Do MailerLite emails go to spam?

MailerLite prioritizes deliverability with robust sender reputation management and DKIM (DomainKeys Identified Mail) authentication. It enforces anti-spam policies and provides detailed guidelines for creating engaging content and maintaining clean subscriber lists, all helping your emails reach the inbox rather than spam folders.

Can I use Gmail for MailerLite?

Yes, you can use Gmail with MailerLite in multiple ways. Connect your Gmail account as a sending email, import Gmail contacts to MailerLite, or use Gmail for signing into your account. The platform handles technical delivery aspects while letting you maintain your Gmail identity, giving you professional email marketing capabilities with your familiar address.

Do you need a domain for MailerLite?

While not mandatory, using your own domain significantly improves deliverability and professionalism. MailerLite allows sending from free email accounts, but custom domains (yourname@yourbusiness.com) help avoid spam filters and build brand recognition. MailerLite’s dashboard offers simple domain verification with step-by-step setup instructions to maximize delivery success.

How many emails can you send with MailerLite?

Email limits vary by plan. The free tier allows 12,000 monthly emails for up to 1,000 subscribers. Paid plans start at $9 per month (billed annually) with higher limits and unlimited emails. All subscriptions include unrestricted campaigns with no daily sending caps, and MailerLite provides flexible upgrading options as your subscriber list grows, ensuring scalability for expanding businesses.

Does MailerLite work with Outlook?

Yes, MailerLite integrates seamlessly with Outlook. You can use your Outlook address to send email after proper verification. The platform allows direct contact imports from Outlook and handles deliverability optimization while maintaining your familiar Outlook identity for recipients. This integration combines Outlook's familiarity with MailerLite's marketing capabilities.

Updated May 19, 2025 at 9:13 AM

MailerLite 2026: Benefits, Features & Pricing

Written by David Jani

Content Analyst

Edited by Parul Sharma

Editor

Wondering if MailerLite is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

MailerLite

4.7

(2254)

FrontRunner 2026

Pros:

Automation features
Email campaign management

Cons:

Integration limitations
Account suspension issues

Pricing

Starting at $10.00 per month

What is MailerLite:

MailerLite is a digital marketing platform that lets small businesses create and manage email campaigns, build websites, generate leads, and sell products online. Its features include an email automation builder, drag-and-drop editor, email and website templates, e-commerce integrations, and real-time reports.

Why we like MailerLite:

MailerLite earns a 4.7 out of 5 rating from 2,100+ user reviews and is featured as a FrontRunner in our top email marketing software guide. It rates highly in customer support (4.8) and value (4.7). Users also appreciate its lead generation, workflow management, and email campaign tools.

Who should use MailerLite:

MailerLite is popular among solopreneurs and small teams, with 54% of reviewers self-employed and 33% from businesses with 10 or fewer employees. It's ideal for content creators, e-commerce stores, and service businesses. The interface works for beginners while offering advanced features for growth.

MailerLite Screenshots

MailerLite Overview

MailerLite: Advanced email marketing tools.

Effortless execution: MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms.

Capture leads in style: Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄

Monetize with 0% co...

MailerLite Pricing and Plans

Starting price: $10.00 per month

Free Trial

Free Version

Free Plan

$0.00

Plan includes:

Drag & drop editor
Email automation builder
Unlimited websites & blogs
10 landing pages
Signup forms & pop-ups
Comparative reporting

Growing Business

$10.00

per user, per month

Plan includes:

Sell digital products
Unlimited templates
Dynamic emails
Campaign auto-resend
Multivariate testing
Unlimited websites & blogs
Unlimited landing pages
Unsubscribe page builder

Advanced

$20.00

flat rate, per month

Plan includes:

Partner discounts
AI writing assistant
Preference center
Enhanced automations
Promotion pop-ups
Custom HTML editor
Facebook integration
Smart sending

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of MailerLite's Pricing Plans

MailerLite offers a range of pricing plans designed to accommodate businesses at various stages of growth. We've dug into the details of each plan to help you determine which one aligns best with your email marketing needs. From the feature-rich Free plan for beginners to the customizable Enterprise plan for large organizations, MailerLite provides scalable solutions for different subscriber counts and marketing requirements. We'll walk you...

through each plan's key features, limitations, and costs, empowering you to make a well-informed decision for your business. **Free plan** MailerLite's Free plan is an excellent starting point for individuals and small businesses just beginning their email marketing journey. With support for up to 1,000 subscribers and 12,000 monthly emails, this plan provides a solid foundation without any financial commitment. The plan includes essential features like a drag-and-drop editor, email automation builder, website creation tools, and up to 10 landing pages. **Pros:** - **Zero cost:** The Free plan allows you to explore MailerLite's core functionality without any financial investment, making it ideal for startups and solopreneurs. - **Comprehensive support:** Unlike many free plans, MailerLite offers 24/7 email and chat support for the first 30 days, helping new users get up to speed quickly. - **Essential marketing tools:** With access to automation, landing pages, and signup forms, you can implement complete marketing campaigns without upgrading. **Cons:** - **Email volume limitations:** The 12,000 monthly email limit may become restrictive for businesses with frequent sending needs or growing engagement. - **Single user access:** With only one user seat, collaboration is impossible without upgrading to a paid plan. - **Limited landing pages:** The cap of 10 landing pages may constrain businesses running multiple campaigns or testing different conversion approaches. **Growing Business plan** The Growing Business plan, starting at $10 per month (billed monthly) or $9 per month (billed annually) for up to 500 subscribers, is designed for businesses ready to expand their email marketing efforts. This plan removes the monthly email sending limits and increases user seats to three, allowing team collaboration. It also unlocks premium features like unlimited templates, dynamic emails, campaign auto-resend, and multivariate testing. **Pros:** - **Unlimited sending capacity:** With no restrictions on monthly emails, you can communicate with your audience as frequently as needed without concerns about hitting limits. - **Enhanced collaboration:** Three user seats enable team members to work together on campaigns, improving efficiency and creative input. - **Advanced marketing capabilities:** Features like multivariate testing and campaign auto-resend help optimize performance and ensure your messages reach your audience. **Cons:** - **Subscriber-based pricing:** The $10 starting price increases as your subscriber count grows, potentially leading to significant cost increases as your audience expands. - **Limited user seats:** While better than the Free plan, three user seats may still be insufficient for larger marketing teams. - **Limited automation:** Plan users have limited access to email automation templates and no ability to apply multiple triggers to a single automation. **Advanced plan** For businesses seeking comprehensive email marketing capabilities, the Advanced plan starts at $20 per month (billed monthly) or $18 per month (billed annually) for up to 500 subscribers. This plan includes unlimited user seats and all Growing Business features, plus sophisticated tools like smart sending, Facebook integration, custom HTML editing, and enhanced automations. The plan also introduces an AI writing assistant to help create more effective email content. **Pros:** - **Unlimited team access:** With no restrictions on user seats, your entire organization can collaborate on email marketing initiatives. - **Intelligence-driven features:** Smart sending capabilities help optimize delivery timing, potentially improving open rates and engagement. - **Enhanced customization:** The custom HTML editor provides complete control over email design for businesses with specific branding requirements or complex layout needs. **Cons:** - **Higher starting price:** The $18 or $20 monthly minimum represents a significant jump from the Growing Business plan, especially for smaller subscriber lists. - **Scaling costs:** As with other plans, pricing increases with subscriber count, which can lead to substantial costs for growing businesses. - **Automation limits:** Even at this tier, the number of automation steps is capped at 100, like the Free and Growing Business plans. **Enterprise plan** MailerLite's Enterprise Plan is tailored for large organizations with over 100,000 subscribers. This custom-priced solution includes all Advanced plan features, plus white-glove services like a dedicated success manager, deliverability consultation, and personalized onboarding and training. The plan also offers account audits and performance improvement recommendations. **Pros:** - **Personalized support:** A dedicated success manager ensures your email marketing strategy aligns with business objectives and industry best practices. - **Deliverability optimization:** Dedicated IP and deliverability consultation help maximize inbox placement rates, a critical factor for large-scale email campaigns. - **Custom implementation:** Onboarding consultation and training ensure your team leverages MailerLite's full potential for your specific use cases. **Cons:** - **Pricing uncertainty:** The custom pricing model makes it challenging to budget precisely without engaging with the sales team. - **Potential overprovisioning:** Some enterprise features may be unnecessary for businesses just crossing the 100K subscriber threshold. - **Resource commitment:** Implementing and managing an enterprise email solution requires significant time investment from your team. **Conclusion** After analyzing MailerLite's pricing structure, it's clear that the platform offers a thoughtfully designed range of plans that grow alongside your business. **For startups and small businesses:** The Free plan provides remarkable value with its generous allowance of 1,000 subscribers and 12,000 monthly emails. The inclusion of automation capabilities, landing pages, and website tools makes this an unusually comprehensive free option. As your subscriber list approaches the 1,000 mark or you require more frequent sending, the Growing Business Plan offers a logical next step with unlimited emails and expanded team access. **For established midsize businesses:** The Growing Business plan likely represents the sweet spot for most organizations, balancing cost with functionality. The unlimited emails, multivariate testing, and expanded landing page capabilities provide the tools needed for sophisticated campaigns without the higher investment of the Advanced plan. However, businesses with complex automation needs or larger marketing teams should consider the Advanced Plan for its unlimited user seats and enhanced targeting capabilities. **For large organizations:** The Advanced plan offers substantial value for businesses with complex marketing needs but subscriber counts below the Enterprise threshold. The unlimited user seats and advanced automation features support sophisticated, team-driven marketing operations. For those exceeding 100,000 subscribers, the Enterprise plan's dedicated support and deliverability optimization become increasingly valuable as email deliverability challenges typically intensify at scale. When selecting a MailerLite plan, consider not just your current subscriber count but also your anticipated growth rate, sending frequency, and team collaboration requirements. The platform's 30-day free trial of premium features allows you to test advanced capabilities before committing, while the 10% discount for annual billing offers savings for businesses confident in their long-term needs. By aligning your selection with immediate requirements and future growth projections, you can maximize the return on your email marketing investment while avoiding unnecessary costs.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

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User rating

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4.64(33 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

SalesAndMarketing.ai

$0.01 per month

No reviews yet

recommendations

HubSpot Marketing Hub

$15.00 per month

4.51(6209 reviews)

recommendations

Salesforce Marketing Cloud

$25.00 per month

4.21(526 reviews)

recommendations

*Defined as the price above any available free plan

MailerLite Features

Drawn from insights across 2254 verified reviews, we've outlined MailerLite's best and worst rated features and how they stack up against the average rating.

MailerLite's score

Category average

MailerLite's Best Rated Features

API

4.91

3.92 category average

Campaign Segmentation

4.83

3.85 category average

Real-Time Reporting

4.83

4.08 category average

MailerLite's Worst Rated Features

CRM

3.67

4.04 category average

Location Tracking

4.15

3.85 category average

Third-Party Integrations

4.27

3.91 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of MailerLite
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Audience Targeting
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Content Management
Conversion Tracking
CRM
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Sequences
Email Templates
Engagement Tracking
Form Builder
Forms Management
GDPR Compliance
Generative AI
Geolocation
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
List Management
Location Tracking
Mailing List Management
Marketing Automation
Mobile Access
Mobile App
Mobile Optimization
Monitoring
Multi-Campaign
Multivariate Testing
Newsletter Management
Personalization
Process/Workflow Automation
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Sales Analytics
Scheduling
Search Marketing
Segmentation
SEO Management
Social Marketing
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Team Management
Template Management
Third-Party Integrations
Visual Analytics
Web Forms
Website Management
Website Publishing Options
Workflow Management

MailerLite Integrations

Based on 2254 verified reviews, we've identified products most frequently integrated with MailerLite.

WordPress

Integration rated 4.8 from 165 reviews

Traci Weinhart

Owner

Used for 1-2 years

Reviewed March 2024

"I use my WordPress site to share info with my readers and MailerLite to get them on my email list so I can email them updates on my site."

Zapier

Integration rated 4.8 from 84 reviews

Nicola Salmon

CEO

Used for more than 2 years

Reviewed November 2022

"Zapier adds customers to my mailing list when they purchase products"

Stripe

Integration rated 4.5 from 30 reviews

Shopify

Integration rated 4.5 from 23 reviews

Elementor

Integration rated 5.0 from 22 reviews

Squarespace

Integration rated 4.9 from 17 reviews

Google Forms

Integration rated 4.7 from 16 reviews

Meta for Business

Integration rated 4.3 from 16 reviews

See all 141 integrations

MailerLite Key Sentiments

We analyzed 2254 verified reviews for MailerLite to find out what actual users really think.

Most Positive Sentiments

Customer support

84% Positive

10% Neutral

6% Negative

Users appreciate MailerLite's customer support for its fast and efficient service, which quickly resolves issues and answers questions. They find the support team responsive and helpful, often going above and beyond to assist with problems. Additionally, users value the availability of support in multiple languages, which enhances their overall experience with the platform.

Email marketing

77% Positive

17% Neutral

6% Negative

MailerLite's email marketing features are user-friendly and affordable, according to reviews, making the software an excellent choice for small businesses. Users appreciate the intuitive interface, robust customization options, and powerful automation tools. Additionally, users highlight the platform's support for lead generation and its ability to simplify email marketing processes.

Email campaigns

57% Positive

30% Neutral

13% Negative

Reviewers enjoy using MailerLite for managing email campaigns, finding the process of creating and sending campaigns straightforward and effective. They appreciate the ability to segment audiences, track campaign performance, and create landing pages. Users also value the ease of use and the ability to manage all their campaigns within one platform.

Least Positive Sentiments

Account management

26% Positive

36% Neutral

38% Negative

Reviewers find the domain authentication process challenging and the account approval process lengthy. Additionally, users report difficulties in managing multiple accounts and concerns about account termination policies.

Subscriber management

45% Positive

34% Neutral

21% Negative

Some users experience issues with the subscriber management interface and the limitations on the number of subscribers in the free plan. Nevertheless, users generally find MailerLite's subscriber management tools helpful for automating email workflows and managing subscriber lists. They also like the free plan for small businesses, which allows them to grow their subscriber base without incurring costs.

Email automation

51% Positive

28% Neutral

21% Negative

A segment of users feel the automation features could be more advanced, particularly in connecting different conditions. Yet, users appreciate the customizable templates and the high email deliverability rates. Advantages of MailerLite's email automation are also cited, helping create sequences and manage email campaigns efficiently, according to reviews.

MailerLite User Reviews

Overall Rating

4.7

Ratings Breakdown

79%

17%

Secondary Ratings

Ease of Use

4.6

Value for money

4.7

Customer support

4.8

Functionality

4.5

Ruben F.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed February 2026

Price-conscious solution

Previously 5

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 5

Pros:

Mailerlite is still a very competitive solution financially. Hard to find a better price per campaign.

Cons:

I think Mailerlite has not introduced new features in a long time. The new dashboard is not innovative enough.

Pablo P.

Verified reviewer

Education Management

2-10 employees

Used monthly for more than 2 years

Reviewed September 2025

Mailer lite as the intuitiv and helpfull plataform I need for my digital entrepreneurship

My experience since I have enter Mailer lite is very good. I would say it is an excellent plataform to use, friendly, intuitiv, easy and fast. When you are already familiarized with the tools and hundreds of templates already done for you it is something that is your "best hand" to go through all your bussiness plan,

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Well... speaking of the benefits of Mailer lite I would say that this plataform has a very powerfull, usefull and frindly customer support. Obviously, as many others there are BOT answers but you can speak with a real persona whenever you nedd and this person stay with you as long as you need. Moreover the long years since i have being using Miler lite all the people that helped me were always very kindness, helpfull and strongly worried about solving my problems. I can not remember not even one time they could not solve my problem. It is a tool ease or use. It is really very intuitiv and you can learn very fast how to use it, different from others that has perhaps others tools but are far more dificult for a daily use. If you are thinking about money, the instruments it gives you value for money everything you pay. If you are begining you almost have to pay nothing, just if you are reaching more people and need more espefic tools because your project or bussiness grow then you start paying but from my point of view the very just amount of money. The emial management and email templates are very easy to use, and have strong power to reach more peoplo and make grow your audience and database that is crucial for those who want to earn money with - for example - courses, webinars, mentoring and so one. I have already made many campaign marketing and it is so easy to do. And again... there is always someone to help you in the Path if you get stuck in an stage of the process. It has some usefull social media management and help with that with some tools that join your campaigns and others landing pages with your own followers from your social media channels. The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital selling product, but they explain and teach you very good how to engage better and not having much problems with that.

Cons:

There is no big deal talking aout real problems. Obviously you can get other plataforms that have more professional use tools. But then... we are talking about bigger companies or people who have already great projects. But even in that case from my point of view Mailer lite can help when you have tousend of mails in your database and has already a big audience. Perhaps it is not the right tool for big industry companies, but for natural people as me is far more easy to use and manage then any other plataform that I have already tried to use.

Reasons for choosing MailerLite

More easy and intuitiv for using. The price far more reachable and more customer help when you need someone to give you a hand. The templates are so good to use and help you in the path creating your own campaigns

Vendor Response

Wow, Pablo, this has to be one of the most detailed reviews we’ve ever received! 💚 Thank you so much for taking the time to share your journey with MailerLite in such depth. It really means a lot to hear how the platform and our support team have supported your digital entrepreneurship over the years. If you’d ever like to share more about how you’re using MailerLite or ideas for how we could make your experience even better, we’d love to hear from you. We’re so grateful to have you in the MailerLite community! ✨

Replied September 2025

Karen M.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed June 2025

Easy to use and budget friendly. Good choice.

Previously 5

Positive. But as my needs change, so does my wishlist for features. Mailerlite is still a solid choice.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 5

Pros:

Easy to use. Generous free plan for anyone starting out. Good basic functionality. Customer service is good. They add new features too.

Cons:

Automations are harder to set up than I'd like. Especially ones with conditions. Groups/segments feature can be clumsy. No direct integration with my platform.

Reasons for switching to MailerLite

Mailchimp is difficult to use in my opinion and doesn't have the UX that MailerLite has.

Vendor Response

Hi Karen, thank you so much for your thoughtful review, we’re really happy to hear MailerLite has been a solid choice for you over the years! 💚 It’s great to know the free plan and simplicity have supported your journey, and we truly appreciate your feedback around automations and segments as we're always working on improving those areas. Wishing you continued success with your business, and we’ll be here whenever you need us!

Replied July 2025

Martina S.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Practical, easy to use email platform

MailerLite has been straightforward and dependable to use. It’s easy to get campaigns up and running, manage contacts, and see what’s working without spending time figuring out the platform itself. It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get in the way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great value for money, easy to use, clean interface, quick setup, reliable deliverability, practical contact and email management, sensible pricing that doesn’t push you into higher tiers too fast, solid campaign reporting.

Cons:

Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting.

Jacquelyn L.

Verified reviewer

Publishing

2-10 employees

Used daily for more than 2 years

Reviewed September 2025

Great product, outstanding service

I am eager and confident to recommend MailerLite to any individual or business that needs an email service provider. It's easy to learn, the tutorials are excellent, and the customer service is topnotch.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MailerLite is easy to use and yet incredibly powerful. I've been a customer since 2019 and I'm a huge fan. The platform is easy to learn, and it was easy to move from the other email service I was using. Customer service is awesome! They listen to suggestions from users for new features, and have developed a few that I suggested.

Cons:

Sometimes the platform runs a little slow. This is an issue with all cloud-based apps, and it's always annoying.

Reasons for choosing MailerLite

Overall package -- it could do what I wanted at a good price. Also, it was recommended by people I trust. I don't remember what other products I considered at the time.

Reasons for switching to MailerLite

MailChimp's price skyrocketed, increased by something like 5 times. I'm glad it did, because I like MailerLite better.

Vendor Response

Wow Jacquelyn, thank you for such an amazing review! 💚 We’re so glad you’ve been with us since 2019 and that MailerLite has been such a strong fit for you. Hearing that your suggestions have helped shape new features makes us extra happy as that’s exactly the kind of community collaboration we love. We’d love to stay in touch and keep hearing your ideas as you continue using MailerLite. Your support and encouragement mean so much to our whole team, and we look forward to supporting you for many more years to come.

Replied September 2025

Temima G.

Verified reviewer

Executive Office

Self-Employed

Used daily for more than 2 years

Reviewed September 2025

The perfect combination of easy to use, powerful features and excellent price

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how MailerLite offers everything small businesses need to manage their email marketing campaigns and funnels, but none of the useless bloat that other tools build in. It's also very easy to use and even my least techie clients can find their way around quickly. The websites feature is surprisingly good and I'm using it more and more. Customer support is prompt and always friendly. All in all, this platform provides excellent value.

Cons:

There are some small QOL improvements they could make that would pack a punch, like link triggers (instead of having to build an automation each time), dynamic blocks, etc.

Reasons for choosing MailerLite

MailerLite offers better value and is easier to use

Reasons for switching to MailerLite

Mailchimp used to be the platform of choice for beginners, but they made it clear long ago that they don't care about that segment of their uses. MailerLite is a much better choice.

Vendor Response

Thanks so much for this amazing review, Temima! We’re really happy to hear MailerLite has been such a good fit for you and your clients, and it’s great that you’re getting more out of the website feature too. We also appreciate your thoughts on how we could improve. Let’s stay in touch, we’d love to hear more of your ideas as you continue using the platform. 🙌💚

Replied September 2025

Tiina W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Reviewed September 2025

Great tool that grows with you

Always a great experience, and we're looking to implement MailerLite to our clients' businesses as well and to become agency partners.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MailerLite is the best platform for experts and tastemakers who want to grow their business. It allows you to start for a very low investment and grows with you. Their templates are beautiful, the editor is easy to use, and deliverability is excellent. Support is also quick to respond and solve any problems.

Cons:

Coming from platforms that use tagging it was a bit of a learning curve. The only negative is that I don't seem to be able to end another automation from an automation, like "in automation B, add action to end automation A". Or maybe it's possible, but I haven't figured out how.

Reasons for switching to MailerLite

price got up and they messed up with affiliate program

Vendor Response

Thanks so much for your review, Tiina! 💚 We’re really glad MailerLite has been growing alongside your business and that you’ve found it such a good fit. We appreciate your note on automations and if you’d like to explore what’s possible, here’s a helpful article from our knowledge base: https://www.mailerlite.com/help/automations-faq. And of course, feel free to get in touch with our support team anytime, they’ll be happy to help you figure things out. 🙌

Replied September 2025

Verified

Reviewer

E-Learning

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2025

Highly Recommend

5/5 great experience! All thanks to the team and people behind this amazing company. Great job, guys

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

First, was the cost and value for money. What made me stay and recommend though, is the team, people and aftersales.

Cons:

Would be great if there's a feature to automate warm up (or maybe there is, and I just didn't know).

Reasons for switching to MailerLite

Actually my client is still using sendpulse. But for clients who have not yet had an specific EMS, I would always recommend using mailerlite instead of Sendpulse. Mostly for the value for money, and it's customer support.

Vendor Response

Thank you for the amazing 5/5! 💚 It means so much to hear you’d recommend us and that our team made your experience stand out. We’re so glad to have you with us!

Replied September 2025

Kuba Z.

Verified reviewer

Events Services

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2025

Useful tool with great value for money

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Outstanding customer support and good value for money. Powerful but easy to use email marketing tool. Great tools for checking deliverability.

Cons:

Not very intuitive subscribers management, sometimes it's confusing to use groups and segments in same communication.

Reasons for switching to MailerLite

better value for money for my model, simpler and easier to use

Vendor Response

Thanks so much for your feedback, Kuba! 💚 We’re happy to hear you’re finding value in MailerLite and enjoying the support and deliverability tools. Groups and segments can sometimes be tricky, but our team is always here to help if you’d like a hand making the most of them. Glad to have you with us!

Replied September 2025

Jim B.

Verified reviewer

E-Learning

2-10 employees

Used weekly for less than 6 months

Reviewed September 2025

Good all-purpose tool

Overall I’m quite pleased. It does everything it claims to do. Of course the email system is the strongest element. But, when you get over the learning curve of the landing page and website builder, you’ll find that their quite good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has everything you need in an all-in-one solution. Email, Landing Pages, and Websites. The email system is the strongest component.

Cons:

The website tool is not very intuitive and the AI bot needs some improvement, but the live support team is excellent.

Reasons for switching to MailerLite

Mailerlite offer better price vs. functionality compared to Kit.

Vendor Response

Thanks, Jim! It’s great to hear you’re finding value across the platform, and we’re happy to have you with us!

Replied October 2025

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MailerLite FAQs

Do MailerLite emails go to spam?
MailerLite prioritizes deliverability with robust sender reputation management and DKIM (DomainKeys Identified Mail) authentication. It enforces anti-spam policies and provides detailed guidelines for creating engaging content and maintaining clean subscriber lists, all helping your emails reach the inbox rather than spam folders.
Can I use Gmail for MailerLite?
Yes, you can use Gmail with MailerLite in multiple ways. Connect your Gmail account as a sending email, import Gmail contacts to MailerLite, or use Gmail for signing into your account. The platform handles technical delivery aspects while letting you maintain your Gmail identity, giving you professional email marketing capabilities with your familiar address.
Do you need a domain for MailerLite?
While not mandatory, using your own domain significantly improves deliverability and professionalism. MailerLite allows sending from free email accounts, but custom domains (yourname@yourbusiness.com) help avoid spam filters and build brand recognition. MailerLite’s dashboard offers simple domain verification with step-by-step setup instructions to maximize delivery success.
How many emails can you send with MailerLite?
Email limits vary by plan. The free tier allows 12,000 monthly emails for up to 1,000 subscribers. Paid plans start at $9 per month (billed annually) with higher limits and unlimited emails. All subscriptions include unrestricted campaigns with no daily sending caps, and MailerLite provides flexible upgrading options as your subscriber list grows, ensuring scalability for expanding businesses.
Does MailerLite work with Outlook?
Yes, MailerLite integrates seamlessly with Outlook. You can use your Outlook address to send email after proper verification. The platform allows direct contact imports from Outlook and handles deliverability optimization while maintaining your familiar Outlook identity for recipients. This integration combines Outlook's familiarity with MailerLite's marketing capabilities.