Salesforce Marketing Cloud 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Salesforce Marketing Cloud

4.2

(524)

FrontRunner 2026

Pricing

Starting at $25.00 per month

About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement.

The platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns.

Salesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. T...

Salesforce Marketing Cloud Screenshots

Salesforce Marketing Cloud Pricing and Plans

Starting price: $25.00 per month

Free Trial

Free Version

Starter Suite

$25.00

per user, per month

Plan includes:

Dynamic Email Marketing and Analytics
Out-of-the-box Sales Processes
Seamless Customer Service
Simplified Storefront Builder

Marketing Cloud Growth Edition

$1,500.00

flat rate, per month

Plan includes:

AI-Powered Emails & Campaigns
Multi-Channel Journeys
Forms and Landing Pages

Marketing Cloud Advanced Edition

$3,250.00

flat rate, per month

Plan includes:

Agentforce Campaigns and AI Scoring
Path Experimentation
Unified Conversational SMS

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Salesforce Marketing Cloud Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Salesforce Marketing Cloud
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Ad Network Integration
AI Copilot
AI/Machine Learning
Alerts/Notifications
Analytics
API
Archiving & Retention
Asset Lifecycle Management
Audience Targeting
Audio File Management
Automated Publishing
Behavioral Analytics
Behavior Tracking
Brand Management
Brand Tracking
Calendar Management
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Canned Responses
Categorization/Grouping
Channel Management
Click Tracking
Collaboration Tools
Commenting/Notes
Communication Management
Competitive Analysis
Configurable Workflow
Content Library
Content Management
Content Publishing Options
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Acquisition
Customer Engagement
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Profiles
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Connectors
Data Import/Export
Data Recovery
Data Security
Data Visualization
Document Classification
Document Management
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
eCommerce Management
Electronic Forms
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
File Management
Filtering
For iPad Devices
For Marketing and Advertising
Forms Management
For Startups
Full Text Search
Generative AI
Image Editing
Image Library
Inbox Management
Interaction Tracking
Keyword Filtering
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
List Management
Loyalty Program
Marketing Automation
Marketing Calendar
Marketing Management
Metadata Management
Mobile Access
Mobile Optimization
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Multi-Language
Multiple User Accounts
Multivariate Testing
Performance Metrics
Personalization
Post Scheduling
Predictive Analytics
Prioritization
Prospecting Tools
Publish Scheduling
Queue Management
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Response Management
Rewards Management
ROI Tracking
Role-Based Permissions
Routing
Sales Activity Management
Sales Analytics
Sales Pipeline Management
Search/Filter
Search Marketing
Segmentation
SEO Management
Shared Inboxes
Signature Management
Single Page View
SMS Marketing
Social Advertising
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Spam Blocker
Tagging
Template Management
Text Editing
Third-Party Integrations
Transaction History
User Management
Version Control
Video Support
Visual Analytics
Website Analytics
Website Management
Website Visitor Tracking
Whitelisting/Blacklisting
Workflow Management

Salesforce Marketing Cloud Integrations

Salesforce Sales Cloud

Integration rated 4.7 from 21 reviews

Shopify

LinkedIn for Business

Vidyard

Meta for Business

Twitter/X

See all 7 integrations

Salesforce Marketing Cloud User Reviews

Overall Rating

4.2

Ratings Breakdown

44%

40%

12%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

3.9

Functionality

4.3

Rachid K.

Verified reviewer

Banking

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed December 2024

Salesforce marketing cloud

Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The system provide many ways to grow the business you have.

Cons:

Customisation of emails into customers helps to get a strong relationships reports.

Athena M.

Verified reviewer

Consumer Goods

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed June 2025

A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate

I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners.

Cons:

The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced.

Reasons for switching to Salesforce Marketing Cloud

Cost comparisons make this seem viable, I would actually goback to HubSpot for the interface which I liked better

Erik R.

Banking

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2018

Pay for what you get well worth the price

All in all the should be the industry standard

Ratings Breakdown

Ease of use

Previously 5

Value for money

Customer support

Previously 3

Functionality

Pros:

fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well

Cons:

can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs

Matt K.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2024

Super expensive enterprise software but at least feels like abandoned by the dev team.

Literally everything felt ancient and abandoned. It was clunky like 2003 have just called and ask to return it back.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being able to set up simple automation rules.

Cons:

Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.

Reasons for switching to Salesforce Marketing Cloud

We wanted a CRM that will have leads as a separate being (comparing to HubSpot), so we bought Marketing Cloud in a bulk with the Sales Cloud as the main value was supposed to be the synergy between the systems.

Britta B.

Verified reviewer

Health, Wellness and Fitness

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed December 2024

Easy to use, but not a great value

Ratings Breakdown

Ease of use

Functionality

Pros:

It is fairly easy to use and create content in

Cons:

It is expensive, and they charge you ala carte for everything

Reasons for switching to Salesforce Marketing Cloud

Salesforce uses an API to our contact information internally, and I do not think Mailchimp did that

Jayson M.

Verified reviewer

Real Estate

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed June 2024

Marketing Cloud - The best for Sophisticated Email Marketers

I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn.

Cons:

It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you.

Reasons for switching to Salesforce Marketing Cloud

I needed more robust options than I could accomplish with Mailchimp and I wanted the features that came from having an integrated CRM.

Ashley L.

Verified reviewer

Education Management

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

10/10 finance users would recommend

We have loved using SFMC. If you're already in the Salesforce ecosystem, Marketing Cloud becomes incredibly powerful. It connects sales, service, and commerce data into one cohesive customer experience—reducing silos and improving targeting

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Salesforce Marketing Cloud is a powerhouse for enterprise-level marketing orchestration, offering deep personalization, cross-channel automation, and real-time data activation. While the learning curve and cost may be steep, the ROI and strategic capability make it one of the most comprehensive marketing platforms on the market today.

Cons:

It’s an enterprise platform with a learning curve. Setup, data modeling, and integrations may require support from Salesforce partners or internal IT teams. Cost: Pricing is usage- and module-based, and can be high compared to competitors—especially for mid-sized businesses.

Ilayda S.

Verified reviewer

Apparel & Fashion

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2025

A powerhouse for handling fashion campaigns at scale

It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop.

Cons:

It’s a solid platform, but it’s not easy to navigate. Automating and integrating it with our e-commerce system needed more help from IT and consultants, generating additional setup costs.

Sunil B.

Verified reviewer

Hospital & Health Care

201-500 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Salesforce is a seller!

Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!

Cons:

It can become quite technical for some people resulting in creation of multiple duplicates and linking errors.

Rebecca F.

Verified reviewer

Accounting

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed April 2025

Highly Recommend

Overall...its been pretty great & I recommend utilizing salesforce.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how you can see the date & time as well as how often someone opens an email. Another feature is how you are able to generate standard & custom emails to go out and when they are sent.

Cons:

Navigating the system sometimes is a little difficult if you are not familiar with the system.

Showing 1 - 10 of 524 Reviews

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