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Mailchimp vs HubSpot Marketing Hub

Updated February 6, 2026

Mailchimp vs HubSpot Marketing Hub: Which is best for you?

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1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$13.00

per month

$20.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Collaboration Tools
4.83
Click Tracking
4.62
Inbox Management
4.61
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Keyword Research Tools
4.85
Lead Distribution
4.77
Campaign Tracking
4.74
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Integrations
Easypromos
Easypromos
Epos Now
Epos Now
Evernote Teams
Evernote Teams
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Accelo
Accelo
Benchmark Email
Benchmark Email
Brightcove
Brightcove
See All
Pros / Cons
  • Mailchimp allows us to quickly create, automate, and analyze email campaigns, making it an excellent choice for both beginners and seasoned marketers.
  • For agencies, they forced that the pre-paid credits expire in a year, and the list plans aren't worth the money unless you send a lot of frequent mails. If you send campaings from time to time to different customers, unless your volume is huge, fees make it unpayable. If you are an end user, then the story is different and prices will make more sense (maybe that's their idea of customers right now).
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  • The automation features save our teams time, the dashboards give us both high-level and detailed insights, and the integration with other tools ensures that we always have a single source of truth.
  • It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company that values building a relationship and understanding your needs, this is not the place.
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Ease-of-Use
Highest performing feature
in the comparison
4.4/ 5
4.3/ 5
Value for Money
Highest performing feature
in the comparison
4.4/ 5
4.2/ 5
Customer Support
4.2/ 5
Highest performing feature
in the comparison
4.4/ 5
Functionality
4.4/ 5
4.4/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2026
FrontRunners 2022
Advisor
  Recommendations
N/A
1 Recommendations
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad