BuzzSumo 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if BuzzSumo is right for your organization?

Our Content Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BuzzSumo

4.5

(146)

Pricing

Starting at $199.00 per month

About BuzzSumo

BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers. Based on enquirer reports and search queries, this cloud-based application searches the web-content and informs the enquirer of the success rate by calculating the number of shares and likes. It analyzes the top performing content in all types of markets.

BuzzSumo has an advanced search engine that can identify content about a topic or a domain that has been shared many times, in order to better understand the reaction from the audience. It provides an organized platform which can be used to guide users through the flow of the content piece. It mainly gives insight into the success of the content through social media platforms. BuzzSumo analyzes, connects and follows key influencers to increase the growth rate of users by keeping track of their social content.

Paid plans give users access to up to 5 years of historical data, as well as CSV and PDF exports, to download data and reports in seconds.

BuzzSumo Screenshots

BuzzSumo Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Content Creation

$199.00

flat rate, per month

Plan includes:

1 User
2 Alerts
2 Years Historical Data
2 Custom Trending Feeds
Unlimited Searches
Content Analyzer
Backlink Analyzer
Content Ideas Generator
Brief Generator
Topic Explorer

PR & Comms

$299.00

flat rate, per month

Plan includes:

Everything in Basic
Journalist Database
Coverage Reports
Slack Integration
Unlimited Searches
5 Users
5 Alerts

Suite

$499.00

flat rate, per month

Plan includes:

Everything in PR & Comms
10 Users
10 Alerts
30 Custom Trending Feeds
5 Years Historical Data
Unlimited Searches
Advanced Chrome Extension
Article Uploads
YouTube Analyzer
RSS Feed

Enterprise

$999.00

flat rate

Plan includes:

Everything in Suite
30 Users
50 Alerts
5 Years Historical Data
Early Access to New Features
Priority Customer Support

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

BuzzSumo Features

Popular features found in Content Marketing
Audience Targeting
Campaign Management
Content Library
Customizable Branding
Customizable Templates
Editorial Calendar
Publish Scheduling
Reporting & Statistics
SEO Management
Social Media Integration
Workflow Management
More features of BuzzSumo
Activity Dashboard
API
Benchmarking
Campaign Analytics
Categorization/Grouping
Click Tracking
Competitive Analysis
Competitor Monitoring
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customizable Reports
Dashboard
Dashboard Creation
Data Import/Export
Data Visualization
Email Alerts
Engagement Tracking
Faceted Search/Filter
Filtering
Impact Measurement
Influencer Discovery
Influencer Tracking
Keyword Filtering
Keyword Tracking
Media Monitoring
@mentions
Monitoring
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Press Monitoring
Real-Time Data
Reporting/Analytics
Reputation Management
Search/Filter
Social Advertising
Social Media Monitoring
Social Performance Management
Social Promotion
Trend Analysis
Visual Analytics

BuzzSumo Integrations

Slack

BuzzSumo User Reviews

Overall Rating

4.5

Ratings Breakdown

62%

32%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.4

Functionality

4.4

Younes B.

Verified reviewer

Publishing

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed September 2020

a gold mine for content creator

I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO and Marketing in general.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.

Cons:

Topic Explorer feature can use a more improvement.

Reasons for switching to BuzzSumo

the accuracy of results especially for backlinks audit.

Verified

Reviewer

Electrical/ Electronic Manufacturing

201-500 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

One-In-All Content Marketing Tool to improve ROI

Good experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We use BuzzSumo to improve our organic & paid marketing campaign results. It helps us across the following: 1. Understand what content works the best to get more engagement, likes, shares, comments and increase the number of followers. 2. Identify Influencers who have a high engagement rate & good fan following for our business domain. 3. Be quick in responding back to our followers when they comment about us or ask questions on social platforms. 4. Improve content success and team enthusiasm through best analytics, reports, and numbers. 5. Ensure a higher ROI on our SEO campaigns 6. Know the trend, search terms, phrases and develop content around that to reach our target audience.

Cons:

It's an expensive tool and needs a lot of effort to get the desired results. Ahrefs has more features than BuzzSumo.

Reasons for choosing BuzzSumo

BuzzSumo was more effective for our business as it provided an end-to-end solution and I had used it in my earlier organization as well.

Gerald H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used other for less than 2 years

Review source

Reviewed March 2020

Useful but needs more improvement

Overall, the usage experience has been positive but would need more justification for me to invest long term in this tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas

Cons:

I feel that the cheapest option should be way cheaper than $99, considering this tier is really quite basic.

Katya V.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed November 2022

Social Media Research and Marketing Insights

Monitoring brand mentions, identifying trends, and competitor analysis are some of the great benefits from Buzzsumo.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

This software helps you narrow down on the content with the best engagement and outreach opportunities, so you can avoid a lot of trial and error (which saves time and money in the short and long run!).

Cons:

It's a bit pricey and sometimes the mentions you get are from low quality websites that I'm not sure are legit. Navigation seemed a bit dated, or maybe just very bare-bones.

Reasons for switching to BuzzSumo

We read reviews that Buzzsumo had more detailed analytics.

Mbiuki E.

Verified reviewer

Transportation/ Trucking/ Railroad

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed May 2024

BuzzSumo Has Brilliant Capabilities

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BuzzSumo has effective features that makes it easy for us to market our brand. I like the capabilities of BuzzSumo.

Cons:

BuzzSumo is so amazing. No issues about BuzzSumo.

Tanveer F.

Verified reviewer

Education Management

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

An Excellent Content Marketing Software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the efficiency and reliability of BuzzSumo. BuzzSumo makes content marketing smooth.

Cons:

I have zero reasons to dislike BuzzSumo. BuzzSumo is superb.

Claudia B.

Verified reviewer

Hospital & Health Care

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

BuzzSumo Is a Great Social Media Marketing Solution

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This social media marketing solution has been easy to use. I like the reliability of BuzzSumo.

Cons:

I like the efficiency of BuzzSumo. No dislikes for BuzzSumo.

Amanda S.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 12 months

Review source

Reviewed January 2022

Must have Marketing software!

I'm extremely pleased with BuzzSumo. It's a must have in my marketing toolbox!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Keyword research and content research are my main uses of the product.

Cons:

The price is more than I really would prefer to pay.

Volodymyr B.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed September 2018

Essential Content Research Tool

Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Cons:

It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

Ujjwal K.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed September 2018

Amazing Content Research tool!

Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

Cons:

BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

Showing 1 - 10 of 146 Reviews

See All Reviews