1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Small Business POS Software

/

Booksy Biz vs Fresha

Booksy Biz vs. Fresha: 2026 Comparison

Updated August 1, 2025 at 3:26 PM

image of Preksha Buttan

Written by Preksha Buttan

Writer

image of Caroline Rousseau

Edited by Caroline Rousseau

Senior Editor

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Advisor Card CTA Image

Talk with us for a free 15-min consultation

On this page
  • Introduction
  • Comparison Snapshot
  • Pricing Comparison
  • Reviewers Perspective
  • Key Features Comparison
  • Bottom Line
  • Other Popular Comparisons
Booksy Biz

Fresha is mainly used by small businesses (94%) in the health, fitness, cosmetics, and consumer services industries.

Starting Price: $29.99 per month

Pros:

  • Design customization
  • Team collaboration
  • Staff management

Cons:

  • Payment processing
Pros & Cons
VS
Fresha

Booksy Biz is mainly used by small businesses (87%) in the health, fitness, cosmetics, and marketing industries.

Starting Price: $9.95 per month

Pros:

  • Business growth tools
  • Calendar management
  • Client management

Cons:

  • Cancellation management
Pros & Cons
Why You Can Trust Our Comparison

1,920 verified reviews evaluated

143 features analyzed

4 integrations considered

Comparison Snapshot

Booksy Biz
Booksy Biz
Fresha
Fresha

Starting Price

$29.99

per month, flat rate

$9.95

per month, per user

Overall Rating

4.4
(479)
4.8
(1441)
Integrations
Instagram
Instagram
Meta for Business
Meta for Business
Google Maps
Google Maps
Meta for Business
Meta for Business
See All
Top Rated Features
Mobile App
5.0
Inventory Tracking
5.0
Booth Rental Management
5.0
Multi-Location
5.0
Activity Dashboard
5.0
Gift Card Management
5.0
See All

Pricing Comparison

Booksy Biz
Booksy Biz

Starting Price

$29.99 / month

$29.99 for an individual, +$20 per additional user
Free trial
Free version
Fresha
Fresha

Starting Price

$9.95 / month

Free trial
Free version

Independent

$0.00

For one-person businesses

Team

$9.95 / month

Enterprise

Pricing available upon request

See All Pricing Plans

Fresha and Booksy Biz both offer flexible pricing, but with distinct trade-offs. Fresha’s “pay as you go” model has no monthly fee and includes core features for free, making it ideal for small businesses. However, users report hidden fees, such as a 20% charge on new client bookings. Booksy Biz has transparent pricing and occasional discounts, but higher base costs and extra charges for SMS and transactions.

Fresha pricing

Fresha offer...

s two pricing tiers for businesses of different sizes and needs. The __Independent plan__ is free but supports only one team member. It includes: - Direct booking links - Fresha marketplace - 20 automated text notifications - Automated email notifications - Email support The __Team plan__ starts at $9.95 per month for each bookable team member. It includes everything in the Independent plan, plus: - Multi merchant - 50 marketing emails per team member - 100 automated text notifications per team member - Tips - Sales commissions There’s also an __Enterprise plan__ for businesses with over 20 team members. You will have to reach out to Fresha’s sales team for more details about this plan. Fresha includes some __additional costs__ that you should know: - __New client fee:__ 20% commission on bookings made by first-time clients through the Fresha marketplace - __Online payments:__ 2.79% + $0.20 per transaction - __In-person payments:__ 2.29% + $0.20 per transaction + $0.10 per Tap to pay authorization/standable terminal authorization - __Manual card entry:__ 3.30% + $0.20 per transaction - __No-show and late cancellation protection:__ Optional setting to charge clients 10–100% of the service value ### Booksy Biz pricing Booksy Biz offers a straightforward pricing model tailored for appointment-based businesses. The base plan or the __starting price__ is $29.99 per month + taxes. Then, to __add users__, it costs $20 per user per month. The base plan includes the following core features and more: - Online booking - Client reviews - Service listing - Client notes - Booking rules - Customizable calendar - Sales reports Similar to Fresha, Booksy Biz also has some __additional costs__: - __Payment processing fees:__ - Mobile Payments: 2.69% + $0.30 per transaction - Booksy Card Reader: 2.49% + $0.10 per transaction - Tap to Pay: 2.49% + $0.20 per transaction - Fast Payouts (30 minutes): 1.5% fee - __Hardware:__ - BBPOS WisePOS E: $219.85 + Shipping - Stripe Reader M2: $53.10 + Shipping - __Boost marketing feature:__ One-time 30% fee on the first visit of a new client acquired through Boost Booksy Biz offers a 14-day trial for you to check out the tool before committing to it. ### What are users saying about Fresha and Booksy Biz pricing? Comparing pricing between Fresha and Booksy Biz can be confusing due to these tools’ differing pricing structures. In fact, reviewers tend to like or dislike each tool for reasons related directly to pricing. __Positives:__ - Fresha stands out for being free to use, making it ideal for small businesses. Users like the essential features included at no cost and the clear, pay-as-you-go model. - Booksy Biz earns praise for its ease of use, clean design, and built-in marketing tools. Many find it affordable compared to certain competitors, especially with available discounts. __Negatives:__ - Fresha users raise concerns about hidden fees, especially the 20% commission on new marketplace clients and unclear charges. - Booksy Biz users mention that the platform can get pricey with added SMS and transaction fees. Some find the pricing confusing and feel the value doesn’t always match the cost. Overall, Fresha is best for businesses seeking a no-cost entry point. Booksy Biz suits those willing to pay more for a polished experience and marketing support.
Advisor Get Price CTA Image

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Reviewers Perspective

Ease of Use

Booksy Biz

Booksy Biz Reviewers Rating

4.4/ 5

"I like the software because it makes my work easily accessible to my clients…"

5.0

Tsvetomira N.
Nail Artist
Used for 1-2 years
VS
Fresha

Fresha Reviewers Rating

4.8/ 5

"Integration with our student information system has improved tracking…"

5.0

Alison M.
Data Analyst
Used for 2+ years

Users of both Fresha and Booksy Biz report that these tools are generally easy to use for both business owners and clients. Specifically, customers like:

  • Fresha’s clean, modern interface that’s easy to navigate, even for those with little tech experience.
  • The simple setup process, which doesn’t require advanced technical skills.
  • Customization options that let businesses tailor the platform to their needs.
  • Booksy Biz’s clear and intu...
itive design, making appointment scheduling and service management simple. - The platform’s helpful onboarding team and smooth integration with Google, Instagram, and Facebook, which improves visibility and streamlines bookings. At the same time, both tools receive some criticism related to usability: - Fresha users occasionally face technical issues, like random logouts and challenges with setting up memberships or more complex features. - Some Booksy Biz users say the mobile interface lacks customization and that finding specific services can require too many steps. - Reviewers find Booksy’s training videos too general, and some dislike that the app doesn’t always remember user settings. Overall, both Fresha and Booksy Biz are considered user-friendly. Fresha is praised for its simplicity and clean design, while Booksy Biz stands out for its onboarding support and integration features. Still, each tool has areas where the user experience could improve.

Value for Money

Booksy Biz

Booksy Biz Reviewers Rating

4.3/ 5

"cheaper than other softwares and it is a great option for beginner beauticians…"

4.0

Malary S.
Hairstylist
Used for 6-12 months
VS
Fresha

Fresha Reviewers Rating

4.8/ 5

"great price for the features it offers and it makes running my business easier…"

4.0

Abrianna M.
Teacher
Used a free trial

Most users find Fresha and Booksy Biz affordable, especially for small businesses. Both support appointment scheduling and client management, though their pricing models differ.

Features and integrations

  • Fresha includes tools like scheduling, marketing, and payments at no monthly cost, making it appealing to solo practitioners and startups.
  • Booksy Biz charges a monthly fee and offers advanced features, including marketing assets and...
integration with Instagram and Facebook. - Fresha offers web and social media booking, plus team scheduling tools in its paid tier. - Booksy Biz features promotional tools, onboarding support, and a clear pricing plan with added marketing services. __Pricing structure and hidden fees__ - __Fresha:__ Uses a “free-to-use” model with no monthly fee, but charges a 20% commission for new marketplace clients and payment processing fees. Some users are frustrated by unclear or unexpected charges. - __Booksy Biz:__ Starts at $29.99 per month, plus $20 per additional staff member. Extra fees for SMS, hardware, and payment processing can increase overall costs. Some users feel “nickel-and-dimed.” __Platform-specific limitations__ - __Fresha:__ Users note unclear pricing, limited customization, and challenges updating prices or managing memberships. - __Booksy Biz:__ Some users cite weak training materials, mobile UX issues, and bugs. Lack of Yelp integration is also a drawback. __Scalability__ For solo users: - Fresha is free, with only transaction and commission fees. - Booksy Biz charges $29.99 per month, plus payment and SMS fees, offering predictable costs and marketing tools. As teams grow: - Fresha adds $20 per month per staff member, using a “pay-as-you-go” model. - Booksy Biz adds $20 per month per staff, with faster cost increases. Overall, Fresha is best for budget-focused businesses seeking flexibility but requires attention to fees. Booksy Biz offers stable pricing and built-in marketing, ideal for growth-oriented teams.

Customer Support

Booksy Biz

Booksy Biz Reviewers Rating

4.3/ 5

"great at listening to what consumers/users wanted and upgraded often…"

5.0

Natalie T.
RMT
Used for 6-12 months
VS
Fresha

Fresha Reviewers Rating

4.8/ 5

"Automated reminders have cut down on no-shows and offered valuable insights…"

5.0

Alison M.
Data Analyst
Used for 2+ years

Both Fresha and Booksy Biz offer customer support, though the availability and quality differ. Fresha provides email-based support along with access to video tutorials and FAQs. Booksy Biz offers direct communication through chat and email, with onboarding support available for new users.

Reviewers have mixed experiences with customer support for both platforms. Many users find the teams helpful and responsive, especially during onboarding...

and setup, but there are notable concerns as well: - Fresha users appreciate the support team’s friendly and knowledgeable approach, quick email replies, and self-service resources such as tutorials and FAQs. - Booksy Biz users like having direct contact with representatives, especially during account setup and data migration. They also find the team helpful in resolving routine issues. - However, each platform has its limitations: - Fresha does not offer phone support, which frustrates users when urgent help is needed. - Booksy Biz relies heavily on chat support, which some users say is slow, unresponsive, or handled by undertrained staff. Overall, while both Fresha and Booksy Biz are praised for helpful support experiences, businesses needing quick or personalized assistance should be aware of these limitations.

Expert Analysis of Features

Online booking

Booksy Biz

Booksy Biz Feature Rating

4.60 / 5

VS
Fresha

Fresha Feature Rating

3.50 / 5

Fresha and Booksy Biz both offer online booking tools that let clients schedule appointments without needing to call or message the business directly. These features are designed to simplify scheduling, save time, and reduce no-shows.

Here’s what Fresha users like about this feature:

  • Clients can book anytime, including outside business hours

  • Integration with business websites provides a seamless experience

  • Clean, easy-to-use booking interface

  • Card-on-file requirement helps reduce no-shows

Here’s what Booksy Biz users like about this feature:

  • Simplifies scheduling for both staff and clients

  • Reduces back-and-forth messages and phone calls

  • Helps structure the day for busy professionals

Some users experience issues with online booking on both platforms:

  • Fresha users mention challenges with managing tentative bookings and limited rescheduling options

  • Booksy Biz users report problems with bookings not appearing on the schedule and clients struggling to cancel or complete bookings

Online booking for Fresha: Among users who left detailed feedback, 97% rated this feature as important or highly important. Many say it improves efficiency and reduces no-shows, though some want better booking flexibility.

Online booking for Booksy Biz: 100% of reviewers considered this feature important or highly important. While it adds convenience, technical issues and booking errors lower overall satisfaction.

Calendar management

Booksy Biz

Booksy Biz Feature Rating

3.90 / 5

VS
Fresha

Fresha Feature Rating

3.60 / 5

Fresha and Booksy Biz both include calendar tools to help manage staff schedules, availability, and appointments. While both support day-to-day scheduling, users report notable differences in flexibility and ease of use.

Here’s what Fresha users like about this feature:

  • Ability to block off time for breaks, holidays, and time off

  • Helps retain clients by maintaining consistent appointment reminders

  • Useful for solo professionals to manage personal availability

Calendar management in Fresha

Here’s what Booksy Biz users like about this feature:

  • Offers recurring booking options for regular clients

  • Allows schedule management from both desktop and mobile

  • Helps organize the week clearly and efficiently

Some users experience issues with calendar management on both platforms:

  • Fresha users find syncing with Google Calendar difficult and say the setup can be confusing

  • Booksy Biz users mention limited customization and issues with updates made outside the app not syncing properly

Calendar management for Fresha: 85% of reviewers rated this feature as important or highly important. Users appreciate its usefulness for solo scheduling, though many want better sync options and a smoother setup experience.

Calendar management for Booksy Biz: Most users consider this feature helpful for managing daily appointments. While recurring booking is a plus, limited customization and sync reliability lead to an average rating.

Confirmation and reminders

Booksy Biz

Booksy Biz Feature Rating

4.70 / 5

VS
Fresha

Fresha Feature Rating

3.30 / 5

Fresha and Booksy Biz both offer automated confirmations and reminders to help reduce no-shows and keep appointment schedules running smoothly. However, users note differences in how flexible and reliable these features are.

Here’s what Fresha users like about this feature:

  • Sends reminders via SMS and email to improve attendance

  • Flexible settings for message timing and delivery

  • Customizable content allows businesses to personalize communications

Here’s what Booksy Biz users like about this feature:

  • Helps keep clients on track with automated notifications

  • Supports basic appointment reminders without manual follow-up

  • Useful for reducing last-minute cancellations

Some users experience issues with confirmations and reminders on both platforms:

  • Fresha users say some reminders feel too generic or commercial, and occasionally fail to send as scheduled

  • Booksy Biz users report limited customization options and occasional delivery issues, making the messages feel less personal

Confirmations and reminders in Fresha: 97% of users rated this feature as important or highly important. The tool is valued for its flexibility and positive impact on reducing no-shows, though some want more control over message tone.

Confirmations and reminders in Booksy Biz: Most users find this feature helpful for managing client attendance, but the average rating reflects a desire for improved customization and more reliable delivery.

Bottom Line:

Customizable and team-friendly

Fresha is used by small businesses in health, wellness, cosmetics, and personal services. Users highlight its strengths in design customization, staff coordination, and team scheduling. Features such as calendar management, client notifications, and online booking help manage daily tasks without a monthly fee. Some users, however, report issues with hidden fees and payment processing.

Feature-rich and client-focused

Booksy Biz appeals to small businesses across health, wellness, cosmetics, and marketing. Users value its tools for business growth, managing client relationships, and keeping schedules organized. The platform supports social media integration and recurring appointments. Still, some users find cancellation handling limited and want more control over booking updates.

Advisor Get Price CTA Image

Stuck Between Options?

Our experts can help you compare top options, so you can find the best fit for your needs.

See what companies are saying about Software Advice

Sources

  1. Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers. We did not consider client status when selecting products in this list.

  2. Product descriptions: In our descriptions of each featured product, we included the following details:

Most valued features: Our research team analyzed verified appointment scheduling software reviews on Software Advice to identify each product’s highest-rated features (among features with at least 5 reviews). We then summarized user sentiment using real reviews for each feature.
Review excerpts: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Software Advice or its affiliates. Excerpts are trimmed for brevity.