Keen 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Keen

4.4

(5)

Pricing

Starting at $25,000.00 per year

About Keen

Keen is a data-driven, predictive marketing analytics platform that measures and optimizes marketing's full financial contribution across all channels. Keen enables marketers to plan, optimize, and understand future investments by each channel. Keen's forward-looking models help teams to optimize future investments by week.

Keen Screenshots

Keen Pricing and Plans

Starting price: $25,000.00 per year

Free Trial

Free Version

Basic

$25,000.00

per user, per year

No plan information available

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Keen Features

Popular features found in Marketing Attribution
Advertising Management
Affiliate Management
Attribution Modeling
Audience Targeting
Campaign Analytics
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Data Import/Export
Engagement Tracking
Performance Metrics
More features of Keen
Ad hoc Reporting
AI/Machine Learning
Bayesian Analysis
Budgeting/Forecasting
Campaign Planning
Campaign Tracking
Collaboration Tools
Cross Channel Attribution
Dashboard
Data Discovery
Data Visualization
Demand Forecasting
Forecasting
Goal Setting/Tracking
Media Planning
Modeling & Simulation
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Touch Attribution
Multivariate Analysis
Predictive Analytics
Presentation Tools
Regression Analysis
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Spend Management
Statistical Analysis
Statistical Simulation
Time Series Analysis
Visual Analytics
What-if Analysis

Keen User Reviews

Overall Rating

4.4

Ratings Breakdown

40%

60%

Secondary Ratings

Ease of Use

3.6

Value for money

4.7

Customer support

4.4

Functionality

4.2

Have you used Keen and would like to share your experience with others?

William (Bill) M.

Verified reviewer

Food & Beverages

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed September 2018

Real VALUE in real time

We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with HAVAS (media buying) to maximize ROI when it is appropriate. We are having smart discussions around when ROI is not the first priority (competitive blocking, new item introduction, etc.). Overall, a much improved conversation versus our once a year conversation from traditional Marketing Mix.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign or spending in places you never have before is always only half the picture. 2. The ability to adjust the model structure as you learn more around variables that may impact. I can now add in eComm impact as I gain data in this area, etc. 3. Challenging the "norms" of the past. Media purchasing today is different than 2010 so why should the norms be the same.

Cons:

1. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time. 2. Tool is new(er) and they are constantly updating and making easier to use. It is very functional today, and will likely even be easier by the time you read this, but there pains with this growth depending on how new you join. Pro of this is that you can help direct that growth.

Verified

Reviewer

Consumer Goods

11-50 employees

Used weekly for less than 6 months

Reviewed January 2019

Excellent Tool

Very proactive, and attentive. Have been great about working with us to get to a working model quickly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

-Scientific approach to projections -Ability to layer in many different kinds of tactics -Attribution -Early results tied with our internal data, which earned our trust

Cons:

A little complicated to use for traditional marketing employees.

Adam C.

Verified reviewer

Food & Beverages

201-500 employees

Used monthly for less than 2 years

Reviewed July 2019

Fast, Actionable Results

The customer service with Keen has been one of the best features. The support team is always quick to walk us through solutions or take over a project for the sake of time.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

What attracted us most to Keen was the cadence of reporting and granularity of the output. Waiting 6-12 months is often too long to action on the results and similarly, only having results at a broad channel level did not give us the level of detail needed to make optimizations. Keen has solved for both of those concerns.

Cons:

The biggest challenge has been the way spend is amortized over the course of the campaign versus tied to the specific time period. This does not always align with the way we secure media.

Susan K.

Consumer Goods

201-500 employees

Used other for less than 2 years

Review source

Reviewed September 2018

Good Product

Overall the working experience and relationship is good. Working through a data input restatement to ensure data accuracy.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Gives us a good sense of ROI and helps us make decisions on tactics for the future.

Cons:

Not super user-friendly. Takes a bit of onboarding.

Diane P.

Food & Beverages

10000+ employees

Used monthly for less than 2 years

Reviewed January 2019

Keen provides insights to drive an efficient & profitable marketing mix

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to run scenarios in the software allows for the marketing team to align on the most efficient and effective marketing tactics to maximize the spend's ROI and NPV.

Cons:

The training on the system has to be very detailed so the inputs and constraints are captured accurately to generate applicable results.

Showing 1 - 5 of 5 Reviews