Roster 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Roster

4.5

(23)

Pricing

Pricing available upon request

About Roster

Roster is a cloud-based influencer marketing platform that enables companies to manage their ambassador programs and campaigns, streamline their processes and provide tools to grow their community of creators. It is a platform that allows brands to recruit and reward their advocates, while also creating programs to engage them.

Roster allows businesses to easily organize, track, and manage all the interactions with their ambassadors.

Roster Screenshots

Roster Pricing and Plans

Starting price: $499.00

Free Trial

Free Version

Basic

$499.00

flat rate

No plan information available

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Roster Features

Popular features found in Influencer Marketing
Campaign Analytics
Faceted Search/Filter
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Social Media Monitoring
More features of Roster
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Approval Process Control
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Categorization/Grouping
Communication Management
Contact Database
Contact Management
Content Management
Conversion Tracking
CRM
Customizable Branding
Customizable Reports
Data Import/Export
Data Visualization
Demographic Data
Engagement Tracking
Filtering
Monitoring
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Payment Tracking
Performance Metrics
Real-Time Analytics
Real-Time Reporting
Reporting & Statistics
Rewards Management
ROI Tracking
Search/Filter
Social Advertising
Social Media Integration
Social Performance Management
Social Promotion
Third-Party Integrations
Trend Analysis
Workflow Management

Roster Integrations

Mailchimp

LinkedIn for Business

Meta for Business

Twitter/X

SendGrid

Instagram

See all 10 integrations

Roster User Reviews

Overall Rating

4.5

Ratings Breakdown

61%

35%

Secondary Ratings

Ease of Use

4.3

Value for money

4.3

Customer support

4.7

Functionality

4.1

Lexis F.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2020

Wooly for influencers!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We use wooly the most to manage our exclusive communities and influencers. Revenue they generate, managing their personal and shareable codes, campaign completion, etc. Its a great resource for both influencers and our management team alike.

Cons:

We do wish that Wooly had a way to track revenue faster. There are some discrepancies at times between wooly and Shopify.

Jacob O.

Verified reviewer

Sporting Goods

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed December 2020

Thoroughly enjoy working with the Wooly Team

Overall has been a gift! Easy Ambassador/Influencer management tool, where you can host, report, and engage with your team from One tool. ++ Ease of reporting, metric tracking, UGC content collection, sales attribution, campaign creation, incentives.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The integration with the whole team is very streamlined and seamless. As a global brand, we had to invite multiple stakeholders, developers, directors into the conversation. The Wooly team has been extremely professional and supportive from Onboarding to Implementation. They've handled our questions/concerns with understanding and never felt the pressure to move forward contractually with them, but instead felt the support to grow our program with them.

Cons:

The softwares reporting could be improved/more detailed, which I know the team is working on!

Reasons for choosing Roster

Ease of business. The support to grow our program and willingness to adapt to our needs. The approach was not salesy, but straightforward with information and adaptation to learning what WE need and how the tool can assist.

Caleb H.

Verified reviewer

Education Management

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed July 2022

Roster / Wooly - Save your money

It's been a horrible experience since I signed on the dotted line. From there, they're very hard to get in touch with. I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong. These guys lack the ability to empathize. If someone is paying you thousands of dollars for a broken tool, is it unreasonable to at least provide them with the bare minimum service to get it fixed?

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The false promise is the best part. The hope that this product would work was my favorite time using it.

Cons:

The product didn't integrate with my website. I paid an extra $500 for an "integration fee" with the promise the the tool would be integrated without me having to worry about anything. Despite paying that fee and monthly subscription fees has not prompted the service desk with any action to ensure that the tool is actually working. Customer service and functioning products are not a priority for this team. I've worked in the IT industry for years and have never seen such disappointing priorities. Any software developer knows that the value you bring your customers is paramount.

Reasons for choosing Roster

Ignorance

Cassandra B.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed March 2025

Easy to use for content

I really liked using this all of last year as a content creator and ambassador

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This makes it really easy to track content creation and how and where it is being uploaded.

Cons:

It can be glitchy and there is no app (yet)

Tanner C.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for less than 6 months

Review source

Reviewed January 2020

Amazing tool with an exciting future

The process from first contact to on-boarding and implementation was one of the best we have been a part of. Every question or concern has been answered and they have been there to make sure everything is set up correctly and running smoothly. We do several collaborations a month that we had to manually vet, approve and follow up with that entire process. With Wooly we are able to simplify our efforts and time all within the platform. It is incredible!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This platform has been very easy to use. I love that all of our social mentions are on one page and I can favorite those we want to look at later. The campaign creation process is very organized and easy to use. We imported our customer list and can easily match our customers and invite them to be brand ambassadors. We are so excited for what this will do for our brands.

Cons:

We wish that we could make custom widgets. Right now it does not have that capability. You can't track or view instagram stories and it would be nice to have a way of doing that when you are mentioned in IG stories. Currently you have to be sent a screen shot.

Reasons for choosing Roster

There is not anything with these capabilities on the market. They are leading an industry that they created. We are so excited to be apart of this and can't wait for the future of Wooly as we feel this will be a strategic part of our branding and our future.

Vendor Response

Thanks for the review Tanner! The Wooly team loves working with you and Rustica.

Replied January 2020

Ashley F.

Verified reviewer

Veterinary

2-10 employees

Used daily for less than 12 months

Review source

Reviewed December 2020

Excellent customer service, clean and easy to use

Wooly is great because it keeps all our key players' information in one place. The best thing about it is our Customer Success rep [SENSITIVE CONTENT HIDDEN]!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I appreciate most is that the daily functionality is simple and clean. The most important information is right at your fingertips, you don't have to go digging to find crucial data. I also truly appreciate my Customer Success manager [SENSITIVE CONTENT HIDDEN]. She is a completely wonderful asset, super responsive and helpful! She even helps me come up with ideas for campaigns.

Cons:

It seems like there are frequent issues collecting data from Facebook, which I am sure relates more to Facebook's ever changing rules, I would also like to see Tiktok incorporated. We also see ambassadors becoming confused about signing up for an account vs signing in to an existing account, which leads to having to delete lost of extra/duplicate accounts.

Reasons for choosing Roster

Because it looked clean and easy to use.

Katie G.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for less than 12 months

Review source

Reviewed November 2020

Simple Tool + Great Customer Service

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Truthfully, the customer service is what I love most about Wooly. Our account manager is ALWAYS available to answer questions, hop right in our account and make tweaks/fixes and provides amazing ideas and feedback. In addition, using Wooly helps us better invite, track and report on ambassador campaigns.

Cons:

I would love to see more campaign automations put into place. For example, when a new ambassador is accepted, it would be nice if they were automatically invited to a welcome campaign, versus having to create that and manually invite them, or if an ambassador hasn't uploaded content for a few months, send them an email to entice them into posting again.

Taylor W.

Verified reviewer

Consumer Goods

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed November 2020

Strong Platform, but Tweaks Needed

We've been trying to figure out how to leverage the strong product love and loyalty our users have for our brand and extend that to build brand exposure with new users. This tool, so far, is helping us do that.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Wooly provides a number of features that make it easier to engage and track activity with your loyal users. Word of mouth marketing is very valuable, and yet difficult to organize and quantify. This tool makes that easier.

Cons:

There are a number of tweaks needed to make this software an A+. First, it is very time consuming to set up. There are a LOT of variables to organize and still no robust setup manual for brands that leverages best practices from other brands that use the program. Second, there are some simple automations that make sense but aren't yet featured: e.g. automatically enrolling newly-approved ambassadors into our "Welcome Campaign" rather than manually adding them after they are accepted as ambassadors.

Reasons for choosing Roster

Wooly has some handy tools that make it easier to use than a manual solution.

Isabel B.

Verified reviewer

Consumer Goods

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed November 2020

Love it! Great Tool + Excellent Customer Service

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The customer service is excellent. Everytime I have a question about the software, I get a quick reply with a step by step guide for ease of use. We all know how good word of mouth is, and we've had so many customers apply to be an ambassador. We love having a platform for them because they truly love our brand and want to promote it. Wooly is easy to use for our ambassadors and they love participating in the campaigns.

Cons:

It was a bit of a learning curve at first, but once I got the hang of it it was pretty easy. Setting up took a little bit of time, but our account manager did a lot of it so I can't complain too much about it