Fullstory 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Fullstory

4.6

(67)

Pricing

Pricing available upon request

About Fullstory

Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences.

The cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities ar...

Fullstory Screenshots

Fullstory Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Data Direct

Pricing available upon request

No plan information available

Business

Pricing available upon request

No plan information available

Advanced

Pricing available upon request

No plan information available

Enterprise

Pricing available upon request

No plan information available

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Fullstory Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Fullstory
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Reporting
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
Analytics
Annotations
API
Application Management
Augmented Analytics
Behavioral Analytics
Behavior Analytics
Behavior Tracking
Benchmarking
Campaign Analytics
Categorization/Grouping
Charting
Chat/Messaging
Click Tracking
Cohort Analysis
Collaboration Tools
Commenting/Notes
Compliance Management
Configurable Alerts
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customer Touchpoints
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Aggregation
Data Analysis Tools
Data Capture and Transfer
Data Collection
Data Import/Export
Data Modeling
Data Synchronization
Data Visualization
Dynamic Content
Element Analytics
Email Alerts
Engagement Tracking
Event Logs
Event Triggered Actions
Forecasting
Form Analytics
For Mobile
For Websites
Functions/Calculations
Funnel Analysis
Geographic Maps
In-App Events Tracking
Incident Management
Indexing
Intelligent Search
Interactive Reports
Issue Management
Issue Tracking
Key Performance Indicators
Keyword Research Tools
Knowledge Management
KPI Monitoring
Link Management
Location Tracking
Mixed Methods Research
Mobile Access
Mobile Alerts
Mobile Dashboards
Monitoring
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Location Monitoring
Multiple Data Sources
Multiple Site Management
Multiple User Accounts
Performance Management
Performance Metrics
Personalization
Private Dashboards
Problem Area Alerts
Product Data Management
Public Dashboards
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Recommendations
Remote Monitoring & Management
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Risk Alerts
ROI Tracking
Role-Based Permissions
Root Cause Analysis
Sales Trend Analysis
Scorecards
Screen Activity Recording
Scroll Maps
Search/Filter
Self Service Data Preparation
Semantic Search
Sentiment Analysis
SEO Management
Session Recording
Single Page View
Single Sign On
Social Media Integration
Software Testing Management
Statistical Analysis
Tagging
Templates
Text Analysis
Third-Party Integrations
Transaction Monitoring
Trend Analysis
Trend/Problem Indicators
Uninstall Tracking
Unmoderated Testing
Uptime Reporting
Usability Testing
Usage Tracking/Analytics
User Journeys
User Management
User Research Analysis
Visitor Tracking
Visual Analytics
Visualization
Website Analytics
Widgets

Fullstory Integrations

BugSnag

Google Analytics 360

BigCommerce

Intercom

Help Scout

Kustomer

See all 40 integrations

Fullstory User Reviews

Overall Rating

4.6

Ratings Breakdown

67%

27%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.3

Functionality

4.5

Zachary M.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2019

Feature Packed and Expensive

Ratings Breakdown

Ease of use

Functionality

Pros:

You can do soooooo many things with this software it is incredible. Bug tracking is fantastic.

Cons:

Sometimes it won't load sessions it seems like this happens when you need it most. Their support isn't the greatest. They are ridiculously expensive.

Verified

Reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

FullStory is the leader in session replay on the web

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner.

Cons:

The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth.

Clayton S.

Verified reviewer

Computer Software

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed December 2017

Allows you to track workflow and usage of your users

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It's great when you want to reproduce bugs or issues a customer/user is having problems with. We are able to see the exact steps a user takes when something happens.

Cons:

Sometimes, certain user sessions are unavailable. We don't rely too heavily on the product simply because we can't be sure it's capturing everything.

Verified

Reviewer

Gambling & Casinos

201-500 employees

Used daily for less than 12 months

Review source

Reviewed September 2019

Fullstory- a complete story of what your customers are doing onsite

Help a lot in determining the specific market segmentation behavior, which helped us decide what our market was missing. Good tool to learn about users behavior and how to adapt to their needs and make their experience much better.

Ratings Breakdown

Ease of use

Functionality

Pros:

Like the overall product where you could see what the users where doing onsite where it be rage clicks, missed content, and where the user came from. You can also customize metrics to your preference, thus upon logging in you can head direct to that group of chosen metrics to see the overall performance or status each day. Lots of metrics and variable to choose and monitor, which helps in making decisions. Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making.

Cons:

It was pretty complete, not much to dislike. Although having slow internet would make viewing the video replays a bit slow to upload and watch one by one.

Reasons for switching to Fullstory

Management switched products.

Yaniv V.

Verified reviewer

Computer Software

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed October 2021

Amazing tool for debugging customers' sessions and understanding user-behavior

It lets us help our users in the highest level of investigation and debugging capabilities in case of problems

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The tool records everything the user does, allowing us (R&D & Support teams) to investigate the users' sessions in case of reported problems, including "playing the session" while seeing the browser's dev-tools data changes during the session.

Cons:

Not really a disadvantage, but the tool is so rich of capabilities, that it takes a bit of time to learn how to utilize all of them to the best

Ganesh S.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed April 2019

Capture user feedback and perspective of a product

Helps understand the user behavior and steps on the product, by analyzing activities performed by users across the globe. Easier integration to cloud based solutions and manage subscriptions Can be used with specific flows in product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of access Storage options understand user behavior and steps to replicate a problem scenario avoid multiple screen capture techniques as video is captured by the full story integration search feature based on timestamp and region

Cons:

storage needs to be cleared based on subscription at times new screen recordings cannot be recorded when storage is full

Paco S.

Verified reviewer

Human Resources

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed February 2019

Crazy helpful

Overall though this has been extremely helpful in fixing bugs, and improving the design of our web app.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fullstory is amazing. I can go in and see everything I need to know about our web app. I work with a team of developers and as a designer, I can pin point exactly where the issues are and more credibly give recommendations.

Cons:

The filtering system is super cool. It lets me see exactly what I want to see, but sometimes it can be a bit confusing. It will take some time to get used to.

Uroš Z.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed July 2019

Great for qualitative behavior analysis, not so much for quantitative

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It is pretty powerful to have such a deep insight into what exactly your users are doing while using your product. You can actually see the user frustration in action at some painful parts of your user flow.

Cons:

Sometimes it takes a lot of step-by-step work to extract the insights from FullStory, because you mostly have to go through all the recordings by hand. It really craves more powerful quantitative reporting. If it had that, it would be a perfect tool.

Jonathan S.

Verified reviewer

Automotive

11-50 employees

Used daily for less than 6 months

Review source

Reviewed July 2018

Extremely effective way to dive into issues with your product and fix what is broken

QA teams, Product Teams, Research Teams, Customer Support Teams - everyone!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Super easy to use and get started! I love how quick it is to find out the customer segments you are looking for. This is super important when QA-ing software.

Cons:

Right now there seems to be an issue on on side with how we coded our software so we cant use the click maps feature to the best of our advantage, but it is being looked at and hopefully we'll get it working properly.