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ActiveCampaign vs GMass

Updated February 10, 2026

ActiveCampaign vs GMass: Which is best for you?

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Custom shortlist of 3-5 vendors
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$15.00

per month

$25.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Customer Database
4.78
Drip Campaigns
4.73
Client Management
4.71
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Audience Targeting
4.83
Email Tracking
4.81
Behavioral Targeting
4.80
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Integrations
Aimtell
Aimtell
Act!
Act!
CustomBooks
CustomBooks
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Gmail
Gmail
Zapier
Zapier
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Pros / Cons
  • To create sales operations data reports and tracking of multiple web visitors through ActiveCampaign is excellent and the data integration tools are very responsive.
  • My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation...
Read more
  • The ability to send individualized messages, track opens, and manage replies right from Gmail has been a huge help for my recruiting and training communication.
  • Picture in the email body breaks while sending, it causes problem in case your email has any picture in its body.
Read more
Ease-of-Use
4.2/ 5
Highest performing feature
in the comparison
4.7/ 5
Value for Money
4.3/ 5
Highest performing feature
in the comparison
4.7/ 5
Customer Support
4.4/ 5
Highest performing feature
in the comparison
4.7/ 5
Functionality
4.5/ 5
Highest performing feature
in the comparison
4.7/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2026
N/A
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad