Customer Data Platform 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Customer Data Platform

5.0

(5)

Pricing

Pricing available upon request

About Customer Data Platform

Commanders Act publishes a cookieless marketing platform and it focuses on a mission of providing digital teams with simplified access to data to ramp up campaign performance and enhance the omnichannel customer experience. It enables users to address challenges and converge data from different silos as well as improve governance and protection at every stage of its lifecycle with the Customer Data Platform.

Customer Data Platform Screenshots

Customer Data Platform Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Customer Data Platform Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of Customer Data Platform
A/B Testing
Alerts/Notifications
API
Behavioral Analytics
Campaign Analytics
Campaign Management
CRM
Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance
Personalization
Real-Time Analytics
Real-Time Data

Customer Data Platform Integrations

Microsoft Power BI

Shopify

Google Cloud

Google Analytics 360

Emarsys

Matomo

See all 19 integrations

Customer Data Platform User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

4.6

Value for money

5.0

Customer support

5.0

Functionality

4.4

Have you used Customer Data Platform and would like to share your experience with others?

Fatture R.

Verified reviewer

Food & Beverages

201-500 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

Suitable Approach for Data Management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer Data Platform ensure all customer data is effortlessly stored and accessed.

Cons:

Customer Data Platform is dynamic in controlling customer data and information.

simone i.

Verified reviewer

Retail

1001-5000 employees

Used monthly for more than 2 years

Reviewed May 2020

Game Changer tool for Attribution Model and Customer Journey Mapping

This tool is really outstanding since offers many features not available in any other web analytics tool, also allowing to have post-impression results. With this tool our company has achieved the goal to have a complete Customer Journey mapping and apply proper Attribution Model based on different touch-points strategies. Common Web analytics tool offers only last-touch and first-touch without a post-impression listening, that is not applicable and outdated for Brand Awarness campaigns. With MixCommander tool that leverage also the already in-place Tag-Commander implementation we quickly succeeded to obtain insight about which Marketing Campaign performs and which doesn't.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A complete set of Attribution Model Out of the box with the capability also to customize it your own. You can easily switch the model and get an overview of how the visits/orders distribution changes for different traffic sources and campaigns.

Cons:

There is certainly room for improvement for the data visualization and reporting, however easily overcome by the integration of row data with dedicated third-party tools.

Reasons for choosing Customer Data Platform

Easiness of implementation and attribution model availability/customization.

Antoine A.

Verified reviewer

Food & Beverages

10000+ employees

Used daily for more than 2 years

Reviewed June 2020

Excellent solution for Consent Management

A first implementation occurred when we had to setup GDPR Compliance, and since then upgrades have been necessary to secure compliance (mainly, rules automation for new tags). Implementation was smooth, with efficient and reliable support from Commanders Act teams.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being integrated with TagCommder, it's a solution which can be deployed with very little effort if one already uses the TMS. It has advanced features for administration (users management) as well as touchpoints for consent management (categorization by geography or any other criteria). The last version also includes "rules automation" allowing to secure Privacy compliance when tags are added on pages - this point is essential since many tags are managed by agencies, making it difficult to enforce compliance in a sustainable way.

Cons:

Nothing. The product had to be adapted and updated to best fit regulations, due to the fact that it had been developped before GDPR applies. This has been done since then.

Reasons for choosing Customer Data Platform

When DANONE decided to deploy TagCommander on many touchpoints as a TMS, we had the "Privacy Module" (which has been since renamed as "Trust Commander") included in our contract. We did not use the feature at the time, but is was a good anticipation : when GDPR made it mandatory to respect specific rules within EU, we deciced to activate TrustCommander.

Manon F.

Verified reviewer

Leisure, Travel & Tourism

10000+ employees

Used weekly for more than 2 years

Reviewed November 2020

Un outil indispensable

Outre la rapidité de mise en place et déploiement des tags tiers, c'est un outil qui s'est aussi révélé très pratique pour mettre en place rapidement des correctifs / messages importants en cas d'urgence. Il apporte une autonomie indispensable à mon équipe dans la gestion du tracking sur nos sites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

TagCommander reste pour moi simple d'utilisation pour implémenter des tags tiers et permettre l'utilisation de solutions tierces (chat, feedback, ab tests... etc) L'implémentation pour les développeurs est aussi simple (tant qu'un datalayer est disponible). J'apprécie la flexibilité et l'autonomie qu'offre l'outil pour modifier mon code et les règles de déclenchements des tags pour les faire correspondre à mon besoin.

Cons:

L'absence de branche de développement : lorsque d'un utilisateur fait des modifications, il doit faire en sorte de les penser de manière à ce qu'un déploiement en urgence ne soit pas bloqué par des modifications en cours.

Sébastien F.

Verified reviewer

Apparel & Fashion

1001-5000 employees

Used weekly for less than 6 months

Reviewed September 2020

Une CDP puissante

Commanders Act fourni un très bon support, réactif et avec des réponses adaptées. Nous avons été accompagnés pendant toute l’implémentation de la solution. La solution est également conforme aux lois RGPD, ce qui était un point important pour nous.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

La CDP de Commanders Act nous permet de collecter et d’organiser facilement nos données et de communiquer de manière adaptée auprès de nos clients. L’outil est personnalisable. De nombreuses intégrations sont possibles. Il est aussi adapté pour le mobile. Nos données sont hébergées en Europe, un point rassurant pour une entreprise française d'un point de vue compliance

Cons:

L’outil est en constante évolution ce qui est parfois déroutant.

Showing 1 - 5 of 5 Reviews