Better Reports vs Google Analytics 360: Which is best for you?

The ability to create custom fields and formulas makes it feel like it’s built exactly for my business.

It can be a bit tricky to build the reports yourself as there are so many possible variables and cuts of the data

Some simplification of the tools for the part time user would be really helpful. And perhaps a summary level of analytic data could be shared about all site visitors without revealing details on the actual individuals and their location or geodemographics.

I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like.