BuzzSumo 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BuzzSumo

4.5

(146)

Pricing

Starting at $199.00 per month

About BuzzSumo

BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers. Based on enquirer reports and search queries, this cloud-based application searches the web-content and informs the enquirer of the success rate by calculating the number of shares and likes. It analyzes the top performing content in all types of markets.

BuzzSumo has an advanced search engine that can identify content about a topic or a domain that has been shared many times, in order to better understand the reaction from the audience. It provides an organized platform which can be used to guide users through the flow of the content piece. It mainly gives insight into the success of the content through social media platforms. BuzzSumo analyzes, connects and follows key influencers to increase the growth rate of users by keeping track of their social content.

Paid plans give users access to up to 5 years of historical data, as well as CSV and PDF exports, to download data and reports in seconds.

BuzzSumo Screenshots

BuzzSumo Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Content Creation

$199.00

flat rate, per month

Plan includes:

1 User
2 Alerts
2 Years Historical Data
2 Custom Trending Feeds
Unlimited Searches
Content Analyzer
Backlink Analyzer
Content Ideas Generator
Brief Generator
Topic Explorer

PR & Comms

$299.00

flat rate, per month

Plan includes:

Everything in Basic
Journalist Database
Coverage Reports
Slack Integration
Unlimited Searches
5 Users
5 Alerts

Suite

$499.00

flat rate, per month

Plan includes:

Everything in PR & Comms
10 Users
10 Alerts
30 Custom Trending Feeds
5 Years Historical Data
Unlimited Searches
Advanced Chrome Extension
Article Uploads
YouTube Analyzer
RSS Feed

Enterprise

$999.00

flat rate

Plan includes:

Everything in Suite
30 Users
50 Alerts
5 Years Historical Data
Early Access to New Features
Priority Customer Support

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BuzzSumo Features

Popular features found in Content Marketing
Audience Targeting
Campaign Management
Content Library
Customizable Branding
Customizable Templates
Editorial Calendar
Publish Scheduling
Reporting & Statistics
SEO Management
Social Media Integration
Workflow Management
More features of BuzzSumo
Activity Dashboard
API
Benchmarking
Campaign Analytics
Categorization/Grouping
Click Tracking
Competitive Analysis
Competitor Monitoring
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customizable Reports
Dashboard
Dashboard Creation
Data Import/Export
Data Visualization
Email Alerts
Engagement Tracking
Faceted Search/Filter
Filtering
Impact Measurement
Influencer Discovery
Influencer Tracking
Keyword Filtering
Keyword Tracking
Media Monitoring
@mentions
Monitoring
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Press Monitoring
Real-Time Data
Reporting/Analytics
Reputation Management
Search/Filter
Social Advertising
Social Media Monitoring
Social Performance Management
Social Promotion
Trend Analysis
Visual Analytics

BuzzSumo Integrations

Slack

BuzzSumo User Reviews

Overall Rating

4.5

Ratings Breakdown

62%

32%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.4

Functionality

4.4

Salim K.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2022

Great tool for topic research & competitor analysis

If you're looking to dominate your competition & track who your key influencers are, buzzSumo is an incredible tool. With its powerful keyword discovery, tracking competitor activity, and measurement tools, you can quickly grow your brand and reach new heights

Ratings Breakdown

Ease of use

Functionality

Pros:

BuzzSumo is a topic research and analysis tool that I have used for the past two years. It has a great feature that lets me scan backlinks and perform research related to my competition. The tool is also valuable for helping me understand how my competitors are performing. Overall, BuzzSumo is an excellent tool that I would recommend to anyone looking for content research and analysis

Cons:

I don't think BuzzSumo is doing anything wrong, but their monthly service pricing is really high. Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices

Nicolas Frichot ►.

Verified reviewer

Professional Training & Coaching

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

BuzzSumo: The Best Tools For Anaytics On Facebook & Search Alerts

Overall, I have yet to meet a tools as powerful and comprehensive as BuzzSumo. They are unique. Use this tool. You will not regret. Worth every single penny.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can't contain my enthusiasm on this great tools of BuzzSumo: The ability to search for meaningful and top scoring Facebook content with just a keyword. I was also impressed with the keyword mention tools, that i if someone mention your brand on the web, you get an instant notification via email.

Cons:

The pricing: A great tool but not readily available to anyone.

Steven T.

Verified reviewer

Real Estate

201-500 employees

Used monthly for more than 2 years

Review source

Reviewed December 2018

Their Purpose is Cloudy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

Cons:

Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

Vendor Response

Hi Steven, Sorry to hear that your experience with BuzzSumo didn't fulfil your needs. Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo. If you do choose to come back please do make sure you drop us a note and we can see how best to help. Thanks for your feedback and being a valued customer!

Replied February 2019

Tom W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed February 2017

Must-have for content research & distribution

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.

Cons:

Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.

Ben P.

Verified reviewer

Internet

11-50 employees

Used unspecified for less than 12 months

Review source

Reviewed April 2016

So good it's like cheating

I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement.

Ratings Breakdown

Ease of use

Value for money

Pros:

The app is super simple to use and fairly flexible. It's also priced decently for what you get.

Cons:

The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.

Megan G.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed April 2019

I'm obsessed with BuzzSumo!

BuzzSumo is a must-have for anyone who works in content development or social media. I highly recommend it. It's easy to use and delivers invaluable information. It's one of my favorite tools.

Ratings Breakdown

Ease of use

Functionality

Pros:

I write for a living (and do a little social media), and BuzzSumo is my go-to tool to see what's relevant and trending. It's amazing for finding high-traffic topics and makes it SO easy to generate new content. Plus, you can organize findings by a specific social media platform, seeing where each article performs best.

Cons:

NONE! My experience has been nothing but positive. I only wish I'd discovered it sooner.

Lairs J.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2019

So good if you're using it

I think it's a great tool if you're in content marketing!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It tracks the top content and sends it right to slack if you're using it. Follows the right pages and sites as well!

Cons:

It almost does too much. I wish it was free but who doesn't, we all want good stuff for free. I also wish it wrote content for you ha

Adam S.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 12 months

Review source

Reviewed March 2019

Amazing insights on social data

Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I compulsively check what’s trending on social, but the real value comes in researching high value topics for content projects and influencers for networking and social outreach.

Cons:

Some of the best features seem to require ever increasing price points. It’s a fair ask, but sometimes frustrating

sathish K.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed June 2019

Buzzsumo is an awesome tool to find new content ideas and get to know the influencers

This tool has helped us to come up with great content ideas and also connect with influencers in our industry.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We are using buzzsumo to discover the most popular topics in our niche and start writing on them to get more traffic. Buzzsumo gives us the exact number like how many people have shared a content on social networks. Also, we can easily find influencers with the help of this tool and get connected with them. Using this tool we have made some good connections in the industry and increased our web traffic by writing high quality content

Cons:

It does what it promise and we are using this tool for connecting with influencers and finding new content ideas and this tool does the same

Ron Elius S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed July 2019

Find the right Keyword for your Content

Great!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like about Buzzsumo is Keyword relevancy, usage, and engagement. Whenever I deal with content writing for my clients, I use Buzzsumo to make sure I have the right Keywords so that my content will be relevant as much as possible.

Cons:

Maybe it’s the learning curve, even though I’m using it always whenever I write content, sometimes it takes time to know the total power of this tool. Also, the pricing is a little bit high for SMBs and Solopreneurs.

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