Opal 2026: Benefits, Features & Pricing

Wondering if Opal is right for your organization?

Our Marketing Planning Software selection experts can help you in 15 minutes or less.

On this page

Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Opal

4.3

(35)

Pricing

Starting at $12,000.00 per year

About Opal

Opal is a planning platform connecting strategy to execution. Marketing & communications teams work together using Opal to enable the visibility needed to remain aligned and work as efficiently as possible.

Keep messaging aligned and on-brand
Visualize all channels within one platform
Approve copy and generate reviews
Share and repurpose the workload

Wondering if Opal is right for your organization?

Our Marketing Planning Software selection experts can help you in 15 minutes or less.

Opal User Interface

Popular Opal Alternatives

Main Product

Opal

4.3

(35)

Ratings Breakdown

4.0Ease of use
4.14Value for money
4.43Customer support
4.06Functionality

Pricing

Starting at $12000.00 per year

Get Price

Alternative Product

monday.com

4.6

(5714)

Ratings Breakdown

4.48Ease of use
4.28Value for money
4.43Customer support
4.45Functionality

Pricing

Starting at $9.00 per month

Get Price

Alternative Product

Wrike

4.4

(2881)

Ratings Breakdown

4.16Ease of use
4.19Value for money
4.33Customer support
4.30Functionality

Pricing

Starting at $10.00 per month

Get Price

Alternative Product

Bitrix24

4.2

(980)

Ratings Breakdown

3.97Ease of use
4.15Value for money
3.95Customer support
4.28Functionality

Pricing

Starting at €61.00 per month

Get Price

Alternative Product

Asana

4.5

(13538)

Ratings Breakdown

4.38Ease of use
4.40Value for money
4.33Customer support
4.37Functionality

Pricing

Starting at $10.99 per month

Get Price

Alternative Product

Airtable

4.6

(2219)

Ratings Breakdown

4.45Ease of use
4.48Value for money
4.41Customer support
4.53Functionality

Pricing

Starting at $20.00 per month

Get Price

Opal Pricing and Plans

Starting price: $12,000.00 per year

Free Trial

Free Version

Basic

$12,000.00

per year

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Opal Features

Popular features found in Marketing Planning
Budgeting/Forecasting
Goal Setting/Tracking
Marketing Calendar
Media Planning
Project Management
Roadmapping
More features of Opal
Access Controls/Permissions
Activity Tracking
Alerts/Notifications
API
Approval Process Control
Artwork Management
Assignment Management
Brainstorming
Brand Tracking
Budget Management
Calendar Management
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Change Management
Channel Management
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Configurable Workflow
Content Creation
Content Library
Content Management
Customizable Branding
Customizable Fields
Customizable Templates
Customization
Data Import/Export
Data Visualization
Deadline Management
Digital Asset Management
Document Management
Drag & Drop
File Management
File Sharing
Filtering
Gantt/Timeline View
Image Library
Live Chat
@mentions
Mobile Access
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Multiple Projects
Notes Management
Planning Tools
Post Scheduling
Presentation Tools
Productivity Tools
Progress Tracking
Project Planning
Project Planning/Scheduling
Project Templates
Project Workflow
Real-Time Notifications
Real-Time Updates
Reporting/Analytics
Reporting/Project Tracking
Reporting & Statistics
Role-Based Permissions
Search/Filter
Secure Data Storage
Single Sign On
Social Media Integration
Social Media Monitoring
Spend Management
Tagging
Task Editing
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Task Tagging
Template Management
Third-Party Integrations
To-Do List
User Management
Workflow Management

Opal Integrations

Khoros Marketing

Jira

Sprinklr

Dash Social

Wrike

Hootsuite

Opal User Reviews

Overall Rating

4.3

Ratings Breakdown

40%

54%

Secondary Ratings

Ease of Use

4.0

Value for money

4.1

Customer support

4.4

Functionality

4.1

Divyraj C.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed June 2022

Great collaboration tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One of the best collaboration and task management tool. I think the file sharing functionality is best among all other features.

Cons:

The customer support is very slow and they can add more integrations to the software.

Vendor Response

Thanks so much for your review, Divyraj! I'm delighted that you're finding Opal so helpful for collaboration and task management. Our support team typically responds in less than 30 minutes during business hours (8 a.m. to 5 p.m. Pacific Time), so I'd love to hear more about your experience and where we fell short of expectations. I'm also happy to relay any requests for integrations to our product team as they continue evolving the platform. Thank you again for leaving your feedback, and please reach out if you have a few minutes to share more detail about your interactions with support: opalteam@workwithopal.com Erynn Baird Director of Customer Experience

Replied July 2022

Paige C.

Verified reviewer

Publishing

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Almost There

It's been good. I feel like support listens - I just wish it was more platform-truth-focused. We don't use any of the budgeting or features like that. We use stamps, stories, and the calendar.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really enjoy the mockups that can be made. The fact that some posts look like they will when they're posted is critical to our work.

Cons:

There are so many little glitches that we've just accepted and had to make workarounds. Some content types don't work properly or populate like they should look like on the actual platform.

Vendor Response

Hi Paige, Thank you for taking the time to share your experienceit is truly important to us. I'll be sure to pass along your feedback, and I encourage you to reach out directly to Support (support@workwithopal.com) when you encounter a recurring issue. We strive to continuously improve Opal, and user input is crucial to that mission. Thanks for the opportunity to support you, and for being a customer. Katie Pocklington, Director of Customer Success

Replied February 2022

Ian A.

Verified reviewer

Financial Services

1001-5000 employees

Used monthly for less than 2 years

Review source

Reviewed January 2022

Awful product

I dread it when I'm asked to use it

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The Logo is attractive, clear, easy to read - everything using the product isn't

Cons:

Poorly designed and difficult to use. Simple tasks are made complex by poor navigation.

Rachel L.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed January 2022

Opal is a useful tool for project collaboration and social media marketing

Overall, Opal is a very useful tool for collaborating with agencies and brands, especially in terms of navigating and tracking approvals.

Ratings Breakdown

Ease of use

Functionality

Pros:

I like the natural calendar layout of Opal, and the ability to break up various social media posts into different categories via stories and moments. I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.

Cons:

There are a lot of steps in building out stories, moments and shells, so it can take some time to make sure all details are in Opal.

Vendor Response

Rachel, thank you for your feedback! It's so great to see you're using Opal to visualize your social media content through the lens of your customers. Your input is important to us, and I appreciate you taking the time to write this review. Katie Pocklington, Director of Customer Success

Replied February 2022

Chirag A.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed June 2022

Highly Recommend for Social Media and Task Management

It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are lots of features to use but personally Social Media Management and Project Management i liked most.

Cons:

Some of the social media sites are not available, but mostly sites are coverd which we use regularly.

Reasons for switching to Opal

Less features

Vendor Response

Hi Chirag! Thanks for sharing your thoughts on our platform. We're thrilled to read that using Opal is a great experience, and that managing your social marketing is so much easier now! Opal visualizes posts/ads for most social media platforms including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube. If you'd like to plan posts for channels that aren't on this list, please let us know by emailing support@workwithopal.com. I'd be happy to have the product team look into them. Thank you again for leaving us a review! Katie Pocklington Director of Customer Success

Replied July 2022

Ad N.

Verified reviewer

Consumer Electronics

201-500 employees

Used daily for more than 2 years

Review source

Reviewed December 2021

Opal Visualizes Integrated Brand Marketing Plans

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Opal helps visualize critical marketing and campaign planning data often locked up in spreadsheets and other less friendly document formats.

Cons:

There’s a bit of a learning curve so important to get team wide buy-in before rolling out the software.

Vendor Response

Thank you, Ad, for your review! We appreciate your valuable input and the validation that Opal can help visualize planning in a way spreadsheets simply cannot. We will also take into account your feedback on the learning curve and need for training during onboarding. In the meantime, if you need additional training please feel free to connect with us at support@workwithopal.com. Thank you again for taking the time to provide feedback and for being an Opal user! Katie Pocklington, Director of Customer Success

Replied February 2022

Libby W.

Verified reviewer

Writing and Editing

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2022

Overall, a pretty good tool

Ratings Breakdown

Ease of use

Functionality

Pros:

Once you get the hang of it and learn your moments from your stories, Opal is easy to use. I like the weekly view for planning and organizing social. And the ability to tag and leave comments for co-workers on specific pieces of content comes in handy.

Cons:

Searching for and viewing assets is always difficult and slow. Even with a year-plus experience, it can take me a while to find the image I'm looking for.

Vendor Response

Thank you, Libby, for your 5/5 overall quality score! We're glad to see you're benefiting from our planning platform. We will be sure to pass along your feedback on asset viewing to the team in hopes of finding a solution for you. Thank you again for taking the time to leave us your input and for being an Opal user. Katie Pocklington, Director of Customer Success

Replied February 2022

brooklynn w.

Verified reviewer

Consumer Goods

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Staple in Social Media Management

ease of collaboration across cross functional brands is unmatched for time saving / work quality.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love the ease of collaboration for cross functional teams especially in a fully remote world, could not survive without it!

Cons:

Ease of formatting to new content types (i.e. reels, tiktok, et.c)

Vendor Response

We appreciate this remarkable review, Brooklynn! Thank you so much for sharing the value that Opal adds in the world of remote work. Thank you for your support and feedback! Katie Pocklington, Director of Customer Success

Replied February 2022

Ana R.

Verified reviewer

Marketing and Advertising

10000+ employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Great product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Opal is a great product perfect for all your social media management needs. It makes publishing content and sending to Sprinklr easier than any other product I have used.

Cons:

I would love if you could publish from Opal instead of sending it to a different program, like Sprinklr or Sprout.

Vendor Response

Thank you for taking the time to share your experience with us, Ana. It's so good to hear that Opal makes managing your social media easier. I've noted your desire for native publishing capabilities with the Product team. Thank you again for the 10/10 recommendation. We appreciate you! Katie Pocklington, Director of Customer Success

Replied February 2022

Deniz O.

Verified reviewer

Entertainment

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed January 2022

Easy to use, seamless collaboration

Great overall, several improvements on performance would be appreciated.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Making it easier to collaborate with different parties.

Cons:

Sometimes the page itself gets clunky, unable to go back to the moment when exiting the video or image asset.

Vendor Response

Deniz, we really appreciate this feedback! I know my colleagues will be as excited as I am to hear Opal enables seamless collaboration for your team. I'm noting your frustrations with functionality, but I'd love to gather more details for the product team. I'm particularly interested in your thoughts on performance enhancements. Please reach out directly to your CSM, or feel free to email support@workwithopal.com. Thank you for taking the time to review Opal. Katie Pocklington Director of Customer Success

Replied July 2022

Showing 1 - 10 of 35 Reviews

See All Reviews