Virtuous 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Virtuous

4.6

(47)

Pricing

Pricing available upon request

About Virtuous

Virtuous is an integrated, cloud-based solution for small to large non-profit organizations. It assists with various aspects of a non-profit’s needs, from managing donors and fundraising, as well as marketing and outreach. It’s suited for a variety of NPOs such as Animal Welfare, Human Services, Higher Education, and more.

The Donor Management tool provides at-a-glance contact information and relates givers to one another in a "giving network," and an integrated map view helps organizations build local connections of donors. Predictive analytics suggest best next steps based on donors' financial and relational data, and prompts users to ask for donations at the optimal time. Virtuous’ Fundraising tool offers a fully integrated widget powered by Stripe. The app can be embedded on any webpage, and features built-in recurring donation options. Marketing Automation sends emails and assigns tasks based on donors’ giving patterns, locations, and past campaign interactions.

Virtuous can support integrations with several third-party tools such as Gmail, MailChimp, HubSpot, WordPress, Eventbrite, and more.

Virtuous Screenshots

Virtuous Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Platform

Pricing available upon request

No plan information available

Enterprise

Pricing available upon request

No plan information available

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Virtuous Features

Popular features found in Fundraising
Campaign Management
CRM
Event Management
For Nonprofits
Membership Management
Mobile Giving
Pledge Management
Receipt Management
Recurring Giving
Registration Management
Reporting & Statistics
Volunteer Management
More features of Virtuous
Access Controls/Permissions
Accounting Integration
ACH Payment Processing
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Alumni Management
API
Attendance Management
Auction Management
Campaign Analytics
Campaign Planning
Campaign Segmentation
Contact Database
Contact Management
Contribution Tracking
Credit Card Processing
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Donation Tracking
Donor Discovery
Donor Management
Electronic Payments
Email Management
Email Marketing
Email Reminders
Email Templates
Email Tracking
Event Scheduling
Event Ticketing
Forms Management
Fundraising Management
Gift Matching Management
Goal Setting/Tracking
Grant Management
Historical Trend Analysis
Interaction Tracking
Member Database
Mobile Access
Multi-Channel Communication
Online Forms
Online Giving
Payment Processing
Personalization
Recurring/Subscription Billing
Reporting/Analytics
Social Media Integration
Summary Reports
Task Management
Task Scheduling
Third-Party Integrations
Web Forms
Workflow Management

Virtuous Integrations

Gmail

Stripe

Constant Contact

Mailchimp

Eventbrite

Virtuous User Reviews

Overall Rating

4.6

Ratings Breakdown

70%

23%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.5

Functionality

4.5

Jonathan M.

Verified reviewer

Philanthropy

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2023

Modern software designed for personalized nonprofit fundraising

Overall I've had a great experience with Virtuous and would recommend it to all nonprofits looking to increase their organization's relationship with supporters.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the personalization and customization options available that really help nonprofits connect with their donors. I also love how responsive the Virtuous team is to customer feedback.

Cons:

It can be challenging to switch to a new fundraising platform, and there are definitely some features that would be great to have in Virtuous that are currently missing. The product team is very good about listening to feedback and using that to improve the system.

Wendy H.

Verified reviewer

Individual & Family Services

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed February 2024

Virtuous is the change for responsive efficient fundraising CRMs in this era!

Awesome experience from the first introduction through conversion and continued support! This has been an exceptional partnership for our organization!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Virtuous allows for easy integrations from multiple software platforms. Workflows allow for automation of data tasks as well as tasks assigned to users for continual donor stewardship. It provides donor wealth and social insights on the donor record. Marketing emails to targeted audiences with response analytics. Ability for gift, project, event analytics to make decisions on fundraising strategies. Customization of fields to our organizations specific concerns.

Cons:

A small portion of the migration/conversion logic was did not match as expected to incoming data.

Reasons for choosing Virtuous

Virtuous' vision of the future of fundraising with their responsive CRM better met our organizations vision for fundraising.

Reasons for switching to Virtuous

NXT just did not meet the ongoing needs of what our organization wanted in a CRM.

Caitin C.

Verified reviewer

Fund-Raising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Great and Frustrating

Compared to other platforms I would put Virtuous in the top five. We have been recommending this to our non profit clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a very robust platform and gives you the ability to zero in on data. It has a large capacity to handle every part of your non profit. They have an extensive library of help articles. For the most part the system is intuitive.

Cons:

Because it is so robust, it is sometimes difficult to sift through data or ensure you're getting the most accurate data. If you are batching in contacts, you have to manually touch every single contact which can take hours of work. They only keep form names for 90 days making it difficult to query and track.

Reasons for switching to Virtuous

Salsa was removing conservative non profits that focus on Israel off their platform.

Joe N.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2024

Takes your nonprofit to the next level

Virtuous allows for any number of metrics to be pulled because of the ample data it can host. It's easy enough to use to get started with but comprehensive enough that you can always find something new to analyze.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Virtuous is a step above other nonprofit CRMs. There are endless capabilities, reports, and metrics that can be pulled from Virtuous. Virtuous is intuitive enough to focus your attention on the data that matters most.

Cons:

Some data could be organized better. The sync with QBO could be improved. Creating custom reports could be tweaked to be more efficient and quicker.

Reasons for choosing Virtuous

Virtuous is capable of doing more for similar value.

Emily M.

Verified reviewer

Individual & Family Services

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed August 2023

Virtuous is the extra teammate we always needed!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Virtuous is one of the more intuitive, user-friendly CRMs I have used in my fundraising career—while still providing robust data and analysis. This is the third donor database my current nonprofit has employed over the years—the first one I was able to choose personally—and after multiple years now using the platform, we're all still very satisfied. We appreciate having instant access to upgrades and new features, and I can't begin to say how wonderful our experience with the PEOPLE of Virtuous has been. Our sales associate, data migration team, customer success specialist, and the help desk folks have provided fast, efficient, thorough, knowledgeable, proactive assistance at every step.

Cons:

This is largely an out-of-the-box solution that does not require significant up-front investment of time and manpower (two things nonprofits notoriously lack) in order to build from scratch. That may not be the right choice for someone who needs or desires more customization, but it was for us. There are still plenty of built-in / best practice features that can be tailored to our unique needs.

Reasons for choosing Virtuous

Virtuous offered all of the features we were looking for—and some we didn't KNOW we needed—without requiring massive amounts of work up front. What nonprofit fundraiser has time for that? Virtuous is the perfect amount of customization + convenience.

Reasons for switching to Virtuous

The Virtuous platform is far more intuitive and user-friendly, and you are free to choose integrations that work BEST (regardless of brand). Equally important and so refreshing has been the consistently outstanding customer service. It's clear that all of the Virtuous departments actually talk to each other, which means better answers and problems solved faster.

Toby W.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed August 2023

Virtuous is the most powerful, user-friendly, and feature rich non-profit CRM on the market

Excellent onboarding with partners, great training, robust software and solid integrations. We are also thankful for the regular communications from the vendor including software enhancements that are automatically deployed monthly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Extremely user-friendly interface and robust written and video documentation makes Virtuous easy for staff to learn to use. The features are rich including donor management, online donations, integrations, volunteer and event management and reporting.

Cons:

Not the cheapest system on the market may price it out for very small non-profits, but you certainly get what you pay for!

Reasons for choosing Virtuous

Considerably more features, better usability, expanded integrations, and a better overall implementation process than the other options on the market. Also some great partners to implement.

Reasons for switching to Virtuous

Needed a more robust system, and wanted to replace multiple products (CRM, email marketing, online fundraising) with a one-stop-shop.

Michelle M.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used daily for less than 12 months

Review source

Reviewed April 2022

Hoping to see an improved experience over time- not yet convinced

We are not yet sure if it was the right choice for our organization to move to Virtuous. We still believe that the product will support our growth as an organization long term, but we are not currently satisfied and hope to be proven right. Based on our experience so far, we would not recommend Virtuous to another organization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Virtuous has many intuitive features and is visually appealing for the user. Lists and queries are easy to run without having any background in querying language. I appreciate that Virtuous is frequently rolling out upgrades, bug fixes, and new features.

Cons:

The software runs very slowly without explanation on some days, taking nearly a minute to load certain pages or widgets. Reporting has some limitations compared to our last software. Customer support is very hit or miss. Support is initially provided through a chat bot and then answered "usually" within 24 hours by a Virtuous representative. Some reps are knowledgeable and provide helpful links, screenshots, etc, while others don't seem to know how to work the platform themselves. There have been backlogs at times where requests are not answered for 2+ business days, and if you ask a follow up question, you may find yourself waiting again. There seems to be no option for an upgraded customer support package if you have unique or custom requests. The knowledge base is not comprehensive and is sometimes out of date. The migration process was also very rough. We started out with a professional and extremely helpful project manager, but when he transitioned off, it went downhill quickly. The Data Migration Specialist that worked with us did not seem to have experience and although she ultimately did what she could to be helpful, probably putting in many extra hours on our behalf, my sense is that her lack of initial training and lack of diligence in early conversations wasted many hours for both of us.

Reasons for choosing Virtuous

They're great at hyping their product up

Reasons for switching to Virtuous

We moved primarily because DP's user interface was so clunky and outdated. It was unnecessarily complex to navigate and difficult for new team members or team members without as much technical experience to learn the platform. With a large team, we wanted something more accessible.

Laura D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed April 2025

Virtuous Is An All-Encompassing Tool for Donor Management/Email Communication

Overall, the experience with Virtuous is great and it is a platform I would recommend, especially to non-profit organizations looking for an all-encompassing donor relations/customer relations management platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I absolutely enjoy working with the Virtuous software to manage constituent and email user data and analytics. Out of several platforms our clients use for donor management/engagement, Virtuous is by far one of the more robust platforms due to its all-in-one packaging. It serves as a donor management system to house donor and gift records for reporting and receipting purposes, as well as a platform to create customized donation pages and creative email messages.

Cons:

One of the features in Virtuous is the ability to query contact names/emails for specific campaigns or marketing promotions. However, it only keeps the names from the last 90 days intact, so you have to save each file download to get a glimpse of the entire picture of who all signed up from your campaigns.

Britta B.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2025

Virtuous Review

Overall our experience has been positive and it has been a beneficial platform for our donors and contacts

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

All in one CRM system. Notes and reminders can be set up to follow up with contacts.

Cons:

Many of our other platforms do not connect with it.

Savannah G.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed July 2024

Great tool but a little clunky

Ratings Breakdown

Ease of use

Functionality

Pros:

The platform has stored all of our donor data successfully for years.

Cons:

The platform is not intuitive. It often takes our new hires multiple trainings to fully grasp the functions of Virtuous and how to find what they need

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