Do MailerLite emails go to spam?

MailerLite prioritizes deliverability with robust sender reputation management and DKIM (DomainKeys Identified Mail) authentication. It enforces anti-spam policies and provides detailed guidelines for creating engaging content and maintaining clean subscriber lists, all helping your emails reach the inbox rather than spam folders.

Can I use Gmail for MailerLite?

Yes, you can use Gmail with MailerLite in multiple ways. Connect your Gmail account as a sending email, import Gmail contacts to MailerLite, or use Gmail for signing into your account. The platform handles technical delivery aspects while letting you maintain your Gmail identity, giving you professional email marketing capabilities with your familiar address.

Do you need a domain for MailerLite?

While not mandatory, using your own domain significantly improves deliverability and professionalism. MailerLite allows sending from free email accounts, but custom domains (yourname@yourbusiness.com) help avoid spam filters and build brand recognition. MailerLite’s dashboard offers simple domain verification with step-by-step setup instructions to maximize delivery success.

How many emails can you send with MailerLite?

Email limits vary by plan. The free tier allows 12,000 monthly emails for up to 1,000 subscribers. Paid plans start at $9 per month (billed annually) with higher limits and unlimited emails. All subscriptions include unrestricted campaigns with no daily sending caps, and MailerLite provides flexible upgrading options as your subscriber list grows, ensuring scalability for expanding businesses.

Does MailerLite work with Outlook?

Yes, MailerLite integrates seamlessly with Outlook. You can use your Outlook address to send email after proper verification. The platform allows direct contact imports from Outlook and handles deliverability optimization while maintaining your familiar Outlook identity for recipients. This integration combines Outlook's familiarity with MailerLite's marketing capabilities.

Updated May 19, 2025 at 9:13 AM

MailerLite 2026: Benefits, Features & Pricing

Written by David Jani

Content Analyst

Edited by Parul Sharma

Editor

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Wondering if MailerLite is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

MailerLite

4.7

(2253)

FrontRunner 2026

Pros:

Automation features
Email campaign management

Cons:

Integration limitations
Account suspension issues

Pricing

Starting at $10.00 per month

What is MailerLite:

MailerLite is a digital marketing platform that lets small businesses create and manage email campaigns, build websites, generate leads, and sell products online. Its features include an email automation builder, drag-and-drop editor, email and website templates, e-commerce integrations, and real-time reports.

Why we like MailerLite:

MailerLite earns a 4.7 out of 5 rating from 2,100+ user reviews and is featured as a FrontRunner in our top email marketing software guide. It rates highly in customer support (4.8) and value (4.7). Users also appreciate its lead generation, workflow management, and email campaign tools.

Who should use MailerLite:

MailerLite is popular among solopreneurs and small teams, with 54% of reviewers self-employed and 33% from businesses with 10 or fewer employees. It's ideal for content creators, e-commerce stores, and service businesses. The interface works for beginners while offering advanced features for growth.

MailerLite Screenshots

MailerLite Overview

MailerLite: Advanced email marketing tools.

Effortless execution: MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms.

Capture leads in style: Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄

Monetize with 0% co...

MailerLite Pricing and Plans

Starting price: $10.00 per month

Free Trial

Free Version

Free Plan

$0.00

Plan includes:

Drag & drop editor
Email automation builder
Unlimited websites & blogs
10 landing pages
Signup forms & pop-ups
Comparative reporting

Growing Business

$10.00

per user, per month

Plan includes:

Sell digital products
Unlimited templates
Dynamic emails
Campaign auto-resend
Multivariate testing
Unlimited websites & blogs
Unlimited landing pages
Unsubscribe page builder

Advanced

$20.00

flat rate, per month

Plan includes:

Partner discounts
AI writing assistant
Preference center
Enhanced automations
Promotion pop-ups
Custom HTML editor
Facebook integration
Smart sending

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of MailerLite's Pricing Plans

MailerLite offers a range of pricing plans designed to accommodate businesses at various stages of growth. We've dug into the details of each plan to help you determine which one aligns best with your email marketing needs. From the feature-rich Free plan for beginners to the customizable Enterprise plan for large organizations, MailerLite provides scalable solutions for different subscriber counts and marketing requirements. We'll walk you...

through each plan's key features, limitations, and costs, empowering you to make a well-informed decision for your business. **Free plan** MailerLite's Free plan is an excellent starting point for individuals and small businesses just beginning their email marketing journey. With support for up to 1,000 subscribers and 12,000 monthly emails, this plan provides a solid foundation without any financial commitment. The plan includes essential features like a drag-and-drop editor, email automation builder, website creation tools, and up to 10 landing pages. **Pros:** - **Zero cost:** The Free plan allows you to explore MailerLite's core functionality without any financial investment, making it ideal for startups and solopreneurs. - **Comprehensive support:** Unlike many free plans, MailerLite offers 24/7 email and chat support for the first 30 days, helping new users get up to speed quickly. - **Essential marketing tools:** With access to automation, landing pages, and signup forms, you can implement complete marketing campaigns without upgrading. **Cons:** - **Email volume limitations:** The 12,000 monthly email limit may become restrictive for businesses with frequent sending needs or growing engagement. - **Single user access:** With only one user seat, collaboration is impossible without upgrading to a paid plan. - **Limited landing pages:** The cap of 10 landing pages may constrain businesses running multiple campaigns or testing different conversion approaches. **Growing Business plan** The Growing Business plan, starting at $10 per month (billed monthly) or $9 per month (billed annually) for up to 500 subscribers, is designed for businesses ready to expand their email marketing efforts. This plan removes the monthly email sending limits and increases user seats to three, allowing team collaboration. It also unlocks premium features like unlimited templates, dynamic emails, campaign auto-resend, and multivariate testing. **Pros:** - **Unlimited sending capacity:** With no restrictions on monthly emails, you can communicate with your audience as frequently as needed without concerns about hitting limits. - **Enhanced collaboration:** Three user seats enable team members to work together on campaigns, improving efficiency and creative input. - **Advanced marketing capabilities:** Features like multivariate testing and campaign auto-resend help optimize performance and ensure your messages reach your audience. **Cons:** - **Subscriber-based pricing:** The $10 starting price increases as your subscriber count grows, potentially leading to significant cost increases as your audience expands. - **Limited user seats:** While better than the Free plan, three user seats may still be insufficient for larger marketing teams. - **Limited automation:** Plan users have limited access to email automation templates and no ability to apply multiple triggers to a single automation. **Advanced plan** For businesses seeking comprehensive email marketing capabilities, the Advanced plan starts at $20 per month (billed monthly) or $18 per month (billed annually) for up to 500 subscribers. This plan includes unlimited user seats and all Growing Business features, plus sophisticated tools like smart sending, Facebook integration, custom HTML editing, and enhanced automations. The plan also introduces an AI writing assistant to help create more effective email content. **Pros:** - **Unlimited team access:** With no restrictions on user seats, your entire organization can collaborate on email marketing initiatives. - **Intelligence-driven features:** Smart sending capabilities help optimize delivery timing, potentially improving open rates and engagement. - **Enhanced customization:** The custom HTML editor provides complete control over email design for businesses with specific branding requirements or complex layout needs. **Cons:** - **Higher starting price:** The $18 or $20 monthly minimum represents a significant jump from the Growing Business plan, especially for smaller subscriber lists. - **Scaling costs:** As with other plans, pricing increases with subscriber count, which can lead to substantial costs for growing businesses. - **Automation limits:** Even at this tier, the number of automation steps is capped at 100, like the Free and Growing Business plans. **Enterprise plan** MailerLite's Enterprise Plan is tailored for large organizations with over 100,000 subscribers. This custom-priced solution includes all Advanced plan features, plus white-glove services like a dedicated success manager, deliverability consultation, and personalized onboarding and training. The plan also offers account audits and performance improvement recommendations. **Pros:** - **Personalized support:** A dedicated success manager ensures your email marketing strategy aligns with business objectives and industry best practices. - **Deliverability optimization:** Dedicated IP and deliverability consultation help maximize inbox placement rates, a critical factor for large-scale email campaigns. - **Custom implementation:** Onboarding consultation and training ensure your team leverages MailerLite's full potential for your specific use cases. **Cons:** - **Pricing uncertainty:** The custom pricing model makes it challenging to budget precisely without engaging with the sales team. - **Potential overprovisioning:** Some enterprise features may be unnecessary for businesses just crossing the 100K subscriber threshold. - **Resource commitment:** Implementing and managing an enterprise email solution requires significant time investment from your team. **Conclusion** After analyzing MailerLite's pricing structure, it's clear that the platform offers a thoughtfully designed range of plans that grow alongside your business. **For startups and small businesses:** The Free plan provides remarkable value with its generous allowance of 1,000 subscribers and 12,000 monthly emails. The inclusion of automation capabilities, landing pages, and website tools makes this an unusually comprehensive free option. As your subscriber list approaches the 1,000 mark or you require more frequent sending, the Growing Business Plan offers a logical next step with unlimited emails and expanded team access. **For established midsize businesses:** The Growing Business plan likely represents the sweet spot for most organizations, balancing cost with functionality. The unlimited emails, multivariate testing, and expanded landing page capabilities provide the tools needed for sophisticated campaigns without the higher investment of the Advanced plan. However, businesses with complex automation needs or larger marketing teams should consider the Advanced Plan for its unlimited user seats and enhanced targeting capabilities. **For large organizations:** The Advanced plan offers substantial value for businesses with complex marketing needs but subscriber counts below the Enterprise threshold. The unlimited user seats and advanced automation features support sophisticated, team-driven marketing operations. For those exceeding 100,000 subscribers, the Enterprise plan's dedicated support and deliverability optimization become increasingly valuable as email deliverability challenges typically intensify at scale. When selecting a MailerLite plan, consider not just your current subscriber count but also your anticipated growth rate, sending frequency, and team collaboration requirements. The platform's 30-day free trial of premium features allows you to test advanced capabilities before committing, while the 10% discount for annual billing offers savings for businesses confident in their long-term needs. By aligning your selection with immediate requirements and future growth projections, you can maximize the return on your email marketing investment while avoiding unnecessary costs.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

Software options

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User rating

Salesforce Marketing Cloud

$25.00 per month

4.20(524 reviews)

recommendations

Paminga

$800.00

4.64(33 reviews)

recommendations

SalesAndMarketing.ai

$0.01 per month

No reviews yet

recommendations

HubSpot Marketing Hub

$20.00 per month

4.51(6205 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

*Defined as the price above any available free plan

MailerLite Features

Drawn from insights across 2253 verified reviews, we've outlined MailerLite's best and worst rated features and how they stack up against the average rating.

MailerLite's score

Category average

MailerLite's Best Rated Features

API

4.91

3.92 category average

Campaign Segmentation

4.83

3.85 category average

Real-Time Reporting

4.83

4.06 category average

MailerLite's Worst Rated Features

CRM

3.67

4.03 category average

Location Tracking

4.15

3.85 category average

Third-Party Integrations

4.26

3.90 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of MailerLite
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Audience Targeting
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Content Management
Conversion Tracking
CRM
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Sequences
Email Templates
Engagement Tracking
Form Builder
Forms Management
GDPR Compliance
Generative AI
Geolocation
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
List Management
Location Tracking
Mailing List Management
Marketing Automation
Mobile Access
Mobile App
Mobile Optimization
Monitoring
Multi-Campaign
Multivariate Testing
Newsletter Management
Personalization
Process/Workflow Automation
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Sales Analytics
Scheduling
Search Marketing
Segmentation
SEO Management
Social Marketing
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Team Management
Template Management
Third-Party Integrations
Visual Analytics
Web Forms
Website Management
Website Publishing Options
Workflow Management

MailerLite Integrations

Based on 2253 verified reviews, we've identified products most frequently integrated with MailerLite.

WordPress

Integration rated 4.8 from 165 reviews

Traci Weinhart

Owner

Used for 1-2 years

Reviewed March 2024

"I use my WordPress site to share info with my readers and MailerLite to get them on my email list so I can email them updates on my site."

Zapier

Integration rated 4.8 from 84 reviews

Nicola Salmon

CEO

Used for more than 2 years

Reviewed November 2022

"Zapier adds customers to my mailing list when they purchase products"

Stripe

Integration rated 4.5 from 30 reviews

Shopify

Integration rated 4.5 from 23 reviews

Elementor

Integration rated 5.0 from 22 reviews

Squarespace

Integration rated 4.9 from 17 reviews

Google Forms

Integration rated 4.7 from 16 reviews

Meta for Business

Integration rated 4.3 from 16 reviews

See all 141 integrations

MailerLite Key Sentiments

We analyzed 2253 verified reviews for MailerLite to find out what actual users really think.

Most Positive Sentiments

Customer support

84% Positive

10% Neutral

6% Negative

Users appreciate MailerLite's customer support for its fast and efficient service, which quickly resolves issues and answers questions. They find the support team responsive and helpful, often going above and beyond to assist with problems. Additionally, users value the availability of support in multiple languages, which enhances their overall experience with the platform.

Email marketing

77% Positive

17% Neutral

6% Negative

MailerLite's email marketing features are user-friendly and affordable, according to reviews, making the software an excellent choice for small businesses. Users appreciate the intuitive interface, robust customization options, and powerful automation tools. Additionally, users highlight the platform's support for lead generation and its ability to simplify email marketing processes.

Email campaigns

57% Positive

30% Neutral

13% Negative

Reviewers enjoy using MailerLite for managing email campaigns, finding the process of creating and sending campaigns straightforward and effective. They appreciate the ability to segment audiences, track campaign performance, and create landing pages. Users also value the ease of use and the ability to manage all their campaigns within one platform.

Least Positive Sentiments

Account management

26% Positive

36% Neutral

38% Negative

Reviewers find the domain authentication process challenging and the account approval process lengthy. Additionally, users report difficulties in managing multiple accounts and concerns about account termination policies.

Subscriber management

45% Positive

34% Neutral

21% Negative

Some users experience issues with the subscriber management interface and the limitations on the number of subscribers in the free plan. Nevertheless, users generally find MailerLite's subscriber management tools helpful for automating email workflows and managing subscriber lists. They also like the free plan for small businesses, which allows them to grow their subscriber base without incurring costs.

Email automation

51% Positive

28% Neutral

21% Negative

A segment of users feel the automation features could be more advanced, particularly in connecting different conditions. Yet, users appreciate the customizable templates and the high email deliverability rates. Advantages of MailerLite's email automation are also cited, helping create sequences and manage email campaigns efficiently, according to reviews.

MailerLite User Reviews

Overall Rating

4.7

Ratings Breakdown

79%

17%

Secondary Ratings

Ease of Use

4.6

Value for money

4.7

Customer support

4.8

Functionality

4.5

Katherine H.

Verified reviewer

Publishing

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed January 2026

Great for my needs

I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use. Switching to MailerLite was really easy, and it suits my infrequent needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send. It has a pretty comprehensive free plan, though I quickly outgrew that, which tells me my efforts are working.

Cons:

Because I'm an infrequent emailer, I'd love an option to pay for each newsletter campaign sent instead of a flat monthly fee per subscriber. I pay the same rate as someone emailing their list daily or weekly, but only keep in touch maybe once per quarter unless I'm launching something.

Reasons for switching to MailerLite

ConvertKit kept upping their prices and I was paying so much for all these features I never use.

Elizabeth A.

Verified reviewer

Mental Health Care

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed September 2025

Best Email Management for Small Business

This has been a fantastic experience so far. I can't wait to see how working with MailerLite will help me grow my business and stay connected with new and potential clients. Well done.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MailerLite is the easiest and most intuitive email marketing platform available. Their design and functionality is so intuitive - they have everything I need and it just makes sense. Additionally, it provides the best value of any of them out there - especially for a small business owner. Their customer service is super responsive and *actually* helpful. When something doesn't work, or there is a feature you are looking for, they address those issues. They integrate with all my other platforms. And now they have the capability to sell digital products! I just can't say enough good things about them.

Cons:

Sometimes new features are a little clunky while they get the bugs worked out. Besides that?? I really can't think of anything.

Reasons for switching to MailerLite

Kit recently raised their prices. The platform is not intuitive and feels clunky - I had to keep googling and watching how-to videos to figure out what to do. And the coaching platform I use doesn't connect natively to Kit. But it does connect to MailerLite!

Vendor Response

Wow, thank you for such a wonderful review Elizabeth! 💚 It's amazing to hear that MailerLite feels intuitive and easy to use, and that it’s helping you grow your business and stay connected with clients. We’re really really happy to be part of your journey and can’t wait to see your business continue to grow! 🌟

Replied September 2025

Karen M.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed June 2025

Easy to use and budget friendly. Good choice.

Previously 5

Positive. But as my needs change, so does my wishlist for features. Mailerlite is still a solid choice.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 5

Pros:

Easy to use. Generous free plan for anyone starting out. Good basic functionality. Customer service is good. They add new features too.

Cons:

Automations are harder to set up than I'd like. Especially ones with conditions. Groups/segments feature can be clumsy. No direct integration with my platform.

Reasons for switching to MailerLite

Mailchimp is difficult to use in my opinion and doesn't have the UX that MailerLite has.

Vendor Response

Hi Karen, thank you so much for your thoughtful review, we’re really happy to hear MailerLite has been a solid choice for you over the years! 💚 It’s great to know the free plan and simplicity have supported your journey, and we truly appreciate your feedback around automations and segments as we're always working on improving those areas. Wishing you continued success with your business, and we’ll be here whenever you need us!

Replied July 2025

Mukul S.

Verified reviewer

Computer Software

1001-5000 employees

Used weekly for less than 12 months

Review source

Reviewed December 2025

Smooth and User-Friendly Experience

Overall, my experience with MailerLite has been smooth. The interface is clean, the navigation is intuitive, and the workflow feels well-designed from a UX perspective. Even complex tasks like automation are simple to set up.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked MailerLite’s clean and intuitive interface. It makes creating campaigns and automations very smooth, even for complex workflows.

Cons:

Sometimes the loading speed of the editor felt a little slow, especially with larger campaigns. But it wasn’t a big issue.

Reasons for switching to MailerLite

. Limited advanced automation options. . Email templates feel a bit outdated. . Customization options are not very flexible.

Kathryn Rose N.

Verified reviewer

E-Learning

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed May 2025

Easier to use than some email marketing software

Great email marketing software, easy to use even for beginners, has lots of added features now including landing pages

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I find it easier to use than some other email marketing software (eg. Mailchimp), and new features include drag and drop email builder software, bringing it in line with block building software across the industry.

Cons:

Although essential, a few years ago they updated their software significantly from Mailerlite Classic to the newer Mailerlite, but users who had emails/automations in Mailerlite Classic could not transfer most of their work across, so had to redo it manually in the newer system.

Reasons for switching to MailerLite

I found Mailchimp to have too many advanced features, for advanced users.

Vendor Response

Thank you so much for the awesome review, Kathryn! We’re so happy to hear that MailerLite has made your email marketing experience easier and more intuitive. We appreciate your feedback and are always working on improving to make it even better! If you ever need any assistance or have more suggestions, we’re here for you! 😊

Replied May 2025

Chuah S.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed September 2025

Great marketing tool, but automation require some delay so it can run properly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, and customer support is also great, price-wise wise is the more cheaper compared to others in the market. Overall great marketing tool

Cons:

The automation, if let's say, wants to bypass a certain step because a condition is triggered, like a subscriber presses a link and wants to receive the next email quickly, the automation is not able to do that since it requires at least a 10 15 minute delay to bypass the step

Reasons for choosing MailerLite

Second best os MailerLite, but due to approval reason not able to use Kit

Vendor Response

Thanks so much for your feedback, Chuah! 💚 We’re happy to hear you’re finding MailerLite easy to use and that our support team has been helpful. I hear you on the automation timing, I’ll make sure your suggestion gets shared with our team, since improvements like these often come directly from user experiences like yours. Chiara

Replied September 2025

Dominic K.

Verified reviewer

Professional Training & Coaching

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed September 2025

Starting problems, but got solved super fast - Great Mailing Tool and good value for money

Thanks [sensitive content hidden] for the great chat support - appreciate your help! Looking forward to use Mailerlite more often now.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great Chat support - i had initial problems with connecting my domain, but got solved super fast and friendly. I like the simple way of creating landingpages, connecting it with my website (wix.com) and being able to create mailing workflows.

Cons:

initial setup was a bit clunky but i guess that was not a mailerlite problem but more of a domain (DNX) setting issue

Reasons for choosing MailerLite

Better value for money and ease of use (landingpages)

Reasons for switching to MailerLite

too expensive and not very user friendly when it comes to building landingpages

Vendor Response

Thanks for the review, Dominic! 💚 Happy our team could get you up and running quickly and great to hear you’re loving the landing pages and workflows. We’re excited to see what you’ll create with MailerLite and are glad you’re part of our community!

Replied October 2025

Sam C.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed November 2025

Great ease of use given the price (free tier)

i used it for sending an automatic reply email when someone filled out a form. there was a flow i made where they got emails on day 1,3,5. very easy to setup

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Super affordable and easy to use. Helpful tutorial type options to show you how to maximize campaigns and build campaigns. Great for campaign marketing

Cons:

nothing really, it works really well for an affordable crm. it lacks some big features of other paid competitors, but great for someone looking for something free on the email management side

Reasons for switching to MailerLite

Mailchimp was too expensive for what I wanted to do

Martina S.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Practical, easy to use email platform

MailerLite has been straightforward and dependable to use. It’s easy to get campaigns up and running, manage contacts, and see what’s working without spending time figuring out the platform itself. It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get in the way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great value for money, easy to use, clean interface, quick setup, reliable deliverability, practical contact and email management, sensible pricing that doesn’t push you into higher tiers too fast, solid campaign reporting.

Cons:

Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting.

Lindsay B.

Verified reviewer

Restaurants

10000+ employees

Used daily for less than 6 months

Review source

Reviewed January 2026

Effortless to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MailerLite support is very quick to respond because they respond not beyond 12 hours by mail whether you are a free or business plan user.

Cons:

I have seen nothing missing on MailerLite I like it all from the initial dashboard to the sending page.However, the automation features give me a horrible time.

Showing 1 - 10 of 2253 Reviews

See All Reviews

MailerLite FAQs

Do MailerLite emails go to spam?
MailerLite prioritizes deliverability with robust sender reputation management and DKIM (DomainKeys Identified Mail) authentication. It enforces anti-spam policies and provides detailed guidelines for creating engaging content and maintaining clean subscriber lists, all helping your emails reach the inbox rather than spam folders.
Can I use Gmail for MailerLite?
Yes, you can use Gmail with MailerLite in multiple ways. Connect your Gmail account as a sending email, import Gmail contacts to MailerLite, or use Gmail for signing into your account. The platform handles technical delivery aspects while letting you maintain your Gmail identity, giving you professional email marketing capabilities with your familiar address.
Do you need a domain for MailerLite?
While not mandatory, using your own domain significantly improves deliverability and professionalism. MailerLite allows sending from free email accounts, but custom domains (yourname@yourbusiness.com) help avoid spam filters and build brand recognition. MailerLite’s dashboard offers simple domain verification with step-by-step setup instructions to maximize delivery success.
How many emails can you send with MailerLite?
Email limits vary by plan. The free tier allows 12,000 monthly emails for up to 1,000 subscribers. Paid plans start at $9 per month (billed annually) with higher limits and unlimited emails. All subscriptions include unrestricted campaigns with no daily sending caps, and MailerLite provides flexible upgrading options as your subscriber list grows, ensuring scalability for expanding businesses.
Does MailerLite work with Outlook?
Yes, MailerLite integrates seamlessly with Outlook. You can use your Outlook address to send email after proper verification. The platform allows direct contact imports from Outlook and handles deliverability optimization while maintaining your familiar Outlook identity for recipients. This integration combines Outlook's familiarity with MailerLite's marketing capabilities.