Twitter/X 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Twitter/X

4.5

(1789)

Pricing

Pricing available upon request

About Twitter/X

Twitter/X is a social media marketing and social networking solution that helps businesses streamline processes related to establishing connections, promoting brand content, setting up ad campaigns, and more from within a unified platform. It allows staff members to conduct polls, ask questions, and create GIF or emoji-based posts, facilitating overall user engagement.

Twitter/X's social listening tool enables team members to monitor trends in real-time, track multiple inboxes, and conduct search operations based on keywords, post dates, and account names. It lets employees target audiences based on multiple demographic factors, such as age, location, language, gender, and device. Additionally, supervisors can measure campaign delivery, sales impact of advertisements, return on investments, site visits, and more.

Twitter/X's tweet activity dashboard allows business leaders to track and export data related to re-tweets, likes, and replies, in CSV file format. It also provides an API, which lets businesses integrate the platform with several third-party solutions. It is available for free and support is extended via the community forum, documentation, email, and other online measur...

Twitter/X Screenshots

Twitter/X Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Twitter/X Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Twitter/X
Activity/News Feed
API
Blogs
Content Management
Filtering
Group Management
Monitoring
Post Scheduling
Real-Time Updates
Reporting/Analytics
Tagging
User Profiles

Twitter/X Integrations

Instagram

Integration rated 4.6 from 48 reviews

WordPress

Integration rated 4.5 from 34 reviews

Meta for Business

Integration rated 4.8 from 14 reviews

Twitter/X User Reviews

Overall Rating

4.5

Ratings Breakdown

64%

26%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.1

Functionality

4.4

Bryan J.

Verified reviewer

Airlines/ Aviation

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed January 2026

Twitter Review

I have had a very good experience with using X because I use the social media platform to advertise for referrals from different business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The main reason I love twitter is because you can post a very simple message in a few seconds and know that other people will see your post.

Cons:

The one dislike I got about twitter is about the disinformation that is sometimes spread on the website, I would assume they have a spam checker to take those kinds of spam messages out.

Paula C.

Verified reviewer

Transportation/ Trucking/ Railroad

201-500 employees

Used daily for less than 2 years

Review source

Reviewed January 2025

Community regulations

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Like Twitter/X because every news posted on Twitter is verified and not violent to community.

Cons:

Twitter/X offers blue tick after payments, therefore someone accounts are given blue tick when it's not necessary.

Reasons for switching to Twitter/X

Twitter/X has more connections to professionals than those another softwares.

Kayla O.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed July 2025

Past its prime

Previously 5

I don’t use it anywhere nearly as often as I used to. I reference it like a library / archive for information from back during another time.

Ratings Breakdown

Ease of use

Value for money

Previously 5

Customer support

Previously 4

Functionality

Previously 4

Pros:

I like that it still has some savvy users and good communities that share real-time information. Helpful in an emergency situation, for example.

Cons:

The business model has changed with lots of free features now paid, the moderation is nonexistent, and the platform is so politicized now.

Amos R.

Verified reviewer

Entertainment

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

The future of Social media in development.

I've been on twitter since 2006, and it just keep getting better, now people can subscribe to my profile to get exclusive content and when I got viral I get some revenue from my posts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a great social media to connect you with clients and network with other entrepreneurs, it is easy to use and it helps spread information fast. Also the monetization tools are great!

Cons:

Sometimes the algorithm shows me the weirdest posts, it lacks team collaboration tools and you can't edit your posts after the short period they give you.

Verified

Reviewer

Food & Beverages

10000+ employees

Used monthly for less than 2 years

Review source

Reviewed October 2024

Easy and fun to use

Overall, I really enjoy my experiences with Twitter/X thus far.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the ease of use and collaboration tools.

Cons:

I don't necessarily have any downsides to using X.

Reasons for switching to Twitter/X

I needed something more versatile and more current.

Darren T.

Verified reviewer

Broadcast Media

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2024

Probably the best social media platform, but not perfect.

Overall there is very little to complain about with regards to X. However like with most social media platforms it is advisable to verify information coming from accounts you do not have a level of trust with already.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I find X to be a good source of news and information. Both the app and website are easy to use.

Cons:

The search facility can be a little frustrating and you may not always find what you are looking for at first. It is usually best to find user accounts that regularly post the type of info you are looking for and follow them.

Reasons for choosing Twitter/X

I didn't, we use X along side other social networks.

John C.

Verified reviewer

Graphic Design

201-500 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Twitter/X my favorite

Twitter/X is an awesome social media platform. It is been great for me being on it as it has a lot of great features like hashtags,Tweet , retweets, like, DM etc

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- I like its simple learning curve - I like their customer support team as they are capable and respond swiftly - It makes content publishing easy - It has good value for money as it is very affordable - I like its hashtag feature - It has a nice user profile - I like its efficient post management - it has a wonderful social media management

Cons:

- I hate its bugs issues - I don’t like its algorithm changes - I don’t like as It makes fake news spread fast

David M.

Verified reviewer

Mechanical or Industrial Engineering

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Real time interactive communication.

In my day to day work, I use twitter to update customers, answer their queries, and to keep track of discussion in the industry and this also makes me visible and responsive in the fast-paced engineering world.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I enjoy the speed with which I could post updates and reply to users, which allows to maintain the active presence and respond to the issues related to support in real-time.

Cons:

The board of post and profile management has a more steep learning curve than anticipated and customer support feedbacks provided by the platform itself may be restrictive.

Donald A.

Verified reviewer

Graphic Design

201-500 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Twitter/x my favorite

It is of a great pleasure for me using Twitter/X. I have had so many great experiences on it . They have helpful customer service team ,with beautiful features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Mention and hashtags - Content publishing is super easy - Incredible post management - They have a great customer service - It has an easy learning curve - Awesome and beautiful user profile - Good value for money - It has awesome social media management

Cons:

- Too much of bugs - Banning of user accounts without a tangible reason - Algorithms changes - Harassment

Nuria R.

Verified reviewer

Telecommunications

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Captivity of news

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to use and understand how things work on Twitter. Rebranding to X brings many fabulous features to manage content.

Cons:

X pro version it's very worth it for user. I paid during 3 mouth and experience was wonderful but for the rest of user, twitter is no more what we sign up.

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