Opal 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Opal

4.3

(35)

Pricing

Starting at $12,000.00 per year

About Opal

Opal is a planning platform connecting strategy to execution. Marketing & communications teams work together using Opal to enable the visibility needed to remain aligned and work as efficiently as possible.

Keep messaging aligned and on-brand
Visualize all channels within one platform
Approve copy and generate reviews
Share and repurpose the workload

Opal Screenshots

Opal Pricing and Plans

Starting price: $12,000.00 per year

Free Trial

Free Version

Basic

$12,000.00

per year

No plan information available

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Opal Features

Popular features found in Marketing Planning
Budgeting/Forecasting
Goal Setting/Tracking
Marketing Calendar
Media Planning
Project Management
Roadmapping
More features of Opal
Access Controls/Permissions
Activity Tracking
Alerts/Notifications
API
Approval Process Control
Artwork Management
Assignment Management
Brainstorming
Brand Tracking
Budget Management
Calendar Management
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Change Management
Channel Management
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Configurable Workflow
Content Creation
Content Library
Content Management
Customizable Branding
Customizable Fields
Customizable Templates
Customization
Data Import/Export
Data Visualization
Deadline Management
Digital Asset Management
Document Management
Drag & Drop
File Management
File Sharing
Filtering
Gantt/Timeline View
Image Library
Live Chat
@mentions
Mobile Access
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Multiple Projects
Notes Management
Planning Tools
Post Scheduling
Presentation Tools
Productivity Tools
Progress Tracking
Project Planning
Project Planning/Scheduling
Project Templates
Project Workflow
Real-Time Notifications
Real-Time Updates
Reporting/Analytics
Reporting/Project Tracking
Reporting & Statistics
Role-Based Permissions
Search/Filter
Secure Data Storage
Single Sign On
Social Media Integration
Social Media Monitoring
Spend Management
Tagging
Task Editing
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Task Tagging
Template Management
Third-Party Integrations
To-Do List
User Management
Workflow Management

Opal Integrations

Khoros Marketing

Jira

Sprinklr

Dash Social

Wrike

Hootsuite

Opal User Reviews

Overall Rating

4.3

Ratings Breakdown

40%

54%

Secondary Ratings

Ease of Use

4.0

Value for money

4.1

Customer support

4.4

Functionality

4.1

James C.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 6 months

Review source

Reviewed February 2023

Organizing your social media

The tool helped us a lot with our organization in social media, it is fundamental nowadays

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot

Cons:

I had problems with the pages simply crashing and having to restart to get it working again

Vendor Response

Hi James, thank you very much for taking the time to write a review! It's tremendous hearing that Opal is providing visibility and organization on your social media – that is one of the most popular use cases for the platform. In particular, we appreciate knowing that planning and scheduling have been improved by Opal! Please consider reaching out to our support team by emailing support@workwithopal.com to discuss the bugs you've found! Katie Pocklington, Director of Customer Success

Replied March 2023

Angelic C.

Verified reviewer

Retail

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed May 2021

Opal Admin/User

Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I find the simplicity of the interface very user-friendly. Esthetically pleasing! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows & tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools.

Cons:

Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it.

Reasons for choosing Opal

NA - Opal was the only system on the table at the time.

Reasons for switching to Opal

Jira was not a real PM system for content creation, it was for technology projects. So we had to create makeshift workflows within the system. It was not flexible for what we needed.

Vendor Response

Thank you for leaving us a 5-star review, Angelic! It's wonderful to know your team is able to move faster, with better visibility and collaboration, because of Opal. I know I speak for everyone here when I say your kind words about our product and customer service are greatly appreciated. And I'll be certain to pass along your suggestion for due dates! Thanks for being a customer! Donna Schultz Sr. Director, Customer Success

Replied May 2021

Madelaine W.

Verified reviewer

Retail

5001-10000 employees

Used daily for less than 12 months

Review source

Reviewed January 2022

Madelaine's Review

Ratings Breakdown

Ease of use

Functionality

Pros:

The visuals & integrated content/copy layout are super user friendly & helpful.

Cons:

Sometimes difficult to find content that needs approval in my dashboard.

Vendor Response

Thank you for taking the time to leave us a review, Madelaine! We're excited to see that you find the content and copy layout user-friendly and helpful. Our Customer Success team would love to help you discover the ways to find approvals faster in the dashboard. Feel free to schedule a time with your CSM or reach out to support@workwithopal.com. Thank you for taking the time to write a review and for being an Opal customer. Katie Pocklington, Director of Customer Success

Replied February 2022

Verified

Reviewer

Philanthropy

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Great resource!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that Opal is a collaborative space to draft out content and track upcoming moments. I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization. :)

Cons:

Just a few things listed below have been challenging, but we have found ways to get past these issues and have chalked it up to that fact that no platform can be 100% perfect for everyone. - Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform. - Presentations are sometimes hard to navigate and if you do not have an account, you cannot leave feedback within the presentation. - Multi-day campaigns can be hard to track. - Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly. - Tends to be a good platform for social content but has been harder to pull in other content types that are part of campaigns such as paid media, news releases, tick tocks (tracking docs that outline specific tasks and responsibilities for content and also serves as part of our approval flow for social content).

Jess K.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed December 2021

Great and very intuitive project management tool

Ratings Breakdown

Ease of use

Functionality

Pros:

Opal is visually very appealing and also very to use. When I first started using Opal I did not have any training on it what so ever and had no problem at all jumping right in and “getting my hands dirty” so to speak.

Cons:

I am not sure I have an answer for this one as there isn’t much that I don’t like about the software yet. My only complaint would maybe be that it would be nice to get some alerts from Opal corporation on some webinars or something that could be offered to help with training, tips, tricks, etc. on features that might be useful that some people probably don’t know about or aren’t aware of.

Vendor Response

Thank you for the awesome review, Jess! While I wish you had a better onboarding experience, it's great to hear you were able to jump right into the platform and get to work. We always like to keep our users informed on tips, tricks, and webinars via the Opal app itself. We also have product newsletters, and monthly emails from Customer Success, so be on the lookout for continued support from us. Thank you again for taking the time to provide your input and for being an outstanding Opal user! Katie Pocklington, Director of Customer Success

Replied February 2022

Lauren S.

Verified reviewer

Real Estate

5001-10000 employees

Used daily for more than 2 years

Reviewed August 2021

Opal is our one and only

Opal is a vital part of my day-to-day work. So much so, I most certainly could not do my job without it. I live in the Month calendar view, which is crucial for helping me plan content across all channels month over month. I also am incredibly grateful for our rep,[SENSITIVE CONTENT], who goes above and beyond to ensure the platform is working its hardest for us. She alone brings immense value to the product experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Opal is the main reason my team is able to efficiently run over a dozen individual channels across a handful of different brands for our company. It is most helpful on the strategy front, where I'm able to plan content and add all the assets and details prior to publishing. It's practically a teammate of mine, I rely on it so much!

Cons:

Due to its robust capabilities, there is so much great information in Opal. However, I wish the Presentations and Insights features were easier to use. I consistently encounter issues while using them which leads me to question their integrity. Though it's frustrating in the interim, I know the Opal team takes this feedback into account in order to improve the product longterm.

Reasons for choosing Opal

Nope, Opal was the one and only for us!

Vendor Response

Lauren, thank you so much for leaving us 5 stars! First I want to thank you for the compliments to your Customer Success ManagerI've passed them along to her and up to leadership. And on behalf of the whole team here, it's so meaningful to read how Opal has revolutionized the way you work. Staying on top of outreach for multiple brands and channels is no small feat, and we love knowing our platform makes it easier for teams like yours! Thanks again for taking the time to share your experience. Erynn Baird Director of Customer Education

Replied August 2021

Joe C.

Verified reviewer

Insurance

10000+ employees

Used daily for more than 2 years

Review source

Reviewed May 2021

Content marketing source of truth for uniting teams and campaigns

I've used Opal since 2014 as part of two different organizations. I've seen the evolution of the software product as Opal listens to its customers as well as innovates on solutions you didn't know you needed, but are now part of everyday work in Opal. The Opal workspaces are highly configurable and flexible to meet our different businesses and teams' needs. With any new technology, a large measure of success is user adoption. Opal has a great variety of onboarding and ongoing training materials with 101 tips for specific user tasks, in addition to a learning center. It's important to have executive support and set early expectations on how Opal will be integrated into everyday work. It’s also helpful to have internal Opal champions who understand their team's workflows and their pain points and then show how Opal can improve upon it with a different, efficient way of working — it doesn’t necessarily create extra work. Opal software offers a comprehensive set of features to help content marketers, and in my experience, new Opal users get the hang of it after a couple weeks of regular use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Opal helps companies truly collaborate in a meaningful way across teams, functions and marketing communication channels and visualize the final planned content and campaigns on a timeline. You can filter to your team's specific work or expand to view the company level of content plans for visibility and better alignment/consistency. Opal's calendar is a source of truth for my team's campaigns currently in market. With chat & activity history and user workflows, teams can refine, review and approve content to create the finished product. One integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue. One of my favorite features is the ability to create shareable Opal content presentations in just a few clicks. This has saved me countless hours over the years I've been using Opal and has replaced manually creating the presentation decks. Not only do the presentations look sharp, but they update in real-time as content plans change (as they often do!). Presentations are available to non-Opal users and best of all, Opal provides insight on who has actually viewed them.

Cons:

At the admin level, there aren't readily available user analytics to view at any time, but my Opal customer success rep is able to report those on a regular basis.

Vendor Response

Thank you for this thorough and thoughtful review, Joe. It's wonderful to know Opal helps your team deliver content faster and with greater accuracy, and that our customer service meets expectations with customization, onboarding, and reporting. As the head of Customer Success at Opal, I truly appreciate this feedback about my team. Thanks again for taking the time to share your experience. Donna Schultz Sr. Director Customer Success

Replied July 2021

Cora L.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Great Editorial Calendar Tool

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I've been using the Opal platform for over 2 1/2 years and really appreciate the work the Opal team provides to keep the platform up to date and make changes when requests come through. The multiple views and spaces allows for my team to keep different brands separate when needed but have a holistic view of the content going out across channels. The ability to have approval paths ensures that the proper eyes are seeing out content and making sure everytihng is perfect before it gets published. Overall, myself and my team really enjoy the day to day functionality of Opal and how it fits into our workflows.

Cons:

I would say that the mobile app could still use improvements. They made great strides over the last year but I'd love to see the ability to edit content on mobile. They also made UI updates in the past month and I will say I don't like the fact that I don't have a visible notification if there are approvals waiting - I like the new layout but would prefer if there was some notice to when approvals are waiting for someone.

Vendor Response

Hi Cora, Thank you so much for taking the time to share your experience with our product and our team. As the head of Customer Success, I'm thrilled to hear your appreciation for the changes we make based on your requests, as customer insights are crucial to our product roadmap. To that point, I'll be sure to pass along your comments on the mobile app. We'd love to help you determine the easiest way to see pending approvals using our simplified navigation. Please feel free to reach out to your CSM or Support whenever you have a few minutes to chat: support@workwithopal.com. Thank you again for your review of Opal! Katie Pocklington, Director of Customer Success

Replied February 2022

Nikki M.

Verified reviewer

Public Relations and Communications

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Nikki Mikolon Opal Review

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform.

Cons:

I dislike that everything is based around one timeline. If this is to be used as a complete SMM and creative routing platform, it would be nice to have content shared w/o assigning a date or time right away.

Vendor Response

Hi Nikki, Thank you for taking the time to leave a review! I know I speak for the whole company when I say how happy we are that Opal is bringing such visibility to your team. I'm very excited to share that the opportunity for planning in Opal without dates is being pursued! Be on the lookout for future updates that remove the requirement of date assignments. Thank you again for sharing this thoughtful feedback, and for being an Opal customer! Katie Pocklington, Director of Customer Success

Replied February 2022

Kelley M.

Verified reviewer

Information Technology and Services

10000+ employees

Used weekly for more than 2 years

Review source

Reviewed June 2021

Enterprise Social Media - Workflows and Calendars

Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

We like the calendar views - it's simple, but having a highly visual and impactful UI allows our teams to quickly asses where we are over-scheduled or need more content. The approval process also lets everyone know what they are responsible for managing across disparate and remote teams. That 's been crucial during our work in the last year as we were all virtual.

Cons:

Mobile parity on iOS and Android - it's a hard process for everyone to mimic functionality and features in desktop to mobile. But as we all leaned into working remotely, we all turned to our mobile devices more frequently. Driving parity is key to keeping competitive.

Vendor Response

Kelley, thank you for taking the time to leave such a thoughtful review. I love hearing that Opal helped your team pivot to remote work, making content management and approvals easier. And on behalf of the Customer Success and Product teams, thank you for the kind words about our support and UI design. I'll certainly share your compliments, along with your feedback about iOS vs Android. Thank you for being a customer! Donna Schultz Sr. Director Customer Success

Replied June 2021

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