SmartSurvey 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if SmartSurvey is right for your organization?

Our Survey Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

SmartSurvey

4.6

(114)

Pricing

Starting at £45.00 per month

About SmartSurvey

SmartSurvey is an online survey solution that allows businesses to design customized surveys. The solution includes ready-made templates and custom designing tools to build and share online surveys with participants.

SmartSurvey includes a library of question types, and its contact list management and reporting features help to collect and analyze survey results. Survey designers can set validity and restrictions to their surveys to avoid inaccurate and invalid responses. Designers can also embed interactive audio, video and images within their surveys.

SmartSurvey allows users to incorporate their brand's logo and background images into their surveys. It collects responses in real time, and the data can be viewed or exported into Excel files.

The basic version of SmartSurvey is available for free, while users pay a monthly subscription for premium features. Along with private companies, this solution also finds its application in education, government, healthcare and not-for-profit organizations.

SmartSurvey Screenshots

SmartSurvey Pricing and Plans

Starting price: £45.00 per month

Free Trial

Free Version

Basic

£0.00

Plan includes:

100 Responses/Month
15 Questions Per Survey
1 User
Accessible and Responsive Surveys
Advanced Question Types- Likert Scale
Customer Support
GDPR Compliant
Ready-Made Survey Templates
Results in Real-Time
Secure Surveys

Professional

£45.00

flat rate, per month

Plan includes:

Advanced Filtering
Advanced Question Types- Likert Scale
Basic Cross Tabs
Continuous Sum
Create Surveys in Any Language
Export to Excel/CSV/PDF or Word
Page Logic
Secure Surveys
Semantic Differential
Skip Logic

Business

£70.00

flat rate, per month

Plan includes:

Ability to Move Surveys Between Users
Activity Log
Add/Reassign and Remove Users
Advanced Cross-Tab
Advanced Permissions
Consolidated Building
Custom Theme/Branding
Custom Variables
Dedicated Account Manager
Email Tool

Enterprise

Pricing available upon request

Plan includes:

Access Restriction by IP
Access to 1:1 Training
Access to Custom Development
Access to Custom Domain Branding
Access to Custom Dpas/Contracts/Terms
Access to Customer Success Team
Access to Custom Support Slas
Access to Infosec
Access to Salesforce
Access to Send via SMS

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

SmartSurvey Features

Popular features found in Survey
Customizable Questions
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Marketing
Feedback Management
Question Branching
Skip Logic
Support Audio/Images/Video
URL Customization
More features of SmartSurvey
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
API
Autofill
Benchmarking
Charting
Collaboration Tools
Conditional Logic
CRM
Customer Experience Management
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Dashboard
Data Visualization
Document Management
Email Management
Email Reminders
Engagement Tracking
Forms Creation & Design
Forms Management
Full Text Search
Mobile Survey
Multi-Channel Data Collection
Multi-Channel Distribution
Multi-Language
Multiple User Accounts
NPS Survey Structure
Offline Access
Offline Response Collection
Panel Management
Performance Metrics
Process/Workflow Automation
Pulse Surveys
Question Library
Question Piping
Randomization
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
Response Quotas
Response Validation
Search/Filter
Sentiment Analysis
Single Sign On
Site Intercept Survey
SMS Messaging
Social Media Integration
SSL Security
Statistical Analysis
Survey Builder
Survey/Poll Management
Surveys & Feedback
Template Management
Third-Party Integrations
Trend Analysis
Visual Analytics
Web Forms

SmartSurvey Integrations

Google Analytics 360

Salesforce Sales Cloud

Zapier

SmartSurvey User Reviews

Overall Rating

4.6

Ratings Breakdown

71%

24%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.7

Functionality

4.6

Tony H.

Verified reviewer

Marketing and Advertising

Self-Employed

Used other for more than 2 years

Reviewed September 2020

The best choice for non-profit organisations

It's the best way to find out what your audience really thinks. They could be members, residents, users or colleagues. Conducting an anonymouse survey of them with Smart Survey encourgaes them to give you honest opinions and that helps you work out your priorities and strategies moving forward.

Ratings Breakdown

Ease of use

Functionality

Pros:

Smart Survey is very easy to use for non-professionals. Sometimes small, non-profit organisations need to do some market research but don't have the professional expertise or resources to outsource it. Smart Survey is a really good choice for them, because it has all the essential features and functionality needed for a professional survey and is easy to learn and implement. Above all it looks professional and has an authoritative sounding name so that when you publish the survey online it looks good. That helps people to respond.

Cons:

I can't really think of anything I don't like about it.

Reasons for switching to SmartSurvey

"Smart Survey" feels better, sounds better and looks better than "Survey Monkey"!

Vendor Response

Hi Tony, Thank you for taking the time to write a review. We're so pleased to hear you are enjoying using SmartSurvey! If there is anything you need, please feel free to get in touch with the support or sales team they will be happy to help. Kind regards, Neil

Replied September 2020

Katie N.

Verified reviewer

Government Administration

10000+ employees

Used daily for more than 2 years

Reviewed July 2024

Smart for Local Authority

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, lots of customisation, strong reporting features and fab customer service. Really easy to use product and good value for money.

Cons:

There is no real downfall to the software, we just need help with API's and plug ins from other departments, and it does not have a ' web page / engagement page' but we can embed these into existing websites.

Reasons for switching to SmartSurvey

Better value for money and better functionality / reporting.

Gill H.

Verified reviewer

Non-Profit Organization Management

201-500 employees

Used monthly for less than 2 years

Reviewed July 2025

Not user friendly at all, very impersonal service, confusing

The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing. Smart Survey use to be much better than this.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Looks professional for users. .

Cons:

Support is totally impersonal .

Vendor Response

Hi Gill, thank you for taking the time to share your thoughts. We really appreciate your feedback and are sorry to hear your recent experience hasn't met your expectations. We’re sharing your comments with our Product and Support teams as part of our ongoing efforts to improve. We aim to respond to support queries quickly and over 97% of our customers currently receive a response within 2 hours. We do also offer a phone number within the app for direct contact if you'd prefer to speak to someone. On the login verification and test email issues, these are often caused by local email security settings—many of which are designed to prevent junk, spam, or phishing emails from hitting your inbox. That said, we know it can be frustrating and we’d love to help get this working more smoothly for you. If you’re open to it, please do call or raise a support ticket from your account and we'll happily set-up a call with you to go through in further detail. Best wishes, The SmartSurvey Team

Replied July 2025

Nicole Y.

Verified reviewer

Individual & Family Services

11-50 employees

Used weekly for more than 2 years

Reviewed July 2024

Excellent system and fabulous support

I've been using the system for over four years. We started out with a basic account that did everything we needed at the time. It is so easy to use and adaptable that we've extended our usage and tools and now use SmartSurvey for all documents that we ask our clients to complete. We can analyse responses and create reports without effort.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We use SmartSurvey for a variety of functions (assessment tools, customer feedback, key documentation) and it's adaptable enough to work in all these situations. The support is exceptional. Whenever I've had an issue or needed support the team have gone well beyond expectations.

Cons:

There is really nothing I would change. It even has a quick learning curve so even less obvious features are mastered first time.

Reasons for choosing SmartSurvey

SmartSurvey provide everything we needed, including excellent support and communication.

Reasons for switching to SmartSurvey

SmartSurvey were able to evidence a secure platform, were incredibly helpful in the setup period, and the system was very easy to use.

Verified

Reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed September 2020

One of the best customer support out there

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, simple to implement, straight to the point, reasonably priced.

Cons:

Some of the respondents were not from the relevant field as requested. Some did not provide relevant answers to the questions. There is a little bit of cleaning needed in SmartSurvey's database to address the former; as far as the latter goes this is not something that they can really control, so I won't take any points away for that.

Reasons for choosing SmartSurvey

Pricing, customised approach, account management

Reasons for switching to SmartSurvey

Pricing, customised approach, account management

Vendor Response

Thank you for your review, the positive feedback is much appreciated! Kind regards, Neil

Replied October 2020

Chris S.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed March 2020

Customized Surveys for Healthcare

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's easy to create customized surveys, including scorings that are necessary for healthcare usage.

Cons:

The overview about the different pricing options is confusing and should get a rework. On the other side customer support was helping a lot.

Reasons for choosing SmartSurvey

The legal aspect is very clear and mentioned by SmartSurvey and fit completely our needs.

Nick N.

Verified reviewer

Textiles

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed July 2025

Smart Survey

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it’s flexible for any kind of survey needs and the language translation helps include more people.

Cons:

You’ve always got to check the previews though, ’cause sometimes the template might not match the one you edited or were aiming for.

Vendor Response

Thanks so much for your review—we’re really glad to hear you’re finding SmartSurvey flexible and that the language translation features are helping you reach more people to gather insights from. It's good to hear your feedback around the previews as well. If you could drop us a ticket from your account, we'd love to understand your use-case and then share the feedback with our Product team as we continue to improve the survey editing experience and make things feel more seamless. Really appreciate you taking the time to share your thoughts! Best wishes, The SmartSurvey Team

Replied July 2025

Sharon K.

Verified reviewer

Market Research

2-10 employees

Used weekly for more than 2 years

Reviewed October 2024

Excellent Software and service

Brilliant, known them a long time, highly recommend (though prefer you use me to get the best out of it! : O )

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

its flexibility and professional, great for all types of services and research purposes

Cons:

Unsure of roadmap which would be great and generally knowing some top tips etc

Vendor Response

Hi Sharon, Thanks for taking the time to leave us a review. We're really happy to see us matching your use-case for service and research purposes. It's very interesting to read your thoughts on a roadmap as we're currently discussing if, and how, we may introduce something like this. We will also be updating our Masterclass (https://www.smartsurvey.co.uk/masterclass) section in the near future to give out some more tips and advice. Once again, thanks for the feedback, The SmartSurvey Team

Replied October 2024

Trevor H.

Verified reviewer

Electrical/ Electronic Manufacturing

201-500 employees

Used monthly for less than 2 years

Reviewed May 2025

Training Survey

I find Smart Survey easy to create and modify surveys and create reports and I like that language translation tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The way in which you can use custom variables to identify individuals and language translation templates

Cons:

It's really hard to think of what I like least about Smart Survey but perhaps exporting data could be improved

Vendor Response

Thanks so much for the lovely review—it's great to hear you're finding SmartSurvey easy to use and that the language translation and custom variable features are working well for you. We really appreciate the mention about exports too. We're always looking for ways to improve and feedback like this is really valuable—it’s been shared with the Product team to feed into future updates. Thanks again for taking the time to share your experience. Best wishes, The SmartSurvey Team

Replied July 2025

Paul B.

Verified reviewer

Government Administration

51-200 employees

Used daily for less than 6 months

Reviewed October 2024

Fun to use, could be easier.

An enjoyable platform to use, that can quickly become addictive. Results are professional and impressive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use. Intuitive functions and flexible features that allow really complicated questions to be broken down into sections which change based on the responses.

Cons:

The design screen does not fully represent the eventual look and feel of the survey which causes the need for frequent preview and rework.

Vendor Response

Hi Paul, thanks for the review, rating and constructive feedback. I'll ensure your comments reach our Product team regarding the design screen and the need to preview to rework. Best wishes, The SmartSurvey Team

Replied October 2024

Showing 1 - 10 of 114 Reviews

See All Reviews