Ovatu 2026: Benefits, Features & Pricing

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Wondering if Ovatu is right for your organization?

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Ovatu

4.8

(143)

Pricing

Starting at $15.00 per month

About Ovatu

30 DAY FREE TRIAL Ovatu is a world-class salon booking software provider with full point of sale, reminders, online booking options, marketing tools, and more. Ovatu customises the entire booking experience to your brand and helps convert more people into long-term customers.

Ovatu helps 7 million people every month book appointments around the globe.

Widely used in the hair and beauty industry as well as the fitness, well-being, medical and education industries.

The application enables businesses to collect reviews or feedback from customers and offer gift cards or passes. Clients can manage personal accounts, schedule/reschedule appointments, make payments, view offers and track balances. Staff members can use Ovato's automated reminder feature to notify clients about upcoming appointments via text messages or emails. It lets supervisors manage customer waitlist, handle staff's availability through roster and schedule resources accordingly.

Ovatu offers integration with various third-party applications including Slack, MailChimp, Square, PayPal and Zoom. It comes with mobile applications for iOS and Android. The solution is available on monthly subscriptions and support i...

Ovatu Screenshots

Ovatu Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Solo

$15.00

flat rate, per month

Plan includes:

1 Employee
300 SMS Credits
Multi-Device Access
Online Booking
Support
Unlimited Reservations
Unlimited Services

Small

$30.00

flat rate, per month

Plan includes:

5 Employees
600 SMS Credits
Automation
Multi-Device Access
Online Booking
Smart Scheduling
Support
Unlimited Reservations
Unlimited Services

Medium

$50.00

flat rate, per month

Plan includes:

1000 SMS Credits
10 Employees
Multi-Device Access
Online Booking
Support
Unlimited Reservations
Unlimited Services

Large

Pricing available upon request

Plan includes:

1500 SMS Credits
20 Employees
Multi-Device Access
Online Booking
Support
Unlimited Reservations
Unlimited Services

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Ovatu Features

Popular features found in Appointment Scheduling
Appointment Management
Automated Scheduling
Calendar Management
Client Database
Group Scheduling
Mobile Access
Online Payments
Recurring Appointments
Reporting & Statistics
More features of Ovatu
Access Controls/Permissions
Activity Tracking
Alerts/Notifications
Appointment Scheduling
Availability Management
Barcode/Ticket Scanning
Billing & Invoicing
Booking Management
Calendar Sync
Class Scheduling
Client Management
Client Profiles
Confirmations/Reminders
Contact Database
Credit Card Processing
Customer History
Customer Support
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Discount Management
Electronic Payments
Email Marketing
Email Reminders
Employee Management
Event Scheduling
Gift Card Management
Inventory Management
Loyalty Program
Mobile Alerts
Online Booking
Point of Sale (POS)
Real-Time Reporting
Reminders
Rescheduling
Room Booking
Scheduling
SMS Marketing
SMS Messaging
Social Media Integration
Task Scheduling
Team Calendars
Third-Party Integrations
Website Integration

Ovatu Integrations

PayPal

Mailchimp

Stripe

Ovatu User Reviews

Overall Rating

4.8

Ratings Breakdown

86%

13%

Secondary Ratings

Ease of Use

4.6

Value for money

4.8

Customer support

4.8

Functionality

4.6

Jack H.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 2 years

Review source

Reviewed September 2018

Excellent Booking Software For Small Businesses

Ovatu has been a great tool for my business in managing bookings and providing reminders to customers. Once set up it works really well, but you have to ensure the databases and diaries are well maintained. I tried the product sales pages as well but ended up not using these although I'm sure if set up properly these would be a great resource too. Ovatu also has some clever ways of marketing your services to your customers too and allows you to target specific demographics to optimise your message. The cost compared to other similar systems is fantastic and as mentioned all support and training provided is excellent.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use booking facility. Automated reminders reduce number of missed appointments. Integration with website and Facebook page. Ability to send group emails to different customers depending on demographic or tags.

Cons:

Bit tricky to set up (although their support is very good if you get stuck). Must be well maintained and kept up to date or can get a bit messy. Card payment system integration could be improved.

Pretesh P.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 6 months

Review source

Reviewed July 2022

Ovatu has changed our business for the better!

Overall Ovatu has helped increase sales and also allowed the client to have control of their bookings which again allows them to book more than they would have done if they had to call or email to book.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ovatu has been a huge gamechanger for our business. We no longer have to spend time out of hours managing our diaries via pen and paper. The system puts booking appointments into the hands of the client. Its an absolute joy to see the alerts pop up on my phone or tablet showing a new booking. I even get clients booking in the early hours.

Cons:

The only thing i can see missing from the system is the ability to request a deposit on the overall amount not just individual treatments. For example, if we have set a required deposit amount of £30 for high value treatments, a clients can book multiple lesser value treatments that total more than £30 but the system doesnt request a deposit. We have to then ask the client to bank transfer a deposit which sometimes for new clients can be awkward.

Reasons for choosing Ovatu

Having downloaded trial versions of many products, Ovatu became the leader due to its ease of use and low cost. It was easy to manage, update and control appointments on multiple platforms. Customer support is amazing and i usually get an answer within a couple of hours.

Terina J.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2022

Make it make sense

Frustrating!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Every feature you have screws up something else when it's implemented; if it doesn't work all together, it's USELESS! It makes no sense that adding resources , having multiple locations, adding an employee, or disabling a location disables the calendar from showing availability from the schedule, yet ALL of these things has screwed up my booking several times. It takes way too long to do ANYTHING on here, and after al the time spent, you have to go back and undo everything because it messed up something else. When creating a voucher simply clicking on all services or undoing the check on all services should be optional, but it is NOT, and that is ridiculous. Don't even get me started on your "support" staff, they are RUDE and disrespectful; not ONE time in the MANY times I've had to reach out, has anyone ever accepted responsibility for the way this software works (or should I say does NOT work), they instead blame me for not doing something right like I work for this damn company and know the intricacies of your system. NOTHING is as simple as the instructions. I have NEVER had to contact service on a software system, and I can't even count how many times I have to contact Ovatu support, and I hate it. You have what seems to be awesome features, but if they don't work what's the point?

Cons:

It's unstable, inconsistent, and not user friendly...and support staff is terrible.

Reasons for choosing Ovatu

I just stated that above.

Reasons for switching to Ovatu

Because outside of add-on services, Ovatu had everything I needed, and then some.

Sara R.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for less than 2 years

Review source

Reviewed September 2021

Everything you could ever need and more!

It has changed my life,I really rely on it! Customer service is always fab and so speedy!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have recommended this to every single person I know in the industry. I have helped to set it up for 14 other beauticians just because I am such an advocate for the app! Not to be dramatic but it really is life-changing! The online booking makes it so much easier for both clients and myself; no going back and forth with messages. The reminders and online payments help to massively reduce no-shows, and the online card capture means that even when someone does no-show I can charge their card! I love that I can have all of my policies written in black and white and the client has to tick to agree. The forms are also a lifesaver; I have set the app to automatically email clients a form so that I have all info and it is stored securely. The reports are amazing as I can see exactly how much I'm earning, whether it was paid card or cash, I can see my most popular treatments and how much I earn from them. I could go on and on all day, I don't think there's anything that the app doesn't do.

Cons:

The only minor things are that you cant do service add ons, eg if someone books their nails it would be helpful to have an option to add on nail art without ut being a whole separate treatment. Also the mobile app rota isnt very aesthetically pleasing in my opinion.

Reasons for choosing Ovatu

To be honest, i don't think that ovatu is the most enticing with the colour scheme and website layout. this is obviously very personal to me , but the only reason i went with ovatu is because i knew another beautician who used it, if it wasnt for that and it was laid side by side with another app then i probably would not have! I know some apps are free so this would obviously draw me in but i love ovatu now and wouldn't go to the hassle of chaging.

Michelle K.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for free trial

Review source

Reviewed November 2020

Wish I'd found Ovatu Sooner

Excellent! Cant fault it one bit, id highly recommend to anyone needing or looking in to an online booking system. Having looked into a few, Ovatu has came out on top and ticked all my boxes for business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The simplicity of the set-up, online booking and ease of access for my clientele is fab!! Customer Service is second to none. Team are friendly and very patient especially when someone like myself calls in - tech shy and unsure. HELP GUIDE - WOW! now this is a great addition to the Ovatu Manager and set up, its easy to understand and the step by step instructions make it less of a task to take on yourself. The Help Guide will be useful throughout my time with Ovatu. My clients are now taking control of their own booking rather than me doing everything for them. Ovatu has given me time back with my family that I wasnt getting befere alongside time that was unpaid too. I just wish I done this sooner!!

Cons:

I wouldnt say improve to be honest, i'd maybe say consider including: *Stock / Product spenditure : this way my invoice costs are recorded to tell me if im running at a loss or profit.

Reasons for choosing Ovatu

I chose Ovatu purely over their customer service and ease access to contact. Their genuinly keen to make sure you are getting th best out of your system. Their costs for whats included in your plan ticked all the boxes for me for what I needed not just for me but for my clients. It came recommended by a friend in the industry and once I'd used hers as a client the simplicity of booking online via Ovatu mini site is exactly what done it for me. Online doesn't need to be fancy or too technical, it just needs to be easy for those using it or it will never work. Especially when you have a range of Age groups using it. You have to consider everything and all involved. Ovatu was in my opinion the best option.

Melanie P.

Verified reviewer

Hospitality

Self-Employed

Used daily for less than 2 years

Review source

Reviewed July 2020

Fantastic Product Fantastic Service

Love it!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the fact that no sooner do I think I wish I could ..... that I get an update saying the exact thing I was thinking about is now available! Ovatu is very client aware, it is looking for the solution just as you have identified the issue - and on the rate times I need help other than online ( generally me being dim) the customer service is the absolute best. Really glad I moved from Schedul to Ovatu best decision.

Cons:

I am yet to find something I don’t like.

Reasons for choosing Ovatu

I contacted the team to ask some questions and was really impressed by the speed of response and their interaction with me - two names [SENSITIVE CONTENT HIDDEN] have always been really helpful.

Reasons for switching to Ovatu

Schedul was moving over to Fresha - it seemed overly complicated and less intuitive - even though it was free I preferred to move and pay for more advanced functionality.

Olivia L.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 6 months

Review source

Reviewed September 2022

Finally found a booking system that is perfect!

Easy to use and has so many great features. On top of that the customer service experience has been amazing. Being someone who isn't very computer savvy I am emailing and calling constantly to get assistance. Response time is fast and they are always happy to help.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After a year of having different booking systems that don't have every feature i am after , I stubbled across this. OMG finally a system has been creatwd that does everything im after. SO HAPPY!

Cons:

Eventually i would like to be able to integrate with xero. However this is not so important at the moment considering all the other benifys and features.

Reasons for choosing Ovatu

All the feature's i wanted was on ovatu

Reasons for switching to Ovatu

Customer wasn't able to apply a discount code prior to making a booking.

Emma W.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for free trial

Review source

Reviewed August 2020

Absolutely Amazing!

Cant recommend enough! Works seamlessly, super reliable, clients love the online booking, but most of all the team are great! They have helped me out no end, nothing is too much trouble and they obviously realise no two businesses are the same, features have been tweaked to suit me.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Brilliant features! Forms are super helpful especially when they automatically send out! Online booking is great, I love how it integrates into my website seamlessly. Gap minimiser is wonderful too!

Cons:

It would be easier if we could select multiple services to make a change ie buffer times or resources.

Reasons for choosing Ovatu

A combination of pricing and features. Ovatu doesn't feel like a huge company just trying to make money, it feels like you're here to support and grow small businesses like mine.

Reasons for switching to Ovatu

Fresha's pricing was confusing, expensive and the support was awful. As soon as I trialled ovatu I knew I needed to switch.

Emma D.

Verified reviewer

Broadcast Media

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2025

Thank you ovatu