Later Influence 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Later Influence

4.6

(134)

Pricing

Pricing available upon request

About Later Influence

Mavrck is the all-in-one, advanced influencer marketing platform enabling companies such as P&G, Express, and General Mills to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing.

Mavrck helps enterprise consumer brands automate and scale social proof programs across their customer journey and marketing functions.

Discover the right influencers at scale
Activate influencers across the customer journey
Automate your influencer management
Hassle-free incentives & payment
Syndicate content to drive purchase intent
Measure campaign performance in real-time

Find out why 600+ enterprise consumer brands partner with Mavrck to scale their influencer marketing campaigns.

Later Influence Screenshots

Later Influence Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Later Influence Features

Popular features found in Influencer Marketing
Campaign Analytics
Faceted Search/Filter
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Social Media Monitoring
More features of Later Influence
Activity Dashboard
Approval Process Control
Campaign Management
Campaign Scheduling
Communication Management
Content Management
Conversion Tracking
Customizable Branding
Demographic Data
Engagement Tracking
Multi-Campaign
Payment Tracking
Performance Metrics
Real-Time Analytics
Real-Time Reporting
Reporting & Statistics
Rewards Management
ROI Tracking
Social Performance Management
Social Promotion

Later Influence User Reviews

Overall Rating

4.6

Ratings Breakdown

69%

25%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.8

Functionality

4.4

Jenny H.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed August 2022

Lifeline Review

It's been great learning about the software and it's capabilities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Having a large database of Influencers to choose from.

Cons:

Would liked to have more one on one training.

Verified

Reviewer

Food & Beverages

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed August 2022

Mavrck Review

It has been a great experience! I want to give a shoutout to [SENSITIVE CONTENT] as she has made my transition into my role and this software so smooth. She is efficient and communicative when it comes to initiating and completing campaigns!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is a great software to use for finding influencers that can promote your brand with audiences that your brand is targeting or trying to tap into. It is easy to use as the Mavrck reps do a great job in initiating campaigns and keeping an open communication with you on where you are at in the campaign. Even though the Mavrck reps do help with staying track, the software has a legible interface making it easy to track campaigns and influencers.

Cons:

Sorting through content on the "content" side panel. The content feature from the side panel does not organize content that well making it hard to find specifics immediately, however, it is till nice to have all content in one specific area outside of the campaign tabs.

Caitlin E.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for more than 2 years

Review source

Reviewed August 2022

Mavrck

At times Mavrck has been very helpful, at other times very frustrating. It's a good platform to source influencers but could use work to make every other step of the process more seamless (communication, draft uploads, reporting)

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It's nice to be able to source influencers in one place and see their engagement rates and audience breakdown.

Cons:

Could be a lot more user friendly. We've run into issues with the email system as well as draft uploads and reporting.

Verified

Reviewer

Plastics

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed May 2022

Mavrck does it All

Mavrck has been a great partner. They've truly been a integral part of our social media strategy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mavrck has truly helped us jump start our social media campaign strategy. They've help train us on best practices as well as using their platform seemlessly.

Cons:

I wish we had access to more campaign examples. We could then easily compare to a standard and show internally that we are on the right path.

Verified

Reviewer

Design

201-500 employees

Used daily for less than 6 months

Review source

Reviewed August 2022

Mavrck is amazing for localised content

I love the similar feature when searching as when you like an influencers theme this helps to view other similar influencers and saves a lot of time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the fact we can target influencers in different regions which helps with localised content. The support has been excellent also and I know I can reach out to [SENSITIVE CONTENT] with any queries I have. Also, having content in the one place is so useful, nothing gets lost.

Cons:

The platform doesn't allow for IG reels to be automated which can create friction on the influencer's end which can result in them turning down opportunities. I think adding this feature would improve the programme. Of course, this will sometimes be out of Mavrck's control but I often have difficulty seeing influencers at different stages of the workflow. Having these issues communicated to us would be very useful.

Verified

Reviewer

Apparel & Fashion

10000+ employees

Used daily for less than 6 months

Review source

Reviewed August 2022

Mavrck is helping to manage our influencer program

Mavrck is really helping our team scale our influencer program. Automated communications and messages really help to keep our campaigns moving, and being able for anyone on our team to stay updated on progress and outstanding needs is super helpful. It will allow us to manage multiple campaigns more effectively.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mavrck is a really great influencer management platform. It's a one-stop shop for managing all of our influencer campaigns and is so helpful to have contracting, campaign management, communications and payment all in one platform. This allows all of our team members to be up to speed on where we are in each campaign at any given time.

Cons:

It has been difficult to get some of our current influencers that we work with signed up on the platform. Some have been hesitant about the switch. Also for influencers who have agents, it is difficult to manage as they don't offer the ability to add additional managers to the influencer account, but this is something they have assured me they are working on.

Verified

Reviewer

Retail

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed February 2022

Great strategic partners!

Mavrck has helped us streamline our influencer partnerships, tested out affiliate programs and tested different platforms. The account and strategy teams always offered up new strategies and ideas that could help drive our business forward as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We loved working with the account team on a daily basis. The team and platform made it very easy for us to discover new partners and kick off campaigns all in one place. In addition, our team gained efficiencies because Mavrck took on the daily communications with partners (escalating when needed). We truly felt like Mavrck was an extension of our team.

Cons:

The platform is very easy to use and navigate. During selection of partners, I do wish there was an easier way to see quantity of partners selected beyond counting up manually. But, overall that's a very minor issue in the grand scheme!

Verified

Reviewer

Retail

201-500 employees

Used daily for less than 12 months

Review source

Reviewed May 2022

Influencer Marketing Made Simple

Mavrck allows us to work collaboratively without having too many cooks in the kitchen. We love the support the team offers and the knowledge they have.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The influencer search feature and audience targeting was the feature that hooked us from the start. The incredible team and support they provide is just icing on the top!

Cons:

The software takes a little bit of getting used to but once you get in it, it makes more sense.

Verified

Reviewer

Food & Beverages

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed May 2022

Intuitive, easy to use platform.