Salesforce Marketing Cloud 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Salesforce Marketing Cloud

4.2

(526)

FrontRunner 2026

Pricing

Starting at $25.00 per month

About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement.

The platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns.

Salesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. T...

Salesforce Marketing Cloud Screenshots

Salesforce Marketing Cloud Pricing and Plans

Starting price: $25.00 per month

Free Trial

Free Version

Starter Suite

$25.00

per user, per month

Plan includes:

Dynamic Email Marketing and Analytics
Out-of-the-box Sales Processes
Seamless Customer Service
Simplified Storefront Builder

Marketing Cloud Growth Edition

$1,500.00

flat rate, per month

Plan includes:

AI-Powered Emails & Campaigns
Multi-Channel Journeys
Forms and Landing Pages

Marketing Cloud Advanced Edition

$3,250.00

flat rate, per month

Plan includes:

Agentforce Campaigns and AI Scoring
Path Experimentation
Unified Conversational SMS

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Salesforce Marketing Cloud Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Salesforce Marketing Cloud
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Ad Network Integration
AI Copilot
AI/Machine Learning
Alerts/Notifications
Analytics
API
Archiving & Retention
Asset Lifecycle Management
Audience Targeting
Audio File Management
Automated Publishing
Behavioral Analytics
Behavior Tracking
Brand Management
Brand Tracking
Calendar Management
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Canned Responses
Categorization/Grouping
Channel Management
Click Tracking
Collaboration Tools
Commenting/Notes
Communication Management
Competitive Analysis
Configurable Workflow
Content Library
Content Management
Content Publishing Options
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Acquisition
Customer Engagement
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Profiles
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Connectors
Data Import/Export
Data Recovery
Data Security
Data Visualization
Document Classification
Document Management
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
eCommerce Management
Electronic Forms
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
File Management
Filtering
For iPad Devices
For Marketing and Advertising
Forms Management
For Startups
Full Text Search
Generative AI
Image Editing
Image Library
Inbox Management
Interaction Tracking
Keyword Filtering
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
List Management
Loyalty Program
Marketing Automation
Marketing Calendar
Marketing Management
Metadata Management
Mobile Access
Mobile Optimization
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Multi-Language
Multiple User Accounts
Multivariate Testing
Performance Metrics
Personalization
Post Scheduling
Predictive Analytics
Prioritization
Prospecting Tools
Publish Scheduling
Queue Management
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Response Management
Rewards Management
ROI Tracking
Role-Based Permissions
Routing
Sales Activity Management
Sales Analytics
Sales Pipeline Management
Search/Filter
Search Marketing
Segmentation
SEO Management
Shared Inboxes
Signature Management
Single Page View
SMS Marketing
Social Advertising
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Spam Blocker
Tagging
Template Management
Text Editing
Third-Party Integrations
Transaction History
User Management
Version Control
Video Support
Visual Analytics
Website Analytics
Website Management
Website Visitor Tracking
Whitelisting/Blacklisting
Workflow Management

Salesforce Marketing Cloud Integrations

Salesforce Sales Cloud

Integration rated 4.7 from 21 reviews

Shopify

LinkedIn for Business

Vidyard

Meta for Business

Twitter/X

See all 7 integrations

Salesforce Marketing Cloud User Reviews

Overall Rating

4.2

Ratings Breakdown

44%

40%

12%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

3.9

Functionality

4.3

Iyer A.

Verified reviewer

Transportation/ Trucking/ Railroad

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed September 2024

Salesforce Marketing Cloud - The best in the game!

Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Cons:

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Sumit D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2025

Powerful Software For Marketing

- Ease of Use: Was the software easy to navigate? - Features: Did it offer useful tools for marketing, like email campaigns or analytics? - Support: How helpful was customer service? - Results: Did it improve your marketing efforts?

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.

Cons:

1- The focus is on negative feedback. 2- Users are asked to share specific disadvantages. 3- Feedback aims to improve user experience. 4- Solicitations for critique suggest ongoing product development.

Erik R.

Banking

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2018

Pay for what you get well worth the price

All in all the should be the industry standard

Ratings Breakdown

Ease of use

Previously 5

Value for money

Customer support

Previously 3

Functionality

Pros:

fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well

Cons:

can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs

John S.

Verified reviewer

Automotive

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2024

Salesforce equals success

Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing, we’ve been able to successfully market through multiple channels with one platform, which has been fantastic.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform.

Cons:

What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve

Amanda D.

Verified reviewer

Packaging and Containers

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed January 2025

Most convenient marketing automation system in a Salesforce environment

I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment, Salesforce Marketing Cloud is my goto. While other marketing automation systems offer Salesforce integrations, they're essentially iframed into Salesforce to give the visual impression that they're fully integrated, but once diving into the details, there are inconvenient gaps that open up opportunities for human error and data being out of sync. I have yet to encounter a marketing automation software that integrates as seamlessly as Salesforce Marketing Cloud.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Extensive features, and seamless integration with Salesforce CRM. No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud.

Cons:

Price. Salesforce Marketing Cloud isn't exactly cheap.

Gabriel A.

Verified reviewer

Information Technology and Services

10000+ employees

Used daily for less than 2 years

Review source

Reviewed February 2025

Great modern multi-channel tool (email, SMS, mobile, ads, social)

I have been a Salesforce Marketing Cloud solution engineer for 3 years where I was demoing it to potential customers in order to sell them the product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- multichannel marketing tool (email, SMS, mobile, ads, social) - dynamic customer journey - one-stop shop for marketers - Einstein AI to provide great recommendations/actions - great insights with Datorama

Cons:

- segmentation can be tricky (need to use Salesforce Data Cloud for it) - mobile capabilities could be better

Rebecca F.

Verified reviewer

Accounting

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed April 2025

Highly Recommend

Overall...its been pretty great & I recommend utilizing salesforce.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how you can see the date & time as well as how often someone opens an email. Another feature is how you are able to generate standard & custom emails to go out and when they are sent.

Cons:

Navigating the system sometimes is a little difficult if you are not familiar with the system.

Ellese C.

Verified reviewer

Luxury Goods & Jewelry

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2024

My Remarkable Experience with Salesforce Marketing Cloud

Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

Cons:

I face zero flaws when utilizing Salesforce Marketing Cloud.

Alicia B.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for free trial

Review source

Reviewed June 2025

All things in one place

Hand on experience leveraging Salesforce Marketing Cloud's Jouney Builder to design and execute personalized, data-driven customer journeys across email, SMS, and other digital channels. My work includes building multi-step, automated campaigns tailored to user behavior and lifecycle stages, optimizing engagement and conversion rates.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

enjoy designing personalized, multi-step campaigns with branching logic and automation. Seamless sync with Sales Cloud, Service Cloud, and CRM data

Cons:

Steep Learning Curve. Many features like Journey Builder or Automation Studio require significant training or technical skill. It's expensive and pricing is opaque, especially when scaling or adding features. Heavy reliance on technical skills.

Emily M.

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2017

Good tool for Email Marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good customer support, Good return on investment, easy-to-use drag and drop email templates, good reporting tools.

Cons:

Salesforce Marketing Cloud has a bit of a steep learning curve. There isn't a lot of complimentary training available and some of their help center articles still haven't been updated since back in the days when they were ExactTarget.

Showing 1 - 10 of 526 Reviews

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