Activator 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Activator

5.0

(3)

Pricing

Pricing available upon request

About Activator

Activator is a hybrid customer data platform (CDP) and an automated marketing Journey Builder designed for car dealers. The product is built on Salesforce, providing a complete view of customers using an advanced CDP that unifies the dealership's DMS data with third-party and Activator's enriched data to influence their Multichannel Marketing Journeys.

Activator tracks customer behavior and preferences to optimize automated Multichannel Marketing Journeys using email, SMS/text, and direct mail. Guided by marketing experts with years of automotive experience, dealers can monitor engagement and ROI trends with reporting and easily adjust to dealership and industry changes. With Activator's advanced CDP, dealers get a complete picture of their customers from multiple sources, such as their DMS data, third-party data, and Activator's enriched data.

Activator Screenshots

Activator Pricing and Plans

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Activator Features

Popular features found in Auto Dealer
Accounting
Contact Database
Document Management
Financing Management
Payment Collection
Reporting & Statistics
Sales Floor Management
Service Department
Website Integration
More features of Activator
Activity Dashboard
Activity Tracking
API
Campaign Analytics
Campaign Management
Communication Management
Customer Activity Tracking
Customer Database
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Reports
Data Integration
Email Management
Engagement Tracking
Event Triggered Actions
For Automotive Dealerships
Lead Capture
Lead Management
Lease Tracking
Multi-Channel Marketing
New Car Dealer
Personalization
Real-Time Analytics
Reporting/Analytics
Sales Reports
Summary Reports
Third-Party Integrations
Used Car Dealer

Activator User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Have you used Activator and would like to share your experience with others?

Megan E.

Verified reviewer

Automotive

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed November 2023

Great value

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Activator keeps our marketing in front of our customers at the right time. There is no wasting marketing messaging or efforts on customers who are not ready to buy.

Cons:

It could be a little more user friendly for those at our dealership who are not super tech-savvy.

Reasons for choosing Activator

Better marketing flow and the price point was unmatched

Branden M.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2023

Activating sells with Activator.

It's a great partnership, which could sound silly as it seems like it's just a tool that can be used. The team that I have with Activator is what makes it the partnership that it is though and that is what I enjoy the most (along with the business it generates).

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The ability to find and gather the exact information that I am looking for on a consistent basis along with working alongside our performance team is the highlight for sure.

Cons:

Shaping some of the task into automated task would be swell while maintaining the personalization. Also, there is one specific filter I would love to be able to add that we have not be able to get up.

john k.

Verified reviewer

Automotive

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed November 2023

Activator review