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ActiveCampaign vs Salesforce Marketing Cloud

Updated January 29, 2026

ActiveCampaign vs Salesforce Marketing Cloud: Which is best for you?

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Custom shortlist of 3-5 vendors
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$15.00

per month

$25.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Customer Database
4.78
Drip Campaigns
4.73
Client Management
4.71
See All
CRM
5.0
Campaign Management
4.88
Collaboration Tools
4.71
See All
Integrations
Aimtell
Aimtell
Act!
Act!
CustomBooks
CustomBooks
See All
Shopify
Shopify
Salesforce Sales Cloud
Salesforce Sales Cloud
LinkedIn for Business
LinkedIn for Business
See All
Pros / Cons
  • To create sales operations data reports and tracking of multiple web visitors through ActiveCampaign is excellent and the data integration tools are very responsive.
  • My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation...
Read more
  • With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads.
  • Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while.
Read more
Ease-of-Use
Highest performing feature
in the comparison
4.2/ 5
3.8/ 5
Value for Money
Highest performing feature
in the comparison
4.3/ 5
3.8/ 5
Customer Support
Highest performing feature
in the comparison
4.4/ 5
3.9/ 5
Functionality
Highest performing feature
in the comparison
4.5/ 5
4.3/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2026
FrontRunners 2026
Advisor
  Recommendations
N/A
13 Recommendations
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad