Does Kajabi market your course?

Even though Kajabi has marketing tools, it doesn’t come with a marketing service. Instead, Kajabi provides users with a variety of resources they can use to self-market their digital products, including landing pages for sites, sales funnels, and email marketing tools.

Does Kajabi own your content?

No, Kajabi does not own the content you produce. You have full rights to all intellectual property you create with Kajabi. The platform is merely a tool you use to get your digital content to customers and makes no claims to what you create.

Can you sell services on Kajabi?

Yes, you can sell courses on Kajabi. For example, you can create a coaching program and sell it directly through Kajabi’s platform. You can also use Kajabi’s templates to create an entire site and landing page for a course that you then sell through Kajabi’s platform.

Updated April 7, 2025 at 3:26 AM

Kajabi 2026: Benefits, Features & Pricing

Written by Andrew Blair

Content Analyst

Edited by Mehar Luthra

Team Lead, Content

Wondering if Kajabi is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Kajabi

4.4

(226)

Pros:

Ease of use
Course creation

Cons:

High pricing
Poor customer support

Pricing

Starting at $89.00 per month

What is Kajabi:

Kajabi is a platform designed to help creators and developers build digital products and sell them. It offers tools that streamline the process of making online courses and building membership and coaching websites. Kajabi also comes with features for email marketing, developing sales funnels, and performing analytics on the sites users create.

Why we like Kajabi:

Kajabi has excellent payment processing features, simplifying the buying process for targeted customers. It also has helpful tools for fostering repeat patronage, specifically its member database and contact management solutions. Kajabi also comes with a number of templates that speed up the website creation process for those who do not have a web design background.

Who should use Kajabi:

Kajabi is a useful tool for content and course creators who want to bridge the gap between their digital products and their target markets. At the same time, Kajabi is versatile, meeting the needs of different kinds of coaches, podcasters, and others who need an all-in-one solution for getting their digital products to market. Its effectiveness with individuals and smaller businesses is evidenced by the fact that 67% of verified Kajabi reviewers have between one and 10 employees.

Kajabi Screenshots

Kajabi Overview

Kajabi is an all-in-one business platform designed to help organizations build websites and landing pages, streamline payments and marketing automation, and more. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events.

Marketing teams using Kajabi can automate, optimize, and scale business processes with custom automation triggers to create personal experiences for audiences. The platform enables managers to view user forecasts, reports, customer progress, and more. Additionally, businesses can...

Kajabi Pricing and Plans

Starting price: $89.00 per month

Free Trial

Free Version

Kickstarter

$89.00

flat rate, per month

Plan includes:

1 Product
1 Community
250 Contacts
7,500 Marketing Emails
Unlimited Landing Pages

Basic

$149.00

flat rate, per month

Plan includes:

3 Products
10,000 Contacts
Unlimited Marketing Emails
3rd Party Integrations
Custom Domain

Growth

$199.00

flat rate, per month

Plan includes:

15 Products
25,000 Contacts
24/7 Support
Custom Branding
Multiple Admin Users
Webhooks

Pro

$399.00

flat rate, per month

Plan includes:

100 Products
10000 - 100000 Contacts
Affiliate Program
Code Editor
Webinars & Events

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Kajabi's Pricing Plans

Kajabi offers four pricing plans designed to suit various business needs and budgets: Kickstarter, Basic, Growth, and Pro. We've dug deep into each plan to walk you through the key features, benefits, and limitations, empowering you to make a well-informed decision for your online business.

Kickstarter

Kajabi's entry-level plan, the Kickstarter, is perfect for creators just starting out or those with a smaller audience. At $89 per mont...

h (or $71 per month when billed annually), it provides essential tools to build and grow your online business, such as support for up to 250 contacts, enabling you to send up to 7,500 email marketing emails, and a Creator Studio. **Pros:** - **Budget-friendly:** The Kickstarter plan offers an affordable entry point into the world of online course creation and marketing. - **Zero transaction fees:** Keep more of your hard-earned revenue with no transaction fees on sales. - **Access to Kajabi AI:** It offers access to AI-enabled features such as the Creator Studio and Creator Hub. **Cons:** - **Limited products and community:** With only 1 product and 1 community allowed, this plan may not suit creators with diverse offerings. - **Restricted contact and email limits:** The 250 contact and 7,500 marketing email limits could hinder growth for rapidly expanding businesses. - **Basic payment options:** While Kajabi Payments offers competitive rates, the limited third-party payment providers may not cater to all audiences. **Basic** The Basic plan, at $149 per month (or $119 per month when billed annually), is designed for creators ready to take their online presence to the next level. It offers expanded features and the capacity to accommodate a growing business. Features include unlimited marketing emails and landing pages, third-party integrations, a custom domain, and support for up to three products and one website. **Pros:** - **Increased product and funnel limits:** With support for up to three products and one website, you can diversify your offerings and create targeted marketing campaigns. - **Expanded contact limit:** The 10,0**00 contact limit provides room for substantial growth. - **Unlimited marketing emails:** Stay connected with your audience without worrying about email restrictions. **Cons:** - **Limited third-party integrations:** While the Basic plan offers some third-party integrations, it may not be sufficient for businesses with complex needs. - **No advanced automations:** The absence of advanced automation features could lead to manual work and reduced efficiency.** - **Lack of affiliate program:** Creators looking to leverage affiliate marketing will need to upgrade to a higher-tier plan. **Growth plan** For established creators seeking to scale their business, the Growth plan, at $199 per month (or $159 per month when billed annually), offers a robust set of features and generous limits. These include support for up to 15 products and 25,000 contacts, unlimited marketing emails and landing pages, 24/7 support and affiliate programs, among others. **Pros:** - **Substantial product allowance:** With 15 products, you can create a comprehensive suite of offerings and targeted marketing strategies. - **Generous contact limit:** The 25,000 contact threshold can accommodate significant business expansion. - **Advanced automations and affiliate programs:** Streamline your processes with advanced automations and expand your reach through affiliate programs. **Cons:** - **Higher cost:** The increased monthly price may be a hindrance for budget-conscious creators. - **Limited website allowance:** Despite the plan's extensive features, you are still limited to a single website. - **No custom code editor:** Limited customization options without access to a custom code editor. **Pro** The Pro plan, at $399 per month (or $319 per month when billed annually), is tailored for thriving businesses requiring the utmost in features, capacity, and customization. It expands the website limit to three, accommodates up to 100,000 contacts, offers a custom domain and branding, plus a custom code editor. **Pros:** - **Expanded product capacity:** With 100 products, the possibilities for creating and marketing your offerings are considerable. - **Extensive contact allowances:** The 100,000 contact limit supports even the most ambitious growth plans. - **Multi-website support:** The ability to create and manage up to three websites opens up new opportunities for brand expansion and diversification. **Cons:** - **Premium pricing:** The Pro plan's cost may be prohibitive for some creators, particularly those with smaller businesses. - **Limited website support:** Despite being the highest-tier plan, it still offers support for only up to three websites, which may not suffice for larger businesses with diversified offerings. - **Potential underutilization:** For creators not leveraging the full extent of the plan's features, the investment may not yield optimal returns. **Conclusion** After analyzing Kajabi's pricing plans, it's evident that the platform offers a range of options designed to cater to businesses of various sizes and needs. For solopreneurs and small businesses just starting out, the Kickstarter plan provides an affordable entry point. With essential features like product hosting and email marketing tools, this plan allows creators to test the waters without breaking the bank. However, as their audience grows, the limitations on contacts and products may become restrictive. Established businesses with a growing customer base will find the Growth plan to be the sweet spot. The increased allowances for products and contacts provide ample room for expansion. Advanced features like automations and affiliate programs enable businesses to streamline their operations and boost their revenue potential. The added benefit of 24/7 support ensures that any issues can be promptly resolved. For larger enterprises or those with multiple brands, the Pro Plan offers the ultimate flexibility and scalability. With the ability to host multiple websites, a generous allowance for products and contacts, and advanced customization options, this plan empowers businesses to create truly unique and engaging online experiences for their customers. Ultimately, the choice of pricing plan depends on a careful evaluation of a business's current needs, growth projections, and budget. By aligning these factors with the right Kajabi plan, businesses can unlock the platform's full potential and achieve their online success goals.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

Software options

Starting price*

User rating

Paminga

$800.00

4.64(33 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

SalesAndMarketing.ai

$0.01 per month

No reviews yet

recommendations

HubSpot Marketing Hub

$15.00 per month

4.51(6209 reviews)

recommendations

Salesforce Marketing Cloud

$25.00 per month

4.21(526 reviews)

recommendations

*Defined as the price above any available free plan

Kajabi Features

Drawn from insights across 226 verified reviews, we've outlined Kajabi's best and worst rated features and how they stack up against the average rating.

Kajabi's score

Category average

Kajabi's Best Rated Features

Pipeline Management

4.83

4.12 category average

Payment Processing

4.77

4.14 category average

Course Publishing

4.73

4.72 category average

Kajabi's Worst Rated Features

Assessment Management

3.33

2.44 category average

Document Management

3.56

4.11 category average

Design Management

3.71

4.37 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Kajabi
Activity Dashboard
Alerts/Notifications
API
Application Management
Assessment Management
Billing & Invoicing
Catalog Management
Client Management
Client Portal
Collaboration Tools
Commenting/Notes
Communication Management
Compliance Management
Contact Database
Content Library
Content Management
Content Publishing Options
Course Management
Course Publishing
Credit Card Processing
CRM
Customer Database
Customer Management
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Dashboard
Data Import/Export
Design Management
Discount Management
Document Management
Drag & Drop
Drip Campaigns
Dues Management
Dynamic Content
eCommerce Management
Electronic Payments
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Engagement Tracking
Form Builder
Forms Management
For Small Businesses
Hosting
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Learning Management
List Management
Live Chat
Marketing Automation
Media Import
Member Communication
Member Database
Member Directory
Member Portal
Membership Renewals
Mobile Access
Mobile App
Mobile Optimization
Multi-Channel Campaigns
Multi-Currency
Online Store Builder
Order Management
Payment Processing
Personalization
Pipeline Management
Pre-built Templates
Preview Functionality
Process/Workflow Automation
Promotions Management
Real-Time Analytics
Real Time Editing
Reporting/Analytics
Reporting & Statistics
Role-Based Permissions
Scheduling
Segmentation
Shopping Cart
Storyboarding
Surveys & Feedback
Tagging
Template Management
Templates
Third-Party Integrations
Video Management
Video Streaming
Video Support
Web Forms
Website Management
Website Publishing Options

Kajabi Integrations

Based on 226 verified reviews, we've identified products most frequently integrated with Kajabi.

PayPal

Integration rated 4.8 from 9 reviews

Zapier

Integration rated 4.6 from 8 reviews

Mailchimp

Integration rated 5.0 from 5 reviews

Drip

Integration rated 5.0 from 4 reviews

Kit

Integration rated 5.0 from 3 reviews

Google Analytics 360

Integration rated 5.0 from 3 reviews

See all 29 integrations

Kajabi Key Sentiments

We analyzed 226 verified reviews for Kajabi to find out what actual users really think.

Most Positive Sentiments

Email marketing

71% Positive

23% Neutral

6% Negative

Users value Kajabi's all-in-one platform for its extensive email marketing features and customization options. They find it convenient to manage email campaigns, landing pages, and other marketing functions in one place. In addition, the ability to automate email marketing functions and integrate them with other tools enhances the overall functionality and user experience.

Course management

65% Positive

25% Neutral

10% Negative

Users appreciate Kajabi's course management system for its ease of use and comprehensive course creation tools. They find that the platform simplifies the design and construction of online courses, allowing for personalization and gamification. Many users highlight the ability to streamline course content creation and manage users effectively, making it a preferred choice for online education.

Student training

57% Positive

20% Neutral

23% Negative

Users appreciate Kajabi's course management system and all-in-one platform for student training, highlighting progress tracking as a useful feature. They find it easy to keep track of students and manage multiple courses with a single login. However, some users face challenges with attendance tracking, user training, and student engagement, also noting that the platform can be overwhelming for beginners.

Least Positive Sentiments

Video course creation

48% Positive

40% Neutral

12% Negative

Users are pleased with Kajabi's video course creation features, particularly the video hosting and upload options. They find it easy to add audio and video clips to courses, enhancing the overall learning experience. The platform's video options are well-received, making it a suitable choice for creating engaging video content.

Website builder

54% Positive

19% Neutral

27% Negative

Users find Kajabi's website builder easy to use, appreciating the user-friendly interface and customization options. They enjoy the ability to create appealing websites quickly without needing extensive design skills. However, some users encounter limitations with template customization and quality, comparing it unfavorably to other platforms like WordPress.

Customer service

56% Positive

17% Neutral

27% Negative

Users find Kajabi's customer service to be responsive and value the live support and helpful onboarding process. They appreciate the friendly and helpful customer service agents who listen to feedback and provide quick responses. However, some users experience difficulties with the effectiveness and availability of support, noting issues with outsourced representatives and the lack of 24/7 support for all subscription levels.

Kajabi User Reviews

Overall Rating

4.4

Ratings Breakdown

62%

23%

10%

Secondary Ratings

Ease of Use

4.1

Value for money

3.7

Customer support

4.2

Functionality

4.2

Greg R.

Verified reviewer

Education Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2025

Kajabi delivers overall

Previously 5

Kajabi has been a great LMS for our company. It's simple and easy to use. It has a lot of login issues, but overall has been a positive experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 5

Pros:

Kajabi is a great Learning Management System. It's pretty easy to use and the user interface looks great!

Cons:

Kajabi has a lot of login issues. Our customers are constantly not getting password reset emails and such.

Verified

Reviewer

Cosmetics

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed August 2025

Kajabi was the best

I’ve had a great experience using Kajabi. It was the perfect platform at the time for what I needed to do with my business during the pandemic. Very easy to follow and my supporters and customers appreciated it too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved the ease of usage. Very detailed set up instructions. It was also easy to adjust settings when I needed to.

Cons:

It’s hard to integrate information from other apps to Kajabi. I almost had to start all over. Once I watched some tutorials I learned how to integrate it then.

Tina G.

Verified reviewer

E-Learning

Self-Employed

Used daily for less than 12 months

Review source

Reviewed April 2020

Kajabi review

Fantastic, their customer service is amazing, quick and easy to understand.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Kajabi, it does everything from email sequences to course creation. I am able to keep all of my ideas in one platform.

Cons:

I wish the website section was comparable to Wordpress, if that becomes an option I’ll even switch the website over.

Verified

Reviewer

Hospitality

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed December 2025

Versatile platform but expensive for small businesses

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

All-in-one platform that’s easy to use; great for hosting courses, emails, and automations in one place.

Cons:

Expensive for small businesses, design flexibility is limited and backend can feel unintuitive. Could have better tutorials.

Misha R.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed September 2025

Supportive learning platform

Ratings Breakdown

Ease of use

Functionality

Pros:

Kajabi provided a streamlined, easy to use and functional navigation through the educational program I was enrolled in.

Cons:

Not much to say here about what I like the least about Kajabi… it serves the purpose of providing video and pdf content for learning. Perhaps the only thing would be to provide a method of communication.

Mandy F.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed May 2025

Kajabi, not for a first timer

Looks like a great product but not for a beginner. If I was able to have a free version and not just a free trial maybe I would stick with it

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like this product for other companies already using it so that I can log into one place to find the courses I have signed up for

Cons:

It is so very expensive I could not justify the cost for a program that still required me to do so much to maintain

Stephanie W.

Verified reviewer

E-Learning

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed October 2025

Easy to use as a student

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love how easy Kajabi is to use. Easy to navigate and great when you have to stop and come back. Easy to keep track of what you have completed and what you have left to complete.

Cons:

I have only used it as a student. As a student there is not any issues in my opinion. Overall it is a great software.

Dr. Luella J.

Verified reviewer

Higher Education

Self-Employed

Used monthly for free trial

Review source

Reviewed August 2025

More concern for revenue/bottom line than a customer's experience

The charge occurred twice. The first month, I did not notice it on my credit card. When I saw it in the second month, I called and complained, and they said it was beyond their 30-day refund. I don't know why they would take advantage of someone who they see did not log in to their product since beginning a free trial. They are clearly money hungry and care more about taking income for two months of a subscription rather than pleasing a curious/potential returning customer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have never used it beyond signing up for a free trial, so I can't comment on what I liked about it

Cons:

Customer support - I contacted them when I saw that they charged my credit card despite my cancelling within the one week.

Verified

Reviewer

Education Management

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed June 2025

Easy to handle

With Kajabi I have a tool that helps me to get my hard-earned money as quick as possible. Without any hurdles.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to use, very intuitive and lets me all the freedom I need to move forward with my finances.

Cons:

To be honest, sometimes it is a little bit confusing, but I also realize that it is my fault to figure it out.

Cameron E.

Verified reviewer

Music

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed April 2025

Easy to Set Up and Use

Overall, I found it easy and enjoyable to create my course in Kajabi and a supporting community for our students

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about kajabi was the ease of set up and options to create a community that supports my course easily.

Cons:

The limitation of course layouts was a little challenging at times but nothing that put a wrench in the mix

Showing 1 - 10 of 226 Reviews

See All Reviews

Kajabi FAQs

Does Kajabi market your course?
Even though Kajabi has marketing tools, it doesn’t come with a marketing service. Instead, Kajabi provides users with a variety of resources they can use to self-market their digital products, including landing pages for sites, sales funnels, and email marketing tools.
Does Kajabi own your content?
No, Kajabi does not own the content you produce. You have full rights to all intellectual property you create with Kajabi. The platform is merely a tool you use to get your digital content to customers and makes no claims to what you create.
Can you sell services on Kajabi?
Yes, you can sell courses on Kajabi. For example, you can create a coaching program and sell it directly through Kajabi’s platform. You can also use Kajabi’s templates to create an entire site and landing page for a course that you then sell through Kajabi’s platform.