Decile 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Decile

4.8

(9)

Pricing

Starting at $800.00 per month

About Decile

Decile harnesses the power of customer data to deliver business intelligence and customer insights proven to drive profitability. Decile's extensive capabilities unlock the potential of your customer data, and guide your e-commerce business to the next stage of profitability.

Access dozens of dashboards to help you understand customer cohorts, product analytics, business forecasting and more - all with easy integration with leading platforms. Enrich existing data with behavioral and psychographic information to help you better understand your customers and build marketing campaigns to reach those most likely to convert.

Decile Screenshots

Decile Pricing and Plans

Starting price: $800.00 per month

Free Trial

Free Version

Basic

$800.00

per month

No plan information available

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Decile Features

Popular features found in Business Intelligence
Ad hoc Reporting
Benchmarking
Collaboration Tools
Data Connectors
Data Visualization
Key Performance Indicators
Multiple Data Sources
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend/Problem Indicators
More features of Decile
Audience Targeting
Behavioral Analytics
Behavior Tracking
Campaign Analytics
Campaign Planning
Campaign Segmentation
Channel Management
Charting
Customer Activity Tracking
Customer Profiles
Customer Segmentation
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Discovery
Data Integration
Data Synchronization
Data Transformation
Email Tracking
Engagement Tracking
Forecasting
Monitoring
Multi-Channel Marketing
Personalization
Predictive Modeling
Recommendations
Reporting/Analytics
Reporting & Statistics
Sales Trend Analysis
Self Service Data Preparation
Third-Party Integrations
Trend Analysis
Visual Analytics

Decile Integrations

Amazon DSP

Facebook Business Suite

Snapchat for Business

BigCommerce

Google Analytics 360

Google Ads

See all 8 integrations

Decile User Reviews

Overall Rating

4.8

Ratings Breakdown

78%

22%

Secondary Ratings

Ease of Use

4.3

Value for money

5.0

Customer support

5.0

Functionality

4.7

Amy H.

Verified reviewer

Retail

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2021

180 Shift to our Business

It's been great. We've been able to uncover a ton of insights into our customer and help us market, segment, and speak to them to ultimately grow acquisition and retention and just generally our topline revenue.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The access to data that took us SO much time to get to ourselves previously. The access to this data has been a critical component to our growth and will continue to be critical . Secondly, the team. The team at Decile is epic and their ability to work with what we need, provide new reports, also help push our thinking is amazing. My team and I have learned so much from them and love having weekly meetings.

Cons:

I would love to see more connection points to utilize the software across the business more -- i.e. I briefed in our Business Report that tracks daily performance, but that requires the ability to have goal inputs, pull in traffic, inventory levels, as well as all channel metrics like amount of email sends, SMS sends, store traffic, etc. Having this system be more robust across our business would help us stay focused on driving the business versus pulling information.

Reasons for choosing Decile

The team -- since Wildfang is a small business in the # of people, having a team that can help analyze and pull information has been a huge amount of support

Vanessa N.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2022

Integral Analytics Tool

Decile has been an integral analytics partner. Their data has helped drive more conversions on ad platforms, identify best selling products by demo and customer, what products customers are buying and when they are buying them. Decile has impacted all areas of our company, beyond just ecommerce to marketing and product development. In addition to helping us drive more revenue, Decile has made us a smarter company overall.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Insight into 1st party data and who are customers are, what products they are buying first, second and so on, as well as demographic profile by product to understand which products we can use to reach additional target demos.

Cons:

Decile has very useful data. Would love to see them further simplify for further ease of use for even the most novice analytic customer.

Reasons for choosing Decile

Better data

Colleen C.

Verified reviewer

Apparel & Fashion

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed January 2022

Quick and easy insights into your most valuable customers

Decile changed the game for how we viewed our customers. As a later stage start up, we were early in out segmentation journey and were hesitant to spend a lot of money and time on a complicated segmentation study. Leveraging Decile's simple analytics and dashboard tools, alongside their excellent CS team, we were able to enact a "segmentation lite" that quickly allowed us to hone in on demographic and psychographic characteristics of our core target consumer. We have since put this core target at the heart of all company activities even beyond marketing targeting to include things like product development and creative approach. It has allowed us to be much more differentiated and focused in an increasingly competitive world.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The ability to marry internal behavioral attributes and segments with external data to dimentionalise your customers is incredibly valuable. Their dashboards are easy to use. The set up process linked into Shopify made onboarding a breeze.

Cons:

We currently rely heavily on the CS team so there isn't anything at this time I can comment on.

Isabella I.

Verified reviewer

Consumer Goods

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed January 2022

Decile for Marketing Analytics

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One of the best things about Decile is its flexibility. We've been able to leverage our internal data in quicker and easier ways using things like product and LTV dashboards, as well as utilizing the platform's external data to help us across all of our different business functions (e.g. running a clustering algorithm to help us find our customer personas). Our customer success manager has also been incredibly helpful in finding answers and solutions to any questions or problems we may have, whether that's creating dashboards for us in the platform or helping us run larger analyses for the business. Overall our experience with Decile has been great and we're incredibly pleased with both the platform and the partnership.

Cons:

Only thing I can think of is a direct integration with Google Analytics, which we've already been told is in the works!

Matthew S.

Verified reviewer

Sports

201-500 employees

Used monthly for more than 2 years

Review source

Reviewed January 2022

Powerful tool, with a 5-star support team that helps clients realize its value

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fairly straightforward setup and integration, fast load times on dashboards, accurate and reliable data, intuitive visualizations, and constantly adding new standardized reports to their offerings, which keep up with industry evolutions. The team behind the product is incredible––good listeners, problem solvers, and strategists. Willing to engineer solutions to business needs, and work through the data to ensure it's accessible, insightful, and actionable.

Cons:

Opportunities for improvement: • Some formatting with the data visualization is shoddy, meaning you can't always export the visualizations to reports––requires some aesthetic modification on the backend. • Introduce educational modules to facilitate self-guided learning; customer use cases to inspire the application of the tool, or some specific features.

Katherine B.

Verified reviewer

Consumer Goods

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed January 2022

Great tool, amazing partner

Decile truly feels like an extension of our team, we meet with our account manager on a weekly basis and he serves up useful and actionable insights about our customer behavior which has allowed us to scale our business, drive repeat purchasers and decrease our CAC.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Decile has allowed us to unlock information about our customer in an easy to set-up and digest way. The tool caters really nicely to all of the questions we have about our retail Ecommerce customer and the team continues to roll out relevant dashboards (or can build something ad hoc if not). We are also using the software to build audiences to serve our digital marketing ads to and are excited about the continued opportunity in this space.

Cons:

There isn't an easy integration with Magento, but we manage manually and it's ok!

Taylor L.

Verified reviewer

Consumer Goods

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed January 2022

Exceptional and Affordable BI Tool for E-Commerce Brands

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy Shopify integration and fast to stand up with insightful default dashboards. Decile provides more insights on customer buying trends than is available in Shopify analytics. Pushing customer segments to growth channels like Facebook and Google is also an extremely valuable feature and is where near-term ROI in the platform manifests.

Cons:

While Decile fairly user-friendly, smaller organizations that don't have an in-house data analyst may need a dedicated account manager to get the most value from the platform.

Rebecca T.

Verified reviewer

Retail

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2021

Essential Customer Insights!