Rethink 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Rethink

4.1

(58)

Pricing

Starting at $20.00 per month

About Rethink

Rethink is a cloud-based behavioral health practice management solution, which helps healthcare organizations across the health industry manage ABA data collection, create schedules and streamline client interaction.

The solution lets physicians perform assessments and build personalized treatment plans. Using the video-based RBT training module, staff members can participate in quizzes and competency exam to pass the certification criteria of Behavior Analyst Certification Board (BACB). Rethink allows clinics to record various financial data such as funder contracts, billing codes or signatures and prepare reports about productivity, contract usage and cancellations. With the billing module, teams can synchronize billing information, handle reimbursements and share reports with members.

Rethink offers mobile applications for iOS and Android. Pricing is available on request and support is extended via chat, phone and other online measures.

Rethink Screenshots

Rethink Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Basic

$20.00

flat rate, per month

No plan information available

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Rethink Features

Popular features found in Applied Behavior Analysis
ABA Data Collection
Appointment Management
Mobile Access
Practice Management
More features of Rethink
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Escalation
Alerts/Notifications
API
Appointment Scheduling
Assessment Management
Automated Scheduling
Behavior Tracking
Billing & Invoicing
Calendar Management
Care Plan Management
Charting
Chat/Messaging
Claims Management
Client Portal
Communication Management
Compliance Management
Confirmations/Reminders
Customizable Reports
Customizable Templates
Data Storage Management
Data Visualization
Document Management
Document Storage
Document Templates
Electronic Signature
Employee Management
EMR/EHR
For ABA Industry
Forms Management
Goal Setting/Tracking
HIPAA Compliant
Initial Assessments
Insurance Eligibility Verification
Insurance Management
Invoice Management
Learning Management
Live Chat
Medical Billing
Multi-Location
Multi-Physician
Patient Engagement
Patient Intake
Patient Portal
Patient Records Management
Patient Scheduling
Payroll Management
Physician Scheduling
Program Management
Progress Reports
Progress Tracking
Real-Time Reporting
Records Management
Reminders
Reporting/Analytics
Reporting & Statistics
Role-Based Permissions
Scheduling
Self Service Portal
SOAP notes
Task Management
Template Management
Third-Party Integrations
Treatment Planning
Visual Analytics
Workflow Management

Rethink Integrations

Tebra

Rethink User Reviews

Overall Rating

4.1

Ratings Breakdown

52%

26%

10%

Secondary Ratings

Ease of Use

4.1

Value for money

3.9

Customer support

4.0

Functionality

3.9

Stacey V.

Verified reviewer

Individual & Family Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Rethink User

Our use of Rethink has been positive, however at times it takes quite some time to communicate via telephone with representatives. I feel customer service representatives and the overall program are responsive to concerns and each individual suggestion is taken into consideration as though they are your personal programmer.

Ratings Breakdown

Ease of use

Functionality

Pros:

The best feature of this software are the preprogramed behavior programs and objectives.

Cons:

At times inputted information is not saved and the data entry is not friendly if you are entering data from other days. It does not allow you to edit data. This is necessary at time due to the fact that there may be errors in "real time" data entry.

Vendor Response

Thank you for your feedback and review!

Replied March 2021

Suzanne S.

Verified reviewer

Medical Practice

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2024

Clinical Director/ Founder

Overall, we have decided to stick with rethink and we think it is affordable, efficient, and easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like and appreciate that the practice management and the clinical peace communicate with each other and it’s all on one platform. The clinical piece is easy to navigate and use for both clinicians and behavior technicians. The scheduling and practice management is easy to use for a non-clinical staff as well as for clinical staff scheduling appointment takes a matter of seconds. On other platforms, I’ve spent hours trying to schedule a month with rethink. It is efficient and I can schedule for an entire authorization period.

Cons:

there is not a parent goals section in the program library. There is not a training tutorial for staff on how to use rethink. The only training tutorials that were available were for the owners or administrators. On an iPad, the app does not invert to horizontal it only stays vertical. At times we have had difficulty with losing our notes if they’re not saved properly by staff. Again, if there was a training tutorial for staff upon on boarding, this would maybe alleviate this problem. Otherwise, all training has to be done one during the first session to help the BT really understand how to utilize the application and the appointment/ notes.

Reasons for choosing Rethink

Skills did not have communication with a practice management. Central Reach is too complicated for clinicians and for technicians. Catalyst is too simplistic and does not have the progress monitoring or training features of ReThink

Amanda E.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2025

Seems like a dream come true, it is a nightmare once you are locked in

Terrible. When you see all they can offer it seems like a dream come true. They bring in with fancy features and options but the bells and whistles do not work when the rubber hits the road. This will make very hard for you to deliver services.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They have an expansive array of things that they can provide. Onboarding was great. The security is so good we often could not log in which is both a pro and a con.

Cons:

Customer service and response is terrible. As mentioned onboarding is great. They drop you after that though. The lack of response you get from them will impact your ability to serve people and they do not factor that in to response times. Our company has waited 3-5 days for responses. The responses often do not fix the issue. There are a lot of excuses made about how busy the support and help desk people are which is a red flag.

Reasons for choosing Rethink

we thought the bells and whistles we were sold would be so great for our company but when the simple things impede quality treatment its not worth it.

Kyanna B.

Verified reviewer

Mental Health Care

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2025

Rethink BH Review

I loveee Rethink and think every company should use this program for data collection & session notes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy data collection is, i love the notes are in the same platform. It’s easy and not complicated to learn

Cons:

No cons. I love this platform so much i try to recommend it to all the companies i’ve worked for.

Reasons for switching to Rethink

Worked at different companies so i used different platforms for ABA

Jason G.

Verified reviewer

Professional Training & Coaching

51-200 employees

Used daily for less than 12 months

Review source

Reviewed April 2024

Rethink as a whole

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Rethink does provide a very comprehensive clinical oversight. It definitely let us run completely paperless and with confidence when it comes to audits. We can collect data in real time and clinical staff can review by the next day for real time decisions.

Cons:

This is definitely not cheapest program, but from our perspective it’s definitely something that works for a small practice.

Reasons for choosing Rethink

The ability to have EVV compliance within the system.

Reasons for switching to Rethink

The lack of data tracking built into the system

Jen G.

Verified reviewer

Mental Health Care

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Software cannot grow with you

Overall, Rethink worked when we were a small ABA only organization. As we grew and started to provide different services and different service lines, it did not work. Even worse, when we went to leave Rethink, they stopped responding. The customer service is deplorable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Rethink is not complicated to learn and create programmings for ABA clients. It is user friendly with programming and data review.

Cons:

The customer service is non-existent. I constantly reach out and send follow ups to emails and do not get any resolution. Rethink could not work for our practice as we added different lines or service and we were led to believe it would. It caused incredible hardship for our practice.

Reasons for choosing Rethink

because at the time, rethink appeared to be better for smaller businesses that would be growing.

Kathryn K.

Verified reviewer

Mental Health Care

11-50 employees

Used daily for less than 2 years

Review source

Reviewed March 2025

Rethink Review

We used it for about a year and then decided to look elsewhere.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved the resources it gave, the educational visuals and storage to file our own visuals. It was also easy to navigate.

Cons:

It lacked features needed for the ABA industry that are extremely important. An easy scheduling feature that was easy to use and visually displayed so that staff could easily recognize their sessions.

Reasons for choosing Rethink

Word of mouth reviews, and reviews researched online.

Reasons for switching to Rethink

QB only does accounting and basic billing and doesn't have features needed to run an ABA company. We still use QB for our accounting and payroll to date.

Janice H.

Verified reviewer

Medical Practice

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed March 2025

Not worth the cost

I wouldn’t recommend it. If they were responsive to requests or questions outside of wanting to cancel maybe. But with the lack of disclosure and the no response even when it was something such as pricing out how to add billing I’d say no for the cost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

While it is nice to have templates to edit and have a lay out for. The resources and RBT training are nice to have.

Cons:

I have to enter environmental stimuli individually for every graph, sometimes I had trouble getting things to actually master and be removed, even though they talk about sales tax in the contract they don’t collect and didn’t disclose that to me when I signed the contract so now I’m stuck in a contract with a product I have to track the tax for and file separately with my state which I wouldn’t have done had I know. It’s difficult to reach anyone. I sent 5 requests for information and no one got back to me until I requested information on how to cancel. Renews as a yearly contract without resigning, warning, or contact. Also any changes start a new contract and extends the year date.

Reasons for choosing Rethink

I had used it as a BT for training only and was interested in the webinars that were included

Verified

Reviewer

Health, Wellness and Fitness

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed February 2022

User-Friendly but Limited Additional Features

Ratings Breakdown

Ease of use

Functionality

Pros:

The ease of deployment for this system is stellar and comparable to Catalyst minus the many technical glitches. There are a few customizable presets that are available as well when setting up a new student's profile.

Cons:

ReThink's achilles' heal is the limited alterations of inaccurate data collection after the DOS. Contacted support is also less direct as it takes several times to get through by phone and it's less seamless than an active chat feature would be.

Reasons for choosing Rethink

Rethink was the most user friendly for BCBAs and it won by popular vote.

Reasons for switching to Rethink

Catalyst had too many glitches and the service sometimes was completely down for hours at a time.

MELISSA M.

Verified reviewer

Mental Health Care

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2025

Awful service