Virtuous 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Virtuous

4.6

(47)

Pricing

Pricing available upon request

About Virtuous

Virtuous is an integrated, cloud-based solution for small to large non-profit organizations. It assists with various aspects of a non-profit’s needs, from managing donors and fundraising, as well as marketing and outreach. It’s suited for a variety of NPOs such as Animal Welfare, Human Services, Higher Education, and more.

The Donor Management tool provides at-a-glance contact information and relates givers to one another in a "giving network," and an integrated map view helps organizations build local connections of donors. Predictive analytics suggest best next steps based on donors' financial and relational data, and prompts users to ask for donations at the optimal time. Virtuous’ Fundraising tool offers a fully integrated widget powered by Stripe. The app can be embedded on any webpage, and features built-in recurring donation options. Marketing Automation sends emails and assigns tasks based on donors’ giving patterns, locations, and past campaign interactions.

Virtuous can support integrations with several third-party tools such as Gmail, MailChimp, HubSpot, WordPress, Eventbrite, and more.

Virtuous Screenshots

Virtuous Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Platform

Pricing available upon request

No plan information available

Enterprise

Pricing available upon request

No plan information available

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Virtuous Features

Popular features found in Fundraising
Campaign Management
CRM
Event Management
For Nonprofits
Membership Management
Mobile Giving
Pledge Management
Receipt Management
Recurring Giving
Registration Management
Reporting & Statistics
Volunteer Management
More features of Virtuous
Access Controls/Permissions
Accounting Integration
ACH Payment Processing
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Alumni Management
API
Attendance Management
Auction Management
Campaign Analytics
Campaign Planning
Campaign Segmentation
Contact Database
Contact Management
Contribution Tracking
Credit Card Processing
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Donation Tracking
Donor Discovery
Donor Management
Electronic Payments
Email Management
Email Marketing
Email Reminders
Email Templates
Email Tracking
Event Scheduling
Event Ticketing
Forms Management
Fundraising Management
Gift Matching Management
Goal Setting/Tracking
Grant Management
Historical Trend Analysis
Interaction Tracking
Member Database
Mobile Access
Multi-Channel Communication
Online Forms
Online Giving
Payment Processing
Personalization
Recurring/Subscription Billing
Reporting/Analytics
Social Media Integration
Summary Reports
Task Management
Task Scheduling
Third-Party Integrations
Web Forms
Workflow Management

Virtuous Integrations

Gmail

Stripe

Constant Contact

Mailchimp

Eventbrite

Virtuous User Reviews

Overall Rating

4.6

Ratings Breakdown

70%

23%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.5

Functionality

4.5

Patricia S.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed September 2020

Just keeps getting better

We transitioned to Virtuous from Raiser's Edge several years ago, and it was probably the best decision we ever made in terms of being able to decentralize our CRM and make it accessible to our team at large. It took us a while to get everyone trained to use it but now that we are up to speed we don't know how we lived without it.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Virtuous was one of the newer CRM's when we started using it, but you can tell they are improving it all the time. As the years have gone by, its look and feel as well as features have continued to improve. It gives you the sense that you are working with a much bigger company that is dedicated to providing a quality product. It has helped our entire team have a central place to interact with donor data and we have been able to customize it to meet our needs.

Cons:

There were a few hiccups initially as we got our data sorted out and imported to the platform and the fields customized for how we would use it. We probably still have some ways to go with our architecture, as we cannot continue to infinitely expand our data fields. We are at a point now where it is starting to get clunky with all the fields we have added. But it is not the fault of the platform, more the way we use it. The platform itself has continually improved.

Nicholas K.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed August 2023

Best In Class CRM

With many different ways that someone can enter our ecosystem, Virtuous has helped us be UBER responsive and deliver targeted and contextually relevant messaging to various audience segments. Everyone is on a unique journey, and it is being steered as we learn more about a contact.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The marketing automation functioanlity in Virtuous is best in class and has allowed us to scale fundraising without always bringing on more humans. The automations function does the work of 1.5 humans, and we are just getting started. We have entire donor journeys built out on automations...we call it our "donor plinko board," a place where, no matter where someone enters our ecosystem, Virtuous know who they are and serves them with the right message on the right channel at the right time.

Cons:

There was a period of time where support was slower and less helpful, but they have really stepped it up on that side of things, and we now are getting quick and helpful support responses, even offers to jump on video calls to diagnose the problems or questions.

Reasons for choosing Virtuous

Virtuous's marketing automations ultimately won out, and we would make the same decision again and again!

Reasons for switching to Virtuous

Kindful had poor UI/UX and did not hold a candle to Virtuous on the marketing automation side.

Elizabeth S.

Verified reviewer

Non-Profit Organization Management

1001-5000 employees

Used weekly for less than 12 months

Review source

Reviewed March 2022

Customer service is non-existent

The experience has been poor. After a year of trying to get it up and running (countless hours from multiple team members) we are about to cancel our contract because the support has been that bad. I would not recommend Virtuous.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Helps us track incoming funds and monitor whether donors lapse

Cons:

There is no dedicated customer support. If you have questions, you are required to send inquiries to a generic support account or chat with a bot. It is painfully slow to get any kind of acknowledgment of our questions, let alone reach a resolution. As a result, we have not been able to migrate from one marketing platform to Virtuous Marketing. Does not allow us to report income/donations in more than a handful of approved currencies.

Rebekah J.

Verified reviewer

Religious Institutions

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2023

Best All-Around CRM

We've used Virtuous for five years, and the team feels like a true partner. We've suggested ideas and improvements, and we've been happy with how we keep building out our Virtuous database as our systems become more sophisticated. I feel like we still have so many features to tap into!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Virtuous has allowed us to manage all aspects of our CRM work. We engage with our member network as well as our donor base. The email marketing tool, automation workflows, flexible architecture, and wealth screening integrations have worked so, so well for us.

Cons:

There hasn't been anything too significant - Virtuous is constantly rolling out new features and improvements.

Reasons for switching to Virtuous

Salesforce was clunky, overwhelming, and I felt tied to a consultant for every little change I wanted to make.

Leanna M.

Verified reviewer

Religious Institutions

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2023

Virtuous has been a valuable asset to our organization!

It is an immense help to our organization to implement an API between Virtuous and our mission-trip tracking platform. Also, having a single location where we can house our contact database and seamlessly interact with our website and marketing efforts is excellent!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

In my role, I utilize gift tracking, contact profiles, query tools and reports, email marketing, and campaigns. Each of these features are easy to use and updated efficiently in the Virtuous admin settings.

Cons:

Campaign integration still feels clunky to me, even after support calls, reading articles, and receiving training. The data represented through the campaigns is not easy to retrieve at a snapshot.

Reasons for switching to Virtuous

Not sure - that decision was before my time, but I believe that functionality was not as comprehensive on the iDonate platform.

Erica C.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used daily for less than 2 years

Review source

Reviewed February 2024

NurturePA and Virtuous

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We are a small nonprofit and our Development Department consists of one person. It was important to us that we found a CRM that could wear many hats and more importantly had automation.

Cons:

It did take a long time for me to learn how to use it. However, this is because I am a one-person department who has to divide my time between many different things. It took a lot of practice for me to understand how Virtuous functioned and to get the hang of it.

Reasons for choosing Virtuous

We read the ratings, and the comments of other users regarding the customer service. Also, the automation.

Verified

Reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 6 months

Review source

Reviewed May 2019

Our Decision and Migration to Virtuous

We are thrilled to be with Virtuous and are very expectant that this software will enable us to grow in unmeasurable ways. With the marketing tools Virtuous offers, the possibilities are limitless.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Virtuous possesses one of the nicest interfaces out of the 10+ Donor Management systems/CRMs we looked at. The user-friendly interface and layout create an environment that is more enjoyable to work in and makes learning the software that much easier. We inevitably chose Virtuous because it offers so many automation tools that would allow us to streamline several tasks that had been managed manually. Virtuous came in clutch when Blackbaud dropped the ball. (I typically wouldn't use this opportunity to throw a competitor under the bus, however after our recent migration, it's only fair to others shopping to be warned). Virtuous was nothing short of amazing during migration period. They have always been very communicative and willing to assist. Even when our prior system was dropping the ball, they stepped in to do what they could do to ensure we were taken care of. I can honestly say that Virtuous seems to care about their customers and is on our side. Much more than most other vendors I have worked with.

Cons:

Although Virtuous has several amazing automations, there are a few limitations. One key feature we were looking for, and still hoping for, is scheduled reports. Scheduled reporting and a more relaxed import tool would make this product and 10/10. By relaxed import tool, I mean an import tool that could be circumvented or allow for more data entry when a match was found. Other than that, the only other area that could be improved is customer service that could be reached by phone or live chat.

Johnny A.

Verified reviewer

Museums and Institutions

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2019

The Best People Make the Best CRM

Everything about Virtuous is easy and fast. Virtuous has made learning a new CRM simple. I can manage donors and gifts easily and quickly and when I need help, I can onboard staff in snap.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

For me, Virtuous is about simplifying the typical CRM into a useful, efficient, and powerful tool. Add in Virtuous's automation features and, in my opinion, you get one the best CRMs at a great value. Now, add in some of the nicest people in the business, who really care about you, and you have the best CRM in the world.

Cons:

While Virtuous is fantastic, it's also still growing. Some features are missing but they're getting added all the time. To make the automation even more powerful, I would love to see a Zapier integration.

Brandon W.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2019

Great platform; still in development

Although it's live, functional, and an overall great platform, Virtuous is still a work-in-progress in somewhat early-stage. Dev team is still working to streamline some of the fundamentals. If you go into it knowing that, you'll be perfectly happy. If you go in thinking you'll be using a "matured" software, you will get frustrated.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

User experience and design is grade A. A lot of cool functionalities that most non-profit CRMs don't have.

Cons:

Queries are a little wonky compared to other nonprofit CRMs I've used.

Maddie J.

Verified reviewer

Newspapers

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed December 2019

Great way to stay organized

Virtuous has helped us to stay organized and to engage with our donors better. The email send function keeps everything integrated and organized so anyone can pick-up someone else's work and provide each donor with a personalized experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Virtuous makes it easy to keep all of our donors organized. We are a large nonprofit and prior to beginning to use Virtuous things weren't easy to sort out. It is great to be able to sort and organize to get a better understanding of our donors.

Cons:

It can be a little clunky if you need to sort based on a criteria that is not already available. It is still possible, but it can be tough to sort.

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