Fullstory 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Fullstory

4.6

(67)

Pricing

Pricing available upon request

About Fullstory

Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences.

The cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities ar...

Fullstory Screenshots

Fullstory Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Data Direct

Pricing available upon request

No plan information available

Business

Pricing available upon request

No plan information available

Advanced

Pricing available upon request

No plan information available

Enterprise

Pricing available upon request

No plan information available

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Fullstory Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Fullstory
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Reporting
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
Analytics
Annotations
API
Application Management
Augmented Analytics
Behavioral Analytics
Behavior Analytics
Behavior Tracking
Benchmarking
Campaign Analytics
Categorization/Grouping
Charting
Chat/Messaging
Click Tracking
Cohort Analysis
Collaboration Tools
Commenting/Notes
Compliance Management
Configurable Alerts
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customer Touchpoints
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Aggregation
Data Analysis Tools
Data Capture and Transfer
Data Collection
Data Import/Export
Data Modeling
Data Synchronization
Data Visualization
Dynamic Content
Element Analytics
Email Alerts
Engagement Tracking
Event Logs
Event Triggered Actions
Forecasting
Form Analytics
For Mobile
For Websites
Functions/Calculations
Funnel Analysis
Geographic Maps
In-App Events Tracking
Incident Management
Indexing
Intelligent Search
Interactive Reports
Issue Management
Issue Tracking
Key Performance Indicators
Keyword Research Tools
Knowledge Management
KPI Monitoring
Link Management
Location Tracking
Mixed Methods Research
Mobile Access
Mobile Alerts
Mobile Dashboards
Monitoring
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Location Monitoring
Multiple Data Sources
Multiple Site Management
Multiple User Accounts
Performance Management
Performance Metrics
Personalization
Private Dashboards
Problem Area Alerts
Product Data Management
Public Dashboards
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Recommendations
Remote Monitoring & Management
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Risk Alerts
ROI Tracking
Role-Based Permissions
Root Cause Analysis
Sales Trend Analysis
Scorecards
Screen Activity Recording
Scroll Maps
Search/Filter
Self Service Data Preparation
Semantic Search
Sentiment Analysis
SEO Management
Session Recording
Single Page View
Single Sign On
Social Media Integration
Software Testing Management
Statistical Analysis
Tagging
Templates
Text Analysis
Third-Party Integrations
Transaction Monitoring
Trend Analysis
Trend/Problem Indicators
Uninstall Tracking
Unmoderated Testing
Uptime Reporting
Usability Testing
Usage Tracking/Analytics
User Journeys
User Management
User Research Analysis
Visitor Tracking
Visual Analytics
Visualization
Website Analytics
Widgets

Fullstory Integrations

BugSnag

Google Analytics 360

BigCommerce

Intercom

Help Scout

Kustomer

See all 40 integrations

Fullstory User Reviews

Overall Rating

4.6

Ratings Breakdown

67%

27%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.3

Functionality

4.5

Frank R.

Verified reviewer

Hospitality

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2019

Fullstory ushers in a new era of live data analytics

The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons:

There's not really anything I can knock this product for. It's exceptional.

Lorenq H.

Verified reviewer

Human Resources

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2025

Easy to use, invaluable insights

Great! It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales performance 10X.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, especially with respect to non-technical/non-dev team members. The session recording features it has seemed far superior to any other product on the market that I have used or considered, especially given that it allows for live recordings/viewings/monitoring. Their customer support is also fantastic--super quick, responsive, helpful, etc. They are great about security and PII considerations, etc. I also really liked how easy it was to self-serve create custom dashboards without having to involve my developer team, aside from very lightly during setup, which was very easy.

Cons:

Price, it is one of the most (if not the most) expensive of the session recording options out there, which is a bit hard for a lot of startups to justify. However, if used with fidelity, it's really worth its weight in gold, in my opinion.

Reasons for choosing Fullstory

real-time session recording viewing and analytics. more powerful and intuitive ux/ui.

Bharath A.

Verified reviewer

Computer Software

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed August 2017

Too pricey for the features and functionality it supports

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons:

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

Verified

Reviewer

Online Media

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2022

Great product for learning about your customer usage! Highly recommend for any product team!

Excellent, Highly recommend it to any product out there trying to understand their product and customer experience on the next level.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Loved that you could review widget screen recordings for our app where other competitor products did not allow us to do this.

Cons:

Pricing was hard to understand initially but the excellent support team cleared this up for us. Thanks heaps [SENSITIVE CONTENT] 5 star support!

Reasons for choosing Fullstory

Great support and assistance from the Fullstory team.

Reasons for switching to Fullstory

Embedded/Widget recordings work through Fullstory but not Hotjar.

Thomas C.

Verified reviewer

Computer Software

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed November 2019

State of the art product, but poor customer service and retention, unjustified price increase

Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons:

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception. First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

Reasons for choosing Fullstory

It was easy to go onboard, and was able to identify users by passing in some parameters.

Monish K.

Verified reviewer

Computer Software

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed April 2020

Track the User session and watch them use your product to identify there pain points

FullStory has been a really useful tool for analysing the user experience on the Website

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

FullStory records the live session of the user who uses the fullstory integrated web application, It records lots of other useful metrics which can be used for analysis these metrics can be customised, The integration of fullStory to the product is simple and easy due to the good documentation an good customer support, The FullStory provides some inbuilt analysis trends which is pretty useful, FullStory provides API's for data extraction,

Cons:

I wold like to move the metric data collected to a analytic platform like tableau, which is not achievable right now, i recommend fullStory to provide a inbuilt environment such as tableau for further analysis on the data collected, The metrics stored dose not last for a longer than 90 to 100 days, so we had to write java code to move data from fullStory to databases, fullStory has provided api's to support this data movement

Andrew M.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

Fullstory offers real time information, automated screen capturing of system issues, and analytics

Being able to better aid support departments by viewing exact client actions as well as providing product teams, better understanding of platform usage/problem areas.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Rich visualizations while providing accurate data and allowing the admins to comb through data, view problem areas, as well as exactly what some of our client's were doing. This is tremendous from a support stand point, giving us the ability to view the exact actions/keystrokes the end user took.

Cons:

No real qualms. Sometimes what the system deems as a 'Rage Click' can be inaccurate. I have investigated a large number and do not have full confidence in the accuracy.

Chen S.

Verified reviewer

Computer Software

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed November 2018

If you’re a startup - this one’s for you!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fullstory makes it easy to watch sessions recording over your website or product. We tried the other most recommended softwares that do just that, but Fullstory is much more user friendly, smart, easy to use and capable. We use it on a daily basis and it helped us improve so much in our product, I can’t stress it enough. Highly recommended!

Cons:

I wish there was a more friendly mobile experience.. an app or a responsive mobile website. That said, if I must watch something on the mobile web browser it will get the job done, but can get a bit better.

Phil L.

Verified reviewer

Retail

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed October 2018

DON'T BE A FOOL; get the full story

When a Customer sends a feedback to us about problems during their visit, such as not being able to find where a feature should have been out is ordinarily easily located, I can see exactly what happened to him or her when it should have worked

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can not only see everything a customer did, I can track past visits off their IP, Cookie, etc and keep a trail

Cons:

I personally find it a little clunky. But that's just me

Wes B.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed August 2018

Unbelievable what this thing can do

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They give you such good bug tracking tools. You won't regret the purchase just because of how powerful their tools are

Cons:

They're expensive. For a young company growing quickly, it's hard to keep up with the sessions counts that they base price on. Maybe different pricing structure?

Showing 1 - 10 of 67 Reviews

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