ShipStation vs. Veeqo: 2026 Comparison
Updated August 6, 2025 at 2:45 AM
Written by Molly Burke
Senior Specialist Analyst
Edited by Caroline Rousseau
Senior Editor
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- Introduction
- Comparison Snapshot
- Pricing Comparison
- Reviewers Perspective
- Key Features Comparison
- Bottom Line
- Other Popular Comparisons
Primarily used by small businesses and is popular in the retail, apparel & fashion, and consumer goods industries.
Pros:
- Efficient inventory management
- Ease of use
Cons:
- Issues with shipping labels
- Bugs and crashes
1,036 verified reviews evaluated
87 features analyzed
104 integrations considered
Comparison Snapshot
Starting Price
$14.99
Starting Price
$250.00
Pricing Comparison
Starting Price
$14.99 / month
Free
$0.00 / month
Starter
$14.99 / month
Standard
$29.99 / month
Premium
$349.99 / month
Starting Price
$250.00 / month
veeqo Free
$0.00 / month
veeqo Priority
$250.00 / month
What Veeqo users say about pricing
The good:
- The free plan is great for small businesses and startups
- Inexpensive compared to comparable tools
- Promotional discounts and polite customer service during free trial period
The bad:
- The paid plan is too expensive for high-volume, low-margin sellers, with a significant price jump
- Hidden costs for high-order volumes
- Can be glitchy
What ShipStation users say about p...
ricing __The good:__ - Tiered pricing offers flexibility - Helps users find the best deals - Manage multiple stores and orders in one platform __The bad:__ - Significant price jump when upgrading plans - Discrepancies between shipping quotes and actual cost - Issues with multiple currencies and customs __The difference:__ ShipStation offers more flexibility with multiple payment tiers based on features and monthly shipment volume. Veeqo is a great, free option for businesses that conduct at least 50% of their business on Amazon. For those who don’t want to deal with Veequo’s Fair Usage Policy, ShipStation is best.
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Reviewers Perspective
Ease of Use
ShipStation Reviewers Rating
"Nice interface to look at and looks slick on the front end."
3.0
Veeqo Reviewers Rating
"The UI could be...customized more...but once you get used to it, it's a breeze."
5.0
Most users of both Veeqo and ShipStation say these tools are easy to use, with occasional issues with glitching and downtime.
What Veeqo users say about ease of use
The good:
- Smooth, lightweight, modern interface is easy to navigate
- Accessible to users of all experience levels
- Syncs smoothly with eCommerce platforms
- Easily accessible help documentation
The bad:
- Interface is occasionally unresponsive
- Some co...
Value for Money
ShipStation Reviewers Rating
"It handles all of the...eCommerce facilities that we need...and costs nothing!"
5.0
Veeqo Reviewers Rating
"...during my off season, if I'd forget to downgrade, I would pay a lot..."
2.0
While both tools are compatible with a variety of online eCommerce channels and marketplaces, Veeqo is owned by Amazon and therefore offers added benefits for Amazon sellers, such as account protection, exclusive shipping prices, and access to Amazon fulfillment even for non-Amazon eCommerce orders.
ShipStation, on the other hand, is a good option for businesses that don’t sell on Amazon and prefer flexible pricing tiers so they can upgrade...
plans as they grow. #### What Veeqo users say about value for money __The good:__ - Free plan offers essential functionality to small businesses and startups - Convenient for Amazon sellers - Easy to use - Inexpensive compared to similar tools - Paid plan offers priority support and exemption from Fair Usage Policy __The bad:__ - Very high price jump from free to paid plan ($250 per month) can be prohibitive for smaller sellers - Customer support occasionally unreliable - Must sell on Amazon to use free plan #### What ShipStation users say about value for money __The good:__ - Easy to use - Entry-level plan offers great value for small businesses - Conveniently manage multiple stores and orders from one platform __The bad:__ - Significant price jumps between plans - Some basic functionality, like inventory forecasting, requires a third-party integration __The difference:__ Overall, Veeqo’s free plan is great for Amazon sellers, but can be less suitable for businesses that don’t sell on Amazon. ShipStation is the better choice for businesses that sell outside of Amazon. In terms of scalability, both plans include steep price jumps when upgrading subscription tiers, but ShipStation offers more flexibility.Customer Support
ShipStation Reviewers Rating
"...huge number of articles...supported by a fantastic technical support team"
5.0
Veeqo Reviewers Rating
"We had issues that...customer service and tech support were unable to resolve"
3.0
Both Veeqo and ShipStation offer multiple support channels, with enhanced support for higher-tier plans.
Veeqo offers email support and a help center with support documentation. It also offers priority support for its Priority plan members, with a dedicated account manager for onboarding.
Shipstation also offers different levels of support based on subscription tier:
- Starter: email support
- Growth and Scale: live chat, email, and phon...
Expert Analysis of Features
Shipping labels
ShipStation Feature Rating
4.60 / 5
Veeqo Feature Rating
4.60 / 5
One of the primary benefits offered by Veeqo and ShipStation is discounted shipping and postage for online order fulfillment. Both platforms source discounts from leading domestic and international parcel carriers, including UPS, USPS, Amazon Shipping, DHL, FedEx, and GlobalPost, among others.
What Veeqo users say about this feature
The good:
Convenient and efficient
Can print multi-channel labels simultaneously
Supports direct printing to label printers and various size options
The bad:
Needs more customization options for packing slips and email templates
Have to manually add boxes for bundled SKUs
What ShipStation users say about this feature
The good:
Wide selection of carriers
Integration with label printers like Rollo
The bad:
Occasional carrier integration issues
Occasional printer configuration issues
Overall, users of both platforms have generally positive things to say about the shipping labels feature, with many saying it saves time and money and boosts efficiency.
Shipping labels for Veeqo:
Of the 13 reviewers who gave detailed accounts of their use of shipping labels, 100% rated this feature as important or highly important.
Shipping labels for ShipStation:
Of the 35 reviewers who gave detailed accounts of their use of shipping labels, 97% rated this feature as important or highly important.
Parcel shipping
ShipStation Feature Rating
4.60 / 5
Veeqo Feature Rating
3.20 / 5
What Veeqo users say about this feature
The good:
Wide selection of carriers with competitive rates
“No-fuss” tracking and shipping workflows
The bad:
Some users wish they could compare shipping rates across Veeqo and comparable tools
What ShipStation users say about this feature:
The good:
Easy scheduling for pickups
Competitive carrier rates
Can handle large daily volumes of packages
The bad:
Occasional lack of traceability for lost packages
Does not support direct shipping; must use integrated carriers
Shipment price calculation
ShipStation Feature Rating
3.40 / 5
Veeqo Feature Rating
3.60 / 5
What Veeqo users say about this feature
The good:
Automatically bundles multiple products
Easy to add custom package sizes
The bad:
Calculation rules could be more transparent
What ShipStation users say about this feature
The good:
Accurate and easy to use
Integrates with ecommerce platforms
Compares prices across carriers
The bad:
International duties/taxes not included in price calculations
Does not support bulk calculations
Bottom Line:
Veeqo’s free plan offers excellent value to Amazon sellers, even if they also sell through other channels. While it is expensive to upgrade to the paid plan, the free version offers sufficient functionality for most small businesses and startups. While some reviewers reported issues with Veeqo customer support, most say it’s easy to use, with extensive help documentation for self-guided support.
ShipStation offers flexible tiered pricing and is the better option for businesses that sell on non-Amazon channels. Reviewers say it’s easy to use after an initial learning curve and offers helpful customization options. While users complain about steep price jumps when upgrading plans, most say the value provided by ShipStation’s extensive functionality is well worth the cost.
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Sources
Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers. We did not consider client status when selecting products in this list.
Product descriptions: In our descriptions of each featured product, we included the following details:
Most valued features: Our research team analyzed verified inventory management reviews on Software Advice to identify each product’s highest-rated features (among features with at least 5 reviews). We then summarized user sentiment using real reviews for each feature.
Review excerpts: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Software Advice or its affiliates. Excerpts are trimmed for brevity.