Lob 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Lob

4.4

(9)

Pricing

Starting at $260.00 per month

About Lob

Lob is bringing the power of digital to direct mail. With its nationwide Print Delivery Network and end-to-end automated platform, businesses can build personalized, high-quality direct mail programs at scale. Named 2024 Mail Service Provider of the Year by the National Postal and Postman Best API of 2024, Lob is trusted by over 12,000 brands, including ThredUp, Wayfair, and The New York Times.

Lob is bringing the power of digital to direct mail.

Lob Screenshots

Lob Pricing and Plans

Starting price: $260.00 per month

Free Trial

Free Version

Developer

Pricing available upon request

No plan information available

Startup Plan

$260.00

flat rate, per month

No plan information available

Growth Plan

$550.00

flat rate, per month

No plan information available

Enterprise Plan

Pricing available upon request

No plan information available

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Lob Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of Lob
Activity Dashboard
Address Validation
Alerts/Notifications
API
Autocomplete
Automatic Formatting
Billing & Invoicing
Campaign Management
Campaign Planning
Campaign Scheduling
Credit Card Processing
CRM
Customizable Forms
Customizable Templates
Data Discovery
Data Enrichment
Data Quality Control
Data Security
Data Verification
Delivery Estimate
Delivery Tracking
Design Management
Drip Campaigns
Electronic Forms
For eCommerce
Job Tracking
Mailer Templates
Mailing List Purchasing
Mailing Services Integration
Metadata Management
Monitoring
Multi-Printer Support
Printing Services Integration
Print Job Deletion
Print Job Routing
Proof of Delivery
Queue Management
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recipient Validation
Reporting/Analytics
Reporting & Statistics
Response Alerts
Role-Based Permissions
Rules-Based Workflow
Search/Filter
Self Service Portal
Single Sign On
Template Management
Third-Party Integrations
Usage Tracking/Analytics
Visual Analytics

Lob Integrations

Customer.io

Iterable

Marketo Engage

Podio

Blueshift

Zapier

See all 26 integrations

Lob User Reviews

Overall Rating

4.4

Ratings Breakdown

67%

22%

11%

Secondary Ratings

Ease of Use

4.6

Value for money

3.8

Customer support

3.8

Functionality

4.3

Have you used Lob and would like to share your experience with others?

Avery S.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed July 2023

Trigger-based actions = prospects now get mail within 7 days, not 7 weeks

Overall, an incredible time-saver. Event-based triggers are an incredible innovation. We look forward to doing more dynamic personalization in the future.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The trigger-based actions are a game-changer. Prospects / customers now get direct mail just 7 days after they take an action, like download a pricing sheet. They get direct mail faster, and it reduces my workload by a LOT. I'm no longer pulling lists and scheduling out direct mail to hit 2 months from now. I also like the dynamic personalization, but because the designs have to be in Figma > Lob, I don't use this as much.

Cons:

It's weird that you can't dynamically insert text into the letter format...without a letter being added into a Figma design file? This seems like a basic functionality and I'm perplexed that they don't have it. Also, Customer Service has been up and down. Due to changes in the Lob team, we fell through the cracks and didn't really get onboarded. To be fair, however, we also onboarded ourselves really quickly, so we didn't leave them much time. I've had great meetings with the Lob team where I felt they understood my needs, but there have also been instances where we have to schedule a support meeting several days to a week out...which doesn't help me when something is immediately broken. I think Lob should probably hire a few more Customer Support people so their existing people have more time.

Bianca L. P.

Verified reviewer

Retail

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2019

So Simple

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The API is so simple to work with, it makes developing fun! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address.

Cons:

None. We haven't had any problems with Lob!

Peter B.

Verified reviewer

Medical Devices

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed June 2019

Poor Product Quality

Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Lob has great developer documentation. The developer docs are easy to read.

Cons:

1. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$ 2. Product skews are extremely limited. Very few options to choose from. 3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality.

Verified

Reviewer

Internet

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed March 2021

Really helpful API

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A good tool for offline mail automation, simplifies and accelerates this process a lot.

Cons:

I think it should be much cheaper, quite expensive for now.

Verified

Reviewer

Internet

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2019

Clean API but delivery time is slow

Ratings Breakdown

Ease of use

Functionality

Pros:

Really easy to get started sending letters, and HTML template support ensured the letters we sent look great

Cons:

The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive.

Verified

Reviewer

Computer Software

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed November 2019

Easy Setup

We use Lob to send personalized welcome messages to our customers, improving overall customer conversion rate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Clear and simple API documentation made it easy to use. Experienced no issues after initial implementation, meaning we could just set it up and forget about it.

Cons:

Price per mailing is a little high at low volumes, but worth saving the hassle of mailing yourself.

Michael S.

Verified reviewer

Professional Training & Coaching

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed April 2020

Better Writing

It streamlined mailing projects and greatly reduced waste.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Lob tremendously helped with mail. We were able to track coordinate and tailor mailings like never before.

Cons:

It did what it said with no problems. It was a great asset to our company . Direct mail projects are a breeze.

Verified

Reviewer

Civil Engineering

1001-5000 employees

Used other for free trial

Review source

Reviewed December 2019

Very good software for automated mail pipelines

Ratings Breakdown

Ease of use

Functionality

Pros:

Good documentation, easy to get started designing a template for a postcard and programmatically mailing it.

Cons:

I would have appreciated seeing some best practice guides, maybe a few examples of working through a project start to finish (instead of just the API documentation). It's possible they may actually have this on the website but I wasn't able to find it at the time.

Verified

Reviewer

Telecommunications

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed December 2019

Easiest way to send mail using an API

Ratings Breakdown

Ease of use

Functionality

Pros:

Lob is the best solution on the market for quickly and easily sending postcards and letters to customers. Their API is fairly straightforward and has all the functionality that we've needed.

Cons:

It's on the expensive side for small projects. I wish the pricing scaled more favorably for running small experiments.

Showing 1 - 9 of 9 Reviews