CTM 2026: Benefits, Features & Pricing

Wondering if CTM is right for your organization?

Our Call Tracking Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

CTM

4.6

(150)

Pricing

Starting at $79.00 per month

About CTM

CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes.

The software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data.

The platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features...

CTM Screenshots

CTM Pricing and Plans

Starting price: $79.00 per month

Free Trial

Free Version

Marketing Lite

$79.00

usage based, per month

Plan includes:

Attribute calls and texts to their source
Standard call recording, forwarding, and IVR routing
Manually score, convert, and tag calls
Easy-setup integrations with Google and Microsoft
Access to knowledge base, training center, and ticket hub

Marketing Pro

$179.00

usage based, per month

Plan includes:

Agency-friendly with white label options & included sub-accounts
FormReactor® to build and track web forms
AskAI powered by ChatGPT
Triggers to automate custom lead workflows, scoring, & analysis
Premium marketing integrations including Google Ads, GA4, and Hubspot
API access and developer resources for a fully customizable solution
Enhanced security and HIPAA/GDPR compliance
Full access to live support from product experts

Sales Engage

$329.00

usage based, per month

Plan includes:

Customizable softphone to power inbound and outbound teams
Engage your pipeline over voice, text, chat, and form
Smart Dialer and advanced outbound technology
Advanced skills and weight-based routing
Dynamic call scripts and live coaching tools
Real-time dashboards and team performance reporting
Premium sales and CX integrations including Salesforce, Zoom, and Gong

Enterprise

$1,999.00

usage based, per month

Plan includes:

Flexible structure to scale with unlimited sub-accounts
Dedicated account management team and expedited response times
Full access to industry-leading Premier Help Desk team
20 hours of personalized, extended onboarding
Indefinite version history access and data restoration

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

CTM Features

Popular features found in Call Tracking
Caller ID
Call Monitoring
Call Routing
Call Transcription
Computer Telephony Integration
Conversion Tracking
CRM
IVR
Keyword Tracking
Voice Mail
More features of CTM
2-Way Messaging
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Agent Interface
Alerts/Escalation
Alerts/Notifications
Answering Machine Detection
API
Archiving & Retention
Audio Capture
Automated Responses
Automated Routing
Automatic Call Distribution
Automatic Outbound Dialer
Automatic Transcription
Autoresponders
Blended Call Center
Callback Scheduling
Call Center Management
Call Disposition
Caller Profiles
Call List Management
Call Logging
Call Recording
Call Reporting
Call Scheduling
Call Scripting
Call Tagging
Call Tracking
Call Tracking Metrics
Call Transfer
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Specific Caller ID
Chatbot
Chat/Messaging
Collaboration Tools
Communication Management
Contact Management
Cross Channel Attribution
Customer Experience Management
Customer Journey Mapping
Customizable Fields
Customizable Reports
Dashboard
Data Import/Export
Data Security
Engagement Tracking
Event Triggered Actions
Fax Management
FCC Compliance
File Transfer
FTC Compliance
HIPAA Compliant
Inbound Call Center
Integrations Management
Interaction Tracking
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
List Management
Live Chat
Manual Dialer
Mass Texting
Mobile Access
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multiple Scripts
Multi-Touch Attribution
Multi-User Collaboration
Natural Language Processing
On-Demand Recording
One-to-One Messaging
Outbound Call Center
Performance Management
Performance Metrics
Phone Key Input
Predictive Analytics
Predictive Dialer
Quality Management
Queue Management
Real-Time Analytics
Real-time Conversations
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Recording
Reminders
Reporting/Analytics
Reporting & Statistics
Request Assignment
ROI Tracking
Scheduled Messaging
Self-Service Search
Shortcodes
SMS Messaging
Social Media Integration
Spam Blocker
Speech-to-Text Analysis
Tagging
Text to Speech
Third-Party Integrations
Visitor Tracking
Voice Customization
VoIP Connection
Workforce Management

CTM Integrations

Google Ads

Integration rated 4.8 from 16 reviews

Acquisio

Salesforce Sales Cloud

Stripe

Zoom Workplace

ValueOps

See all 50 integrations

CTM User Reviews

Overall Rating

4.6

Ratings Breakdown

73%

21%

Secondary Ratings

Ease of Use

4.4

Value for money

4.5

Customer support

4.6

Functionality

4.6

Stephanie C.

Verified reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

The More info the better

We have made more money by using this product as it allows us to access info we wouldn't have had otherwise. Being able to track the missed calls from nights and weekends has produced many new leads.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being able to see the phone number and some basic info about the person that calls is very beneficial to how we work a lead. Knowing what pages they came to helps direct the call in the right direction without wasting time.

Cons:

We have several websites we track that are all part of one corporation, It's quite bulking and time-consuming to set them up all individually. I wish there was reporting that would show calls across all sites instead of having to swap back and forth between the 5 accounts we have.

Reasons for switching to CTM

It's been a few years but the tracking capabilities are better and so were the features.

Owen V.

Verified reviewer

Law Practice

201-500 employees

Used daily for more than 2 years

Reviewed October 2025

Great platform for marketing attribution and call center solution.

I have had a very positive experience with CallTrackingMetrics. We found that its automation capabilities has saved our agents from having to do a lot of manual work and has freed them up for higher priority tasks.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that happens within CTM. This allows us to seamlessly integrate with other platforms including our CRM. In addition, we are able to automate many processes which frees up our agents to take care of higher priority tasks. Moreover, CTM's custom fields allow you to pull in crucial client data from your CRM and build out conditional logic based on the client information from your CRM. Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents. These features are usually free of any additional cost and allows for a more sophisticated phone system.

Cons:

Some settings take some digging and trial and error before getting them configured properly. However, this can be overcome with a bit of trial and error.

Reasons for switching to CTM

Low level of support offered by RingCentral. The automation capabilities for RC were also very limited.

Vendor Response

Thanks for the great review, Owen!

Replied October 2025

Mitchell M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Reviewed December 2025

The best call and contact management tool for elite marketers

I’ve recommended almost all my clients in the lead generation space get CallTrackingMetrics. It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the customization and advanced features CTM has over its competitors. It’s very much a sandbox that you can use to do almost anything with regarding tracking. It’s been a staple in my marketing work.

Cons:

Th learning curve is steep for some, and it has a ton of settings that you might not ever touch. It can be a lot for people to wrap their head around.

Reasons for switching to CTM

Additional features and capabilities for integrations

Alexander S.

Verified reviewer

Marketing and Advertising

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed April 2022

Not intuitive. Difficult to find information. Too expensive

It was OK in the beginning. But it's so difficult to find information and to get decent reports on usage. In order to figure out how much we were paying for the Fixed Fee, I had to go into account settings and see what package we were on - because their bills don't actually show this. Their bills are literally: here is the total amount you were charged for the month. Ok, but what is the breakdown? How many minutes were used? What taxes did you charge? You can't find that information easily. Almost like it's by design to hide this information. Going to be dumping this software in favor of a different, more professional solution. There are many professional solutions out there with lower fees and better customer support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it tracks calls from marketing channels quite well. It is relatively easy to set up the call tracking and to get phone numbers.

Cons:

- It's difficult to get customer support. When I tried to get Canadian numbers, it was just messages "we can't get you that number at this time". No follow up. No path forward. - Their bills do not break down information. How many minutes did I use for all the client accounts? What was the fixed monthly charge? It's not broken out on the bills. It's very difficult to dig in and get account-level information. - It's really expensive for the price. If you're an agency, you have to pay $120 per month fixed fee, just for the privilege of being able to have child accounts. It's very silly compared to many alternative options out there.

Vendor Response

Thank you for taking the time to share your feedback, Alexander. Generally speaking, assistance with technical issues through our Help Desk is available from Monday through Thursday from 7:30 a.m. to 7:30 p.m., Eastern Time and on Friday from 7:30 a.m. to 5:30 p.m. Eastern Time. Our team is available by phone call, chat, or email. With regards to the difficulties with acquiring numbers in Canada, our number providers do occasionally have shortages of numbers in certain regions. When this happens, we should communicate next steps so that you have all options made available to you. We would love the opportunity to research the difficulties you experienced with our services, as well as have an account manager touch base with you to address your concerns with our billing statements and reports. If you could call us at 888-770-3332 or email us directly at info@calltrackingmetrics.com, we can take action to ensure that your concerns are addressed.

Replied May 2022

Sean M.

Verified reviewer

Hospital & Health Care

501-1000 employees

Used daily for less than 2 years

Reviewed November 2025

Good Quality, Great Insights

I had a moment the other day where I was asked about my current call platform (CTM) in comparison to an older platform we used prior, and it was really eye-opening. I could not imagine going back and losing insights like customizable reporting, agent stats, live call listening, automated text messages, and ease of purchasing new numbers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

CTM is a robust call platform, where it's complexity can almost be harmful if you aren't sure of what you are doing. I love that it integrates fully with Salesforce as well as Google Looker. I have spent some time learning the system and love being able to create my own reports, as well as call queues, IVRs, and automations. The AI insights and transcripts are extremely helpful to monitor calls at a glance.

Cons:

CTM unfortunately has the capacity to be buggy, and often times there's limited resources to help (unless you pay for an additional support package). I have found the CTM team to be responsive, though, and we have worked through the bulk of my issues. CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because the system is so complex, it is easy to create logic that causes more issues down the road than intended. One benefit is that CTM tracks all changes (within almost everything) so you can hunt down and figure out what changed, when it changed, and by who.

Reasons for switching to CTM

Needed a more robust system to handle the amount of calls we were receiving, as well as looking for a way to gain reporting and marketing insight

Vendor Response

Thank you for your review!

Replied November 2025

Lauren f.

Verified reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Reviewed September 2025

CTM Review

Overall, we've had great success using CallTrackingMetrics! The team has been very helpful as we've built the system out to our exact needs, and the feature set is impressive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The system has many features available, but the setup is very intuitive. If issues arise, there are plenty of help articles available as well as quick access to the support team.

Cons:

It can be difficult to keep cost in check as you add additional services and volume. Billing can be rather complex if using many features, so it can cause a lengthy audit process.

Reasons for choosing CTM

The team was more responsive to our inquiries

Vendor Response

Thank you for sharing your experience! We’re so glad you’ve found the platform intuitive and our team helpful as you customized it to your needs. We appreciate your feedback on billing and cost management -- this is something we’re always working to make easier. It means a lot that you chose us for our responsiveness, and we’re grateful to support your success!

Replied September 2025

Colin D.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Reviewed September 2025

Thanks for a Great Decade

Incredible compared to most other phone software. All the bells and whistles, but not bogged down by widgets, API connections or poor infrastructure. CTM is easy to present and train with, without taking agency away from it's users. It's Your particular setup & How You think work should flow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Speed of the platform, Ease of use, Ease of Training new clients & Onboarding existing ones. Setup for digital marketing doesn't get much easier than this- and if it is, it's a worse experience! Please see Service Titan Marketing Pro if you want to know what pain is.

Cons:

Agency accounts cannot have multiple sub accounts open and reporting at once. As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem".

Reasons for choosing CTM

Integrated phones in an already slow to work with CRM, alongside differences in marketing theory/conversion actions

Vendor Response

Thank you for the feedback, Colin!

Replied September 2025

Jared W.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Reviewed September 2025

Great tool for sales and marketing teams

Overall experience has been great, I would recommend anyone looking to implement a call tracking software to try our CTM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ability to track calls for sales teams to better understand sales close rates, and attribution for marketing teams to better understand marketing campaign efforts

Cons:

You cant filter calls by campaign medium. This would be really helpful when trying to understand how many calls came from a particular marketing campaign.

Reasons for choosing CTM

Ability to create a master account instead of multiple individual accounts

Vendor Response

Thank you for your review!

Replied September 2025

Max D.

Verified reviewer

Hospital & Health Care

51-200 employees

Used daily for less than 6 months

Reviewed October 2025

Welcome to the big leagues!

Overall, we are satisfied with the system and impressed with its capabilities. We have already seen a positive impact in our business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very robust a capable platform for managing calls. If you can dream it, call tracking metrics can make it happen. Tech support and on boarding have been. 5 out of 5 so far. While the platform is vast and somewhat complicated - the capabilities are worth it.

Cons:

Its complicated! Took several days to get our 5 person team up and going. Also, there is lots of testing that is necessary. A flow chart of how calls behave would be appreciated. Also, the cost, while it is not cheap we hope to see an increase in revenue.

Reasons for choosing CTM

Intergrations with google, facebook, dazos, etc

Vendor Response

Thank you, Max, for your review! To your question about call routing visualization, you can do this within your account by going to Numbers > Tracking Numbers and editing a number. In the top right, you will see "Call routing visual view.

Replied October 2025

Vincent B.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Reviewed December 2025

Enterprise-Level Call Tracking With Deep Reporting

My overall experience with CallTrackingMetrics has been very positive. It’s a reliable, enterprise-level platform that delivers accurate call attribution and detailed reporting, which makes marketing decisions much clearer. Once implemented, it runs consistently and scales well with higher call volume. The depth of features, integrations, and customization makes it a long-term solution rather than a short-term tool, and it’s become a core part of tracking and optimizing performance.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

CallTrackingMetrics is extremely powerful and flexible. The depth of call attribution, reporting, and tracking options makes it easy to understand exactly where calls are coming from and how they perform. Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows. I also appreciate the level of control over tracking numbers, routing, and automation—it’s clearly built for serious marketers and lead-driven businesses.

Cons:

Because the platform is so robust, there can be a learning curve at first. There are a lot of features and customization options, which may feel overwhelming for new users—but once you’re set up, that same depth becomes one of its biggest strengths. Taking the time to dial it in pays off with powerful insights and long-term scalability.

Vendor Response

Thanks for your thoughtful review!

Replied December 2025

Showing 1 - 10 of 150 Reviews

See All Reviews