pr.co 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

pr.co

4.6

(11)

Pricing

Pricing available upon request

About pr.co

pr.co is a cloud-based platform designed for PR professionals to share brand stories. It serves various organizations including startups, enterprises, agencies, governments and NGOs, by facilitating strategic content presentation. The solution offers three website solutions: online newsrooms for brands with PR teams, corporate sites for multinational organizations, and press pages for smaller businesses.

The software includes a publishing CMS for creating PR content, a CRM system for managing media contacts, and collaboration tools for team projects. It supports media relations by providing journalists with accessible information and aids in market expansion through scalable PR strategies. Additionally, pr.co helps organizations build brand awareness using both traditional PR and inbound content strategies.

pr.co Screenshots

pr.co Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Start Plan

Pricing available upon request

Plan includes:

Online newsroom
Base PR CMS
Up to 2 languages
1 market
1 user included
Up to 1.000 contacts
Send 1.000 emails per month
Newsletter subscribers
Manage up to 1 brand
Content suggestions

Scale plan

Pricing available upon request

Plan includes:

Extensive branding & customization
Collaboration & Approvals
Up to 5 languages
Up to 5 markets (1 included)
3 users included
Up to 10.000 contacts
Send 10.000 emails per month
Leads & accreditation
Manage up to 3 brands
Pitch emails

Enterprise

Pricing available upon request

Plan includes:

Tailor-made corporate site
Page builder
Unlimited languages
5 users included
Unlimited markets
Up to 50.000 contacts
Send 25.000 emails per month
SMS Subscribers
Manage unlimited brands
AI-powered campaign translations

Popular features found in Public Relations
Campaign Analytics
Campaign Planning
Clippings Management
Communication Management
Digital Asset Management
Email Distribution
Monitoring
Multi-Channel Distribution
Multi-Channel Marketing
Press Monitoring
Press Release Builder
Reporting & Statistics
More features of pr.co
Activity Tracking
API
Approval Process Control
Campaign Management
Contact Management
Content Library
Customizable Reports
Data Import/Export
Data Visualization
Direct Mail Management
Media Monitoring
Real-Time Data
Scheduling
Search/Filter
Social Media Integration
User Management

pr.co Integrations

Google Analytics 360

Zapier

Slack

Matomo

pr.co User Reviews

Overall Rating

4.6

Ratings Breakdown

64%

36%

Secondary Ratings

Ease of Use

4.8

Value for money

4.5

Customer support

5.0

Functionality

4.5

Have you used pr.co and would like to share your experience with others?

Luc U.

Verified reviewer

Entertainment

Used monthly for more than 2 years

Review source

Reviewed July 2018

PR is always changeable and press contacts always up to date.

Easy to manage press room that stays up to date and allows me to archive clippings as well. Now all my stuff is in one place.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Amongst the many features I love about PR.co, I think my favourite are: 1. Because the Press Release is online, I can change the content or photos anytime I want, which helps me look less stupid when I spell a name incorrectly. 2. I love that I can provide the press with ready-to-use high res photos. 3. I love that I can filter my press contacts and that they will ALWAYS be up to date.

Cons:

Blue is an overused colour on the internet and I feel like when you get to 500 press contacts you should receive a reward.

Vendor Response

You're totally right, when you've built a network of over 500 media contacts you SHOULD receive a reward. Thanks for leaving this nice review with us!

Replied March 2020

Ronald v.

Used daily for more than 2 years

Review source

Reviewed June 2018

Very user-friendly newsroom application with great workflow capabilities

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pr.co is an easy set-up and easy-to-use news room solution. It offers great value for your (limited) budget. I am impressed by the SEO capabilities. If applied well, you'll be surprised to see your news releases crawl up into the Google SERPs.

Cons:

Standard capabilities to customize your news room to your corporate identity and/or the look and feel of your website is limited.

Vendor Response

Thank you! Glad to hear you've seen SEO do its magic with your newsroom. We've listened to your comment about newsroom customization - we now offer multiple different newsroom designs, from plug-and-play templated designs to entirely bespoke newsrooms.

Replied March 2020

Madeline V.

Verified reviewer

Automotive

501-1000 employees

Used weekly for less than 12 months

Reviewed March 2020

Great platform to manage press releases, news and media outreach

The team is always very responsive and helpful. Problems are fixed within minutes, maximum a few days. Great customer experience!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The user interface is very much self-explaining and makes onboarding of additional users within our team quite smooth. It is easy to request design adjustments of the pr.co team, and adjust the design of the newsroom to the one of your website.

Cons:

When you send an email and include *full campaign* the images of the PR are not copied which leads to random titles within the release. Sometimes I wish I'd had more freedom to just update numbers or content myself. For the future: It would be a nice add-on to integrate a journalist database into pr.co, atm we are using external ones.

Reasons for choosing pr.co

I was not in the company yet, when we decided to go with pr.co.

Vendor Response

Thank you for your review! I will forward it to our Product team. In order to have emails end up in journalists' inboxes, and not in spam or promo folders, we choose to leave images out of emails by default. But, we do offer branded email templates, which are tested for deliverability and allow customers to send out fully branded emails. I understand your frustration with the design limitations. However, all content published on pr.co can be updated anytime. In our new plug-and-play newsrooms, we've made it possible for users to change all content on the entire newsroom. However, in EVBox's case, we have built 2 custom pages: the footer and the about page. Changes to these pages need to be done by our tech team, to spare you from having to write custom code. So, maintenance is included and we'll always update these pages within 1 business day. It's been a blast to work with the EVBox team over the last 3 years. Thanks for your trust in our product and team! Isabela from pr.co

Replied March 2020

Niels K.

Verified reviewer

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed May 2018

pr.co is a great tool to manage your press outreach

pr.co made it easy for me to create, distribute and monitor our press campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The tool is very no-nonsense and extremely user friendly. It also comes with great customer support.

Cons:

It would be nice if there would be an option to integrate an external pr database to get your news to the right audience.

Thorsten H.

Used other for more than 2 years

Review source

Reviewed April 2018

Excellent service. User friendly functionality. Friendly and patient employees.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The design interface is intuitive and the added link + image options gives a professionalism to the PR that we haven't found on previous services. Outreach function is also super useful for targeting specific networks and managing mailing lists.

Cons:

Not a lot! We've used this service since 2015 because it's wonderful! Sometimes the image uploading can be slow, but the overall gallery layout looks great.

Edwina H.

Public Relations and Communications

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed December 2018

Time Saver

Great support, saves a TON of time .

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It allows for video embeds and presents content much more effectively than in an email or PDF. Scheduling and reporting tools are very, very helpful.

Cons:

Less design features but I’m told they’re coming soon!

Vendor Response

Thanks for leaving this review, Edwina. We're humbled to see you're still happy with ou product after 4+ years!

Replied March 2020

Guy v.

Used weekly for less than 2 years

Review source

Reviewed April 2018

Very good press release software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and awesome customer support. I also really like the fact that we now have a central hub with all our press releases.

Cons:

What I like lest about the software is hard to say. All works really well and if there is a problem I always get help right away. Some interface things could be better, but that's just really minor.

Vendor Response

Thank you!

Replied March 2020

Frederick G.

Used weekly for less than 12 months

Review source

Reviewed June 2018

Excellent tool to streamline our PR campaigns and reach the perfect person for each campaign

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

UI/UX is extraordinary and whenever something is not clear, you can use the chat and the team will respond quickly and efficiently, solution-driven.

Cons:

At the moment I believe all minor negativities are being addressed by the team. I have nothing to add to that.

Lukas J.

Insurance

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed November 2018

Great tool for communications

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's simple to use, but powerful in options. The team keeps on developing the service and offers new functionalities and features. pr.co was improved over the years constantly staying a pioneer in the field.

Cons:

The power of the tool suffered because of the GDPR

Vendor Response

Woah, 10/10. Thank you!

Replied March 2020

Kathleen V.

2-10 employees

Used unspecified for less than 12 months

Review source

Reviewed July 2016

Perfect tool for PR

It's great for startups like ours, who just need a go-to landing page for investors, potential customers, journalists, bloggers or anyone at all who's relevant to us. Pr.co houses all of our online assets and media traction.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Showing 1 - 10 of 11 Reviews

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