1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Social Media Marketing Software

/

Meta for Business

Meta for Business 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Meta for Business is right for your organization?

Our Social Media Marketing Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Meta for Business
Meta for Business
4.4
(2372)

Pricing

Pricing available upon request

About Meta for Business

Facebook for Business is a social media marketing solution that helps businesses promote products/services and connect with the target audience. The application enables users to design personalized ad formats and pages to drive sales and improve brand awareness among online customers.

Facebook for Business allows organizations to create custom Facebook pages with location, name, website address, and contact details and invite customer to connect via the social network. The system automatically notifies the connected people about new updates, posts, videos or promotions and events.

Facebook for Business offers various other features such as marketplace, community management, integrated calendar and more.

Meta for Business Screenshots

0
0
1
2

Meta for Business Pricing and Plans

Free Trial
Free Version

Basic

Pricing available upon request

No plan information available

    Advisor Get Price CTA Image

    Confused about pricing? We've got you covered.

    Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

    Meta for Business Features

    • Popular features found in Social Media Marketing
      Activity Dashboard
      Automated Publishing
      Campaign Management
      Customer Segmentation
      Customizable Templates
      Engagement Tracking
      Keyword Filtering
      Multi-Account Management
      Social Media Integration
      Social Media Monitoring
      Social Promotion
    • More features of Meta for Business
      Activity/News Feed
      API
      Campaign Analytics
      Chat/Messaging
      Content Library
      Content Management
      Document Management
      Group Management
      Image Library
      Live Chat
      Media Library
      Monitoring
      Multi-Campaign
      Post Scheduling
      Real-Time Chat
      Reporting/Analytics
      Tagging
      User Profiles

    Meta for Business Integrations

    Instagram
    Instagram
    Integration rated 4.6 from 75 reviews
    WordPress
    WordPress
    Integration rated 4.5 from 14 reviews
    WhatsApp
    WhatsApp
    Integration rated 4.5 from 12 reviews
    Zapier
    Zapier
    Integration rated 4.9 from 11 reviews
    Shopify
    Shopify
    Integration rated 4.7 from 10 reviews

    Meta for Business User Reviews

    Overall Rating

    4.4

    Ratings Breakdown

    5

    59%

    4

    30%

    3

    9%

    2

    1%

    1

    1%

    Secondary Ratings

    Ease of Use

    4.4

    Value for money

    4.4

    Customer support

    3.7

    Functionality

    4.4

    Aaron's profile

    Aaron G.

    Verified reviewer

    Non-Profit Organization Management

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed June 2025

    Business Suite all the way!

    5

    I have been with Meta Business suite for several years and I could not be happier. The updates have been actually useful features.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    3
    Customer support
    5
    Functionality
    icon
    Pros:
    I love the ability to manage both our companies Instagram and Facebook all in one location. The ability to schedule our social media content easily is also a big draw for me.
    Cons:
    The difference between business suite and the professional dashboard is not always to discern. I find myself struggling to find setting between the two.

    Reasons for switching to Meta for Business

    Hootsuite was often not sharing my content as requested and I would get no notice. It is also nice to have business suite be native.

    Read More

    MN

    Melissa N.

    Verified reviewer

    Apparel & Fashion

    2-10 employees

    Used daily for less than 2 years

    Review source

    Reviewed June 2025

    Meta business is a must have

    5

    Our consumers are all on social media these days. It’s extremely important that we as a business are too. Meta business makes it easy to manage several pages and accounts at once across more than one social media. It’s very user friendly and does it all.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    It’s a one stop shop and has everything you need in one place for social media. Comments, post, messages, analytics
    Cons:
    When I schedule videos to post them it doesn’t let me crop them which is sometimes annoying but not a huge deal

    Reasons for switching to Meta for Business

    I was able to Save money by canceling laddar and using meta

    Read More

    AG

    Arienne G.

    Verified reviewer

    Non-Profit Organization Management

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed May 2024

    Meta Review

    4

    Ratings Breakdown

    4
    Ease of use
    4
    Functionality
    icon
    Pros:
    I love the scheduling options for Meta. It's easy to schedule posts and now stories for both Facebook and Instagram. I'm a huge fan of the scheduling piece.
    Cons:
    Two cons I have are: 1) You can share media/news articles. This is crucial for spreading awareness for causes and issues. 2) When you schedule for stories, you cannot tag other accounts, so you have to do it afterwards.

    Read More

    KA

    Kelly A.

    Verified reviewer

    Writing and Editing

    Self-Employed

    Used daily for less than 6 months

    Review source

    Reviewed December 2025

    Facebook Meta ads are a nightmare. Buyer beware...

    1

    I requested an ad for 7 days to spend max $2 a day; ad canceled after 5 days. I was charged $42. Then Facebook deleted my author page. BOA froze my credit card account and invalidated the card. Facebook's Meta is not responding to my request for a refund of $32. I will NEVER use Meta again. It was a horrible experience.

    Ratings Breakdown

    1
    Ease of use
    1
    Value for money
    1
    Customer support
    1
    Functionality
    icon
    Pros:
    I have nothing good to say about this business other than the price was inexpensive and they picked the audience.
    Cons:
    They don't review the text until afterward the ad is placed. There is no customer support. They claim my author page was hacked and deleted it. There is no visible support for editing or canceling ads. Arbitrary account restrictions and threats. When I ask for an account report a bogus account is listed under my name. The audience they showed the ad to was almost all people over 65. Why, I don't know.

    Read More

    JR

    Jose R.

    Verified reviewer

    Consumer Goods

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed May 2025

    Leading Social Platform offers small companies great exposure and opportunities for growth

    5

    The ability to track ads performance offers companies great opportunities for ROI

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    1
    Customer support
    5
    Functionality
    icon
    Pros:
    The leading social platform provides a lot of opportunities for brand awaress
    Cons:
    When ads get rejected the support team is often times from different countries creating a huge language barrier

    Reasons for choosing Meta for Business

    Meta has more users therefore we decided our ad dollars would be better spent on this channel than any other

    Read More

    HK

    Harrison K.

    Verified reviewer

    Non-Profit Organization Management

    2-10 employees

    Used daily for less than 2 years

    Review source

    Reviewed March 2025

    Better than I expected

    4

    I am happy with Meta Business Suite. I used a third-party social scheduler initially but eventually realized that the Meta Business Suite had everything I needed.

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    3
    Customer support
    4
    Functionality
    icon
    Pros:
    The scheduling feature is what I use most by far - it is very robust. I also like the Inbox feature that lets me see and respond to all the interactions I have gotten.
    Cons:
    The layout of the menus is not the most pleasing. I also feel like some of the menu options could be consolidated to make it feel less overwhelming.

    Reasons for switching to Meta for Business

    I ended up not needing all of the features that Zoho offered, and Meta Business is cheaper.

    Read More

    Ali's profile

    Ali B.

    Verified reviewer

    Marketing and Advertising

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed September 2024

    Meta Business over all other Content Schedulers

    4

    Overall we prefer Meta Business to other content planners/scheduling platforms. Meta also prioritizes pushing content that is scheduled through their proprietary platforms (so this is also good for your content).

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    3
    Customer support
    5
    Functionality
    icon
    Pros:
    Meta for Business makes it easy to schedule content, especially cross platform Facebook + IG! My favorite feature is that I can change the copy of the caption for the same graphic being posted based on the platform it is posting too! It saves so much time!
    Cons:
    Sometimes the platform experiences little glitches. Our agency has experienced issues with posts not publishing, or posting ancient publishing dates (one time a post published with a 1960's date stamp!!! Cannot make this up). The bugs have become less frequent but we still have check-in our clients content to make sure it is publishing properly!

    Reasons for choosing Meta for Business

    Meta is a free product and has actually developed more advanced features over the years - like their analytics! While bugs still exist, they have improved!

    Reasons for switching to Meta for Business

    Meta is much easier to use, and the algorithm prioritizes content from Meta over third party schedulers.

    Read More

    SA

    Samantha A.

    Verified reviewer

    Education Management

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed February 2025

    Excellent for scheduling

    4

    It's been very positive. They often make updates that sometimes can be frustrating to figure out, but are usually for the better so I don't mind.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    4
    Functionality
    icon
    Pros:
    As someone who manages social media for a business, it is so convenient to be able to schedule posts in advance, and also to be able to post on IG and FB in the same spot without duplicating work.
    Cons:
    I wish you could add links to stories when you schedule in advance.

    Reasons for choosing Meta for Business

    The cost and ability to schedule multiple image posts for instagram.

    Read More

    DP

    Derrick P.

    Verified reviewer

    Entertainment

    201-500 employees

    Used daily for more than 2 years

    Review source

    Reviewed October 2024

    Advertising Manager

    5

    My overall experience is i've been using the platform over the last 10-12 years running ads for various events, concerts, brands or talent.

    Ratings Breakdown

    4
    Ease of use
    3
    Value for money
    3
    Customer support
    4
    Functionality
    icon
    Pros:
    Running ads via multiple placements using one platform to control ad delivery.
    Cons:
    You cant control frequency within the platform and even when you create rules they are not as effective as you'd like them to be.

    Reasons for choosing Meta for Business

    Based on how many users I can reach via the platform and how often they are available to reach.

    Read More

    Duncan's profile

    Duncan C.

    Verified reviewer

    Marketing and Advertising

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed July 2025

    Meta for business, is the business

    4

    Overall, Meta for business is a valuble channel and tool to help me understand my brand and to control my marketing efforts

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    1
    Customer support
    4
    Functionality
    icon
    Pros:
    I love so much about Meta. I like the reporting tools and dashboards that offer plenty of insights and information on the performance of my campaigns
    Cons:
    I don't like the restrictions on some of the targeting options on Meta. These have been limited over the years.

    Read More

    Showing 1 - 10 of 2372 Reviews

    Other Top Recommended Social Media Marketing Software

    Salesforce Marketing Cloud
    Salesforce Marketing Cloud

    4.2 (524)

    Recently recommended 13 times

    monday.com
    monday.com

    4.6 (5688)

    Recently recommended 8 times

    HubSpot Marketing Hub
    HubSpot Marketing Hub

    4.5 (6205)

    Recently recommended 1 times

    emfluence Marketing Platform
    emfluence Marketing Platform

    4.7 (51)

    Recently recommended 1 times

    Advisor Get Price CTA Image

    Stuck Between Options?

    Our experts can help you compare Meta for Business with other top options, so you can find the best fit for your needs.

    See what companies are saying about Software Advice