MSIGHTS Platform 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

MSIGHTS Platform

5.0

(1)

Pricing

Pricing available upon request

About MSIGHTS Platform

MSIGHTS Platform is a data management software that helps marketers centralize marketing and data operations, providing an objective view of overall marketing performance. The MSIGHTS Platform applications drive campaign management and data governance while automatically collecting and transforming disparate results data, providing access to fuel advanced analytics, reporting and visualization.

MSIGHTS Platform Screenshots

MSIGHTS Platform Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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MSIGHTS Platform Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of MSIGHTS Platform
A/B Testing
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
API
Audit Management
Behavior Analytics
Budgeting/Forecasting
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Charting
Collaboration Tools
Configurable Workflow
Consolidation/Roll-Up
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Segmentation
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Discovery
Data Extraction
Data Integration
Data Management
Data Mapping
Data Source Connectors
Data Transformation
Data Verification
Document Storage
Drag & Drop
Duplicate Detection
Functions/Calculations
Goal Setting/Tracking
KPI Monitoring
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
Live Chat
Marketing Reports
Master Data Management
Media Planning
Metadata Management
Mobile Dashboards
Monitoring
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Marketing
OLAP
Performance Metrics
Pipeline Management
Planning Tools
Private Dashboards
Public Dashboards
Real-Time Analytics
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Sales Reports
Sales Trend Analysis
Scheduled/Automated Reports
Scorecards
Self Service Portal
Single Page View
Single Sign On
Social Media Integration
Social Media Monitoring
Source Tracking
Third-Party Integrations
Trend Analysis
Visual Analytics
Website Analytics
Widgets
Workflow Management

MSIGHTS Platform User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Have you used MSIGHTS Platform and would like to share your experience with others?

Corbin B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Reviewed March 2022

Great platform and support team!

The core objective of moving to Msights was to be able to deliver work to Clients faster while maintaining the quality of our output. While we are still in the early period of using the platform, we are already seeing how Msights will allow us to achieve this objective.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to easily connect to over 300 data sources was the key selling feature for our use case. Being able to create customized business rules for how data is processed is another strength of the platform. Our team has also been impressed with the support provided by the Msights onboarding team and our day-to-day contact. Questions are answered and issues are resolved quickly. This is extremely important for any business who must hit hard client deadlines and cannot delay due to outstanding questions or data issues.

Cons:

To date, we haven't experienced any features that we don't like.

Reasons for switching to MSIGHTS Platform

We required greater flexibility with connections to data sources and custom business logic.

Showing 1 - 1 of 1 Reviews