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Adobe Journey Optimizer

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Overview

Adobe Journey Optimizer 2026: Benefits, Features & Pricing

Wondering if Adobe Journey Optimizer is right for your organization?

Our Customer Journey Mapping Tools Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Adobe Journey Optimizer
Adobe Journey Optimizer
5.0
(1)

Pricing

Pricing available upon request

About Adobe Journey Optimizer

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers.

Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations.

Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more.

Messages and Content: Simplify creating, managing, personalizing and optimizing messag...

es and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

Adobe Journey Optimizer Screenshots

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Adobe Journey Optimizer Pricing and Plans

Free Trial
Free Version

Select

Pricing available upon request

Plan includes:

  • Unified Customer Profile and Audience Orchestration
  • Journey Orchestration Canvas
  • Campaigns (Batch and API)
  • Outbound Communications (Email, SMS, App Push, ...)
  • E-mail Deliverability and Reputation Management
  • Dynamic Content and Message Personalization
  • Digital Asset Library
  • Preview, Simulation and Proofing
  • Landing Pages and Subscription Management
  • Geofencing and location-based engagement
Read More

Prime

Pricing available upon request

Plan includes:

  • Unified Customer Profile and Audience Orchestration
  • Journey Orchestration Canvas
  • Campaigns (Batch and API)
  • Outbound Communications (Email, SMS, App Push, ...)
  • E-mail Deliverability and Reputation Management
  • Dynamic Content and Message Personalization
  • Digital Asset Library
  • Preview, Simulation and Proofing
  • Landing Pages and Subscription Management
  • Geofencing and location-based engagement
Read More

Ultimate

Pricing available upon request

Plan includes:

  • Unified Customer Profile and Audience Orchestration
  • Journey Orchestration Canvas
  • Campaigns (Batch and API)
  • Outbound Communications (Email, SMS, App Push, ...)
  • E-mail Deliverability and Reputation Management
  • Dynamic Content and Message Personalization
  • Digital Asset Library
  • Preview, Simulation and Proofing
  • Landing Pages and Subscription Management
  • Geofencing and location-based engagement
Read More
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Adobe Journey Optimizer Features

  • Popular features found in Customer Journey Mapping Tools
    Behavioral Analytics
    Collaboration Tools
    Customer Experience Management
    Customer Profiles
    Customer Segmentation
    Data Import/Export
    Performance Metrics
    Reporting & Statistics
  • More features of Adobe Journey Optimizer
    A/B Testing
    Access Controls/Permissions
    Activity Dashboard
    Activity Tracking
    API
    Attribution Modeling
    Behavior Tracking
    Campaign Analytics
    Campaign Management
    Campaign Planning
    Campaign Scheduling
    Campaign Segmentation
    Channel Management
    Communication Management
    Content Creation
    Content Management
    Conversion Rate Optimization
    Conversion Tracking
    Customer Database
    Customer History
    Customizable Fields
    Customizable Forms
    Customizable Reports
    Customizable Templates
    Drag & Drop
    Drip Campaigns
    Dynamic Content
    Email Management
    Email Marketing
    Email Templates
    Engagement Tracking
    Event Triggered Actions
    Geotargeting
    Multi-Campaign
    Multi-Channel Communication
    Multi-Channel Marketing
    Multi-Language
    Personalization
    Predictive Analytics
    Real-Time Analytics
    Real-Time Data
    Real-Time Notifications
    Real-Time Reporting
    Recommendations
    Reporting/Analytics
    Social Media Integration
    Template Management
    Third-Party Integrations
    Visual Analytics
    Website Analytics

Adobe Journey Optimizer Integrations

Adobe Experience Manager
Adobe Experience Manager
Adobe Customer Journey Analytics
Adobe Customer Journey Analytics
Adobe Real-Time CDP
Adobe Real-Time CDP

Adobe Journey Optimizer User Reviews

Overall Rating

5.0

Ratings Breakdown

5

100%

4

0%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

5.0

Functionality

5.0

Have you used Adobe Journey Optimizer and would like to share your experience with others?

JA

Jerson A.

Verified reviewer

Warehousing

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed November 2022

Millones de razones en una sola Aplicacion

5

Ratings Breakdown

5
Ease of use
5
Functionality
icon
Pros:
Esta aplicacion nos permite llegar a contactos entrantes con clientes algo q no podiamos hacer en la aplicacion anterior
Cons:
Hasta ahora nos da resultado la facilidad para gestionar campañas para nuestros clientes es excelente

Read More

Showing 1 - 1 of 1 Reviews

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