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Act! vs Mailchimp

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Updated February 13, 2026

Act! vs Mailchimp: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$30.00

per month

$13.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Data Security
4.79
Customer Database
4.68
CRM
4.68
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Collaboration Tools
4.83
Click Tracking
4.62
Inbox Management
4.61
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Integrations
Zapier
Zapier
iCloud
iCloud
Microsoft 365
Microsoft 365
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Easypromos
Easypromos
Epos Now
Epos Now
Evernote Teams
Evernote Teams
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Pros / Cons
  • Over many years of use, I have consistently felt confident that sensitive contact information, notes, and communications are well protected and appropriately managed within the system.
  • They have added a mobile app (that was lacking before and the reason I almost left), added project and pipeline management, and interactive quotes to name a few of the new features. When I switched to the cloud, I had an issue getting my database converted. As I was struggling with that, my phone rang.
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  • Mailchimp allows us to quickly create, automate, and analyze email campaigns, making it an excellent choice for both beginners and seasoned marketers.
  • For agencies, they forced that the pre-paid credits expire in a year, and the list plans aren't worth the money unless you send a lot of frequent mails. If you send campaings from time to time to different customers, unless your volume is huge, fees make it unpayable. If you are an end user, then the story is different and prices will make more sense (maybe that's their idea of customers right now).
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Ease-of-Use
3.9/ 5
Highest performing feature
in the comparison
4.4/ 5
Value for Money
3.8/ 5
Highest performing feature
in the comparison
4.4/ 5
Customer Support
3.6/ 5
Highest performing feature
in the comparison
4.2/ 5
Functionality
3.9/ 5
Highest performing feature
in the comparison
4.4/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2026
FrontRunners 2026
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad