Zapier 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Zapier

4.7

(3036)

Pricing

Starting at $29.99 per month

About Zapier

Zapier is an AI orchestration platform designed to automate workflows, agents, and apps across a wide range of applications. It supports businesses of various sizes, assisting teams in areas such as marketing, sales, IT, HR, and customer support to enhance their operations through automation.

The platform includes AI automation tools such as AI Workflows, which integrate artificial intelligence with everyday apps. AI Agents allow for the creation of custom assistants that operate across different technology stacks. AI Chatbots provide instant responses to customer inquiries. Other features include Tables for centralized data management, Interfaces for building custom frontend experiences without coding, and Canvas for designing multi-step workflows with logic branches and AI processing.

Zapier ensures enterprise-grade security with compliance to SOC 2 and SOC 3 standards, GDPR and CCPA regulations, and high execution reliability. It offers role-based permissions that align with organizational structures, visibility into automation activities, and single sign-on capabilities with SAML-based authentication. Users can oversee and manage AI usage within their organization while maint...

Zapier Screenshots

Zapier Pricing and Plans

Starting price: $29.99 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

Zapier automation platform
Unlimited Zaps
Two-step Zaps
AI power-ups

Professional

$29.99

usage based, per month

Plan includes:

Multi-Step Zaps
Unlimited Premium Apps
Webhooks
Email support

Team

$103.50

usage based, per month

Plan includes:

Unlimited Users
Shared workspaces
Shared app connections
Premier Support
SSO add-on

Enterprise

Pricing available upon request

Plan includes:

Advanced admin permissions and app controls
Annual task limits
Observability
SAML SSO
Designated Technical Support

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Zapier Features

Popular features found in Integration
API
Configurable Workflow
Dashboard
Data Connectors
Data Extraction
Data Import/Export
Data Management
Multiple Data Sources
Reporting/Analytics
Third-Party Integrations
Web Services
Workflow Management
More features of Zapier
Access Controls/Permissions
Accounting
Accounting Integration
Activity Dashboard
Application Management
Business Process Automation
Collaboration Tools
Compliance Management
CRM
Database Support
Data Integration
Data Security
Deployment Management
Drag & Drop
eCommerce Management
Email Management
ERP integration
ETL
Forms Automation
For No-Code Development
Integration Management
Integrations Management
Monitoring
No-Code
Payroll Management
Point of Sale (POS)
Pre-built Connectors
Process Modeling & Designing
Project Management
QuickBooks Integration
Real-Time Notifications
Rules-Based Workflow
Sales Management
Single Sign On
SMS Messaging
Social Media Integration
SSL Security
Task Management
Templates
Usage Tracking/Analytics
User Management
Visual Modeling
Website Integration
Workflow Configuration

Zapier Integrations

Slack

Integration rated 4.9 from 84 reviews

Gmail

Integration rated 4.8 from 83 reviews

Mailchimp

Integration rated 4.8 from 75 reviews

ActiveCampaign

Integration rated 4.6 from 54 reviews

HubSpot CRM

Integration rated 4.8 from 51 reviews

Google Calendar

Integration rated 4.8 from 48 reviews

See all 124 integrations

Zapier User Reviews

Overall Rating

4.7

Ratings Breakdown

72%

24%

Secondary Ratings

Ease of Use

4.3

Value for money

4.3

Customer support

4.3

Functionality

4.6

Paulo G.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Great experience by integrating applications and updating results

I have tried integrating many applications, such as Quip, Excel,Confluence, and always got great results.

Ratings Breakdown

Ease of use

Previously 4

Value for money

Customer support

Functionality

Pros:

its easily integrates between many different applications triggering actions after changes, modifications or updates within another app.

Cons:

permission and accesses to applications might be tedious but makes sense as they are focusing in security

Ketmanto W.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

Superior but needs affordable tier plan

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zapier has been consistently helpful and revolutionary in integrating our WordPress website with Pipedrive (CRM). The process is straightforward, and the AI agents have been instrumental in helping us shape it.

Cons:

In the market, Zapier is more expensive than its competitors. I recommend introducing a subscription tier tailored for freelancers and influencers, enabling users with simpler needs to access and benefit from its features.

Reasons for choosing Zapier

Zapier remains superior, offering better features.

Joseph S.

Verified reviewer

Consumer Goods

2-10 employees

Used daily for more than 2 years

Review source

Reviewed April 2024

Great Workflow app

Previously 5

Ratings Breakdown

Ease of use

Value for money

Previously 5

Functionality

Previously 5

Pros:

It's fairly easy to setup workflows and automation.

Cons:

Small amount of workflows available without paying too much. Sometimes setting up workflow is confusing

Michelle M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed November 2025

Great for My Workflow, Tough for My Clients

I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows.

Cons:

The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated.

Reasons for choosing Zapier

I chose Zapier because it’s faster for me to build in and far easier for my clients to understand. Make is powerful, but it turns even simple workflows into a giant visual map that overwhelms most business owners. Zapier keeps things clean and predictable — I can set up a zap in minutes, test it, and know it’ll run exactly the way I expect.

Patricia G.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Connecting our disjointed hotel systems.

In hospitality we use too many separate apps. This tool acts as the bridge that keeps our data management consistent. It saves us hours of busy work, though the price for higher tier plans feels steep for a small business.

Ratings Breakdown

Ease of use

Functionality

Pros:

Moving guest data from one system to another is my favorite feature. It allows me to move guest data between our booking engine and PMS automatically without any manual copying.

Cons:

The cost can increase if you are going to do complex, multi-step automation. Debugging specific errors when a connection fails is often confusing for people with little or no experience with network technologies.

David M.

Verified reviewer

Mechanical or Industrial Engineering

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Glue our support tools and other applications.

Zapier has silently automated the repetitive tasks in my life, transferring data between our support system, email, and internal applications to allow me to spend more time troubleshooting technical problems.

Ratings Breakdown

Ease of use

Functionality

Pros:

My favorite feature is the ability to make small automations, which update spreadsheets, inform teams, or automatically open tickets when some events occur in other systems.

Cons:

I hate that one wrongly-configured step can destroy a flow without any warning, and I do not always realize that something is missing until somebody notifies about it.

Faiz A.

Verified reviewer

Information Technology and Services

10000+ employees

Used weekly for less than 6 months

Review source

Reviewed January 2026

My Automation Helper

It’s the most powerful thing to connect all sorts of different apps. And it’s worth every penny, expensive as the split second you finally get back to yourself. It automates my research process. I recommend it for automating just about anything digital that you have to do over and over again.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zapier is magic for my workflow. It integrates my Jotform with Google Sheets for free. I no longer have to copy and paste information. Saves me hours of boring manual effort each and every week. It is amazing.

Cons:

This can get expensive if you have lots of “Zaps” running. One connection fails, and sometimes I don’t know why. Creating complex workflows is a bit tricky and will take some experimentation. The “pro” features are expensive for a student.

Verified

Reviewer

Non-Profit Organization Management

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed December 2025

Significantly increased our team's efficiency

We're extremely happy with the tool. It has removed a lot of manual work for our team and we continue to build more workflows as we scale.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Incredibly powerful third-party tool to automate workflows. My team had found all sorts of use cases for it, and they're making us much more efficient in our day-to-day operations!

Cons:

Workflows can sometimes be a little tricky to set up, but once they're up and running we very rarely run into issues or errors.

Cordell S.

Verified reviewer

Hospital & Health Care

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed January 2026

Great automation solution

Zapier is a great small-scale automation solution for our business. It completes core functions through data gathering and dispertion

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zapier powers a lot of our automations from emails, texts, data gathering, and task updates. Zapier has a great and pleasing interface that troubleshoots issues alongside you. The flow charts make the automations easy.

Cons:

Zapier is simple and complicated. You will need to use Google or an AI assistant to complete what you are needing to do.

Christian S.

Verified reviewer

Translation and Localization

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2025

A tool for automating everything

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I haven't chance to try zapier premium but I used a lot the free version. It's a reliable tool for avoiding repetitive tasks. Sometimes, some workflows just minutes to set up.

Cons:

The canvas is a ingenious feature and helps to see in real time all aspects of a workflow but sometimes it can be overmatching. It also hard to use some templates

Showing 1 - 10 of 3036 Reviews

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