Oberlo 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Oberlo is right for your organization?

Our Dropshipping Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Oberlo

4.7

(54)

Pricing

Starting at $29.90 per month

About Oberlo

Oberlo is a dropshipping solution that helps retailers find products from various suppliers to sell on Shopify stores. This solution tracks market sales trends, order volume, and competitor data to help sellers choose suitable products. With the Oberlo Chrome Extension, product listings can be imported directly from AliExpress. Sellers can customize product data and images to align with store branding.

This solution can also be used to set and manage competitive pricing rules based on current market findings. Prices can be set by individual product or in bulk. Other features include inventory monitoring, a real-time sales dashboard, product variant mapping, customer order tracking, automated captcha solvers, plus more. Oberlo is available in English, French, Spanish, Italian, German, and Brazilian Portuguese.

Pricing is on a monthly subscription basis. Support is available via an online help center and email.

Oberlo Screenshots

Oberlo Pricing and Plans

Starting price: $29.90 per month

Free Trial

Free Version

Basic

$29.90

per user, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Oberlo Features

Popular features found in Dropshipping
Customer Service Management
Dropshipping Services
eCommerce Management
Price Optimization
Product Information Management
Sourcing Management
More features of Oberlo
Activity Dashboard
Data Import/Export
Delivery Management
Inventory Management
Inventory Tracking
Monitoring
Multiple Data Sources
Order Fulfillment
Order Management
Order Tracking
Price/Margin Management
Product Catalog
Product Data Management
Real-Time Data
Real-Time Monitoring
Reporting/Analytics
Sales Automation
Sales Order Management
Sales Reports
Sales Trend Analysis
Shipment Tracking
Shipping Management
Supplier Management
Vendor Management

Oberlo Integrations

Shopify

Integration rated 4.9 from 14 reviews

Oberlo User Reviews

Overall Rating

4.7

Ratings Breakdown

72%

26%

Secondary Ratings

Ease of Use

4.6

Value for money

4.4

Customer support

4.3

Functionality

4.5

Elizabeth L.

Verified reviewer

Consumer Goods

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed February 2026

OBERLO - GOOD!

Oberlo is a solid choice for new Shopify dropshippers looking for simplicity and automation, but serious growth now requires alternative solutions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Oberlo makes dropshipping on Shopify seamless, offering easy product import, automated order fulfillment, and simple inventory management. Great for beginners starting an online store.

Cons:

Since Oberlo has been sunset, features are limited, supplier options are fewer, and scaling a store requires additional tools or platforms. Support can also be slow.

Ibrahim D.

Verified reviewer

Design

2-10 employees

Used daily for less than 2 years

Review source

Reviewed October 2024

performance and automation united

a lot of work is automated, which makes the time saving enormous

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

saves time, easy to use, large product catalog

Cons:

lack of control over quality, dependence on AliExpress

Reasons for switching to Oberlo

because DSers is difficult to handle and a lot of work had to be done manually

Charity M.

Verified reviewer

Consumer Services

2-10 employees

Used monthly for less than 6 months

Review source

Reviewed July 2022

Empty Promises

I became quickly frustrated with the empty promises of "deals amd discounts" I would receive from suppliers because of my subscription to oberlo. In fact, prices seemed inflated, inventory management wasn't up to my lowest standards and the software is overpriced, despite the free trials offered on its parent integration that I used.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can say that the best thing about this product, in my opinion, is the marketing that promotes the software itself.

Cons:

The inflated prices, lack of inventory management features, and high price after the free trial made this a quick "unsubscribe" for my team. Currently I am in the consumer service business but was in dropshipping for two years, and I can think of a handful of better apps to create convenience in the dropshipping world.

Rachael S.

Verified reviewer

Consumer Goods

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed November 2025

Oberlo rating

I used Oberlo to import products into my Shopify store. Sometimes updating product inventory is glitchy and sometimes it doesn’t accurately import all the product information.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the Value for the money and the ease of adding products to Shopify. It’s pretty easy to get the hang of with the tutorials.

Cons:

Sometimes it can be difficult to get help when needed and sometimes difficult to sync product inventory.

Reasons for choosing Oberlo

Because of the price and ease of set up and use.

Aifton C.

Verified reviewer

Consumer Goods

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

Oberlo is the Way to go!

My overall experience has been fantastic. It’s easy to set up and get running and requires very little previous knowledge to have a good experience.

Ratings Breakdown

Ease of use

Functionality

Pros:

I really enjoy the customer support ease of use and inventory management provided by Oberlo. The built-in email platform is also fantastic.

Cons:

There are limited functions throughout the software, especially when it comes to segments, but if you are not utilizing the email platform, then it really isn’t a big deal

Rachael Y.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed December 2025

Shopify Satisfied Customer

Overall my storefront had great navigation and was able to easily be customized. I also liked the SREO app

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked the different website templates that could be used and how a website template could be customized to fit my storefront needs

Cons:

When trying to connect to Pinterest and other apps it took multiple times to connect and errors would occur.

Lwandile R.

Verified reviewer

Leisure, Travel & Tourism

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2022

The most critical piece to your Shopify dropshipping

It was easy enough to get started. The video tutorial series makes it even easier to navigate. My only quim was an exclusivity to a particular platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Highly intuitive, easy to use and comes with a video tutorial series. It empowers one to start in e-commerce.

Cons:

It can only be used on the Shopify platform, and only on AliExpress.

Ismaël Huberson C.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2022

Oberlo

Oberlo is an excellent application.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

this app is a must if you are a dropshipper or if you want to add more to your store. There are a lot of things you can do with this app. It allows you to import wholesale products from different suppliers. You can add these products to your store with a few clicks. Oberlo is a very complete app.

Cons:

Oberlo is only used on shopify.Oberlo provides access to a limited number of products for sale per month

Maulik v.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed November 2020

Outstanding & Fantastic Dropshipping App

I highly recommended using Oberlo for your Dropshipping Business, because It is the best and one only that provides too many fabulous features for Dropshipping than other providers. like Spocket, Dropshippo, etc. The one main important is It is free for up to 500 Products, so you don't have to pay any single penny for starting your Business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most thing I like in Oberlo areas below: - This App provides you to create pricing rules and setup pricing for bulk products very easily. - I can track my all sales with Oberlo. - I can change product descriptions, titles, and images easily. - I can also change product supplier in Oberlo.

Cons:

The below things that Oberlo should improve that are: - There is no chance to work on other sites than Shopify. - Only Aliexpress is supported.

Leonardo I.

Verified reviewer

Retail

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed August 2021

Small Business Owner Review

Oberlo is the best software for dropshipping. I've tried several others, and Oberlo is the simplest to use and yet the most effective. They also offer some valuable training if you are starting with dropshipping.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Oberlo widened the range of products I can offer in my shop without worrying about inventory, improving its profitability, and making the most of the investment I make on my online presence.

Cons:

If you are not careful when using Oberlo for dropshipping, you might damage your shop reputation if you don't select your suppliers on AliExpress carefully.

Showing 1 - 10 of 54 Reviews

See All Reviews