Persona 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Persona

4.8

(26)

Pricing

Starting at $250.00 per month

About Persona

Persona is an identity verification management solution for businesses ranging from startups to large enterprises who need help managing the balance between customer acquisition and fraud. This solution allows users to securely collect and verify user information and manage fully compliant KYC/AML programs. Other features include workflow design, custom checklists, and an intuitive dashboard.

Persona Screenshots

Persona Pricing and Plans

Starting price: $250.00 per month

Free Trial

Free Version

Essential

$250.00

flat rate, per month

Plan includes:

Access to templated and pre-configured industry-standard identity services
Platform features to automate business logic and streamline team productivity
Self-guided integration and onboarding experience with product support via email
Hosting on secure, enterprise-grade SOC 2 Type 2 infrastructure

Growth

Pricing available upon request

Plan includes:

Full suite of verification checks and fraud tools including KYB services
Access to Graph, 3rd-party Marketplace Apps, and other advanced products
Guided implementation and configuration experience with success team
Advanced security configuration (redaction, permissions, SAML/SSO)

Enterprise

Pricing available upon request

Plan includes:

Partner with us to build fully bespoke identity programs for KYC/AML & more
Custom multi-organization partitioning, access controls, and support
Early access to new and cutting-edge products and services
Get more with custom multi-product pricing structures

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Persona Features

Popular features found in Authentication
Credential Management
Mobile Authentication
Multi-Factor Authentication
Single Sign On
More features of Persona
Access Certification
Access Controls/Permissions
Access Management
Activity Dashboard
Activity Monitoring
Activity Tracking
Address Validation
Alerts/Escalation
Alerts/Notifications
AML Compliance
API
Approval Process Control
Archiving & Retention
Audit Management
Audit Trail
Authentication
Background Screening
Biometrics
Case Management
Collaboration Tools
Compliance Management
Compliance Tracking
Configurable Workflow
Contact Database
Customer Database
Custom Fraud Rules
Customizable Branding
Customizable Reports
Customizable Templates
Data Capture and Transfer
Data Discovery
Data Extraction
Data Import/Export
Data Mapping
Data Synchronization
Data Verification
Data Visualization
Document Management
Document Storage
Event Logs
Financial Transaction Approval
For Banking
For eCommerce
For Insurance Industry
Fraud Detection
HIPAA Compliant
Identity Verification
ID Scanning
Investigation Management
KYC Compliance
Mobile Access
Monitoring
Multi-Language
Multiple Authentication Methods
Multiple User Accounts
Onboarding
Optical Character Recognition
Payment Fraud Prevention
PCI Compliance
PEP Screening
Process/Workflow Automation
Real-time Alerts
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Records Management
Reporting/Analytics
Reporting & Statistics
Risk Alerts
Risk Analysis
Risk Assessment
Risk Management
Risk Scoring
Role-Based Permissions
SARs
Search/Filter
Secure Data Storage
Secure Login
Security Auditing
Self Service Portal
SSL Security
Third-Party Integrations
Transaction History
Transaction Monitoring
User Management
User Onboarding
User Provisioning
Version Control
Watch List
Workflow Management

Persona Integrations

Breeze

Coinbase

Slack

TeleSign Platform

HubSpot CRM

Jira

See all 20 integrations

Persona User Reviews

Overall Rating

4.8

Ratings Breakdown

85%

15%

Secondary Ratings

Ease of Use

4.8

Value for money

4.8

Customer support

4.6

Functionality

4.8

John S.

Verified reviewer

Online Media

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2025

Safety as a Differentiator: Persona Powers Trust at The Qspace

As the Founder of The Qspace, a digital-first platform transforming Queer event discovery, I knew from the start that safety had to be more than just a feature—it had to be our differentiator. For queer communities, trust is everything, and integrating Persona has allowed us to deliver on that promise with secure verification, privacy controls, and peace of mind for our users. The value for money has been extraordinary, giving us access to enterprise-grade solutions through the startup program at a price point that works for a young company. The onboarding process was seamless, with clear documentation and responsive guidance that made it easy to get started quickly. The system itself is intuitive, both for our team to manage and for our users to navigate, ensuring verification feels simple and frictionless. What has impressed me most, however, is the customer support—fast, thoughtful, and deeply invested in our success. The startup program team has been especially responsive, making us feel like a priority even as an early-stage company. Persona has been more than a vendor; they’ve been a true partner in helping us build a safer, more authentic community. Safety—backed by their tools and team—is at the very core of how we’re building the future of queer connection.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about Persona is the peace of mind it provides—both for us as a platform and for our users, who know their identities are secure. The startup program has been a tremendous benefit, giving us access to enterprise-grade safety solutions at a startup-friendly scale. Even the Persona name itself conveys trust and security, which reassures our community from the moment they engage.

Cons:

There isn’t much to dislike about Persona, but as a startup we are always mindful of resources. While the platform is powerful, some of the more advanced features feel designed with larger enterprises in mind. We’d love to see more a la carte options tailored for startups, so we can adopt what we need now and grow into the rest over time.

Alex K.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 2 years

Reviewed December 2025

Persona - Good Value and Csutomization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Persona offers a great solution for identity verification workflows and provides some solid initial templates in addition to features allowing for customizability. I found that they were great at providing community resources, and make it easy to get started. They also provide a great user access management system so your team can remain in control of access. Overall, a great value for money spent on identity verification.

Cons:

Persona offers limited templates. They were great for getting started but it felt like more could have been supplied given all of the different documents and workflows out there to process. I also think their customer support was bit lacking.

Reasons for choosing Persona

Ease of setup and cost system allowed for our setup

Reasons for switching to Persona

Passbase going out of business forced our hand

Tim W.

Verified reviewer

Computer & Network Security

2-10 employees

Used weekly for less than 6 months

Reviewed December 2025

Great support from Persona

Excellent, great support from [sensitive content hidden] the Community Lead on Slack. He's been really easy to access and get assistance from.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Startup program and access to free sandbox environment for pre-purchase testing. This is a great differentiator to some competitive offerings.

Cons:

Some of the workflows are a bit complex and difficult to navigate. The knowledge base was helpful, but nI used my preferred LLM to troubleshoot some issues.

Reasons for choosing Persona

Free sandbox access, startup program, simplicity.

Danielle B.

Verified reviewer

Telecommunications

2-10 employees

Used daily for less than 12 months

Review source

Reviewed December 2025

Great Service!! Highly Recommend

Overall experience has been very fluid. Questions were answered. There were some gaps in communication that really could have helped resolve things sooner but it eventually was resolved,

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very simple and easy to use onboarding process was simple. The process to integrate persona into my app was actually fun and again very simple.

Cons:

Time it took to reach someone was a bit frustrating and finding a time to connect persona team with my developers was very challenging.

Abhishek A.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 12 months

Reviewed December 2025

Customizable Identity Verification that Works

Overall the experience has been very positive due to the ease of use and detailed and quick identity verification capabilities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Persona is very easy to use for startups like ours and has extensive customization options. Verification is sound which ensures that the users are really vetted. Process of setting it up was straightforward. User access management is granular which allows specific access according to verification status. It is good value for money for the features provided.

Cons:

The cost can be on higher side if you do not need extensive identity verification. Customer service can take some time to review the request.

Reasons for choosing Persona

Ease of use and identity verification capabilities. Amazon Rekognition was second but lost on its verification capabilities

Luke C.

Verified reviewer

Music

Self-Employed

Used daily for less than 2 years

Reviewed June 2025

Certifiably rock solid

After onboarding and initial teething problems, personas verification system has made competitors look like child’s play. We found persona after huge problems with Stripe Identity, and couldn’t be happier.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Persona verifications are the best in the business - compared to competitors, personas verifications have been seamless.

Cons:

Customer support can take some time, but thankfully these requests are few and far between. Onboarding as a persona customer was also cumbersome, but once onboarded, it’s smooth sailing.

Reasons for switching to Persona

Too many critical errors and issues with Stripe forced us to find and alternative

Matt G.

Verified reviewer

E-Learning

Self-Employed

Used daily for less than 2 years

Review source

Reviewed November 2024

Amazing service, but more pricing tiers would be appreciated!

My overall experience has been very positive. In addition to the Pros listed above, they have also proved responsive to any enquiries or issues and are quick to provide help when it is needed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Persona has become a crucial part of our user identity verification workflow, and I have been extremely impressed with the service provided. The API integration is straightforward to implement, and the UI for the account holder is intuitive so that customising the workflow to your needs is achievable for a layman. The UI for the end user is extremely slick, which reflects well on any business or service using Persona.

Cons:

It would be great if they offered a tier in between their startup and essential plan. The startup plan is extremely generous and perfect for new businesses that are keeping costs low, however the essential plan ($250 p/m at time of writing) represents a large jump in overheads - particularly for any bootstrapped startups. Perhaps a combination of lower flat monthly rate + per verification pricing would enable startups to stay with Persona for their entire growth journey, rather than look for alternatives when they are in that awkward middle-ground between the two plans.

Reasons for choosing Persona

Persona's startup plan is far more affordable than Stripe's IDV pricing.

Alex K.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2024

Persona is the Best KYC/AML Platform

Great overall experience with Persona. I recommend them for most KYC/AML use cases.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Persona is a great KYC/AML solution for those that need it. It is secure, reliable, and straightforward to setup. Their team is responsive and super helpful and their documentation is solid as well. Very supportive of growing ecosystems ands tartups.

Cons:

Need some technical background in order to effectively utilize Persona and correctly setup and integrate your workflows.

Reasons for choosing Persona

Didn't like Parallel Markets / Passbase support

Reasons for switching to Persona

Support from Passbase was slowly shutting down

Marek S.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for more than 2 years

Reviewed December 2025

Persona review

It was the best value for money we got on the market. Others were pricing quite high like 10000 USD yearly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Solve customer identification across the globe. We use it for access system for unmanned stores. It works well.

Cons:

Lack of translations to different languages that are supported for identification. We have customer from Sloenia but they can not login.

Jose L.

Verified reviewer

Market Research

11-50 employees

Used daily for less than 6 months

Reviewed December 2025

Persona is great

It has been an amazing experience - the Persona team are really proactive, helpful, and resourceful. The user experience is amazing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's very feature rich, precise and lightweight. Customer support is excellent and they actively try to help users make the most of the product. It's easy to use and pricing is also good. Management dashboard is also very feature rich.

Cons:

Workstreams could be a little more optimized. Like instead of dividing all steps of KYC in different tabs, it would be great to have a visual screen that shows the whole itinerary of each verification case, from inquiry to report run results.

Showing 1 - 10 of 26 Reviews

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