NGP VAN 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

NGP VAN

4.2

(62)

Pricing

Starting at $45.00 per month

About NGP VAN

NGP VAN is a political campaign management software designed to help labor unions and democratic committees create websites to organize fundraising campaigns. The platform enables administrators to build customizable call sheets and track donor plans across various stages.

Managers can set up a targeted asking price, track donor meetings and handle endorsements on a unified interface. Additionally, NGP VAN allows teams to recruit volunteers, create calling scripts, record messages and track survey progress in a centralized dashboard.

NGP VAN lets businesses integrate the system with several third-party applications including Optimizely, Hustle, Revolution Messaging and ActBlue. Pricing is available on request and support is extended via phone.

NGP VAN Screenshots

NGP VAN Pricing and Plans

Starting price: $45.00 per month

Free Trial

Free Version

Basic

$45.00

per user, per month

No plan information available

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NGP VAN Features

Popular features found in Political Campaign
Campaign Management
Contact Management
Demographic Data
Donor Management
Donor Targeting
Email Marketing
Event Management
Fundraising Management
Volunteer Management
Voter Database
More features of NGP VAN
Activity Dashboard
Contact Database
Contribution Tracking
Customizable Fields
Email Management
For Democrats
Forms Management
Mapping
Online Payments
Political Campaign Management
Reporting & Statistics
Survey/Poll Management
Third-Party Integrations

NGP VAN User Reviews

Overall Rating

4.2

Ratings Breakdown

40%

44%

11%

Secondary Ratings

Ease of Use

3.6

Value for money

4.1

Customer support

3.5

Functionality

4.1

Verified

Reviewer

Political Organization

Self-Employed

Used other for less than 12 months

Review source

Reviewed March 2019

Best Software for Campaigns

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I shopped around for software like NGP and was not able to find anything quite on its level. It does everything one needs and is easy to use.

Cons:

It's a bit pricey, but I do feel you get a high quality product for the money.

Marilynn D.

Verified reviewer

Political Organization

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed February 2024

NGP VAN is an extremely helpful tool

I've used NGP VAN for a couple of years, and we are actively using this program now prior to the March Primary Elections. Being able to identify registered Democrats, and canvass them is a modern miracle. Just this week we used NGP VAN to perform a literature distribution (lit drop) encouraging folks to vote early if they can, or vote on Election Day. We put together door hanger bags with voting dates and times, info on President Biden's accomplishments, voting locations, and a list of candidates running for State and local offices. NGP VAN offers so many resources like names and addresses, actual maps and directions to these homes. It includes video instructions for the program's use as well. We can cover large areas of our county and are prepared to ask for residents by name, which makes the first encounter go smoothly. Thank you for giving us this very valuable tool. M Davis 2nd Vice Chair & Volunteer Coordinator

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like NGP VAN's accuracy and multiple options. There are different maps to help with locating an address. The screens switch smoothly from one to another, no lag time at all, as long as you have internet connection. Even in our small, rural mountain town we have very few problems. I can't always say that about some programs.

Cons:

You need some training, and actual experience, using this program, to maximize its use. NGP VAN can do so many things that it takes using it, with some instruction, to comprehend all it can do.

Vendor Response

Hi Marilynn, thank you so much for your feedback! We're thrilled to hear how NGP VAN has become an integral part of your election prep - your success is our victory dance! Training is key, and we appreciate you recognizing the power of mastering our tool. Your lit drop sounds epic, and we're proud to support your hard work in making every vote count. Cheers to making those first encounters smoother, and thank you for bringing communities together. Best of luck to you this March - you've got this!

Replied March 2024

Carolynn Z.

Verified reviewer

Political Organization

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed April 2023

Review from a Red District

As a Candidate in a very small dollar campaign with a district hundreds of miles in size, it was invaluable to have a tool like NPG VAN that also syncs to the phone app

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Can access the entire district, create large lists and then add filters to get more targeted results

Cons:

Unfortunately some information is outdated, and the lack of email addresses (especially when so many are registered for VBM and have provided them to the SOE's) and the unreliable phone data is a hindrance.

Reasons for choosing NGP VAN

The sync tool with the phone app is a game-changer for collecting field data from canvassing teams

Vendor Response

Hi Carolynn, Thank you so much for sharing your experience with NGP VAN. It's great to hear that you found our sync tool with the phone app to be a game-changer for collecting field data from canvassing teams. We want to make sure that our platform is accessible and useful for campaigns of all sizes, and we're so glad that it was helpful for your small dollar campaign. I'm sorry to hear that you've come across some outdated information and issues with email addresses and phone data. The database that you use (VoteBuilder) relies on source file information our client obtains from the various states. The file is updated on an ongoing basis, with some fields' updates receiving greater frequency. We will always work with you if certain data is flagged as missing or incorrect, so you can obtain or correct it from the source. Specific examples are always helpful. If you are interested in receiving more support on this, please lease contact our customer support team at support@ngpvan.com. One thing to keep in mind, email addresses are not provided on our site; they are added by users on the front end, since all of our email tools are opt-in. Thank you so much for choosing NGP VAN, and we really appreciate your feedback as we continue to improve our platform. Best wishes, Kathleen

Replied May 2023

Catherine L.

Verified reviewer

Political Organization

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2023

Getting better, but fails at on some critical features.

VAN is like living with a completely overbred Siamese cat. It can be lovely most days, but at critical times, it WILL put a hairball in your shoes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's a pretty robust database. We've learned to use these data to better support our political campaigns. We're a SMALL Democratic organization, so candidates are learning Mini Van, and I'm the only who uses VAN.

Cons:

That it can FAIL, and FAIL BADLY on election day. I didn't enjoy being screamed at by our Vice Chair because we could NOT chase people via phone who hadn't voted. The data were to update hourly, removing people who had voted, and nope, this did NOT happen. We used a simpler search, and then texted everyone who supposedly hadn't voted (thank you Scale to WIN, which is lovely), with lots of people who responded that "they had voted." BOO!

Reasons for choosing NGP VAN

NA--the purchase was at the COUNTY (NJ) level.

Vendor Response

Hi Catherine, thank you for your candid feedback. I appreciate you highlighting where our robust software has supported your political campaigns. At the same time, we are sorry to hear about your poor experience on an election day. I have promptly forwarded your feedback onto the relevant teams. Thank you once again for choosing NGP VAN.

Replied December 2023

John S.

Verified reviewer

Insurance

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed April 2023

Helpful Analytic Platform

Overall it is positive. I think a lot of my criticism of the platform comes from the administrators I have access through. There are a lot of levels of access and gaining the right level of access while maintaining proper security is cumbersome at times. But overall VAN is very helpful with a vast majority of the analytical work I need to do for the organization.

Ratings Breakdown

Ease of use

Functionality

Pros:

The ability to create snapshots of areas quickly - e.g. after the most recent election we used VAN to analyze how various groups of voters performed around our various districts. This would have taken significant time before we were using VAN but now it was no more than an afternoon and did not need to wait for anyone outside our organization to get us data.

Cons:

The interface. I think an overhaul to the interface would allow for used to unlock more of what VAN has to offer.

Vendor Response

Hi John, Thanks so much for sharing your thoughts on VAN. It's awesome to hear that you were able to analyze voter performance quickly after the recent election with the help of our platform! I understand you had some difficulty with the interface, and I'll make sure to pass on your feedback to the VAN team. Your feedback is important to us, and we appreciate your support. P.S. If you ever need help, please don't hesitate to reach out; we're always here!

Replied February 2024

David R.

Verified reviewer

Political Organization

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2023

Take Your Political Game to A New Level

Targeting, Polling, Finance, General Dem pictures, Redistricting, and more

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After over 10 years of use with the product on committees from Obama for America, DCCC or Pennsylvania Democrats - I’ve witnessed a consistent dedication to ease-of-use, functionality, and technological advancement all combined with a true Democratic Party partner’s desire to maintain affordable cost for a more widespread use. It’s truly revolutionized Democratic politics.

Cons:

Improvements could included possible integrations with other programs or platforms from DDX to LBJ etc

Jesus M.

Verified reviewer

Civic & Social Organization

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2022

Satisfied but could use some improvements

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Virtual Phonebank feature. After the trial and errors of creating script elements prior to actually putting it all together in your final script, being able to launch the phonebank session and send to callers via hyperlink is very convenient. Also, the reports that could be pulled from events, surveys, calls and canvassing made end of campaign reporting not so stressful.

Cons:

Bulk uploads are so finicky. If contact phone numbers are not in a particular format they are rejected and causes me clean and re-attempt several times. There is also an inconsistency in the data at times: I will create a list of contacts that were called (Contact Type: phone) and get one number but when I use the report manager sometimes the data doesn't match. I attest to maybe duplicate calls to same phone being shared by different contacts. But that is not the only inconsistency in the data.

Reasons for switching to NGP VAN

We were advised by a consultant based on our growing staff and needs. Also, we were poised to update our technology and have more staff involved in data collection/entry and needed a user-friendly interface.

Betty W.

Verified reviewer

Political Organization

51-200 employees

Used daily for more than 2 years

Review source

Reviewed November 2022

Votebuilder: Necessary for Activists.

Since the Kerry/Edwards election, I have used online tracking for our volunteers and voters. As it developed into VAN, we enjoyed expanded criteria and additional abilities. To create turf, access to voting records and much more, this program works. I'm so glad to have "The VAN" again in North Carolina, as we did in Florida.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

VBuilder creates a good overview of the voter. It helps us gauge their intent, activity and sincerity levels so we better "know who we're working with". Scores, Others in Household, etc. are valuable for a clearer vision of our potential volunteer.Creating turfs, etc. are instrumental in directing our canvassers, as well. Overall, a really good system.

Cons:

It 'times out' too quickly. By the time I copy and past some information and return it often needs my sign-in again. I do understand this as a vital deterrent for unwanted users, so no complaint. Would be good if it could have just a little longer active time.

Shelley P.

Verified reviewer

Political Organization

Self-Employed

Used daily for more than 2 years

Review source

Reviewed August 2022

County Party Struggles

Have been working in VAN since 2014 when I started using it as a Battleground Texas volunteer. Shifted what we learned to using VAN for the local county party. The data base was a mess! Worked diligently to improve the database, to try to get others (including other rural county parties) to use VAN, have given feedback from field use (often dismissed by the Texas Democratic Party's data team...which has had good and not-so-good people...which should be all about customer service and coaching, but mostly has tried to fit square pegs in round holes), coach other users as much as my experience allows. I continue to have issues that aren't addressed....back bulk uploads that resulted in bad data but that TDP wouldn't or couldn't back out, awareness of bad vendor phone numbers being placed ahead of good phone numbers collected directly from voters, and right now the SWITCH option has been removed so that I am unable to switch to other neighboring counties' VAN access to help their county chairs with projects (have filed two help tickets....but heard nothing...and there are no longer any phone numbers to reach any data team members with problems, everything is only through help tickets).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As voter database and tracking of contact is could shine! As a tool it is far more than any rural county party could do for themselves, so it needs to be used to its fullest (but isn't).

Cons:

...but when used exclusively by volunteers, we can't get the continuity going. Without everyone using it, the input is sporadic and incomplete. There needs to be better coaching from the state party in how a rural county party can and should use VAN, with regular projects designed FOR RURAL COUNTIES (with county party input on the projects)....then deadlines and followup. Tying the why we do something to the results and analysis of what we learn each go-around (and how to track progress from election cycle to election cycle...in our RED county).

Cliff A.

Civic & Social Organization

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2023

VAN from a Precinct Chair Leader point of view

I am continually looking for new Precinct Chairs and VAN is critical in this search.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ability to find potential activists and volunteers. Ability to see how reliable a voter a person is. Ability to see how the person identifies themself.

Cons:

It can be difficult to learn. It makes it harder to train new Precinct Chairs when different levels of users see different views of VAN. For example, I do not understand why Precinct Chairs cannot see Scores.

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