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Hotjar vs Microsoft Clarity

Updated January 27, 2026

Hotjar vs Microsoft Clarity: Which is best for you?

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1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$39.00

per month

Pricing available upon request

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Visitor Tracking
4.83
Activity Dashboard
4.80
Customer Journey Mapping
4.78
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Website Analytics
5.0
For Websites
5.0
Reporting & Statistics
5.0
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Integrations
HubSpot Marketing Hub
HubSpot Marketing Hub
Segment
Segment
Zapier
Zapier
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Google Analytics 360
Google Analytics 360
WordPress
WordPress
Joomla
Joomla
See All
Pros / Cons
  • I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage
  • Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle.
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  • Overall experience with clarity was the best, we mainly used heatmaps for tracking the website clicks and analysis and from that we made some optimizations in the website and that really helped us in driving 2x more traffic to our website
  • We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over.
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Ease-of-Use
4.6/ 5
Highest performing feature
in the comparison
4.7/ 5
Value for Money
4.4/ 5
Highest performing feature
in the comparison
4.9/ 5
Customer Support
4.5/ 5
Highest performing feature
in the comparison
4.6/ 5
Functionality
4.5/ 5
Highest performing feature
in the comparison
4.6/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2022
FrontRunners 2022
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad