BrightLocal vs Semrush: Which is best for you?

For the most part, the platform is affordable, effective and the support is helpful.

The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started.

Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators.

Can feel overwhelming, data limits on lower plans, and some tools aren’t as intuitive for beginners.