Booksy Biz vs. Fresha: 2026 Comparison
Updated August 1, 2025 at 3:26 PM
Written by Preksha Buttan
Writer
Edited by Caroline Rousseau
Senior Editor
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- Introduction
- Comparison Snapshot
- Pricing Comparison
- Reviewers Perspective
- Key Features Comparison
- Bottom Line
- Other Popular Comparisons

Fresha is mainly used by small businesses (94%) in the health, fitness, cosmetics, and consumer services industries.
Pros:
- Design customization
- Team collaboration
- Staff management
Cons:
- Payment processing
1,920 verified reviews evaluated
143 features analyzed
4 integrations considered
Comparison Snapshot
Starting Price
$29.99
Starting Price
$9.95
Pricing Comparison
Starting Price
$29.99 / month
Starting Price
$9.95 / month
Independent
$0.00
Team
$9.95 / month
Enterprise
Pricing available upon request
Fresha and Booksy Biz both offer flexible pricing, but with distinct trade-offs. Fresha’s “pay as you go” model has no monthly fee and includes core features for free, making it ideal for small businesses. However, users report hidden fees, such as a 20% charge on new client bookings. Booksy Biz has transparent pricing and occasional discounts, but higher base costs and extra charges for SMS and transactions.
Fresha pricing
Fresha offer...
s two pricing tiers for businesses of different sizes and needs. The __Independent plan__ is free but supports only one team member. It includes: - Direct booking links - Fresha marketplace - 20 automated text notifications - Automated email notifications - Email support The __Team plan__ starts at $9.95 per month for each bookable team member. It includes everything in the Independent plan, plus: - Multi merchant - 50 marketing emails per team member - 100 automated text notifications per team member - Tips - Sales commissions There’s also an __Enterprise plan__ for businesses with over 20 team members. You will have to reach out to Fresha’s sales team for more details about this plan. Fresha includes some __additional costs__ that you should know: - __New client fee:__ 20% commission on bookings made by first-time clients through the Fresha marketplace - __Online payments:__ 2.79% + $0.20 per transaction - __In-person payments:__ 2.29% + $0.20 per transaction + $0.10 per Tap to pay authorization/standable terminal authorization - __Manual card entry:__ 3.30% + $0.20 per transaction - __No-show and late cancellation protection:__ Optional setting to charge clients 10–100% of the service value ### Booksy Biz pricing Booksy Biz offers a straightforward pricing model tailored for appointment-based businesses. The base plan or the __starting price__ is $29.99 per month + taxes. Then, to __add users__, it costs $20 per user per month. The base plan includes the following core features and more: - Online booking - Client reviews - Service listing - Client notes - Booking rules - Customizable calendar - Sales reports Similar to Fresha, Booksy Biz also has some __additional costs__: - __Payment processing fees:__ - Mobile Payments: 2.69% + $0.30 per transaction - Booksy Card Reader: 2.49% + $0.10 per transaction - Tap to Pay: 2.49% + $0.20 per transaction - Fast Payouts (30 minutes): 1.5% fee - __Hardware:__ - BBPOS WisePOS E: $219.85 + Shipping - Stripe Reader M2: $53.10 + Shipping - __Boost marketing feature:__ One-time 30% fee on the first visit of a new client acquired through Boost Booksy Biz offers a 14-day trial for you to check out the tool before committing to it. ### What are users saying about Fresha and Booksy Biz pricing? Comparing pricing between Fresha and Booksy Biz can be confusing due to these tools’ differing pricing structures. In fact, reviewers tend to like or dislike each tool for reasons related directly to pricing. __Positives:__ - Fresha stands out for being free to use, making it ideal for small businesses. Users like the essential features included at no cost and the clear, pay-as-you-go model. - Booksy Biz earns praise for its ease of use, clean design, and built-in marketing tools. Many find it affordable compared to certain competitors, especially with available discounts. __Negatives:__ - Fresha users raise concerns about hidden fees, especially the 20% commission on new marketplace clients and unclear charges. - Booksy Biz users mention that the platform can get pricey with added SMS and transaction fees. Some find the pricing confusing and feel the value doesn’t always match the cost. Overall, Fresha is best for businesses seeking a no-cost entry point. Booksy Biz suits those willing to pay more for a polished experience and marketing support.
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Reviewers Perspective
Ease of Use
Booksy Biz Reviewers Rating
"I like the software because it makes my work easily accessible to my clients…"
5.0
Fresha Reviewers Rating
"Integration with our student information system has improved tracking…"
5.0
Users of both Fresha and Booksy Biz report that these tools are generally easy to use for both business owners and clients. Specifically, customers like:
- Fresha’s clean, modern interface that’s easy to navigate, even for those with little tech experience.
- The simple setup process, which doesn’t require advanced technical skills.
- Customization options that let businesses tailor the platform to their needs.
- Booksy Biz’s clear and intu...
Value for Money
Booksy Biz Reviewers Rating
"cheaper than other softwares and it is a great option for beginner beauticians…"
4.0
Fresha Reviewers Rating
"great price for the features it offers and it makes running my business easier…"
4.0
Most users find Fresha and Booksy Biz affordable, especially for small businesses. Both support appointment scheduling and client management, though their pricing models differ.
Features and integrations
- Fresha includes tools like scheduling, marketing, and payments at no monthly cost, making it appealing to solo practitioners and startups.
- Booksy Biz charges a monthly fee and offers advanced features, including marketing assets and...
Customer Support
Booksy Biz Reviewers Rating
"great at listening to what consumers/users wanted and upgraded often…"
5.0
Fresha Reviewers Rating
"Automated reminders have cut down on no-shows and offered valuable insights…"
5.0
Both Fresha and Booksy Biz offer customer support, though the availability and quality differ. Fresha provides email-based support along with access to video tutorials and FAQs. Booksy Biz offers direct communication through chat and email, with onboarding support available for new users.
Reviewers have mixed experiences with customer support for both platforms. Many users find the teams helpful and responsive, especially during onboarding...
and setup, but there are notable concerns as well: - Fresha users appreciate the support team’s friendly and knowledgeable approach, quick email replies, and self-service resources such as tutorials and FAQs. - Booksy Biz users like having direct contact with representatives, especially during account setup and data migration. They also find the team helpful in resolving routine issues. - However, each platform has its limitations: - Fresha does not offer phone support, which frustrates users when urgent help is needed. - Booksy Biz relies heavily on chat support, which some users say is slow, unresponsive, or handled by undertrained staff. Overall, while both Fresha and Booksy Biz are praised for helpful support experiences, businesses needing quick or personalized assistance should be aware of these limitations.Expert Analysis of Features
Online booking
Booksy Biz Feature Rating
4.60 / 5
Fresha Feature Rating
3.50 / 5
Fresha and Booksy Biz both offer online booking tools that let clients schedule appointments without needing to call or message the business directly. These features are designed to simplify scheduling, save time, and reduce no-shows.
Here’s what Fresha users like about this feature:
Clients can book anytime, including outside business hours
Integration with business websites provides a seamless experience
Clean, easy-to-use booking interface
Card-on-file requirement helps reduce no-shows
Here’s what Booksy Biz users like about this feature:
Simplifies scheduling for both staff and clients
Reduces back-and-forth messages and phone calls
Helps structure the day for busy professionals
Some users experience issues with online booking on both platforms:
Fresha users mention challenges with managing tentative bookings and limited rescheduling options
Booksy Biz users report problems with bookings not appearing on the schedule and clients struggling to cancel or complete bookings
Online booking for Fresha: Among users who left detailed feedback, 97% rated this feature as important or highly important. Many say it improves efficiency and reduces no-shows, though some want better booking flexibility.
Online booking for Booksy Biz: 100% of reviewers considered this feature important or highly important. While it adds convenience, technical issues and booking errors lower overall satisfaction.
Calendar management
Booksy Biz Feature Rating
3.90 / 5
Fresha Feature Rating
3.60 / 5
Fresha and Booksy Biz both include calendar tools to help manage staff schedules, availability, and appointments. While both support day-to-day scheduling, users report notable differences in flexibility and ease of use.
Here’s what Fresha users like about this feature:
Ability to block off time for breaks, holidays, and time off
Helps retain clients by maintaining consistent appointment reminders
Useful for solo professionals to manage personal availability
Here’s what Booksy Biz users like about this feature:
Offers recurring booking options for regular clients
Allows schedule management from both desktop and mobile
Helps organize the week clearly and efficiently
Some users experience issues with calendar management on both platforms:
Fresha users find syncing with Google Calendar difficult and say the setup can be confusing
Booksy Biz users mention limited customization and issues with updates made outside the app not syncing properly
Calendar management for Fresha: 85% of reviewers rated this feature as important or highly important. Users appreciate its usefulness for solo scheduling, though many want better sync options and a smoother setup experience.
Calendar management for Booksy Biz: Most users consider this feature helpful for managing daily appointments. While recurring booking is a plus, limited customization and sync reliability lead to an average rating.
Confirmation and reminders
Booksy Biz Feature Rating
4.70 / 5
Fresha Feature Rating
3.30 / 5
Fresha and Booksy Biz both offer automated confirmations and reminders to help reduce no-shows and keep appointment schedules running smoothly. However, users note differences in how flexible and reliable these features are.
Here’s what Fresha users like about this feature:
Sends reminders via SMS and email to improve attendance
Flexible settings for message timing and delivery
Customizable content allows businesses to personalize communications
Here’s what Booksy Biz users like about this feature:
Helps keep clients on track with automated notifications
Supports basic appointment reminders without manual follow-up
Useful for reducing last-minute cancellations
Some users experience issues with confirmations and reminders on both platforms:
Fresha users say some reminders feel too generic or commercial, and occasionally fail to send as scheduled
Booksy Biz users report limited customization options and occasional delivery issues, making the messages feel less personal
Confirmations and reminders in Fresha: 97% of users rated this feature as important or highly important. The tool is valued for its flexibility and positive impact on reducing no-shows, though some want more control over message tone.
Confirmations and reminders in Booksy Biz: Most users find this feature helpful for managing client attendance, but the average rating reflects a desire for improved customization and more reliable delivery.
Bottom Line:
Fresha is used by small businesses in health, wellness, cosmetics, and personal services. Users highlight its strengths in design customization, staff coordination, and team scheduling. Features such as calendar management, client notifications, and online booking help manage daily tasks without a monthly fee. Some users, however, report issues with hidden fees and payment processing.
Booksy Biz appeals to small businesses across health, wellness, cosmetics, and marketing. Users value its tools for business growth, managing client relationships, and keeping schedules organized. The platform supports social media integration and recurring appointments. Still, some users find cancellation handling limited and want more control over booking updates.
Other Popular Comparisons

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Sources
Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers. We did not consider client status when selecting products in this list.
Product descriptions: In our descriptions of each featured product, we included the following details:
Most valued features: Our research team analyzed verified appointment scheduling software reviews on Software Advice to identify each product’s highest-rated features (among features with at least 5 reviews). We then summarized user sentiment using real reviews for each feature.
Review excerpts: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Software Advice or its affiliates. Excerpts are trimmed for brevity.




