Phone-Based
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting/Analytics
Search/Filter
Single Sign On
SSL Security
Template Management
Third-Party Integrations
Visual Analytics

itracks User Reviews

Overall Rating

4.4

Ratings Breakdown

42%

58%

Secondary Ratings

Ease of Use

4.3

Value for money

4.3

Customer support

4.7

Functionality

4.0

Have you used itracks and would like to share your experience with others?

Jenny K.

Verified reviewer

Research

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed February 2022

Excellent User Friendly Software

They have been really great with programming, sales, and service for me.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have used this software for a variety of studies and it is very user friendly. It offers the capabilities that I needed to have respondents review materials and give feedback. I use it for diary studies and for reviewing educational materials for a key client.

Cons:

I like this software a lot. I don't have any complaints

Matt B.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed February 2022

Easy to use qualitative platform

Ratings Breakdown

Ease of use

Functionality

Pros:

Go to for qualitative research for audiences nationwide or in a larger target market. Also, great for more in-depth larger focus groups.

Cons:

Nothing. An app would be nice. If users could access the platform from an easy to use, accessible, mobile app.

Jadah C.

Verified reviewer

Market Research

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed February 2022

Great Platform

itracks is a solid platform, but not as intuitive as others. needed more time to troubleshoot on where and what to do to resolve issues/understand the functionality. Improving the "help desk" would be really beneficial.

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to register and login, simplified method to check the registration of invitees and to re-send invites when needed. Clean and clear visuals on certain aspects

Cons:

Reporting became a little muddled on the platform itself, struggled to identify partials.

Reasons for choosing itracks

Our client had the final decision.

Anupam K.

Verified reviewer

Market Research

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed February 2022

Awesome software with an added advantage of customisation !

I can say my experience using the software is very smooth and will rate the software 8 out of 10.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I am using the itrack software for online focus groups. The ease of Setting up a OLFG, sending invites and reminders to encourage participants, are the most liked features for me. Also, I would like mention the templates available are very helpful and the best thing, we can customise these templates as per our requirement.

Cons:

I have observed, if you have 2 groups scheduled within a project id, participants are able to choose any of the groups or both at a time, even though they have separate support ids. This should be fixed as sometimes this issue could create confusion for both participants and moderators / project managers.

Margaret R.

Verified reviewer

Market Research

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed February 2022

No nonsense research tool

We use it for needs assessment (discovery) as well as concept and stimuli evaluation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Using iTracks for bulletin boards is straight forward and effective. It is not fancy (nor does it need to be). The program is easy to use (for us, the clients and the respondents), is easy to program and easy to manage throughout the project. We appreciate the email templates and reporting options.

Cons:

We wish we could program more survey-like questions on the board ourselves. It would be nice to have more question options that we could program.

Reasons for choosing itracks

Simplicity with all the features we need (communicating with respondents and clients and reporting).

David M.

Verified reviewer

Market Research

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2022

Review

It is Better than zoom and teams

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a very easy software to use. I like how clients can be in the backroom as observers and observe everything.

Cons:

The problems with the software. I also do not like the technical test. It cause problems for participants

Reasons for switching to itracks

iTracks is better

Kevin P.

Verified reviewer

Business Supplies and Equipment

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed February 2022

Essential for 2022

Team building structure and exercise

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I find this software to be proficient, user friendly, effective and analytical.

Cons:

I find if you are not familiar with the software composition you may find it to be tedious to navigate but once you get over this roadblock, it's a breeze.

Reasons for choosing itracks

I choose itracks because it came highly recommended

Shehan M.

Verified reviewer

Research

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed February 2022

Good Focus Group Software for Basic Focus Groups

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The support we received both before and during the focus groups was excellent. All of our questions were answered in a timely manner, and the staff worked with us to ensure we could complete the project. The backroom feature was also nice.

Cons:

I wish that there could have been multiple moderators. Also, the polling feature needs a bit of work to expand the options (such as the ability to limit the number of responses on a multiresponse poll). Additionally, it would be good for the moderator to have the ability to mute participants if they were struggling.

Marc Andre L.

Verified reviewer

Market Research

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed February 2022

works fine

good and kind tech support

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

good support for focus groups. Not that user friendly to manage participants

Cons:

not that convenient to self manage participants and the back room chats

Kelsie C.

Verified reviewer

Pharmaceuticals

51-200 employees

Used monthly for less than 6 months

Review source

Reviewed February 2022

iTracks helped us successfully conduct focus groups

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

First, the concierge service was very useful and helped the focus groups run smoothly. The trainings offered through iTracks was also helpful to view before conducting our focus groups using the software, and iTracks offered other training in small groups if needed. Additionally, the backroom for observers aided us in helping the moderator keep up with the participants who wanted to speak on a topic.

Cons:

Some of the features were more confusing to use (but the trainings helped). This included the survey within focus groups feature. It also would be helpful if the survey could be made anonymous to all of the other participants and only seen by the moderators.

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